Anzac War Memorial
The Anzac Memorial is a not-for-profit NSW Government-supported war memorial and museum in Hyde Park South, Sydney, serving K-12 schools, veterans, and the general public through free entry, curriculum-linked education programs, rotating exhibitions, venue hire, retail, and the Constellation of Honour commemorative star program.
- Company typePrivate
- Founded1934
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Anzac War Memorial does
The Anzac Memorial is a not-for-profit commemorative institution and museum located in Hyde Park South, Sydney, operated by the Trustees for the Anzac Memorial Building with the support of the NSW Government. It functions as NSW's Principal War Memorial, opened in 1934 and designed by architect Charles Bruce Dellit with sculpture by George Rayner Hoff in the Art Deco style, recognized as one of the finest surviving examples of the style in Australia. The site comprises the Hall of Memory, Hall of Silence, Hall of Service, Vestibule, and Assembly Hall, augmented by the 2018 Centenary Extension which added exhibition galleries and the Ursula Davidson Library (operated by RUSI NSW with over 25,000 volumes assessed as a collection of national significance). Public entry to the memorial is free; revenue is generated from fee-based K-12 education programs (workshops, in-school visits, tours), venue hire of the Auditorium (up to 120) and Conference Room (up to 10), retail sales through the Anzac Memorial Shop (physical and online via Bigcartel), and donations through the online Constellation of Honour and Memory star program at AU$100 per star. The institution holds tax-deductible gift recipient status under the Income Tax Assessment Act.
The core customer base is segmented across NSW K-12 schools (primary and secondary, served via curriculum-linked programs co-developed with the NSW Department of Education), general public visitors, veteran organizations (including Families and Friends of the First AIF for the Battle of Fromelles commemoration), event hirers, and individual commemorative donors. Education is the primary commercial engine, with workshop pricing ranging from $5 for school holiday activities to $1,440 for full primary-school programs and tiered secondary-school programs scaling to $960–$1,440 per booking. Marketing is conducted through the institutional website, Facebook, Instagram, Vimeo-hosted virtual exhibitions, an email newsletter, Eventbrite ticketing, and the Cultural Kilometre consortium of nine Sydney cultural institutions. The go-to-market is event-driven, anchored by commemorative services (Anzac Day, Battle of Fromelles, Indigenous Veterans Commemoration), rotating exhibitions (Treasures of the Anzac Memorial, Lustre, RAAF Centenary, Point & Shoot, Great War Postcards), and school-aligned programming tied to the NSW Curriculum.
Anzac War Memorial firmographics
Firmographics- Name
- Anzac War Memorial
- Legal name
- The Trustees for the Anzac Memorial Building
- Website
- https://anzacmemorial.nsw.gov.au
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Anzac Memorial is a not-for-profit NSW Government-supported war memorial and museum in Hyde Park South, Sydney, serving K-12 schools, veterans, and the general public through free entry, curriculum-linked education programs, rotating exhibitions, venue hire, retail, and the Constellation of Honour commemorative star program.
- Ownership category
- akta.pro rank
Anzac War Memorial industry classification
Industry- Product category
- Memorial and Museum Services
- NAICS
- Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)
- akta.pro secondary industries
- Monuments, Statues & Memorials (THAJACAB), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Libraries, Archives & Special Collections (BPAGAHAF), Historic Preservation & Landmarks Conservation (BPAGAHAE)
Keywords
Where Anzac War Memorial is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Anzac War Memorial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Shop Sales: The Anzac Memorial Shop sells publications and commemorative products. All sale proceeds fund new interpretive and education programs, heritage conservation and collection management.
- Venue Hire: The Auditorium (seating up to 120 people) and Conference Room (seating up to 10 people) are available for hire for events.
- Constellation of Honour Stars: Virtual stars sold for $100 each to commemorate veterans, raising funds for future exhibitions and education programs.
- Education Programs: Fee-based school workshops and programs covering various aspects of Australian military history and commemoration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Virtual commemorative stars for veterans |
| Unit Pricing | Pay-as-you-go | School Holiday Activity: A Day in the Life of a Soldier |
| Unit Pricing | Pay-as-you-go | Everyone Has a Story to Tell Workshop |
| Freemium | Pay-as-you-go | Highlights Tour |
| Unit Pricing | Pay-as-you-go | Community Group Tour |
| Unit Pricing | Pay-as-you-go | Devoted Service - Theatre and Tour |
| Unit Pricing | Pay-as-you-go | In-school Workshop: Stories, Symbols, Senses |
| Unit Pricing | Pay-as-you-go | In-school Workshop: Voices of Valour |
| Unit Pricing | Pay-as-you-go | Devoted Service (Stage 5) - On-site Workshop |
| Unit Pricing | Pay-as-you-go | 20 Lives Through 20 Objects (Stages 5 & 6) |
| Unit Pricing | Pay-as-you-go | The Anzac Memorial - The Past is Present (Stage 6) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Anzac War Memorial product offering
Product offeringCore offering
The Anzac Memorial is a commemorative memorial and museum facility in Hyde Park South, Sydney, honouring Australian service and sacrifice. It operates as a unified offering combining heritage preservation, education, and community programs, including guided tours, curriculum-linked school workshops, venue hire, a retail shop selling publications and commemorative products, and the Ursula Davidson Library housing over 25,000 military history volumes. The Memorial also runs the Constellation of Honour and Memory star-purchasing program to raise funds for exhibitions and education programs.
Product overview
The Anzac Memorial is a physical memorial and museum facility in Sydney's Hyde Park South, serving as NSW's Principal War Memorial. It operates as a unified offering combining heritage preservation, education, and community programs. The core product is the memorial site itself featuring the Hall of Memory, Hall of Silence, and Hall of Service. Supporting offerings include curriculum-linked education programs for schools (primary and secondary workshops), guided tours (highlights and community group tours), venue hire facilities (Auditorium and Conference Room), the Anzac Memorial Shop (selling publications and memorabilia), the Ursula Davidson Library (military history research), and the online Constellation of Honour and Memory star-purchasing program. The memorial also hosts rotating exhibitions including Treasures of the Anzac Memorial and Lustre, and runs community programs like Frontline Yoga for veterans and frontline workers.
Differentiator
Problem solved
Functional benefit
Products and services
- Anzac Memorial Physical Site A physical memorial and museum located in Hyde Park South, Sydney, honouring Australian service and sacrifice. The site includes the Hall of Memory, Hall of Silence, Hall of Service, Vestibule, and Assembly Hall. Free entry for visitors.
- Education Programs for Schools Curriculum-linked educational workshops and programs for primary and secondary schools, including workshops like Devoted Service, Anzac War Horses, 20 Lives Through 20 Objects, and War at Our Door. Programs cover Australian military history aligned with the NSW Curriculum.
- Guided Tours Expert-led tours including Highlights Tours (free one-hour tours on Wednesdays, Fridays, Saturdays and Sundays) and Community Group Tours (detailed guided tours for groups of 10 or more).
- Venue Hire Hire of the Auditorium (seating up to 120 people, divisible into two spaces) and Conference Room (seating up to 10 people) for events, ceremonies, and community gatherings.
- Anzac Memorial Shop Retail shop (physical and online) selling publications and commemorative products including books such as The Anzac Memorial, In That Rich Earth, Rayner Hoff biography, and Leane Times. All sale proceeds fund new interpretive and education programs, heritage conservation and collection management.
- Online Constellation of Honour and Memory Virtual star purchasing program where commemorative stars can be purchased for $100 each to honour veterans, with funds supporting exhibitions and education programs.
- Ursula Davidson Library Research library operated by RUSI NSW containing over 25,000 volumes on military history, located in the Anzac Memorial Centenary Extension. Open Monday to Friday, 9:30am to 3pm. Assessed as 'a collection of national significance' in 2013.
- Frontline Yoga Free trauma-aware yoga classes for frontline workers including healthcare workers, paramedics, police, emergency services, military, and veterans, held every Tuesday at 5:30pm.
- In-School Visits Actor and presenter-led workshops delivered in schools in the Sydney metropolitan area, including Stories Symbols Senses, Voices of Valour, and bespoke programs.
- Treasures of the Anzac Memorial Exhibition Exhibition showcasing 90 Treasures donated to the Anzac Memorial from its opening in 1934, located in the Assembly Hall. Entry is free and open daily, 9am-5pm.
- Lustre Exhibition Temporary exhibition exploring the Allied campaigns in Greece and Crete in 1941 through contemporary artworks, located in the Memorial's Auditorium on the Lower Floor. Entry is free.
- Great War Postcard Exhibition Exhibition of postcards from the Great War taken from the collection of John Laffin, located in the Ursula Davidson Library, Lower Floor. Open Monday to Friday, 9am to 4pm.
- Point & Shoot 2026: Australian Veteran Photography Exhibition Exhibition of career imagery and accompanying stories from Australian veterans, covering military service from post-Second World War onwards.
- RAAF Centenary Exhibition Exhibition marking the centenary of the Royal Australian Air Force (RAAF), located in the Assembly Hall, Ground Floor.
Companies that use Anzac War Memorial
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Anzac War Memorial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Anzac War Memorial partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Royal United Services Institute for Defence and Security Studies NSW (RUSI NSW)coreRUSI NSW transferred its library collection and research activities to the Anzac Memorial Centenary Extension in 2016. The Ursula Davidson Library, containing over 25,000 volumes, maps and pamphlets, is now housed within the Memorial. The partnership is governed by a Memorandum of Understanding. The library collection remains the property of RUSI NSW.
- NSW Department of EducationcoreThe Anzac Memorial's Learning Team works in partnership with the NSW Department of Education to produce online resources for teachers supporting classroom teaching related to Anzac and Australian military history.
- Commonwealth Department of Veterans' Affairs (DVA)coreDVA developed an extensive collection of educational resources for teachers and students for the commemoration of the centenary of the First World War and other significant conflicts.
- Australian War MemorialcoreThe Australian War Memorial provides online resources and activities that bring its collection into classrooms, supporting Anzac Memorial education programs.
- State Library of NSWmajorJoint excursion program combining Anzac Memorial workshops with State Library's Hands On World War I program. Makes the most of the Cultural Kilometre location, accommodating up to 120 students per day.
- NSW Office for Veterans Affairs (OVA)coreOVA manages state programs commemorating and assisting veterans. They administer the Premier's Anzac Memorial Scholarship (PAMS) enabling high school students to tour significant international historical sites.
- NSW State Archives and RecordsminorState Archives developed research guides to help trace stories of NSW soldiers and nurses, and launched the NSW Anzac Centenary website highlighting items in their collection.
- Cultural Kilometre PartnersmajorThe Anzac Memorial is one of nine cultural organisations along Sydney's 'Cultural Kilometre' including Royal Botanic Gardens, Art Gallery of NSW, State Library of NSW, Reserve Bank of Australia, Parliament House, Sydney Living Museums, Australian Museum, and Sydney Jewish Museum. Partners share resources for coordinated curriculum-based learning.
- Families and Friends of the First AIF (FFFAIF)majorFFFAIF collaborates with the Anzac Memorial for the annual Battle of Fromelles Commemoration Service and Procession.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Anzac War Memorial competitors and assessment
Company assessmentRegional players
- Sydney Living Museums: NSW Government-supported portfolio of historic houses and heritage sites offering tours, education programs, and venue hire. Closely comparable as a heritage operator under NSW Government oversight, with overlapping donor and school audiences.
- Australian Museum: Sydney's largest natural history and cultural museum, also a Cultural Kilometre partner. Comparable in operating model, K-12 education programs, exhibitions, and venue hire offerings, though with a different subject-matter focus.
- Art Gallery of NSW: Adjacent Sydney cultural institution and Cultural Kilometre partner. Operates comparable exhibitions, education programs, retail, and venue hire, with overlapping government support and visitor demographics.
- State Library of NSW: Major NSW cultural institution and existing Cultural Kilometre partner of the Anzac Memorial. Operates comparable curriculum-linked school programs, exhibitions, and a research collection, with overlapping audiences.
- Sydney Jewish Museum: Sydney-based cultural and educational institution with a strong focus on school-aged learning programs, guided tours, and exhibitions. Comparable in scale, audience mix (K-12 + general public), and revenue model including venue hire and retail.
Broad incumbents
- Australian War Memorial: The federal war memorial in Canberra, Australia's flagship institution for the commemoration of Australian service and sacrifice. Directly comparable mission, exhibition programming, and school education offering, but operates at a national scale and federal funding level above the Anzac Memorial's state-level scope.
Others
- Royal United Services Institute for Defence and Security Studies NSW (RUSI NSW): Strategic partner that operates the Ursula Davidson Library onsite at the Anzac Memorial. Directly comparable in subject-matter expertise and library collection focus, though primarily a research/membership body rather than a visitor-facing institution.
Direct peers
- Shrine of Remembrance: Victoria's principal war memorial in Melbourne, operating with a comparable mission of commemoration, heritage education, ceremonies, and tours. Closest direct peer in function and scale, though serving a different state catchment.
Emerging players
- Australian National Aviation Museum: Specialised heritage museum with military aviation heritage overlap to the Anzac Memorial's commemorative mission. Comparable in scale and museum operation model, focused on a narrower subject area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anzac War Memorial social profiles
Digital presenceAnzac War Memorial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anzac War Memorial leadership team
Management profileNumber of profiles
Profiles3 records
Anzac War Memorial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anzac War Memorial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anzac War Memorial
What does Anzac War Memorial do?
The Anzac Memorial is a commemorative memorial and museum facility in Hyde Park South, Sydney, honouring Australian service and sacrifice. It operates as a unified offering combining heritage preservation, education, and community programs, including guided tours, curriculum-linked school workshops, venue hire, a retail shop selling publications and commemorative products, and the Ursula Davidson Library housing over 25,000 military history volumes. The Memorial also runs the Constellation of Honour and Memory star-purchasing program to raise funds for exhibitions and education programs.
Is Anzac War Memorial a public or private company?
Anzac War Memorial is a private company. It is classified as state government owned and is currently operating.
When was Anzac War Memorial founded?
Anzac War Memorial was founded in 1934. It employs 11 to 50 people.
Where is Anzac War Memorial based?
Anzac War Memorial is headquartered in Sydney, Australia, in the Oceania region.
How does Anzac War Memorial make money?
Four revenue lines are on record. Retail Shop Sales are the primary driver. The others are venue Hire, constellation of Honour Stars and education Programs.
Who are Anzac War Memorial's main competitors?
Regional players on record are Sydney Living Museums, Australian Museum, Art Gallery of NSW, State Library of NSW and Sydney Jewish Museum. Australian War Memorial is listed as a broad incumbent. Royal United Services Institute for Defence and Security Studies NSW (RUSI NSW) is listed as an others. Shrine of Remembrance is listed as a direct peer. Australian National Aviation Museum is listed as an emerging player.
Does Anzac War Memorial have an API?
No public API is recorded for Anzac War Memorial.
What industry is Anzac War Memorial in?
Anzac War Memorial's product category is Memorial and Museum Services. Its primary akta.pro industry code is THAJADAI, Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations), with a secondary code of THAJACAB, Monuments, Statues & Memorials. Its NAICS code is 71212.