Cafe Myriade

What Cafe Myriade does

Cafe Myriade is a privately held specialty coffee shop chain operating five physical cafes across Montreal, Quebec, founded in 2008 by Scott Rao (who also co-founded Myriade Roasting Co. and the Canadian Roasting Society). The company serves hand-crafted espresso, latte, and matcha beverages alongside locally sourced baked goods, primarily croissants from Hof Kelsten and scones from Candeur, with milk supplied by Henrietta's Dairy and alternative milks from Oatly, Pacific Foods, and Aurelia. The majority of coffee is sourced and roasted locally by sister brand Myriade Roasting Co. in St. Henri, with the cafe also featuring a rotating selection of guest roasters including Colorfull Coffee, Traffic Coffee, TorQue Coffee, and 49th Parallel Coffee Roasters.

The business operates a direct-to-consumer retail model with no disclosed delivery, subscription, or enterprise revenue streams; an online "Shop Now" link redirects to the sister roaster's e-commerce site at myriaderoasting.co. Locations span the Golden Square Mile (Mackay, the original 2008 cafe), Shaughnessy Village (Atwater), Le Plateau (Saint Denis), Mont-Royal Avenue, and Westmount (Victoria Avenue), with operating hours ranging from 7:00 am to 9:00 pm depending on location. The company markets primarily through organic Instagram content and its website, with no disclosed paid acquisition channels.

Cafe Myriade is bootstrapped and founder-owned, with no disclosed institutional investment, funding rounds, M&A activity, or parent company. The company's competitive positioning is anchored in premium ingredient sourcing (green coffee purchased at premiums above Fair-Trade pricing), local supply chain integration, and brand heritage as a 15+ year Montreal landmark. Recent activity includes seasonal product collaborations such as the 2024 Myriade Misu frozen dessert with Crèmerie Meu Meu. The firm is not a technology company and discloses no AI, software, or proprietary technology components.

Name

Cafe Myriade

Legal name

Cafe Myriade

Website

https://cafemyriade.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Cafe Myriade is a privately held Montreal specialty coffee shop chain operating five cafes since 2008, serving handcrafted espresso, latte, and matcha beverages alongside locally sourced baked goods, with coffee primarily roasted by sister company Myriade Roasting Co.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shops

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Specialty coffee retail
• Café coffee beverages
• Hand-crafted espresso drinks
• Matcha latte service
• Locally sourced baked goods

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: One-time transaction sales of hand-crafted coffee beverages across five Montreal cafe locations. Revenue generated from in-person customer purchases of espresso drinks, lattes, matcha, and other coffee beverages.
2. Food and Baked Goods Sales: Sales of locally sourced baked goods including croissants from Hof Kelsten and scones from Candeur, delivered fresh every morning.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Cafe Myriade operates five specialty coffee café locations across Montreal neighborhoods, serving hand-crafted espresso drinks, lattes, matcha, and other coffee beverages alongside locally sourced baked goods. The majority of coffee is sourced and roasted by sister company Myriade Roasting Co., with a rotating selection of seasonal origins and featured guest roasters. Baked goods (croissants from Hof Kelsten and scones from Candeur) are delivered fresh every morning, and milk is sourced from Henrietta's Dairy with alternative plant-based options available.

Product overview

Cafe Myriade is a specialty coffee shop chain consisting of five Montreal locations (Golden Square Mile on Mackay Street, Shaughnessy Village on Atwater Ave, Le Plateau on Saint-Denis Street, Mont-Royal Ave, and Westmount on Victoria Ave) offering handcrafted espresso, lattes, matcha, and other coffee beverages. The company sources the majority of its coffee from its sister brand, Myriade Roasting Co., while also featuring rotating selections from local guest roasters including Colorfull Coffee, Traffic Coffee, TorQue Coffee, and 49th Parallel Coffee Roasters. Food offerings include croissants from Hof Kelsten and scones from Candeur. Seasonal product collaborations include the Myriade Misu frozen dessert partnership with Crèmerie Meu Meu.

Differentiator

Problem solved

Functional benefit

Products and services

• Cafe Myriade Specialty Coffee Café Service Retail café service offering hand-crafted espresso beverages, lattes, matcha, and other specialty coffee drinks alongside fresh-baked croissants from Hof Kelsten and scones from Candeur, served across five Montreal locations. Designed for Montreal residents and visitors seeking premium specialty coffee in a neighborhood café environment.
• Myriade Roasting Co. Retail Coffee Beans

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Myriade Roasting Co.coreStrategic or Co-development PartnerPrimary coffee sourcing and roasting partner located in St. Henri. The majority of coffee served is sourced and roasted locally by Myriade Roasting Co. The two companies share founders (Scott Rao co-founded both), and Cafe Myriade receives fresh roasted coffee on Monday mornings that was roasted over the weekend.
• Colorfull CoffeeminorGTM or Marketing PartnerLocal Montreal guest roaster featured at Cafe Myriade locations, sharing the same values of quality and local sourcing.
• Traffic CoffeeminorGTM or Marketing PartnerLocal Montreal guest roaster featured at Cafe Myriade locations, sharing the same values of quality and local sourcing.
• TorQue CoffeeminorGTM or Marketing PartnerLocal Montreal guest roaster featured at Cafe Myriade locations, sharing the same values of quality and local sourcing.
• 49th Parallel Coffee RoastersminorGTM or Marketing PartnerGuest roaster from Vancouver, BC featured at Cafe Myriade locations, representing quality-focused roasters from outside Montreal.
• Canadian Roasting SocietycoreStrategic or Co-development PartnerMontreal's first roasting co-op, co-founded by Andy Kyres and Scott Rao (Cafe Myriade). This partnership has enabled access to a growing array of talented local roasters and raised the bar for the Montreal coffee industry.
• Henrietta's DairycoreOthersPremium milk supplier producing competition-grade milk for latte art. Cows fed high-quality fodder and grains from Saguenay-Lac-Saint-Jean with zero additives, preserving natural flavor integrity.
• Hof KelstenminorOthersLocal Montreal bakery supplying fresh croissants delivered every morning for cafe locations.
• CandeurminorOthersLocal Montreal bakery supplying fresh scones delivered every morning for cafe locations.
• OatlyminorOthersAlternative milk supplier providing oat milk options for vegan and gluten-free customers, working with baristas to achieve perfect micro-foam.
• Pacific FoodsminorOthersAlternative milk supplier providing plant-based milk options for vegan and gluten-free customers.
• AureliaminorOthersAlternative milk supplier providing soy and other plant-based milk options for vegan and gluten-free customers.
• Crèmerie Meu MeuminorStrategic or Co-development PartnerIce cream collaboration partner. Created the Myriade Misu - a frozen tiramisu treat featuring Cafe Myriade espresso, homemade rice-based cake, rich mascarpone, and espresso frozen custard pudding made with 100% natural ingredients. Available at Crèmerie Meu Meu locations in Hochelaga and St-Denis.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tim Hortons: Canada's dominant coffee and baked-goods QSR chain. Competes on price, convenience, and ubiquity rather than specialty positioning, but sets the floor/ceiling of the Montreal coffee market.
• Starbucks: Global coffee chain with multiple Montreal locations. Sets mainstream coffee expectations, customer-acquisition benchmarks, and digital/loyalty standards against which independents must compete.

Direct peers

• Dispatch Coffee: Montreal-based specialty coffee roaster and multi-location cafe operator with a similar direct-to-consumer, ethically sourced positioning. Most directly comparable competitor within the same city and category.
• Café Olimpico: Long-standing Montreal coffee institution with multiple locations and a loyal neighborhood following. Comparable multi-cafe Montreal operator competing for the same specialty-coffee-seeking customer.
• Pigeon Espresso / Bar Pigeon: Independent Montreal specialty coffee bar focused on high-quality espresso and rotating roasters. Comparable specialty cafe competing for the same urban Montreal customer.
• Crew Collective & Cafe: Specialty cafe in downtown Montreal known for high-quality espresso and a curated design-forward experience. Direct competitor for the premium, design-conscious Montreal coffee drinker.
• 49th Parallel Coffee Roasters: Canadian specialty coffee roaster and cafe operator (Vancouver) featured as a guest roaster at Cafe Myriade. Comparable multi-location Canadian specialty cafe/roaster.
• Phil & Sebastian Coffee Roasters: Montreal and Quebec-based specialty roaster with cafes, focused on direct trade and quality. Direct peer operating cafes in the same city with similar sourcing philosophy.
• Café Saint-Henri Micro-Torréfacteur: Montreal micro-roaster with retail cafe presence serving a similar premium, locally-roasted coffee customer. Same neighborhood-level competitive dynamics as Cafe Myriade.
• Myriade Roasting Co. Sister-company roasting operation co-founded by Cafe Myriade's founder, sourcing premium green coffee and supplying the cafes. Most tightly linked peer via shared ownership and supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cafemyriade
• LinkedInlinkedin.com/company/caf%C3%A9-myriade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Myriade