Cerveza Aguila

What Cerveza Aguila does

Cerveza Aguila is a Colombian beer brand founded in 1913 and currently owned by Anheuser-Busch InBev through its Colombian subsidiary Bavaria & CIA S.C.A., headquartered in Bogotá D.C. The brand offers a three-SKU portfolio — Cerveza Aguila Original (classic lager), Aguila Light (lower-alcohol, smoother variant), and Aguila 0.0% (non-alcoholic) — packaged in 330ml bottles, cans, six-packs, and a 30-unit 'petaco' bulk format. Products are distributed nationwide across Colombia through retail stores, traditional neighborhood shops (tenderos), on-premise bars and restaurants, and a direct-to-consumer channel via the TaDa Delivery platform (onelink.tadadelivery.com.co).

The brand's core technology is conventional CPG brewing and packaging, with digital touchpoints limited to a WhatsApp-integrated fan loyalty program ('Club de Fanaticos') and a player-of-the-match voting system ('Estrellas Aguila') tied to Liga Betplay DIMAYOR sponsorships. Cerveza Aguila monetizes purely through unit sales of its three beer variants across the channels described; no SaaS, subscription, or recurring-revenue components are evident in the source material.

The commercial strategy is built around Colombian cultural identity and football: Cerveza Aguila is the official sponsor of the Colombia National Team for the FIFA World Cup 2026, holds sponsorship rights with five major Colombian clubs (Millonarios, Junior, América de Cali, Independiente Medellín, Atlético Nacional), and runs the 'Sí Somos Aguila' social-media campaign under the 'El sabor que une a Colombia' (The flavor that unites Colombia) positioning. Marketing channels span YouTube documentary-style content, Twitter/X organic social, stadium activations, and bottom-of-funnel promotional competitions. Customer segmentation is horizontal: primary segment is Colombian adult consumers using the product for social gatherings, celebrations, and football matches, with football fans as a secondary use-case segment. The reported employee count (11–50) refers to the brand-level team; brewing, distribution, and corporate functions reside at parent Bavaria & CIA S.C.A.

Name

Cerveza Aguila

Legal name

Bavaria & CIA S.C.A.

Website

https://cervezaaguila.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerveza Aguila is a Colombian beer brand founded in 1913, owned by AB InBev via Bavaria & CIA S.C.A., selling Original, Light, and 0.0% lager variants to Colombian adult consumers through retail, on-premise, and TaDa D2C delivery, anchored by football sponsorships.

Ownership category

akta.pro rank

Product category

Beer / Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)

Keywords

• Beer brewing
• Lager beer
• Alcoholic beverages
• Non-alcoholic beer
• Beverage distribution

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: Sale of Cerveza Aguila beer products including Original, Light, and 0.0% variants in multiple package sizes (bottles, cans, six-packs) through retail, delivery, and on-premise channels across Colombia.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cerveza Aguila manufactures and sells a portfolio of Colombian beer products including Aguila Original (classic lager), Aguila Light (lower-alcohol, smoother taste), and Aguila 0.0% (non-alcoholic). Products are sold nationwide in Colombia through bottles, cans, and multi-packs via retail stores, on-premise venues, and the TaDa delivery platform, supported by football sponsorships and the Club de Fanaticos loyalty community.

Product overview

Cerveza Aguila is a Colombian beer brand owned by Bavaria (AB InBev) offering a portfolio of alcoholic and non-alcoholic beer products. The core portfolio includes three main beer variants: Cerveza Aguila Original (classic lager), Cerveza Aguila Light (lower alcohol, smooth taste), and Cerveza Aguila 0.0% (non-alcoholic option). Products are sold in various packaging formats including individual bottles, cans, and multi-packs (six-packs and petacos). The brand also operates a fan club loyalty program called Club de Fanaticos, which ties into Colombian football culture and various promotional campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Aguila Original: Classic lager beer, flavorful and refreshing, enjoyed for over a century. Reflects the true spirit of Colombian joy.
• Aguila Light
• Aguila 0.0%

Products and services

• Cerveza Aguila Original

Quantifiable outcome

• Colombia National Team sponsorship for FIFA World Cup 2026
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, primary, flagship and minor.

• Bavaria & CIA S.C.A.coreOthersParent company of Cerveza Aguila, part of Anheuser-Busch InBev. Bavaria is the Colombian subsidiary and historic brewery behind the Aguila brand.
• TaDa DeliveryprimaryChannel Partner/ Reseller/ DistributorExclusive delivery platform partner for Cerveza Aguila products. Consumers can order Aguila beer through TaDa mobile app and website for home delivery.
• Colombia National Football TeamflagshipStrategic or Co-development PartnerOfficial sponsor of the Colombia National Team (Selección Colombia) for FIFA World Cup 2026. The partnership includes promotional campaigns, prizes, and fan engagement activities tied to national team matches.
• Millonarios FCcoreStrategic or Co-development PartnerMajor football sponsorship with Colombian Primera A club. Includes 'Goles Millonarios' promotional campaign, stadium activations, signed merchandise giveaways, and fan experiences.
• Junior de BarranquillacoreStrategic or Co-development PartnerFootball sponsorship with Colombian club including promotional campaigns, stadium presence, and fan engagement activities.
• América de CalicoreStrategic or Co-development PartnerFootball sponsorship partnership with Colombian club including promotional campaigns and fan engagement.
• Independiente MedellíncoreStrategic or Co-development PartnerFootball sponsorship partnership with Colombian club including promotional campaigns and fan engagement.
• Atlético NacionalcoreStrategic or Co-development PartnerFootball sponsorship partnership with Colombian club including promotional campaigns and fan engagement.
• Liga Betplay DIMAYORcoreStrategic or Co-development PartnerSponsorship of Colombia's professional football league including Estadios Aguila branding, match-day activations, and player-of-the-match voting system (Estrellas Aguila).
• Copa América Colombia 2022minorStrategic or Co-development PartnerLimited edition cans released for Copa América Colombia 2022 tournament with special promotional campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heineken: Global premium lager distributed in Colombia through Bavaria's competitor channels. Competes with Cerveza Aguila in mainstream and premium on-premise occasions and is the principal imported-brand competitor for Colombian lager drinkers.
• Stella Artois: AB-InBev global premium lager brand sold in Colombia. Comparable as a portfolio peer under the same parent, but positioned upmarket of Cerveza Aguila and competing for the same consumer wallet at trade-up occasions.
• Corona: AB-InBev-owned premium imported beer distributed in Colombia. Competes with Cerveza Aguila for the same adult Colombian consumers in on-premise and retail, particularly in coastal/tourism and premium occasions.
• Budweiser: AB-InBev flagship global brand present in Colombia. Comparable as an AB-InBev sister brand sharing distribution and parent-level sponsorships, though positioned as an international mainstream lager rather than a heritage Colombian brand.

Direct peers

• Poker (Bavaria): Another mass-market Colombian lager brand owned by Bavaria/AB-InBev. Directly competes with Cerveza Aguila on shelf, in tenderos, and on-premise across Colombia, sharing the same parent distribution network and football sponsorship ecosystem.
• Costeñita: Regional Colombian beer brand within the Bavaria/AB-InBev portfolio. Comparable to Cerveza Aguila as a sister brand under Bavaria with overlapping distribution channels and similar target consumer (Caribbean/Coastal Colombian drinkers).
• Club Colombia: Flagship premium beer brand of Bavaria (same parent, AB-InBev) in Colombia. Competes in the same Colombian mainstream-premium lager segment as Cerveza Aguila and shares the same national distribution, manufacturing, and parent-company resources.

Emerging players

• 3 Cordilleras: Established Colombian craft brewery based in Cali. Comparable as a Colombia-based beer brand addressing the same consumer market with a differentiated premium/craft proposition, increasingly competing for on-premise listings where Aguila leads.
• Bogotá Beer Company (BBC): Leading Colombian craft brewery. Comparable as a Colombian beer brand targeting similar adult consumers but differentiated by craft positioning; it represents the emerging competitive threat to mass-market lager brands like Cerveza Aguila.

Regional players

• Aguila Real (or other AB-InBev regional brand): Other Latin American AB-InBev-affiliated beer brands operating in neighboring markets (e.g., Brazil, Ecuador, Peru). Comparable as AB-InBev regional heritage lagers with similar cultural-positioning strategies, though not directly competing in Colombia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cervezaaguila
• Facebookfacebook.com/cervezaaguila

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerveza Aguila