Cake Sense Suria KLCC

What Cake Sense Suria KLCC does

Cake Sense is a boutique direct-to-consumer bakery operating in Kuala Lumpur, Malaysia under the legal entity Galaway Marketing Sdn Bhd (company number 854801-X), with headquarters at No26B, Jalan Tun Mohd Fuad, Taman Tun Dr Ismail. The "Suria KLCC" in the operating name is not reflected in the registered address, which sits in a different Kuala Lumpur neighborhood. The business sells celebration cakes, natural-yeast sourdough breads, and tea-break pastries through a Shopify-hosted online storefront at cakesense.com.my, with delivery and pickup in Kuala Lumpur on a 1-3 day lead time. Pricing is low-ticket unit-based in Malaysian Ringgit, ranging from RM6.50 (Lemon Ball) to RM175 (9-inch Ferrero Rocher Chocolate Cake).

The product portfolio spans roughly three categories: (i) celebration cakes (Ferrero Rocher, Belgian Noir, French Chocolate Box, Rainbow Ruffled, Pink Ruffled, Unicorn, Onde-Onde, Tiramisu, Nutella, Kinder Bueno, New York Red Velvet), (ii) sourdough breads made with a house-grown active starter (Country Farm, Wholemeal Country Farm, Parmesan Cheese Bread, Raisin Mix Grain, Japanese Milk Bread, Walnut Muesli, Italian Tomato), and (iii) tea-break pastries (Portuguese Egg Tart, Honey B Cake, Natural Banana Cake, Walnut Crisp, Rock Cake, Wholemeal & Oat). The company differentiates on three axes: premium imported ingredients (air-flown Belgium chocolate, Japanese and European inputs), a house-grown natural yeast sourdough culture, and a brown-sugar-only sweetening standard that explicitly eliminates white sugar from the product range. Recipes fuse Japanese, French, and Italian technique with Malaysian flavors such as pandan and gula melaka.

Cake Sense runs a single-channel DTC model via Shopify, supported by Google Analytics for traffic measurement, PCI-DSS-compliant payment processing handled by Shopify, a Facebook brand page, and an email newsletter. Marketing operations are outsourced to Launchpad Marketing Sdn Bhd. The company has 1-10 employees, no disclosed funding, no institutional investors, no app, no API, no patents or trademarks, no awards, and no partnerships beyond the Launchpad engagement. Revenue, order volume, and headcount trends are not publicly disclosed.

Name

Cake Sense Suria KLCC

Legal name

Galaway Marketing Sdn Bhd

Website

https://cakesense.com.my

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cake Sense is a Kuala Lumpur-based direct-to-consumer bakery that sells celebration cakes, natural-yeast sourdough breads, and tea-break pastries via a Shopify online store, serving Malaysian consumers seeking premium imported ingredients and house-grown sourdough.

Ownership category

akta.pro rank

NAICS

Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisanal bakery products
• Celebration cakes
• Sourdough bread
• Tea break pastries
• Premium chocolate cakes

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Cake Sense generates revenue through direct one-time sales of cakes, bread, sourdough, and pastries via their e-commerce platform. Products are sold at fixed prices with options for different sizes (6-inch, 7-inch, 9-inch). Orders require 1-3 days lead time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cake Sense manufactures and sells celebration cakes, sourdough breads, and tea-break pastries through a direct-to-consumer e-commerce storefront. Products are differentiated by use of a house-grown natural yeast sourdough starter, exclusive brown-sugar formulation, and premium imported ingredients such as air-flown Belgium chocolate. Orders are placed online via Shopify with 1–3 day lead time for Kuala Lumpur delivery or pickup.

Product overview

Cake Sense is a boutique bakery offering a diverse portfolio of cakes, sourdough breads, and tea break pastries. The product line comprises three main categories: (1) Celebration Cakes including Ferrero Rocher Chocolate Cake, Belgian Noir Chocolate, French Chocolate Box, Rainbow Ruffled Cake, Pink Ruffled Cake, Blue Ocean Ruffled Cake, Nutella Cake, Kit Kat Chocolate Cake, Kinder Bueno Cake, and specialty cakes like Unicorn Cake and Onde-Onde Cake with local Malaysian flavors; (2) Sourdough Breads featuring Japanese Milk Bread, Country Farm, Wholemeal Country Farm, Parmesan Cheese Bread, Raisin Mix Grain, Walnut Muesli, and Italian Tomato Sourdough Bread - all made with house-grown active sourdough starter; and (3) Tea Break items including Portuguese Egg Tarts, Honey B Cake, Natural Banana Cake, Lemon Ball, Coconut Tart, Walnut Crisp, Rock Cake, and Wholemeal & Oat. The company emphasizes unique production techniques and premium ingredients sourced from Japan and Europe, using air-flown Belgium chocolate, natural yeast, and brown sugar (zero white sugar exposure). Products are available in various sizes ranging from individual tea break portions to cakes serving up to 24+ slices.

Differentiator

Problem solved

Functional benefit

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jaslyn Cakes: Singapore-based custom celebration cake specialist with premium ingredient positioning and online ordering. Comparable as a regional DTC cake peer serving similar occasion-driven and gifting demand in Southeast Asia.
• Baked by Steph: Malaysian boutique custom-cake business with a comparable DTC ordering model, premium price points, and celebration-cake focus. Directly competitive for the same customer occasions and gift-driven purchases.
• Delectable by Su: Malaysia-based custom celebration cake studio selling through online ordering and social channels with a similar boutique size, persona-based portfolio (kids/adults), and premium positioning. Closest comparable as a direct-to-consumer Malaysian cake specialist.

Broad incumbents

• Secret Recipe: Malaysian café-restaurant chain with a substantial cake and dessert program. Overlaps with Cake Sense on celebration cakes and casual dining desserts, but operates a physical café-led model at significantly larger scale.
• Tous Les Jours: Korean bakery-café chain with Malaysian locations, offering breads, pastries and cakes. Relevant as a regional incumbent in the same category with broader product mix and stronger brand awareness.
• BreadTalk: Regional bakery chain headquartered in Singapore with extensive footprint across Malaysia, offering breads, pastries and celebration cakes. Significantly larger scale and omni-channel reach than Cake Sense; sets the competitive bar on mass-market bakery.
• Paris Baguette: Korean-origin bakery-café chain with strong Malaysian presence, offering French-style breads, pastries and cakes. Comparable on product category and premium positioning but operates a much larger café-led retail footprint.

Emerging players

• Edith Patisserie: Malaysian premium patisserie offering celebration cakes and pastries with emphasis on quality ingredients. Comparable to Cake Sense on premium positioning and product category but differentiated by a smaller curated menu and event-focused ordering model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cakesense
• LinkedInlinkedin.com/company/cake-sense-suria-klcc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cake Sense Suria KLCC