Achtsamkeit
Achtsamkeit Leben is a Cologne-based sole proprietorship offering ZPP-certified MBSR and MSC 8-week mindfulness courses in small groups, both in-person and live online, targeting individual adults and corporate clients across Germany.
- Company typePrivate
- Founded2015
- HeadquartersKöln-Holweide, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Achtsamkeit does
Achtsamkeit Leben is a Cologne-based mindfulness training practice operated as a sole proprietorship by founder Reinhard Allgaier, offering structured MBSR (Mindfulness-Based Stress Reduction) and MSC (Mindful Self-Compassion) curricula to individual adults and corporate clients. The core product is an 8-week, ~2.25-hour-per-session group course priced at €390-€405, delivered in small groups capped at 12 participants (averaging 8-10), at two physical Cologne venues (Köln-Holweide/Ärztehaus Vitalis and Köln-Innenstadt/Belgisches Viertel) and live online via Zoom. The MBSR 8-week and compact courses hold ZPP (Zentrale Prüfstelle für Prävention) certification, including for the online format, which qualifies participants for up to 80% statutory health insurance reimbursement — the central pricing and competitive mechanic of the business. The curriculum is sourced from the Center for Mindfulness at the University of Massachusetts (MBSR) and the Center for Mindful Self-Compassion (MSC, Neff/Germer), with the founder holding both teacher certifications plus trauma-sensitive mindfulness (2020) and systemic coaching (2021) credentials.
The revenue model is a hybrid of consumer course fees, one-time workshops (e.g., €150 'Voice & Mindfulness' day retreat), gift voucher sales (€50-€380), and B2B corporate training (8-week, 1-2 day, weekly, executive coaching). Freemium 1-hour intro courses and free guided meditation downloads serve as the top-of-funnel lead generation. A 10% discount is available to students, retirees, and the unemployed, and a referral/word-of-mouth channel is explicitly cited. The business is marketed via a content-led website, Facebook/Instagram organic social, CleverReach email newsletter, and Google Ads, with stated demographics spanning adults aged 18-70. The company has 8 employees, no external funding, no parent/subsidiary structure, and no app or proprietary technology platform beyond standard WordPress/Zoom/CleverReach tooling. Historical institutional work includes the 2016-2018 NRW GIK pilot project with 21 Solingen primary schools under Prof. Dr. Gustav Dobos.
Achtsamkeit firmographics
Firmographics- Name
- Achtsamkeit
- Legal name
- Reinhard Allgaier
- Website
- https://achtsamkeit-leben.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Achtsamkeit Leben is a Cologne-based sole proprietorship offering ZPP-certified MBSR and MSC 8-week mindfulness courses in small groups, both in-person and live online, targeting individual adults and corporate clients across Germany.
- Ownership category
- akta.pro rank
Achtsamkeit industry classification
Industry- Product category
- Mindfulness Training Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where Achtsamkeit is headquartered
LocationHeadquarters
- HQ city
- Köln-Holweide
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Achtsamkeit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Group Course Fees: Paid 8-week MBSR and MSC courses in small groups, both in-person and online via Zoom. Primary revenue driver with structured curriculum including guided meditations, body scan, yoga, and group sessions.
- Workshop and Retreat Fees: One-day workshops (e.g., Voice & Mindfulness workshop at €150) and mindfulness retreat days included in course fees or offered separately
- Corporate Training: B2B mindfulness training for companies and organizations including 8-week MBSR courses, 1-2 day intro courses, compact seminars, weekly sessions, and executive coaching for leadership development
- Gift Vouchers: Gift certificates sold for course participation, available in €50, €100, €200, €380 denominations
- Individual Coaching: Mindful Life individual and couple coaching sessions offered as alternative to group courses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | MBSR 8-Week Course In-Person (Köln-Holweide) |
| Subscription | Multi-year contract | MBSR 8-Week Course Online |
| One time/ perpetual license | Pay-as-you-go | Day Workshop (e.g., Voice & Mindfulness) |
| Freemium | Pay-as-you-go | Free Introductory Course |
| Other | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Achtsamkeit product offering
Product offeringCore offering
Achtsamkeit Leben delivers structured 8-week mindfulness training courses based on the MBSR (Mindfulness-Based Stress Reduction) methodology developed by Jon Kabat-Zinn and MSC (Mindful Self-Compassion) by Dr. Kristin Neff and Dr. Christopher Germer, offered in small groups (max 12 participants) in person at two Cologne locations and live online via Zoom. The portfolio also includes compact seminars, systemic Mindful Life individual and couples coaching, silent day retreats, workshops, and corporate mindfulness programs. All MBSR offerings are ZPP-certified for statutory health insurance subsidies up to 80%.
Product overview
Achtsamkeit Leben Köln is a mindfulness studio operated by Reinhard Allgaier offering structured mindfulness-based training programs primarily in Cologne, Germany. The core portfolio centers on MBSR (Mindfulness-Based Stress Reduction) 8-week training courses and compact seminars — both in-person and live online — certified by the ZPP (Zentrale Prüfstelle für Prävention) for up to 80% health insurance reimbursement. Complementing MBSR, the studio offers an MSC (Mindful Self-Compassion) 8-week course, individual and couples Mindful Life-Coaching, open meditation evenings, and silent day retreats. The offering extends to corporate mindfulness training (in-house or at studio locations) and a free guided meditation downloads library. Courses are delivered in small groups (max. 12 participants) at two Cologne venues (Holweide/Dellbrück and Köln-Innenstadt/Belgisches Viertel) and online via Zoom. A gift voucher program supports gifting across the full course catalog.
Differentiator
Problem solved
Functional benefit
Products and services
- MBSR 8-Week Training (MBSR 8-Wochentraining) An 8-week mindfulness-based stress reduction course based on Jon Kabat-Zinn's program, combining seated and lying meditation, body scan, gentle yoga, and mindful communication exercises, plus a full-day silent retreat (Achtsamkeitstag). Delivered in small groups (max 12 participants) in-person at two Cologne locations and live online via Zoom. ZPP-certified, eligible for up to 80% statutory health insurance subsidy. Priced at €405 in-person (Köln-Holweide) and €390 online.
- MBSR Compact Seminar (MBSR Kompaktkurs) An intensive compact seminar format covering MBSR content in condensed form, certified by the ZPP (Zentrale Prüfstelle für Prävention) for health insurance subsidies up to 80%. For adults seeking stress reduction mindfulness training in a shorter timeframe than the 8-week program.
- MSC 8-Week Self-Compassion Course (MSC 8-Wochenkurs) An 8-week course based on the Mindful Self-Compassion program of Dr. Kristin Neff and Dr. Christopher Germer, teaching self-compassion practices including meditation, reflective exercises, and group exchange. Designed for adults seeking to develop self-compassion, manage difficult emotions, and address inner criticism. Delivered in small groups in-person and online.
- Mindful Life Coaching (Einzel- und Paarcoaching) Systemic mindfulness-based individual and couples coaching tailored to personal schedules and needs, addressing private and professional daily life. For individuals or couples seeking flexible, customized 1-on-1 support beyond group courses.
- Voice & Mindfulness Workshop (Stimme & Achtsamkeit im Einklang) A full-day workshop (10:00-16:00) priced at €150 combining mindfulness with vocal expression and resonance work, co-led by Anke Ostermann and Reinhard Allgaier at the Köln-Innenstadt/Belgisches Viertel location.
- Corporate Mindfulness Training (Achtsamkeit in Unternehmen und Organisationen) B2B mindfulness training programs for businesses and organizations, including 8-week MBSR courses, 1-2 day intro courses, compact seminars, weekly guided sessions, and executive coaching for leadership development. Delivered in-house at client locations or at the Köln venues. Targets HR departments, CEOs, team leaders, and Betriebliches Gesundheitsmanagement (BGM) functions.
- Achtsamkeit Leben Online (Live Online Courses) Live online versions of MBSR and MSC courses delivered via interactive video stream, certified for health insurance subsidy eligibility, accessible nationwide in Germany. Same curriculum as in-person courses with guided meditations and materials included.
- Gift Voucher (Gutschein) Gift vouchers available in denominations of €50, €100, €200, and €380, redeemable toward any course offering including MBSR 8-week, MSC 8-week, coaching, and workshops.
- Free Introductory MBSR Sampling Course Free 1-hour online sampling course introducing MBSR practice and methodology. Functions as a freemium funnel to convert participants into paid 8-week MBSR or MSC programs.
Quantifiable outcome
- Up to 80% of course fees reimbursed by statutory health insurance (gesetzliche Krankenkassen)
- +1 more outcomes
Companies that use Achtsamkeit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Achtsamkeit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Achtsamkeit partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Achtsamkeit competitors and assessment
Company assessmentBroad incumbents
- BetterUp: Global corporate coaching and mental wellness platform offering one-on-one coaching, mindfulness, and resilience programs. Comparable in addressing workplace stress and executive coaching needs via the same corporate HR/people-ops buyer.
- Calm: Global meditation, mindfulness, and sleep app with corporate wellness offerings (Calm Business). Competes with Achtsamkeit for the same end-user demand (stress, sleep, focus) and the same B2B HR/employer wellness channel, but at a much larger scale and via digital content.
- Headspace: Global mindfulness and meditation platform offering guided courses, employer wellness programs, and content libraries. Comparable in targeting stress reduction, mental wellbeing, and corporate HR buyers; broader portfolio and significantly larger scale than Achtsamkeit.
Direct peers
- 7Mind: German-developed meditation and mindfulness app offering guided courses and corporate wellness programs targeting the same German-speaking audience as Achtsamkeit. Directly comparable on mindfulness curriculum, DACH market, and corporate B2B channel, though delivered digitally rather than live in-person.
- VIA Akademie: German training institute offering MBSR and mindfulness teacher training programs. Comparable as a German-language MBSR/MBCT training provider and a source of certified instructors; competes for both end-user learners and trainer pipeline talent.
Emerging players
- 7Cups: Mental health platform offering peer support, coaching, and therapist access targeting stress, anxiety, and emotional wellbeing. Comparable in addressing the same end-user pain points as Achtsamkeit's stress-reduction and self-compassion courses.
- Smiling Mind: Mindfulness app and programs targeting individuals, schools, and workplaces with MBSR-influenced curricula. Comparable in offering structured mindfulness programs to general-public and institutional customers, though delivered as a digital product.
- Insight Timer: Free meditation app with a large library of teacher-led mindfulness and MBSR-style courses, including German-language teachers. Comparable on mindfulness curriculum and consumer self-serve funnel, with overlapping MBSR-style offerings.
- Mindful Schools: Organization training educators and offering mindfulness curricula for schools, comparable to Achtsamkeit's prior GIK project at 21 Solingen primary schools. Operates in the same education-mindfulness niche and competes for institutional education-sector buyers.
Others
- Arbeitsgemeinschaft MBSR/MBCT Deutschland: German professional association of certified MBSR/MBCT teachers. Comparable as the governing ecosystem for MBSR certification standards in Germany and a channel through which Achtsamkeit competes for visibility and qualified-teacher credentialing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Achtsamkeit social profiles
Digital presenceAchtsamkeit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Achtsamkeit leadership team
Management profileNumber of profiles
Profiles1 record
Achtsamkeit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Achtsamkeit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Achtsamkeit
What does Achtsamkeit do?
Achtsamkeit Leben delivers structured 8-week mindfulness training courses based on the MBSR (Mindfulness-Based Stress Reduction) methodology developed by Jon Kabat-Zinn and MSC (Mindful Self-Compassion) by Dr. Kristin Neff and Dr. Christopher Germer, offered in small groups (max 12 participants) in person at two Cologne locations and live online via Zoom. The portfolio also includes compact seminars, systemic Mindful Life individual and couples coaching, silent day retreats, workshops, and corporate mindfulness programs. All MBSR offerings are ZPP-certified for statutory health insurance subsidies up to 80%.
Is Achtsamkeit a public or private company?
Achtsamkeit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Achtsamkeit founded?
Achtsamkeit was founded in 2015. It employs 1 to 10 people.
Where is Achtsamkeit based?
Achtsamkeit is headquartered in Köln-Holweide, Germany, in the Europe region.
How does Achtsamkeit make money?
Five revenue lines are on record. Group Course Fees are the primary driver. The others are workshop and Retreat Fees, corporate Training, gift Vouchers and individual Coaching.
Who are Achtsamkeit's main competitors?
Broad incumbents on record are BetterUp, Calm and Headspace. Direct peers are 7Mind and VIA Akademie. Emerging players are 7Cups, Smiling Mind, Insight Timer and Mindful Schools. Arbeitsgemeinschaft MBSR/MBCT Deutschland is listed as an others.
Does Achtsamkeit have an API?
No public API is recorded for Achtsamkeit.
What industry is Achtsamkeit in?
Achtsamkeit's product category is Mindfulness Training Services. Its primary akta.pro industry code is HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style), with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its NAICS code is 61171 and its SIC code is 8200.