Achter de Regenboog

Name

Achter de Regenboog

Legal name

Stichting Achter de Regenboog

Website

https://achterderegenboog.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Achter de Regenboog is a Dutch nonprofit foundation, founded in 1993 and based in Utrecht, that delivers free grief support services to bereaved children and youth (ages 6-23) and their families nationwide through volunteer-led peer support weekends, a telephone advice line, and school outreach programs.

Ownership category

akta.pro rank

Product category

Child Bereavement Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Child bereavement support
• Youth grief counseling
• Peer support services
• Grief support foundation
• Nonprofit bereavement services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donaties (Donations): The foundation relies on individual donations from the public to fund its grief support activities, including lotgenotenweekenden and the advice line.
2. Nalatenschappen (Legacies): Individuals can leave a bequest to Stichting Achter de Regenboog as part of estate planning, contributing to the long-term sustainability of the organization.
3. Bedrijfssamenwerkingen (Corporate partnerships): Corporate organizations can partner with the foundation, contributing funding and other support in exchange for association with the charity's mission.
4. Affiliate / Co-marketing: The foundation earns affiliate commissions through book sales via bol.com (e.g., 'Je bent niet alleen'), and generates modest revenue through branded merchandise partnerships such as Lotgenootje.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Stichting Achter de Regenboog provides free grief support services for children and youth aged 6–23 who have lost a parent, sibling, or other close loved one. The foundation runs residential peer support weekends (lotgenotenweekenden) segmented by age group, operates a telephone advice line staffed by trained volunteers, and delivers grief education through schools and public events. All services are offered at no cost and are funded by donations, legacies, corporate partnerships, and affiliate revenue.

Product overview

Stichting Achter de Regenboog is a Dutch grief support foundation offering a unified portfolio of services for children, young people, and families who have lost a loved one. The core offerings consist of Lotgenotenweekenden (peer support weekends) organized by age groups (6-10, 11-15, and 16-23 years), Advies bij Rouw (grief advisory helpline), Kennis Delen (knowledge sharing via schools and events), and Lotgenotencontact (peer matching). The organization also offers Lotgenootje, a weighted comfort toy for children in emotional distress, and promotes the book 'Je bent niet alleen' co-authored by Isa Hoes and Merlijn Kamerling. All services are delivered by trained volunteers.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• bol.comminorGTM or Marketing Partner · 13 July 2026Achter de Regenboog promotes the book 'Je bent niet alleen' by Isa Hoes and Merlijn Kamerling via an affiliate link on bol.com, earning commission on sales while supporting grief awareness and the foundation's mission.
• Isa Hoes and Merlijn Kamerling (Authors)minorStrategic or Co-development Partner · 13 July 2026Dutch actress Isa Hoes and journalist Merlijn Kamerling authored 'Je bent niet alleen', a book about grief and loss drawing on personal experiences following the death of Antonie Kamerling. Achter de Regenboog promotes the book as a resource that aligns with its mission of normalizing grief conversations and providing recognition to bereaved families.
• LotgenootjeminorGTM or Marketing Partner · 8 July 2026Lotgenootje is a weighted comfort toy designed for children in emotional distress. Achter de Regenboog offers an exclusive 15% discount code (REGENBOOG15) to its community via lotgenootje.com, providing a tangible grief support tool to families. The partnership includes co-branded promotion on Achter de Regenboog's website.
• MailChimpcoreTechnology or IntegrationMailChimp is used by Achter de Regenboog for newsletter distribution. A data processing agreement (verwerkingsovereenkomst) is in place with MailChimp to ensure GDPR-compliant handling of subscriber data for the organization's mailing list.
• GooglecoreTechnology or IntegrationGoogle services are used for lotgenotenweekend registration and online form handling. A data processing agreement (verwerkingsovereenkomst) is in place with Google to ensure compliant processing of participant data.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Dougy Center: US-based pioneer of the peer-support model for grieving children and families, operating support groups, training programs, and an internationally recognized curriculum. Directly comparable to Achter de Regenboog in offering structured, age-segmented peer support for bereaved youth.
• Winston's Wish: UK-based charity exclusively dedicated to supporting bereaved children and young people, offering one-to-one support, online groups, and residential programs. Closely comparable in mission, target age range, and peer-support model to Achter de Regenboog.
• Child Bereavement UK: UK charity supporting bereaved children, young people, and their families through helplines, face-to-face support, and training for professionals. Comparable in providing a multi-channel, family-inclusive bereavement service model with a national footprint.

Broad incumbents

• Stichting Humanitas: Large Dutch volunteer-driven nonprofit providing social support across multiple cause areas including loss and bereavement. Comparable in operating a Dutch volunteer-led model of social support but covers a far broader portfolio than Achter de Regenboog's specialist child-grief focus.
• Stichting Palium: Dutch foundation focused on palliative care and end-of-life support, including grief and bereavement. Operates in an adjacent space in the Netherlands and shares the Dutch charity ecosystem but serves a broader end-of-life population rather than specializing in child grief.
• The Compassionate Friends: UK-based national charity supporting bereaved parents and their families, including children, through local peer-support groups and a helpline. Overlaps with Achter de Regenboog's family-inclusive approach but focuses primarily on parents rather than children as the primary service recipient.

Regional players

• Stichting Fier: Dutch foundation supporting vulnerable populations including those affected by domestic violence and abuse. Operates within the same Dutch social-services nonprofit landscape and draws on volunteer ecosystems, though focused on a different vulnerable population.

Others

• JWS Kind en Adolescent: Dutch youth and adolescent care provider offering professional psychosocial support services for children. Adjacent provider of clinical-grade youth mental-health services in the Netherlands, providing a complement (rather than direct competitor) to Achter de Regenboog's peer-support model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@achterderegenboog2517
• Facebookfacebook.com/achterderegenboog
• LinkedInlinkedin.com/company/stichting-achter-de-regenboog
• Instagraminstagram.com/achterderegenboog?utm_medium=copy_link

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achter de Regenboog