POKER

What POKER does

Cerveza Poker is a Colombian beer brand owned and operated by Bavaria & CIA S.C.A., a subsidiary of Anheuser-Busch InBev (AB InBev). The brand markets itself as 'el amigo que une a los amigos' (the friend that unites friends), positioning beer consumption as a vehicle for social bonding in Colombian culture. Its product portfolio includes returnable bottles in 250ml, 330ml, 750ml, and 1L formats, cans in 269ml and 330ml, and limited promotional SKUs such as the 'Mini Petaco Entre Panas' format tied to the brand's 2026 campaign cycle. The legal entity behind the brand is Bavaria & CIA S.C.A. (Nit 860.005.224-6), headquartered at Carrera 53A #127-35, Bogotá D.C., Colombia.

Distribution operates through four channels: physical retail (authorized stores, convenience stores, bars), the TaDa Delivery app operated by ZX Ventures Colombia S.A.S. (an AB InBev entity, Nit 830.094.751-7), the BEES B2B platform for retailer relationships and merchant incentive campaigns, and wholesale bulk purchasing via mybees.com.co. Marketing is structured as an integrated digital-plus-broadcast funnel: social media presence on Facebook, Twitter, YouTube, and Instagram; a WhatsApp chatbot activated via QR codes on bottle caps (launched March 2026); an 8-chapter branded miniseries 'Entre Panas' airing on RCN TV and YouTube/TikTok (launched April 2026); and prize-based promotions (concert tickets, merchandise, trivia rewards) with logistics handled by SERVIENTREGA.

Revenue, pricing, and brand-level financials are not publicly disclosed; financial performance is consolidated within AB InBev's global reporting. The company operates as a single-country (Colombia) consumer packaged goods brand with no disclosed R&D function, proprietary technology stack, or AI/ML capability. The source data explicitly states 'No proprietary technology' and lists no AI modalities, AI capability types, patents, trademarks, or leadership team.

Name

POKER

Legal name

BAVARIA & CIA S.C.A.

Website

https://cervezapoker.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cerveza Poker is a Colombian beer brand owned by Bavaria S.C.A. (an AB InBev subsidiary), serving Colombian adult consumers through physical retail, TaDa Delivery, BEES B2B, and wholesale channels, supported by integrated digital and broadcast marketing campaigns.

Ownership category

akta.pro rank

Product category

Beer / Alcoholic Beverages

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082)

akta.pro primary industry

Alcoholic Beverage Packaging & Closures Brands (Bottles, Cans, Kegs, Corks, Caps) (CRADAIAK)

Keywords

• Colombian beer brand
• Packaged beer products
• Consumer alcohol beverages
• Returnable bottle distribution
• Mass market beer promotions

Headquarters

HQ city

Bogotá D.C.

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Cerveza Poker is a Colombian mainstream beer brand that manufactures and sells packaged beer (returnable bottles in 250ml, 330ml, 750ml, and 1L; cans in 330ml and 269ml; and special promotional formats like the Mini Petaco 'Entre Panas'). The brand distributes through Colombian retail points of sale, the TaDa Delivery app, and the BEES wholesale platform, and supports sales with integrated consumer promotions including QR-code-to-WhatsApp campaigns, branded miniseries content, and event/merchandise giveaways.

Product overview

POKER is a Colombian beer brand owned by Bavaria & CIA S.C.A. (an AB InBev subsidiary), offering beer products in multiple formats including returnable bottles (250ml, 330ml, 750ml, 1L), cans (330ml, 269ml), and special promotional packaging. The brand operates integrated marketing campaigns combining entertainment content (miniseries), digital engagement (WhatsApp chatbots, QR codes), and e-commerce delivery through TaDa and BEES platforms. Key sub-brands include the "Entre Panas" digital content series and "POKERLIMPICS" promotional campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Cerveza Poker beer Mainstream Colombian beer sold in returnable bottles (250ml, 330ml, 750ml, 1L) and cans (330ml, 269ml), distributed to adult consumers through physical retail, bars, and home delivery. The brand emphasizes social bonding and friendship in its positioning.
• Mini Petaco Entre Panas Limited promotional packaging variant of Cerveza Poker created as a campaign-specific SKU for the 'Entre Panas' miniseries, sold via the TaDa Delivery app and used as an entry mechanism for campaign rewards.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Bavaria & CIA S.C.A.coreOthersBavaria & CIA S.C.A. is the parent company and legal entity behind Cerveza Poker. It is part of Anheuser-Busch InBev (AB-InBev). Bavaria handles the legal, compliance, and operational aspects of the brand, including data protection, terms and conditions, and product distribution. Nit: 860.005.224-6.
• TaDa Delivery Colombia (ZX Ventures Colombia S.A.S.)coreChannel Partner/ Reseller/ DistributorTaDa Delivery is a delivery app through which consumers can purchase Cerveza Poker products for home delivery. TaDa also serves as a campaign participation channel where consumers buy Mini Petaco 'Entre Panas Poker' products to enter promotions. Nit: 830.094.751-7. The partnership includes coupon incentives for Cerveza Poker products.
• BEES (AB-InBev B2B Platform)minorChannel Partner/ Reseller/ DistributorBEES is the B2B application by AB-InBev used by Cerveza Poker to manage retailer/merchant relationships and distribution incentives. Selected BEES clients participate in sales-based promotions such as the 'Gana una Camiseta de la Selección Colombia' campaign, where retailers compete to overachieve volume targets.
• RCN (Television Network)minorStrategic or Co-development PartnerRCN is the television partner for the 'Entre Panas' miniseries, an 8-chapter branded content series by Cerveza Poker. Episodes are broadcast on RCN TV channel weekly and simultaneously on YouTube and TikTok digital platforms.
• SERVIENTREGAminorOthersSERVIENTREGA is the logistics partner responsible for physical prize delivery (e.g., merchandise like Colombia national team jerseys won in promotions) to winning consumers and retailers, delivered to their registered business addresses.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stella Artois: AB InBev premium-mainstream sister brand that shares Bavaria's Colombian distribution infrastructure and competes for slightly up-trading Poker drinkers.
• Corona Extra: Global mass-premium lager under AB InBev with comparable lifestyle positioning and outdoor/social occasion branding similar to Poker's friendship-led campaigns.
• Budweiser: Flagship AB InBev mainstream lager brand with overlapping mass-market positioning and shared marketing playbook (sports/entertainment sponsorships, QR/campaign mechanics) deployed by Poker in Colombia.
• Heineken: Global premium-mainstream lager incumbent that competes with Poker for adult social occasions and bar/restaurant accounts across Latin America, with comparable marketing-led brand-building muscle.
• Modelo Especial: Another AB InBev mass-market lager with shared parent resources and similar target consumer profile, increasingly marketed across Latin American and Hispanic U.S. occasions parallel to Poker's Colombian footprint.

Direct peers

• Cerveza Águila: Colombia's flagship mainstream lager brand owned by Bavaria (AB InBev), competing for the same adult consumer occasions with similar mass-market positioning and overlapping distribution via TaDa and BEES.
• Club Colombia: Premium-tier Bavaria/AB InBev brand for the Colombian market, sister brand to Poker targeting slightly higher-income occasions but drawing from the same parent distribution and campaign infrastructure.
• Cerveza Costeña: Another Bavaria-owned Colombian mainstream lager brand, directly competing for value-conscious consumers in the same on-premise and retail channels as Poker.

Emerging players

• 3 Cordilleras: Colombian craft brewery scaling into mainstream retail channels, posing an emerging differentiated alternative for the same young adult consumers Poker reaches via QR and WhatsApp campaigns.

Regional players

• Bogota Beer Company (BBC): Colombian craft brewer operating brewpub and packaged craft beer channels that targets urban, younger legal-age consumers overlapping with Poker's primary demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CervezaPoker
• YouTubeyoutube.com/c/CervezaPokerColombia
• Facebookfacebook.com/CervezaPoker
• Instagraminstagram.com/cervezapoker
• LinkedInlinkedin.com/company/cerveza-poker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POKER