FK Sloboda Tuzla
FK Sloboda Tuzla is a historic Bosnian football club founded in 1919, competing in the second-tier WWin Prva Liga FBiH from Stadion Tušanj in Tuzla, serving local fans and diaspora supporters through matchday events, merchandise, and a youth academy producing national-level talent.
- Company typePrivate
- Founded1919
- HeadquartersTuzla, Bosnia & Herzegovina
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FK Sloboda Tuzla does
FK Sloboda Tuzla (Fudbalski Klub Sloboda Tuzla) is a professional football club founded in 1919 and headquartered at Stadion Tušanj in Tuzla, Bosnia and Herzegovina. The club competes in the WWin Prva Liga Federacije BiH, the second-tier 14-team football league of the Federation of Bosnia and Herzegovina, and finished 3rd in the 2025/26 season with 41 points from 26 matches (12 wins, 5 draws, 9 losses). The organization operates a first team, a youth academy (Omladinski Pogon) led by a UEFA Pro licensed director, and junior teams that won the 2026 Omladinski Kup Bosne i Hercegovine.
The club's commercial operations center on three revenue streams: matchday revenue from ticket sales at Stadion Tušanj and the auxiliary Stadion Bare in Simin Han; sponsorship and commercial partnerships with regional brands including BHT, Tuzlanski Pilsner, Perfect House, Heez, Doner Drive, Sector, and Termoglas, plus league-level partners WWIN (primary sponsor/branding) and LEGEA (kit manufacturer); and direct-to-consumer merchandise sales through a WooCommerce-based online store offering home and away kits (≈100 KM) and crest apparel (≈20 KM). The club engages its fan base through official channels on Facebook, Instagram, and YouTube (SlobodaTV). Customer segments are horizontal: local community members, diaspora supporters, and football enthusiasts in Bosnia and Herzegovina.
The club operates as a private non-profit sports organization managed by an Upravni odbor (Board of Directors) led by President Azmir Husić, with a current headcount of 34. It has historically faced inherited debt from prior administrations, partially mitigated by a 50,000 KM debt forgiveness from former coach Adnan Jahić. Recent leadership changes in 2026 (new head coach Adnan Hodžić, new youth academy director Slavko Petrović) and a July 2026 squad rebuild reflect a strategic focus on stabilization and a stated ambition to return to the top tier of Bosnian football. The core technology is conventional football operations and sports management; no proprietary AI, data, or platform technology is in evidence.
FK Sloboda Tuzla firmographics
Firmographics- Name
- FK Sloboda Tuzla
- Legal name
- Fudbalski Klub Sloboda Tuzla
- Website
- https://fksloboda.ba
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FK Sloboda Tuzla is a historic Bosnian football club founded in 1919, competing in the second-tier WWin Prva Liga FBiH from Stadion Tušanj in Tuzla, serving local fans and diaspora supporters through matchday events, merchandise, and a youth academy producing national-level talent.
- Ownership category
- akta.pro rank
FK Sloboda Tuzla industry classification
Industry- Product category
- Professional Football Club Services
- NAICS
- Sports Teams and Clubs (711211), Sporting Goods Retailers (459110)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Soccer/Football Footwear & Apparel Retail (CRAMACAC), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where FK Sloboda Tuzla is headquartered
LocationHeadquarters
- HQ city
- Tuzla
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices1 record
Markets served
FK Sloboda Tuzla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Match Revenue: Revenue generated from ticket sales for home matches at Stadion Tušanj and potential broadcast rights from league participation.
- Sponsorship and Commercial Partnerships: The club maintains sponsorship relationships with companies including BHT, Tuzlanski Pilsner, Perfect House, Heez, Doner Drive, Sector, and Termoglas, generating commercial revenue through kit sponsorship, stadium advertising, and partner affiliations.
- Merchandise Sales: The club operates an online shop selling official merchandise including home and away kits, shirts with club crests, and other fan products. Jerseys are priced at 100 KM for away kit, shirts at 20 KM for white variant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Away Kit 25/26 - Official match jersey in white with red-black vertical graphic details |
| One time/ perpetual license | Pay-as-you-go | White Shirt with Crest - Fan merchandise t-shirt |
| One time/ perpetual license | Pay-as-you-go | Black Shirt with Crest - Fan merchandise t-shirt |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FK Sloboda Tuzla product offering
Product offeringCore offering
FK Sloboda Tuzla is a professional football club that fields a first team and youth teams competing in the WWin Prva Liga FBiH (First League of the Federation of Bosnia and Herzegovina). The club sells official merchandise, including home and away kits manufactured by LEGEA and branded t-shirts, through its online shop, and operates an Omladinski Pogon (Youth Academy) that develops local football talent.
Product overview
FK Sloboda Tuzla is a football club whose primary offering is competitive football participation in the WWIN First League of the Federation of Bosnia and Herzegovina. The club's commercial product portfolio centers on an online fan merchandise shop offering official apparel — including home and away kits manufactured by LEGEA (Domaći dres 25/26, Gostujući dres 25/26) and branded t-shirts with the club crest (Bijela majica sa grbom, Crna majica sa grbom) — sold under the category labels 'Dresovi' (Kits) and 'Majice' (Shirts). The club also operates an Omladinski Pogon (Youth Academy) and fields a first team, youth teams, and maintains the Stadion Tušanj.
Differentiator
Problem solved
Functional benefit
Products and services
- Domaći dres – 25/26 (Home Kit 25/26) Official home kit of FK Sloboda Tuzla featuring red-and-black vertical stripes, manufactured by LEGEA, with the club crest and WWIN sponsor branding; intended for matchday, training, and fan wear.
- Gostujući dres – 25/26 (Away Kit 25/26) Official away kit in white with red-black vertical graphic details, manufactured by LEGEA, featuring the club crest and WWIN sponsor branding; designed for away games, training, and supporter use; priced at 100 KM.
- Crna majica sa grbom (Black Shirt with Crest) Black t-shirt featuring the FK Sloboda Tuzla crest on the left chest, designed for everyday wear, matchday support, and gifting.
- Bijela majica sa grbom (White Shirt with Crest) White t-shirt featuring the FK Sloboda Tuzla crest, designed for daily wear, matchday occasions, and fan apparel; priced at 20 KM.
- Omladinski Pogon (Youth Academy) Structured youth football development program at FK Sloboda Tuzla providing coaching, training, and competitive match play for young players, producing talent for the senior team and the broader Bosnian football ecosystem.
Quantifiable outcome
- Youth team won Omladinski Kup BiH 2026
Companies that use FK Sloboda Tuzla
Customer profileSegments1 record
Ideal customer profiles2 records
FK Sloboda Tuzla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FK Sloboda Tuzla partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WWINcoreWWIN is the primary sponsor and betting partner of the league (WWin Prva Liga FBiH) and appears on the club's official kits. The sponsorship includes branding on match jerseys and merchandise.
- LEGEAcoreLEGEA is the kit manufacturer supplying official match jerseys and training equipment for the club. The jerseys feature LEGEA branding as the official kit supplier.
- BHTminorBHT is a sponsor appearing in the club's sponsors section, likely providing marketing and financial support.
- Tuzlanski PilsnerminorLocal brewery and sponsor of FK Sloboda Tuzla, appearing in the club's sponsors section.
- Perfect HouseminorConstruction/real estate company sponsoring FK Sloboda Tuzla.
- HeezminorTechnology or service company sponsoring the club.
- Doner DriveminorFood service company sponsoring FK Sloboda Tuzla.
- SectorminorCompany sponsoring FK Sloboda Tuzla, appearing in sponsors section.
- TermoglasminorWindow/construction company sponsoring FK Sloboda Tuzla.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
FK Sloboda Tuzla competitors and assessment
Company assessmentEmerging players
- FK Velež Nevesinje: Smaller Bosnian-Herzegovinian club from the lower tiers. Relevant as a regional emerging peer for benchmarking lower-division operations and pathways back up through the BiH football pyramid.
Direct peers
- FK Tuzla City: Same-city rival also competing in the WWin Prva Liga FBiH 2025/26 season (finished last with 17 points). Direct peer on geography, league and supporter competition, useful for benchmarking local market dynamics in Tuzla.
- FK Željezničar Sarajevo: Historic Bosnian football club founded in 1921, competing in the top tier of BiH football. Directly comparable as a heritage non-profit football institution with a passionate supporter base, youth academy focus and similar commercial model (matchday, sponsorships, merchandise) in the same country.
- HŠK Zrinjski Mostar: Bosnian top-tier football club with strong commercial sponsorship portfolio and youth development pipeline. Comparable to FK Sloboda as a heritage regional club competing for national titles in BiH football.
- FK Sarajevo: One of the most successful Bosnian football clubs, currently in the Premijer liga BiH. Comparable as a major BiH heritage club with a youth academy, online merchandise shop and sponsorship-driven revenue model — represents the 'promoted' version of FK Sloboda's commercial and sporting trajectory.
- NK GOŠK Gabela: Direct 2025/26 WWin Prva Liga FBiH competitor (finished 5th). Comparable as a small-market BiH second-tier club with similar resource constraints and youth development priorities.
- NK Čelik Zenica: Currently top of the WWin Prva Liga FBiH 2025/26, NK Čelik is a direct competitor in FK Sloboda's own league this season. Highly comparable as a historic BiH industrial-city club with similar scale, supporter profile and commercial model.
- FK Velež Mostar: Historic Bosnian football club with a similarly passionate supporter base and youth development focus. Direct comparable as a heritage BiH club that also lost its way through lower divisions and is rebuilding, mirroring FK Sloboda's current second-tier status.
- FK Borac Banja Luka: Historic Bosnian club with strong regional following, currently in the Premijer liga BiH. Comparable as a heritage BiH club with youth academy and full commercial operation including merchandise.
Regional players
- FK Vojvodina: Historic Serbian SuperLiga club from Novi Sad. Comparable as a Western Balkans heritage football club with similar commercial model and small-market dynamics, though operating in a larger league ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FK Sloboda Tuzla social profiles
Digital presenceFK Sloboda Tuzla financial estimates
Financial estimateRevenue estimate
Valuation estimate
FK Sloboda Tuzla leadership team
Management profileNumber of profiles
Profiles5 records
FK Sloboda Tuzla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FK Sloboda Tuzla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FK Sloboda Tuzla
What does FK Sloboda Tuzla do?
FK Sloboda Tuzla is a professional football club that fields a first team and youth teams competing in the WWin Prva Liga FBiH (First League of the Federation of Bosnia and Herzegovina). The club sells official merchandise, including home and away kits manufactured by LEGEA and branded t-shirts, through its online shop, and operates an Omladinski Pogon (Youth Academy) that develops local football talent.
Is FK Sloboda Tuzla a public or private company?
FK Sloboda Tuzla is a private company. It is classified as management employee owned and is currently operating.
When was FK Sloboda Tuzla founded?
FK Sloboda Tuzla was founded in 1919. It employs 11 to 50 people.
Where is FK Sloboda Tuzla based?
FK Sloboda Tuzla is headquartered in Tuzla, Bosnia & Herzegovina, in the Europe region.
How does FK Sloboda Tuzla make money?
Three revenue lines are on record. Match Revenue is the primary driver. The others are sponsorship and Commercial Partnerships and merchandise Sales.
Who are FK Sloboda Tuzla's main competitors?
FK Velež Nevesinje is listed as an emerging player. Direct peers are FK Tuzla City, FK Željezničar Sarajevo, HŠK Zrinjski Mostar, FK Sarajevo, NK GOŠK Gabela, NK Čelik Zenica, FK Velež Mostar and FK Borac Banja Luka. FK Vojvodina is listed as a regional player.
Does FK Sloboda Tuzla have an API?
No public API is recorded for FK Sloboda Tuzla.
What industry is FK Sloboda Tuzla in?
FK Sloboda Tuzla's product category is Professional Football Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of CRAMACAC, Soccer/Football Footwear & Apparel Retail. Its NAICS code is 711211 and its SIC code is 7997.