Winston's Wish
- Company typePrivate
- Founded1992
- HeadquartersCheltenham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Winston's Wish firmographics
Firmographics- Name
- Winston's Wish
- Legal name
- Winston's Wish
- Website
- https://winstonswish.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Winston's Wish industry classification
Industry- Product category
- Bereavement Support Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
Keywords
Where Winston's Wish is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Winston's Wish business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Donations: The charity receives donations from individual supporters, including one-time gifts and regular/monthly donations. The website enables direct online donations.
- Fundraising Events: Revenue raised through challenge events including bungee jumps, Great North Run, National Three Peaks Challenge, skydives, and other fundraising activities.
- Philanthropy and Major Gifts: Major donor program for significant charitable contributions from individual philanthropists.
- Charitable Trusts: Income received from charitable trusts and foundations that make significant contributions to support services.
- Corporate Partnerships: Partnerships with businesses for fundraising, including local business fundraising, corporate training, and employee giving programs.
- Legacy Gifts: Bequests and gifts left in supporters' Wills to ensure future generations have access to bereavement support.
- Lottery: Make a Difference Lottery - weekly fundraising lottery for £1 per week.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Winston's Wish product offering
Product offeringCore offering
Winston's Wish, now merged into Child Bereavement UK, provides free UK-wide bereavement support services to children and young people (up to age 25), parents bereaved of a baby or child, and families. Services are delivered through a multi-channel helpline (phone, text, WhatsApp, email, live chat), one-to-one support sessions, webinars, films, books, and downloadable resources, complemented by professional training for those working with bereaved families.
Product overview
Winston's Wish has merged with Child Bereavement UK to form a unified charity providing free, UK-wide, accessible bereavement support. The core offering is a suite of interconnected support services including a Helpline (phone/text/WhatsApp/email/live chat), individual and family bereavement support, parenting guidance, professional training, educational resources (films, books, webinars), and referral services. These services are designed for children and young people up to age 25, parents bereaved of a baby or child, families, and professionals working with bereaved families.
Differentiator
Problem solved
Functional benefit
Brands
- Ask Me: Education: A program for education professionals offering compassionate grief support to bereaved students, with free bereavement plans, guides and resources.
Products and services
- Bereavement Helpline Confidential bereavement support available via phone (0800 02 888 40), text/WhatsApp (07418 341 800), email, and live chat. Operates 8am to 8pm Monday to Friday (excluding bank holidays). No appointment needed.
- Support for Children and Young People Bereavement support services for children and young people (up to age 25) when someone important to them has died or is not expected to live.
- Support for Bereaved Parents Support services for parents when a baby or child has died or is expected to die before their 26th birthday.
- Family Bereavement Support
Quantifiable outcome
- 130,000 bereaved children, young people and parents supported
- +2 more outcomes
Companies that use Winston's Wish
Customer profileSegments5 records
Ideal customer profiles3 records
Winston's Wish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winston's Wish partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Winston's Wish competitors and assessment
Company assessmentDirect peers
- Child Bereavement UK: Direct peer and now the parent entity of Winston's Wish post-2025 merger; provides the same bereavement support services for children, young people, and parents in the UK.
- Cruse Bereavement Support: UK's largest bereavement charity offering helpline, online support, and local services; competes for the same bereaved families and donor pools, with overlapping adult and youth services.
- Grief Encounter: UK charity specifically focused on bereaved children and young people; directly competes for the same primary beneficiary segment and donor base.
- The Compassionate Friends: UK charity supporting bereaved parents and families after the death of a child or sibling; overlaps directly with Winston's Wish's bereaved-parent segment.
- Hope Again: Cruse's youth-focused service for bereaved children and young people in the UK; competes directly for the same under-25 grief support segment.
Broad incumbents
- Childline (NSPCC): UK-wide 24/7 helpline for children and young people offering wider support including grief; broader incumbent that overlaps on youth crisis intervention and helpline access.
- Marie Curie: Major UK end-of-life and palliative care charity with bereavement support services; broader incumbent with hospice-linked bereavement care that overlaps with Winston's Wish training and family support.
- Mind: UK's leading mental health charity providing support that includes bereavement and grief for adults and young people; broader incumbent addressing overlapping mental health needs.
- Sue Ryder: UK charity providing palliative care and bereavement support, including families and children; broader incumbent with hospice and grief services overlapping Winston's Wish training and family support offerings.
Emerging players
- YoungMinds: UK charity focused on young people's mental health, including grief-related support; emerging player addressing overlapping mental health and youth well-being needs for similar beneficiaries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Winston's Wish social profiles
Digital presenceWinston's Wish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winston's Wish leadership team
Management profileNumber of profiles
Profiles3 records
Winston's Wish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winston's Wish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winston's Wish
What does Winston's Wish do?
Winston's Wish, now merged into Child Bereavement UK, provides free UK-wide bereavement support services to children and young people (up to age 25), parents bereaved of a baby or child, and families. Services are delivered through a multi-channel helpline (phone, text, WhatsApp, email, live chat), one-to-one support sessions, webinars, films, books, and downloadable resources, complemented by professional training for those working with bereaved families.
Is Winston's Wish a public or private company?
Winston's Wish is a private company. It is classified as nonprofit foundation owned and is currently acquired.
When was Winston's Wish founded?
Winston's Wish was founded in 1992. It employs 51 to 100 people.
Where is Winston's Wish based?
Winston's Wish is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Winston's Wish make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are fundraising Events, philanthropy and Major Gifts, charitable Trusts, corporate Partnerships, legacy Gifts and lottery.
Who are Winston's Wish's main competitors?
Direct peers on record are Child Bereavement UK, Cruse Bereavement Support, Grief Encounter, The Compassionate Friends and Hope Again. Broad incumbents are Childline (NSPCC), Marie Curie, Mind and Sue Ryder. YoungMinds is listed as an emerging player.
Does Winston's Wish have an API?
No public API is recorded for Winston's Wish.
What industry is Winston's Wish in?
Winston's Wish's product category is Bereavement Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent). Its NAICS code is 62411 and its SIC code is 8300.