Lotto Agent

What Lotto Agent does

Lotto Agent, founded in 2012 and operated by Agento N.V. (registered in the Autonomous Island of Anjouan, Union of Comoros) with payments processed by Agentop Services Ltd. in Limassol, Cyprus, is an online lottery concierge and betting service. The platform enables adult players worldwide, excluding US residents, to participate in more than 40 international lottery draws through a self-serve website and mobile-optimized interface. Its core product is a transactional betting platform supporting individual number selection or Quick Pick random generation, with add-on modules including Syndicates (group betting pools), System Play (multiple-combination entries), Bundles (multi-lottery packages with 15% extra discount), and recurring subscriptions (4 to 104 draws with tiered discounts and free-entry promotions). Ticket purchase is handled via 256-bit SSL and PCI DSS certified payment processing; tickets are digitally scanned and stored in user accounts, with email and browser push notifications delivering draw results, jackpot alerts, and discount codes. KYC verification was introduced in April 2020 to align with international security standards.

The company's revenue model is transaction-based, generating fees embedded in marked-up line prices (for example, $11.00 per MEGA Millions line versus the official $2.00 ticket, $6.46 per EuroMillions line, $3.96 per Lotto 6 aus 49 line), plus revenue from syndicate share sales, system entries, and bundle discounts that drive higher line volume per transaction. Go-to-market is direct-to-consumer, relying on content marketing through the company's blog, SEO-driven lottery results pages, organic social presence on Facebook and Twitter, email automation, and a referral program offering $15 bonuses per referred friend. The company maintains a Loyalty Program for repeat customers and operates as a lean organization of 12 employees supporting a catalog spanning MEGA Millions, Powerball, EuroMillions, EuroJackpot, La Primitiva, Lotto 6 aus 49, SuperEnalotto, New York Lotto, Loteria de Navidad, and numerous national European, Latin American, African, and Oceanic draws, having reportedly paid out over $212.6 million in prizes to approximately 30 million cumulative winners since launch.

Name

Lotto Agent

Legal name

Agento N.V.

Website

https://agentlotto.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lotto Agent is an online lottery concierge and betting service that enables adult players worldwide (excluding US residents) to participate in 40-plus international lottery draws through a self-serve website and mobile platform, monetizing via mark-ups on ticket and bet purchases.

Ownership category

akta.pro rank

Product category

Online Lottery Services

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

akta.pro secondary industries

Lottery Operators (Government & Private Licensed) (MPAEAFAA), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• Online lottery services
• Lottery betting
• Lottery syndicates
• International lotteries
• Lottery concierge

Headquarters

HQ city

Mutsamudu

HQ country

Comoros

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Ticket Purchase Fees: Fees embedded in ticket prices. Players pay marked-up prices for lottery lines (e.g., $11.00 for 1 MEGA Millions line vs. official price). Additional discounts offered for multi-line purchases.
2. Betting Service: Betting on lottery results as alternative to purchasing actual tickets. Players can bet on outcomes and win prizes without leaving home, with winnings credited to accounts.
3. Syndicate Shares: Revenue from selling shares in lottery syndicates (group betting pools) where players collectively purchase multiple lines and share costs/winnings.
4. System Entries: Revenue from systematic entries allowing players to select more numbers than standard, generating multiple combinations at discounted bundle prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lotto Agent is an online lottery concierge and betting service that enables adults worldwide (excluding US residents) to participate in 40+ international lottery draws, including MEGA Millions, Powerball, EuroMillions, EuroJackpot, La Primitiva, SuperEnalotto, and Lotería de Navidad. Players select numbers manually or via Quick Pick, place bets online, and the company either purchases physical tickets on their behalf (with scanned copies stored in user accounts) or settles bets directly on lottery outcomes, with winnings credited to accounts. Additional offerings include syndicates (group betting pools), system entries (multiple combination generation), bundles, and multi-draw subscription plans.

Product overview

Lotto Agent is an online lottery concierge and betting service (not affiliated with official lottery organizations) that enables international players to participate in draws of licensed lotteries worldwide. The core platform offers access to major international lotteries including MEGA Millions, Powerball, EuroMillions, EuroJackpot, La Primitiva, Lotto 6 aus 49, SuperEnalotto, and Lotería de Navidad. Additional products include Syndicate play (group betting), System Play (multiple combination generation), Bundles (multi-lottery packages), and Quick Pick (random number generation). The service provides ticket scanning, scanned ticket copies, loyalty programs, and referral bonuses. The platform operates under an Anjouan license and has been serving customers since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• MEGA Millions Betting Allows international adult players to bet on US MEGA Millions draws (Tuesdays and Fridays) with a minimum jackpot starting at $50 million. Available as single lines or multi-line bundles, with syndicate and system options.
• Powerball Betting Allows international adult players to bet on US Powerball draws (Wednesdays and Saturdays) featuring 69 regular balls and 26 Power Balls.
• EuroMillions Betting

Quantifiable outcome

• Over $212 million in prizes paid to winners
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlayHugeLottos: PlayHugeLottos (operated by Lottomatrix) is an online lottery messenger service offering tickets to over 20 international lotteries, with bundles and syndicates. Closely comparable to Lotto Agent on catalog breadth, syndicate/bundle features, and D2C subscription mechanics.
• RedFoxLotto: RedFoxLotto is an online lottery concierge offering tickets and bets on a broad set of international lotteries with syndicate options. Highly comparable D2C offering, global footprint, and lottery betting mechanics to Lotto Agent.
• LottoKings: LottoKings (operated by Kingslot N.V.) is an offshore-licensed online lottery messenger offering bets on outcomes of major international lotteries. Same product, same offshore-licensing profile, same global consumer target as Lotto Agent.
• Jackpot.com: Jackpot.com operates an online lottery courier and betting platform enabling players to buy official state lottery tickets or place bets on outcomes. Same product category, same direct-to-consumer self-serve model, and same mix of ticket purchase + betting-on-outcomes mechanics as Lotto Agent.
• Multilotto: Multilotto offers online bets on outcomes of major international lotteries and casino games under a Curacao license. Same lottery betting-on-outcome model, same multi-jurisdiction licensing pattern, and same international (excluding US) consumer base as Lotto Agent.
• TheLotter: TheLotter is a leading online lottery messenger/concierge service that purchases official tickets on behalf of international players across 50+ lotteries. It is the most direct functional analog to Lotto Agent — same model (online purchase of tickets for global lotteries), same customer (international lottery players), same geographic restriction profile (excludes certain US residents).
• WinTrillions: WinTrillions is an online lottery concierge offering access to dozens of international lotteries plus syndicates and bundles. Operates with the same offshore licensing structure (Curacao) and same global-excluding-US targeting as Lotto Agent; directly comparable catalog and feature set.
• Lottoland: Lottoland is one of the largest online lottery betting operators globally, offering bets on the outcomes of 30+ international lotteries rather than purchasing physical tickets. Directly comparable to Lotto Agent's "Betting Service" revenue stream and same D2C global consumer base; significantly larger and better capitalized.

Emerging players

• Lottery.com: Lottery.com is a US-focused online lottery courier/affiliate platform enabling state-by-state ticket purchases. While regionally distinct (US-licensed vs. Lotto Agent's offshore/global-ex-US model), it is the most prominent peer using mobile/courier technology for online lottery, providing a useful comparison point on US addressability.

Broad incumbents

• International Game Technology (IGT): IGT is a major B2B/B2C lottery operator and technology provider running official lotteries (including Powerball/MEGA Millions technology) and digital iLottery platforms globally. As the broad incumbent in the underlying lottery value chain, it is comparable to Lotto Agent only at the upstream operator/system level but provides the most relevant scale benchmark for the digital lottery category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agentlotto
• Xx.com/lotto_agent
• LinkedInlinkedin.com/company/lotto-agent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto Agent