Specialita
Specialità Wines is a São Paulo-based wine and beverage retailer founded in 2007 by sommelier-led siblings, operating a Moema showroom and nationwide e-commerce store serving individual wine enthusiasts and event organizers across Brazil with curated Brazilian and imported wines, spirits, craft beers, and gourmet products.
- Company typePrivate
- Founded2007
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Specialita does
Specialità Comércio de Bebidas (operating as Specialità Wines) is a privately held Brazilian wine and beverage retailer founded in August 2007 in São Paulo by siblings Ricardo Tomasi and Claudia Tomasi. The company sells a curated catalog of Brazilian and imported wines (reds, whites, rosés), sparkling wines, craft beers, premium cachaças, organic gins, brandies, grape juices, Italian-style appetizers, and pre-assembled gift sets through a single physical showroom in the Moema neighborhood of São Paulo and a nationwide e-commerce storefront at specialitawines.com.br.
The retail proposition is built on sommelier-led curation and education rather than proprietary technology. Co-founder Ricardo Tomasi holds a FISAR (Italian Federation of Sommeliers) diploma with 20+ years of wine industry experience, and Claudia Tomasi is a sommelier certified by ABS-SP; both originate from the Serra Gaúcha wine region. The business model is one-time transactional retail, with no disclosed subscription or SaaS revenue. Pricing spans R$22 (entry-level grape juice) to R$1,670 (premium Casa Valduga 130 Anos collection), with payment options including PIX and boleto with a 3% discount and interest-free credit-card installments (2x above R$250, 3x above R$500).
Revenue is generated primarily through product margins on direct consumer sales, with secondary event-catering and gift-set services. Customer segments center on individual wine enthusiasts (primary) and event organizers (secondary), all within the SMB/consumer bracket — there are no enterprise accounts. Distribution is via the Moema showroom for in-person tastings and education plus the e-commerce platform for national delivery. The business holds no patents, operates without external funding, and has no parent company, subsidiaries, or disclosed M&A activity.
Specialita firmographics
Firmographics- Name
- Specialita
- Legal name
- Specialità Comércio de Bebidas
- Website
- https://specialitabebidas.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Specialità Wines is a São Paulo-based wine and beverage retailer founded in 2007 by sommelier-led siblings, operating a Moema showroom and nationwide e-commerce store serving individual wine enthusiasts and event organizers across Brazil with curated Brazilian and imported wines, spirits, craft beers, and gourmet products.
- Ownership category
- akta.pro rank
Specialita industry classification
Industry- Product category
- Wine and beverage retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)
Keywords
Where Specialita is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Specialita business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine and Beverage Sales: One-time transaction sales of wines, sparkling wines, craft beers, cachaças, and gourmet food products through physical showroom and e-commerce platform. Revenue generated from product margins on direct consumer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with installment options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Specialita product offering
Product offeringCore offering
Specialità is a São Paulo-based wine and beverage retailer that sells a curated selection of Brazilian and imported wines, sparkling wines, craft beers, cachaças, gins, brandies, grape juices, and gourmet appetizers through a physical showroom and an e-commerce store. The company differentiates through sommelier-led curation, guided tastings, food pairing advice, and exclusive representation of premium boutique brands such as Casa Valduga and Casa Madeira.
Product overview
Specialità is a Brazilian wine and beverage retailer founded in 2007, operating both physical and online stores. The company offers a curated portfolio of wines (tintos, brancos, rosés), sparkling wines (espumantes), craft beers, cachaças, gins, brandies, grape juices, gourmet appetizers (antepastos), and gift sets (kits). The business operates as a multi-brand retailer representing partner wineries and distilleries including Casa Valduga, Luiz Argenta, Vinícola Bebber, Vinícola Garbo, Larentis, Cervejaria Leopoldina, and Weber Haus. Products span from entry-level to premium segments, with pricing ranging from approximately R$22 to R$1,670. The company also offers physical showroom experiences in São Paulo with guided tastings and food pairings.
Differentiator
Problem solved
Functional benefit
Products and services
- Wines (Reds, Whites, Rosés) Curated retail selection of Brazilian and imported red, white, and rosé wines from boutique producers, targeting individual wine enthusiasts and gift purchasers.
- Sparkling Wines (Espumantes) Retail selection of Brazilian sparkling wines including Brut, Extra Brut, and Moscatel varieties from premium boutique producers, targeting celebratory occasions and gifting.
- Craft Beers (Cervejas Especiais) Specialty Belgian-style and Brazilian craft beers from Cervejaria Leopoldina, targeting craft beer enthusiasts and gift purchasers.
- Premium Cachaças (Weber Haus) Premium aged Brazilian cachaças from Weber Haus (Ivoti, Rio Grande do Sul), including Extra Premium, Premium, and Prata varieties aged in different wood types.
- Organic Gins (Weber Haus) Organic London Dry gins from Weber Haus, including varieties aged in Amburana wood, for cocktail and gifting use.
- Aged Brandies Aged brandies such as Casa Valduga Gran Reserva XX, sold to spirits enthusiasts and gift purchasers.
- Grape Juices (Sucos de Uva) Integral grape juices from Casa Madeira, offering non-alcoholic options for the same premium wine customer base.
- Gourmet Appetizers (Antepastos Casa Madeira) Italian-style antipasti spreads (eggplant, mushroom, olive paste, tomato) from Casa Madeira, sold as accompaniments to wine pairings and gifting.
- Gift Sets (Kits Presentes) Pre-assembled gift boxes combining wines, sparkling wines, beers, spirits, and gourmet items for corporate and personal gifting.
- Wine Tasting and Pairing Consultations Guided in-store wine tastings and food pairing consultations led by expert sommeliers at the Moema showroom.
Companies that use Specialita
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Specialita technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Specialita partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Casa ValdugacoreExclusive showroom representation and retail distribution of Casa Valduga wines. Specialità serves as the primary showcase and retail point for Casa Valduga products in São Paulo, featuring their complete wine portfolio including premium 130 Anos collection.
- Casa MadeiracoreExclusive representation of Casa Madeira products including juices, jellies, balsamic vinegar, and antipastos. Casa Madeira is the brand extension of Casa Valduga for non-alcoholic gourmet products.
- Weber HausminorRetail distribution of Weber Haus cachaças including Prata, Gold, Premium, and Extra Premium varieties aged in various wood barrels.
- Cervejaria LeopoldinaminorRetail distribution of craft beers including Belgian Tripel, Russian Imperial Stout, Belgian Quadrupel, and Italian Grape Ale varieties.
- Vinícola BebberminorRetail distribution of Bebber wines including Almejo, Giardino, and Familia lines from Serra Gaúcha region.
- Vinícola Luiz ArgentaminorRetail distribution of Luiz Argenta wines and sparkling wines from the L.A. Clássico, L.A. Cave, and L.A. Jovem lines.
- Vinícola GarbominorRetail distribution of Garbo wines including Chardonnay, Riesling, Pinot Noir, and specialty blends.
- Vinícola ValmarinominorRetail distribution of Valmarino wines including Double Terroir Pinot Noir and other premium selections.
- Terras AltasminorRetail distribution of Terras Altas wines from Serra Gaúcha region.
- LarentisminorRetail distribution of Larentis bag-in-box wines in Chardonnay/Riesling, Cabernet Sauvignon, and Merlot varieties.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Specialita competitors and assessment
Company assessmentDirect peers
- Mistral: Long-established premium wine shop based in São Paulo with physical showroom and e-commerce, focused on imported and Brazilian premium labels. Closest physical-retail peer to Specialità's Moema showroom concept.
- Wine.com.br: Brazil's largest online wine retailer with nationwide delivery, broad catalog, and aggressive marketing. Directly comparable to Specialità's e-commerce wine and beverage retail model, but at significantly larger scale.
- Evino: Major Brazilian online wine and spirits retailer with subscription offerings and a curated portfolio. Overlaps with Specialità's direct-to-consumer wine retail and wine club positioning.
- Super Adega: Brazilian online wine and spirits retailer focused on promotions and broad assortment. Overlaps with Specialità's e-commerce channel but competes primarily on price and breadth rather than curation.
- Decanter São Paulo: Brazilian wine retailer offering a curated multi-region portfolio to consumers via physical and digital channels. Comparable curated-retail model to Specialità, focused on premium and imported wines.
- Grand Cru: Brazilian specialty wine retailer with physical presence and online store, focused on premium and imported wines. Directly competes with Specialità in the curated wine segment in São Paulo and online.
- Casa Flora: Premium wine importer and retailer in Brazil, with curated portfolio of Brazilian and international labels. Comparable assortment strategy and premium positioning to Specialità.
Broad incumbents
- Casa Valduga (direct): Major Brazilian winery from Serra Gaúcha that Specialità exclusively represents in its showroom. Operates its own e-commerce and distribution channels, so partially competes with its own retail partner.
- Magazine Luiza (wine category): Large Brazilian general-merchandise retailer with a wine and spirits category online. Indirect competitor to Specialità given its scale and marketplace reach, despite not specializing in curated wine retail.
Emerging players
- Wine Locals / Adega Local: Emerging Brazilian wine e-commerce and subscription platforms offering curated selections and direct-to-consumer delivery. Emerging threat in the subscription/club niche where Specialità's Wine of the Month operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Specialita social profiles
Digital presenceSpecialita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Specialita leadership team
Management profileNumber of profiles
Profiles2 records
Specialita funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Specialita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Specialita
What does Specialita do?
Specialità is a São Paulo-based wine and beverage retailer that sells a curated selection of Brazilian and imported wines, sparkling wines, craft beers, cachaças, gins, brandies, grape juices, and gourmet appetizers through a physical showroom and an e-commerce store. The company differentiates through sommelier-led curation, guided tastings, food pairing advice, and exclusive representation of premium boutique brands such as Casa Valduga and Casa Madeira.
Is Specialita a public or private company?
Specialita is a private company. It is classified as family owned and is currently operating.
When was Specialita founded?
Specialita was founded in 2007. It employs 1 to 10 people.
Where is Specialita based?
Specialita is headquartered in São Paulo, Brazil, in the Latin America region.
How does Specialita make money?
One revenue line is on record: retail Wine and Beverage Sales.
Who are Specialita's main competitors?
Direct peers on record are Mistral, Wine.com.br, Evino, Super Adega, Decanter São Paulo, Grand Cru and Casa Flora. Broad incumbents are Casa Valduga (direct) and Magazine Luiza (wine category). Wine Locals / Adega Local is listed as an emerging player.
Does Specialita have an API?
No public API is recorded for Specialita.
What industry is Specialita in?
Specialita's product category is Wine and beverage retail. Its primary akta.pro industry code is CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 4453.