60 Plus Association
- Company typePrivate
- Founded1992
- HeadquartersALEXANDRIA, Virginia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
60 Plus Association firmographics
Firmographics- Name
- 60 Plus Association
- Legal name
- 60 Plus Association
- Website
- https://60plus.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
60 Plus Association industry classification
Industry- Product category
- Senior Advocacy Services
- NAICS
- Social Advocacy Organizations (8133), Business Associations (813910), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where 60 Plus Association is headquartered
LocationHeadquarters
- HQ city
- ALEXANDRIA, Virginia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
60 Plus Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Revenue model
- Membership Dues and Donations: As a non-profit organization, the 60 Plus Association generates revenue through membership contributions and donations from supporters who share its free enterprise, limited government philosophy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
60 Plus Association product offering
Product offeringCore offering
The 60 Plus Association is a non-partisan seniors advocacy organization that lobbies federal and state policymakers on issues affecting Americans aged 60 and older. Its core activities include running grassroots advocacy campaigns, publishing op-eds and policy papers, and mobilizing a membership base around priorities such as eliminating the federal estate tax, preserving Social Security and Medicare, lowering healthcare costs, and supporting free enterprise solutions. The organization also runs paid advertising campaigns and direct mail programs to support legislation favored by its membership.
Product overview
60 Plus Association is a non-partisan seniors advocacy organization founded in 1992 by Jim Martin, advocating for free enterprise, less government, and fewer taxes. The organization focuses on policy advocacy and is often viewed as the conservative alternative to AARP. Their primary activities include lobbying for Social Security reform, opposing the estate tax, running political ad campaigns, and publishing news/op-eds on senior-related issues. No software products or technology services are offered.
Differentiator
Problem solved
Functional benefit
Brands
- 60 Plus Foundation: The foundation arm of the organization, a separate nonprofit entity.
- Main Street Bondholders Coalition
- GM Main Street Bondholders Coalition
Products and services
- 60 Plus Association Membership
- 60 Plus Foundation
Companies that use 60 Plus Association
Customer profileSegments1 record
Ideal customer profiles1 record
60 Plus Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
60 Plus Association partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
60 Plus Association competitors and assessment
Company assessmentBroad incumbents
- AARP (American Association of Retired Persons): The dominant U.S. senior membership and advocacy organization with tens of millions of members and a multi-billion-dollar revenue base. Directly comparable to 60 Plus in mission (advocacy for seniors on Social Security, Medicare, and financial security), but operates at vastly greater scale and with a broader, more centrist positioning.
- Heritage Foundation: Prominent conservative think tank with significant work on entitlement reform, healthcare policy, and tax policy. Shares 60 Plus's free-enterprise and limited-government ideological framework and frequently influences the policy positions 60 Plus advocates for.
Direct peers
- USAging: National association representing Area Agencies on Aging and Title VI Native American aging programs. Comparable to 60 Plus in senior-focused advocacy, though oriented toward service-provider policy rather than individual-membership mobilization.
- National Committee to Preserve Social Security and Medicare: Grassroots advocacy organization dedicated to protecting Social Security and Medicare. Directly comparable to 60 Plus on policy focus and advocacy-driven operating model, though traditionally aligned with progressive positions rather than conservative ones.
- National Council on Aging: Nonprofit service and advocacy organization focused on improving the lives of older adults. Comparable to 60 Plus in senior-focused nonprofit advocacy, with a broader programmatic scope including direct services and community partnerships.
- The Senior Citizens League: Non-partisan seniors advocacy organization focused on protecting Social Security and Medicare benefits. Highly comparable to 60 Plus in mission, policy focus, and member-driven operating model, though with a more bipartisan public posture.
- NARFE (National Active and Retired Federal Employees Association): Membership organization advocating for federal employee retirees and active federal employees on retirement, healthcare, and Social Security issues. Comparable to 60 Plus on member-driven advocacy model and federal legislative focus.
- Alliance for Retired Americans: Senior advocacy organization affiliated with organized labor, focused on Social Security, Medicare, and retirement security. Comparable to 60 Plus in advocacy mission and grassroots mobilization model, with a progressive ideological stance that contrasts with 60 Plus's positioning.
- AMAC (Association of Mature American Citizens): Conservative-leaning senior membership and advocacy organization positioned as an alternative to AARP. Directly comparable to 60 Plus on ideology, target demographic (50+ conservatives), advocacy priorities (Social Security, Medicare, lower taxes), and membership-driven revenue model.
Emerging players
- Bipartisan Policy Center: Think tank producing policy analysis on aging, health, and retirement issues. Adjacent to 60 Plus in policy advocacy on senior-related legislation but operates through research and convening rather than direct member mobilization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
60 Plus Association social profiles
Digital presence60 Plus Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
60 Plus Association leadership team
Management profileNumber of profiles
Profiles2 records
60 Plus Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
60 Plus Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
60 Plus Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 60 Plus Association
What does 60 Plus Association do?
The 60 Plus Association is a non-partisan seniors advocacy organization that lobbies federal and state policymakers on issues affecting Americans aged 60 and older. Its core activities include running grassroots advocacy campaigns, publishing op-eds and policy papers, and mobilizing a membership base around priorities such as eliminating the federal estate tax, preserving Social Security and Medicare, lowering healthcare costs, and supporting free enterprise solutions. The organization also runs paid advertising campaigns and direct mail programs to support legislation favored by its membership.
Is 60 Plus Association a public or private company?
60 Plus Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 60 Plus Association founded?
60 Plus Association was founded in 1992. It employs 1 to 10 people.
Where is 60 Plus Association based?
60 Plus Association is headquartered in ALEXANDRIA, Virginia, United States, in the North America region.
How does 60 Plus Association make money?
One revenue line is on record: membership Dues and Donations.
Who are 60 Plus Association's main competitors?
Broad incumbents on record are AARP (American Association of Retired Persons) and Heritage Foundation. Direct peers are USAging, National Committee to Preserve Social Security and Medicare, National Council on Aging, The Senior Citizens League, NARFE (National Active and Retired Federal Employees Association), Alliance for Retired Americans and AMAC (Association of Mature American Citizens). Bipartisan Policy Center is listed as an emerging player.
Does 60 Plus Association have an API?
No public API is recorded for 60 Plus Association.
What industry is 60 Plus Association in?
60 Plus Association's product category is Senior Advocacy Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 8133 and its SIC code is 8600.