What NÜTRL does

NÜTRL is a vodka seltzer brand that produces and sells canned alcoholic beverages made with real vodka, seltzer, and real fruit juice, positioned at 100 calories per 12oz can and 4.5% ABV. The product line spans 14 flavors across three families — Fruit (Pineapple, Watermelon, Black Cherry, Orange, Lime, Strawberry, Blueberry, Peach), Lemonade (Blackberry, Classic, Peach, Strawberry), and Cranberry (Grapefruit, Orange, Classic, Apple) — and is available nationwide in the United States through grocery, convenience, and liquor retail channels in singles, 4-packs, 8-packs, 12-packs, and three variety packs. The brand is a sub-brand of Anheuser-Busch InBev, with products manufactured and distributed through AB InBev's infrastructure, and is registered as a distilled spirits specialty brand out of Los Angeles, CA, while Anheuser-Busch InBev is headquartered in St. Louis, MO.

The company generates revenue through one-time transactional sales of its packaged alcoholic beverages at retail, with a direct-to-consumer layer consisting of a website-based product locator driving consumers to nearby stores. Its go-to-market motion combines nationwide physical retail distribution with event-driven brand marketing, most notably the February 2026 announcement as the Official Hard Seltzer Sponsor of the FIFA World Cup 2026 across the US, Canada, and Mexico. Supporting marketing channels include organic social (Instagram, Facebook, Twitter/X, TikTok), email newsletter capture, and sweepstakes tied to the FIFA sponsorship. Target customers are legal-drinking-age adults (21+) seeking sessionable, lower-calorie alcoholic options for social occasions such as gatherings, outdoor events, and sports viewing.

NÜTRL is positioned within the AB InBev portfolio and does not operate as an independent entity with separate venture funding or standalone financials. Pricing is not publicly disclosed and the brand operates with a small dedicated team (11-50 employees), with the majority of operating infrastructure, distribution, and brand investment absorbed within the parent company's North American business.

Name

NÜTRL

Legal name

NÜTRL (brand of Anheuser-Busch InBev)

Website

https://nutrlusa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NÜTRL is a vodka seltzer brand owned by Anheuser-Busch InBev that sells 100-calorie, 4.5% ABV canned alcoholic beverages made with real vodka and real juice. The brand offers 14 flavors and three variety packs across nationwide US retail, targeting legal-drinking-age adults in social occasions.

Ownership category

akta.pro rank

Product category

Hard Seltzer / Ready-to-Drink Alcoholic Beverages

NAICS

Sugar and Confectionery Product Manufacturing (3113)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drinks & Energy Shots (CRADAHAJ)

Keywords

• Vodka seltzer
• Hard seltzer
• Canned cocktails
• Ready-to-drink
• Alcoholic beverages

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Alcoholic Beverage Sales: NÜTRL generates revenue through direct sales of its vodka seltzer products in various packaging formats (singles, 4-packs, 8-packs, 12-packs, variety packs) to consumers through retail stores nationwide. Revenue is one-time transaction-based per purchase.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

NÜTRL produces and sells canned vodka seltzers made with real vodka, seltzer, and real fruit juice, at 4.5% ABV and 100 calories per 12oz serving. The portfolio spans 14 flavors across three variety packs (Fruit, Lemonade, Cranberry), sold nationwide as singles, 4-packs, 8-packs, and 12-packs to adult consumers through retail channels.

Product overview

NÜTRL is a vodka seltzer brand owned by Anheuser-Busch (AB InBev). The core product is NÜTRL Vodka Seltzer, a 100-calorie, 4.5% ABV alcoholic beverage made with real vodka, seltzer, and real juice. The product line consists of 14 flavors across three flavor families: Fruit (Pineapple, Watermelon, Black Cherry, Orange, Lime, Strawberry, Blueberry, Peach), Lemonade (Blackberry Lemonade, Classic Lemonade, Peach Lemonade, Strawberry Lemonade), and Cranberry (Cranberry Grapefruit, Cranberry Orange, Classic Cranberry, Cranberry Apple). Products are available nationwide in multiple pack configurations: singles, 4-packs, 8-packs, and 12-packs, as well as three variety packs (Fruit, Lemonade, and Cranberry). The brand is vegan and positioned as a sessionable, refreshing drink for adults 21+.

Differentiator

Problem solved

Functional benefit

Products and services

• NÜTRL Vodka Seltzer A 100-calorie, 4.5% ABV canned vodka seltzer made with real vodka, seltzer, and real juice, available in 14 flavors as singles, 4-packs, 8-packs, and 12-packs for adults of legal drinking age.
• NÜTRL Fruit Variety Pack A multi-flavor variety pack containing fruit-flavored NÜTRL Vodka Seltzer variants (Pineapple, Watermelon, Black Cherry, Orange, Lime, Strawberry, Blueberry, Peach), available in 12-pack and 8-pack configurations for adults of legal drinking age.
• NÜTRL Lemonade Variety Pack A multi-flavor variety pack containing lemonade-flavored NÜTRL Vodka Seltzer variants (Blackberry Lemonade, Classic Lemonade, Peach Lemonade, Strawberry Lemonade), available in 8-pack configuration for adults of legal drinking age.
• NÜTRL Cranberry Variety Pack A multi-flavor variety pack containing cranberry-flavored NÜTRL Vodka Seltzer variants (Cranberry Grapefruit, Cranberry Orange, Classic Cranberry, Cranberry Apple), available in 8-pack configuration for adults of legal drinking age.

Quantifiable outcome

• Official Hard Seltzer Sponsor of FIFA World Cup 2026 with access to 6.5+ million attendees

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FIFAflagshipGTM or Marketing Partner · 13 February 2026NÜTRL has become the Official Hard Seltzer Sponsor of the FIFA World Cup 2026. The partnership aims to enhance fan experiences through celebrations and promotional activities across North America. The sponsorship includes sweepstakes and partnerships with local bars and events to engage fans throughout the tournament, which will be hosted by Canada, Mexico, and the United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vizzy Hard Seltzer: Molson Coors' hard seltzer brand with antioxidant Vitamin C positioning. Competes with NÜTRL on functional/better-for-you seltzer positioning and shares similar retail distribution.
• Truly Hard Seltzer: Boston Beer Company's hard seltzer flagship with broad flavor variety and nationwide distribution. Competes head-to-head with NÜTRL on shelf, occasions, and price points in grocery, c-store, and liquor channels.
• Bon & Viv Spiked Seltzer: Anheuser-Busch's earlier spiked seltzer brand, formerly part of AB InBev's portfolio. Provides historical context on portfolio seltzer strategy and competitive overlap with NÜTRL within the parent company.
• Smirnoff Spiked Sparkling Seltzer: Diageo's vodka-based hard seltzer brand. Directly comparable to NÜTRL's vodka-based, real-ingredient positioning, leveraging Smirnoff's vodka heritage and global distribution.
• Bud Light Seltzer: AB InBev's other hard seltzer platform, sharing the same parent as NÜTRL and competing for internal portfolio attention, retail shelf space, and marketing dollars within the same corporate parent.
• Topo Chico Hard Seltzer: Molson Coors-produced hard seltzer inspired by the Topo Chico mineral water brand. Competes with NÜTRL in the premium, mixology-leaning segment with a strong urban and on-premise presence.
• High Noon Sun Sips: Vodka-based hard seltzer from E. & J. Gallo Winery using real juice — the closest formulation analog to NÜTRL's 'real vodka, real juice' positioning, competing for the same premium seltzer consumer.
• Corona Hard Seltzer: Constellation Brands' hard seltzer offering with broad flavor variety. Competes with NÜTRL in the same channels and sports/leisure consumption occasions, leveraging Corona's strong beach and lifestyle brand.
• White Claw Hard Seltzer: The category-defining hard seltzer brand from Mark Anthony Brands, made with purified water, seltzer, and a gluten-free alcohol base. Directly competes with NÜTRL in the same retail channel and occasions, with similar pack configurations.

Emerging players

• Press Hard Seltzer: Independent premium hard seltzer brand targeting the same better-for-you, real-ingredient consumer as NÜTRL. Smaller scale but increasingly visible in natural and specialty retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nutrl_usa
• Facebookfacebook.com/NUTRLus
• Instagraminstagram.com/nutrl
• TikToktiktok.com/@nutrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NÜTRL