3L Locações
3L Locações is a São Paulo-based B2B equipment rental company, subsidiary of Metalfrio Group, that provides a Full Service refrigeration and gelato equipment rental model for food service, convenience store, and gelateria customers across Brazil via a 400+ Authorized Technical Service network.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 3L Locações does
3L Locações e Serviços S.A. is a Brazilian B2B refrigeration and food-service equipment rental company headquartered in São Paulo and operating as a subsidiary of the Metalfrio Group. Founded in 2016, the company pioneered an integrated "Full Service" rental model that bundles equipment lease, logistics, preventive and corrective maintenance, parts supply, national installation, and intra-network relocation for refrigeration, display cases, gelato machines and other food-service equipment used by convenience stores, restaurants, gelaterias, bakeries and institutional cafeterias. The technology stack is industrial rather than digital: owned equipment fleets spanning Carpigiani (exclusive Brazil representative since 2019), Orion, V Air, Supermix, Macom and Metal Frio brands, supported by a nationwide network of more than 400 Authorized Technical Services (STAs) that perform field maintenance and logistics.
The company monetizes primarily through multi-year rental subscriptions (12 to 60 months, minimum 10 equipment units) on monthly invoicing with 30-day payment terms, supplemented by maintenance services, original parts sales, direct equipment sales, leaseback financing for customer-owned assets, and the RECAP refurbishment program that converts client scrap into rentable equipment. Revenue mechanics are anchored by a roster of enterprise F&B customers including Nestlé, Burger King, KFC, JBS, Haagen-Dazs, Mondelez, Diageo, NotCo, General Mills, Minerva Foods, Froneri and Bacio di Latte. GTM combines enterprise field sales (WhatsApp, phone, web forms), event-driven acquisition via industry trade shows (Sigep, FIPAN, Fispal, Gelato Festival World Masters, Host Milano), and a community-led motion through the Carpigiani Gelato University training platform that funnels trained artisans into equipment rentals.
The consolidated STF (Solução Total de Frio) proposition, positioning 3L as the single accountable provider of cold-at-the-point-of-sale, together with held ISO 9001 / ISO 14001 certifications (shared with partner Begur) and Sigep 2025 'Best Market Developer South America' recognition, frame the company's evolution from a pure equipment lessor toward an outsourced cold-chain operator for large Brazilian F&B accounts.
3L Locações firmographics
Firmographics- Name
- 3L Locações
- Legal name
- 3L LOCAÇÕES E SERVIÇOS S.A.
- Website
- https://3llocacoes.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 3L Locações is a São Paulo-based B2B equipment rental company, subsidiary of Metalfrio Group, that provides a Full Service refrigeration and gelato equipment rental model for food service, convenience store, and gelateria customers across Brazil via a 400+ Authorized Technical Service network.
- Ownership category
- akta.pro rank
Where 3L Locações is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
3L Locações business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Equipment Rental: Core revenue stream from renting refrigeration equipment, showcases, display units and gelato machines to food service businesses. Rental plans range from 12 to 60 months with minimum 10 equipment requirement.
- Maintenance Services: Preventive and corrective maintenance services for rented equipment, performed through a network of 400+ Authorized Technical Services (STAs) across Brazil.
- Parts Supply: Supply of original replacement parts for refrigeration and gelato equipment, particularly Carpigiani machines.
- Equipment Sales: Direct sale of Carpigiani gelato equipment, Orion refrigeration units, and other food service equipment with full service support.
- Leaseback: Leaseback operations for client refrigeration equipment, providing capital recovery while maintaining equipment in service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Rental Plan (12-60 months) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
3L Locações product offering
Product offeringCore offering
3L Locações rents commercial refrigeration, display, and gelato production equipment to food service businesses, convenience stores, and gelaterias across Brazil under a "Full Service" subscription model (12–60 months, minimum 10 units). The offering bundles equipment rental with logistics, installation, preventive and corrective maintenance, original parts supply, and nationwide service coverage through 400+ Authorized Technical Services. As official Carpigiani representative since 2019, the company also sells and rents premium gelato machines, Orion refrigeration units, and related food service equipment.
Product overview
3L Locações is a pioneer in Full Service equipment rental offering an integrated solution combining refrigeration equipment rental with logistics, maintenance, parts supply, assembly, and national installation. The company operates multiple product lines: (1) Core rental services including Locação de Equipamentos de Refrigeração, Leaseback de Geladeiras, and Operações RECAP for refurbished equipment; (2) Carpigiani brand gelato equipment including Pastochef, Pastomaster, Ready 14/20, Labo, ReadyChef, and Labotronic producers; (3) Orion display solutions including Vitrine KATE G12, Vitrine Cosmo, and Ultracongeladores BF3/BF5; and (4) Miniwip for whipped cream production. The company also offers Carpigiani Gelato University training programs and technical maintenance services with original parts. The STF (Solução Total de Frio) concept provides comprehensive cold solutions at the point of sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Refrigeration Equipment Rental Integrated rental of commercial refrigeration equipment (display cases, exhibitors) for food service and convenience store businesses across Brazil, bundling logistics, installation, preventive and corrective maintenance, original parts supply, and nationwide service coverage under monthly subscription fees.
- Leaseback of Refrigerators Leaseback service for client-owned refrigeration equipment, enabling customers to monetize existing assets while continuing to use them under a rental arrangement.
- RECAP Refurbished Equipment Operation Circular-economy service that transforms client equipment scrap into refurbished, rental-ready refrigeration and food service equipment, supporting sustainability and cost-efficient fleet expansion.
- STF (Solução Total de Frio) Total Cold Solution Comprehensive cold-chain solution in which 3L Locações assumes end-to-end responsibility for refrigeration at the client's point of sale, covering equipment, logistics, maintenance, and ongoing operations.
- Carpigiani Gelato Equipment Distribution and Rental Official distribution, sale, and rental of Carpigiani gelato production equipment lines (Pastochef, Pastomaster, Ready, Labo, ReadyChef, Labotronic HE, Pastochef RTL, Pastomaster 30 XPL P) for gelato shops and food service operators across Brazil, bundled with maintenance and original parts supply.
- Orion Refrigeration Equipment Distribution Distribution and service support for Orion refrigeration equipment including Vitrine KATE G12 and Vitrine Cosmo display cases, Ultracongeladores BF3 and BF5 ultra-freezers, and cold storage solutions for food service operators across Brazil.
- Miniwip Whipped Cream Equipment Whipped cream production equipment that incorporates up to 200% air, enabling standardized recipe execution and practical production of whipped cream for professional food service operations.
- Carpigiani Maintenance and Parts Replacement Service Corrective and preventive maintenance services for Carpigiani equipment, performed by authorized technicians with original spare parts replacement, available throughout Brazil.
- Carpigiani Gelato University Training Programs Professional training programs in artisanal gelato production including Basic, Intermediate, and Intensive modules, plus workshops and certifications, delivered in partnership with Carpigiani for Brazilian gelato professionals and aspiring operators.
Quantifiable outcome
- Reduced initial investment through rental model with plans from 12 to 60 months
- +1 more outcomes
Companies that use 3L Locações
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles2 records
3L Locações technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
3L Locações partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CarpigianicoreOfficial Carpigiani representative in Brazil since 2019. 3L Locações handles commercialization, rental, maintenance, and parts supply for Carpigiani gelato equipment nationwide. The partnership includes Carpigiani Gelato University education programs in Brazil.
- OrioncorePartnership for Orion refrigeration equipment including display cases (Kate G12, Cosmo), ultracongeladores (BF3, BF5), and cold storage solutions distributed through 3L Locações network.
- V AircorePartnership for V Air SMART equipment for frozen beverages and desserts. 3L Locações distributes and provides service support for V Air products.
- BegurcoreJoint ISO certification partnership for Quality, Environment, and Occupational Health and Safety management systems. Shared integrated policy and continuous improvement initiatives.
- SpecialitàminorGold sponsor for Gelato Festival World Masters events in Brazil, supporting gelato industry events and competitions.
- Nestlé ProfessionalminorPartner in Carpigiani Gelato University courses, contributing ingredients and expertise to professional training programs.
- Rocca Doce de LeiteminorPartner in Carpigiani Gelato University courses, providing ingredients for professional training.
- Fazenda Bela VistaminorPartner in Carpigiani Gelato University courses, contributing ingredients for professional training programs.
- Já Fui MandiocaminorPartner in Carpigiani Gelato University courses, providing ingredients for professional training.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
3L Locações competitors and assessment
Company assessmentBroad incumbents
- Middleby Corporation: Global leader in commercial food service equipment with a broad portfolio (refrigeration, cooking, ice) including brands like Manitowoc and TurboChef. Comparable as a broader food service equipment ecosystem player serving similar enterprise restaurant and convenience customers.
- Carpigiani: Italian world leader in gelato and pastry equipment that 3L represents exclusively in Brazil. Highly comparable on the gelato equipment side, though it is also a supplier to 3L rather than a pure peer; globally competes in the same artisanal gelato category.
- Carrier Commercial Refrigeration: Global refrigeration equipment manufacturer and service provider with significant presence in food retail and food service cold chain. Comparable product category (commercial refrigeration) and overlapping customer base of convenience and grocery operators.
- True Manufacturing: US-based commercial refrigeration manufacturer specializing in display cases, reach-ins, and food service refrigeration. Comparable as a refrigeration equipment producer serving the same food service and convenience store customer types that 3L equips in Brazil.
- Ali Group: Italian-owned holding company for a portfolio of commercial refrigeration and food service equipment brands (e.g., Celfrost, Scotsman, Hoshizaki allies). Comparable as a multi-brand food service equipment platform targeting the same restaurant and convenience store verticals that 3L serves.
- Hoshizaki Corporation: Japanese global manufacturer of commercial refrigeration, ice machines, and gelato equipment. Overlaps with 3L's refrigeration and ice/gelato equipment offering across food service customers worldwide, though as a manufacturer rather than a rental specialist.
Emerging players
- Bravo S.p.A. Italian manufacturer of gelato, pastry, and chocolate equipment offering artisanal-to-industrial machinery. Comparable as a Carpigiani competitor in the gelato equipment category that 3L specializes in distributing and renting; meaningful overlap on product category though not geographic.
Regional players
- Polaris Refrigeradores: Brazilian commercial refrigeration manufacturer with broad portfolio of display cases, freezers, and beverage coolers. Comparable Brazilian refrigeration equipment provider serving overlapping convenience store and food service customers with a wholesale/installation model rather than full-service rental.
- Elgin Refrigeradores: Major Brazilian manufacturer of commercial refrigeration equipment serving retail and food service. Comparable as a Brazilian refrigeration equipment provider targeting similar convenience store and food service customers, though on the manufacturing/wholesale side rather than rental.
Others
- Metalfrio Group: Brazilian-headquartered commercial refrigeration manufacturer and 3L's parent conglomerate. Related party rather than a market competitor; materially comparable in refrigeration product category and indirectly shapes 3L's supply chain and OEM economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
3L Locações social profiles
Digital presence3L Locações compliance and trust
Trust signalCompliance2 records
3L Locações financial estimates
Financial estimateRevenue estimate
Valuation estimate
3L Locações leadership team
Management profileNumber of profiles
Profiles2 records
3L Locações funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3L Locações M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3L Locações
What does 3L Locações do?
3L Locações rents commercial refrigeration, display, and gelato production equipment to food service businesses, convenience stores, and gelaterias across Brazil under a "Full Service" subscription model (12–60 months, minimum 10 units). The offering bundles equipment rental with logistics, installation, preventive and corrective maintenance, original parts supply, and nationwide service coverage through 400+ Authorized Technical Services. As official Carpigiani representative since 2019, the company also sells and rents premium gelato machines, Orion refrigeration units, and related food service equipment.
Is 3L Locações a public or private company?
3L Locações is a private company. It is classified as corporate owned and is currently operating.
When was 3L Locações founded?
3L Locações was founded in 2016. It employs 11 to 50 people.
Where is 3L Locações based?
3L Locações is headquartered in São Paulo, Brazil, in the Latin America region.
How does 3L Locações make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are maintenance Services, parts Supply, equipment Sales and leaseback.
Who are 3L Locações's main competitors?
Broad incumbents on record are Middleby Corporation, Carpigiani, Carrier Commercial Refrigeration, True Manufacturing, Ali Group and Hoshizaki Corporation. Bravo S.p.A. is listed as an emerging player. Regional players are Polaris Refrigeradores and Elgin Refrigeradores. Metalfrio Group is listed as an others.
Does 3L Locações have an API?
No public API is recorded for 3L Locações.