Apache Family Campground Pier

What Apache Family Campground Pier does

Apache Family Campground & Pier is a privately held, family-owned hospitality and outdoor recreation business operated by Apache Family Campground, Inc., a South Carolina corporation headquartered at 9700 Kings Road, Myrtle Beach, SC. The company runs an oceanfront campground and the longest walkable wooden pier on the East Coast, offering over 225 RV and tent campsites, furnished vacation rentals under the Leisure Living sub-brand (park models and mobile homes), pier fishing with a bait and tackle shop and rod rentals, an on-site restaurant and bar called Groupers At The Pier, and a general store (Apache Trading Post). It serves individual families, RV owners, and fishing enthusiasts seeking all-in-one coastal vacation experiences on the Grand Strand.

The business model is direct-to-consumer: guests discover and reserve through the corporate website (apachefamilycampground.com) and an integrated booking system (book.apachefamilycampground.com), with on-site reservations and phone inquiries as secondary channels. Revenue is generated from five streams — RV and campsite rentals, vacation rental accommodations, pier access fees and fishing-related transactions, restaurant and bar sales, and retail — combining recurring nightly lodging revenue with transaction-based ancillary income. The property operates with a lean disclosed headcount of 9 employees, consistent with heavy reliance on seasonal labor.

There is no proprietary technology platform; operations rely on a standard website, social media channels (Facebook, Instagram, YouTube), and email communications for marketing and guest engagement. The company markets itself as a destination experience through organized activities, seasonal events, live entertainment, and earned media coverage (e.g., Islands.com feature, RV LIFE "Best of the Best" 2025 award), targeting families, RV travelers, and fishing visitors. No funding rounds, acquisitions, parent entities, or AI/ML capabilities are disclosed in the available source material.

Name

Apache Family Campground Pier

Legal name

Apache Family Campground, Inc.

Website

https://apachefamilycampground.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apache Family Campground & Pier is a family-owned Myrtle Beach, SC hospitality business operating an oceanfront campground with 225+ RV sites, furnished vacation rentals, the East Coast's longest wooden pier, and an on-site restaurant and general store serving families, RV travelers, and fishing enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Recreation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAD

Cabin & Cottage Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Oceanfront RV camping
• Vacation rental accommodations
• Fishing pier services
• Family campground resort
• Beachfront hospitality

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. RV and Campsite Rentals: The company generates primary revenue from renting over 225 RV and campsite spaces to travelers seeking oceanfront camping experiences in Myrtle Beach, South Carolina. Sites are available for various lengths of stay and cater to RV owners and tent campers.
2. Vacation Rental Accommodations: The company operates Leisure Living Vacation Rentals, fully furnished park model units and mobile homes available for short-term rental. These units accommodate varying group sizes and include amenities such as kitchens, decks, and in some cases washer/dryer connections. Some units are pet-friendly.
3. Apache Pier Activities and Rentals: Revenue is generated from pier access fees, fishing activity (bait and tackle shop, rod rentals), and live entertainment events on the pier during summer months. The pier bait and tackle shop offers daily rod rental packages.
4. Groupers At The Pier Restaurant & Bar: On-site restaurant and bar operation serving campers and beach visitors, featuring oceanfront dining with pier views. The restaurant offers live music entertainment during summer months.
5. Apache Trading Post Retail: On-site retail store offering camping supplies, beach gear, snacks, and essentials for campers and beachgoers. Equipment rentals including pickleball gear are also available.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Apache Family Campground & Pier operates an oceanfront campground and resort in Myrtle Beach, South Carolina, providing over 225 RV and tent campsites, fully furnished vacation rentals (park models and mobile homes), the Apache Pier for fishing and entertainment, the Groupers At The Pier restaurant and bar, and the Apache Trading Post retail store. Guests book directly through the company's website for an all-in-one beach vacation combining lodging, recreation, dining, and entertainment.

Product overview

Apache Family Campground & Pier offers a unified hospitality portfolio combining lodging and recreational experiences. The core offerings include over 225 RV and campsites, Leisure Living Vacation Rentals (park models and mobile homes available in multiple configurations), the iconic Apache Pier (South Carolina's longest walkable wooden pier), and the on-site Groupers At The Pier restaurant & bar. Additional amenities include the Apache Trading Post general store, pickleball court, swimming pools, and various family activities. The campground is marketed as an oceanfront destination along the Grand Strand coastline in Myrtle Beach, South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Leisure Living Vacation Rentals: Fully furnished vacation rental units including park models, mobile homes, and interior units available for short-term stays at the campground.

Products and services

• RV & Campsites Oceanfront RV and tent camping sites offering over 225 spaces suited to various RV sizes and camping preferences, available for nightly and longer stays at the Myrtle Beach, South Carolina property.
• Leisure Living Vacation Rentals Fully furnished vacation rental units including park models, mobile homes, and interior units, equipped with kitchens, decks, and washer/dryer in select units, and available for short-term stays for families, couples, and small groups.
• Apache Pier Iconic fishing pier recognized as South Carolina's longest walkable wooden pier, offering ocean fishing access, a bait and tackle shop, daily rod rentals, and live music entertainment during the summer months.
• Groupers At The Pier On-site restaurant and bar offering oceanfront dining with pier views, live music entertainment during the summer, and service to campers and beach visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Carolina Pines RV Resort: RV resort located near Myrtle Beach in Conway, SC, targeting family and seasonal RV guests with pools and on-site amenities. Comparable to Apache on customer base and amenity-led RV resort model, with slight geographic separation.
• Huntington Beach State Park Campground: South Carolina state park campground near Murrells Inlet offering oceanfront and marsh-view sites for RV and tent campers. Comparable to Apache on coastal SC camping proposition, but competes in a different pricing/operating model.

Broad incumbents

• Sun Outdoors: Large operator of RV resorts and campgrounds across the U.S., including coastal properties. Comparable to Apache on integrated RV resort and vacation rental model, with broader geographic footprint and corporate ownership.
• Yogi Bear's Jellystone Park Camp-Resorts: Franchised network of family campground resorts across North America with themed recreation, RV sites, cabins, and pool/water play. Comparable to Apache on family-oriented RV/cabin resort model and activity programming.
• Thousand Trails: Membership-based network of RV resorts and campgrounds across the U.S., including coastal Southeast properties. Comparable to Apache on RV-resort operating model and family outdoor recreation, with a subscription-based distribution angle.
• Kampgrounds of America (KOA): North America's largest system of franchised campgrounds with a strong RV-traveler loyalty program (KOA Rewards). Comparable to Apache on RV-traveler target customer and campground operating model, but operates as a franchise network across the U.S.

Direct peers

• Pirateland Family Camping Resort: Family-focused oceanfront campground in Myrtle Beach offering RV sites, vacation rentals, and themed recreation. Directly comparable to Apache on customer persona, beachfront setting, and resort-style amenities.
• Myrtle Beach KOA Resort: Franchised KOA campground in the Myrtle Beach area serving RV travelers and families with full hookups, cabins, and pool amenities. Directly comparable to Apache on segment, with the addition of national franchise distribution.
• Ocean Lakes Family Campground: Large oceanfront family campground located in Myrtle Beach, SC, offering 859 sites, vacation rentals, water park, and on-site amenities. Directly comparable to Apache on geography, customer base (families and RV travelers), and integrated lodging-recreation model.
• Lakewood Camping Resort: Long-running oceanfront family campground in Myrtle Beach with hundreds of RV sites, vacation rentals, water amenities, and entertainment programming. Closely comparable to Apache on segment, geography, and integrated amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ApacheCampgroundPier
• Facebookfacebook.com/ApacheFamilyCampgroundPier
• Instagraminstagram.com/apachefamilycampgroundpier
• LinkedInlinkedin.com/company/apache-family-campground-pier

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apache Family Campground Pier