Agroretail Perú
Agroretail Perú is a privately held Peruvian agricultural commerce firm integrating fresh fruit sales, origin-based export and procurement services with quality inspection, and exclusive distribution of premium international agricultural tools and parts for supermarkets, retailers, and producers in Peru and Ecuador.
- Company typePrivate
- Founded2009
- HeadquartersSantiago de Surco, Lima, Peru
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agroretail Perú does
Agroretail Perú is a privately held Peruvian agricultural commerce company founded in 2009 and headquartered at Jirón Monterrey N° 341, Santiago de Surco, Lima. It operates three integrated business units: (1) fresh fruit commercialization covering national produce (mandarins, grapes) plus imported fruits (oranges, apples, pears, kiwis); (2) export and procurement services for international clients, encompassing quality control at origin, supplier identification, negotiation, market intelligence, and certification management; and (3) distribution of premium agricultural tools and machinery spare parts. The company serves supermarkets and retail chains, international fruit importers and distributors, and agricultural producers across Peru and Ecuador.
The procurement and export arm is built around a network of permanent quality inspectors stationed in cultivation regions, alongside documentation management for Global Gap, BRC, organic, Fair Trade, and Rain Forest Alliance certifications. Agroretail has commercially represented Oppy (Grupo Oppenheimer, part of Dole PLC) since 2001, with Oppy becoming a strategic shareholder in 2020 — a relationship that brings 165 years of horticultural pedigree, North American distribution reach (1,300+ strategic clients, $1B+ in sales, 50M boxes annually), and the "Expect the World From Us®" standard. The company additionally serves as exclusive or authorized Peruvian distributor for premium international brands including FELCO, Alpen, Chikamasa, Okatsune, ALBUZ, COMET, Annovi Reverberi, Braglia, FIENI, La Magdalena, Multistar, and Sirfran.
Commercially, Agroretail runs a B2B enterprise sales motion targeting supermarkets, large producers, and export companies through direct phone, email, and website contact channels, supported by a LinkedIn, Facebook, and Instagram presence and a technical blog covering tool selection and best practices. Pricing is quote-based and not publicly disclosed. Self-reported scale metrics include 50+ associated producers, 3M+ boxes of produce traded annually, 30+ global clients, 15+ countries reached, and a team described as 20+ professionals — though a third-party data point places headcount at approximately 6 employees, indicating an asset-light operating model.
Agroretail Perú firmographics
Firmographics- Name
- Agroretail Perú
- Legal name
- Agroretail Perú
- Website
- https://agroretail.com.pe
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agroretail Perú is a privately held Peruvian agricultural commerce firm integrating fresh fruit sales, origin-based export and procurement services with quality inspection, and exclusive distribution of premium international agricultural tools and parts for supermarkets, retailers, and producers in Peru and Ecuador.
- Ownership category
- akta.pro rank
Agroretail Perú industry classification
Industry- Product category
- Agricultural Distribution Services
- SIC
- Wholesale-Farm Product Raw Materials (5150), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)
- akta.pro secondary industries
- Fresh Fruit Wholesale (AFAIACAA), Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)
Keywords
Where Agroretail Perú is headquartered
LocationHeadquarters
- HQ city
- Santiago de Surco, Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
Agroretail Perú business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fresh Fruit Commercialization: Sale of fresh fruits including blueberries, avocados, grapes, mangoes, and citrus. Both national production and imported products for the Peruvian market.
- Agricultural Tools and Machinery Parts: Sale of premium agricultural tools (pruning shears, harvest tools) and machinery replacement parts from international brands (FELCO, Chikamasa, Okatsune, COMET, ALBUZ, etc.)
- Export and Procurement Services: Procurement service for international clients seeking Peruvian agricultural products, including quality control, supplier identification, negotiation, and certification management
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Agroretail Perú product offering
Product offeringCore offering
Agroretail Perú is an integrated B2B agricultural commerce company that commercializes fresh fruit (national and imported) for supermarkets and retailers, provides export and procurement services (origin quality control, supplier identification, negotiation, certification management) for international clients sourcing Peruvian produce, and exclusively distributes premium international agricultural tools and machinery spare parts (FELCO, Alpen, Chikamasa, Okatsune, ALBUZ, COMET, Annovi Reverberi, Braglia, Fieni, Sirfran, La Magdalena, Multistar) to professional farmers and producers in Peru.
Product overview
Agroretail Perú operates as an integrated agricultural commerce company with three core business units: (1) Fresh Fruit Sales covering both national products (mandarins, grapes) and imported products (oranges, apples, pears, kiwis), (2) Export and Procurement Services providing quality control, market intelligence, and certification management for fresh produce, and (3) Agricultural Tools and Machinery Parts offering precision tools from Swiss brands (FELCO, Alpen) and Japanese brands (Chikamasa, Okatsune), plus spare parts from Italian manufacturers (Albuz, Annovi Reverberi, COMET, Braglia, Fieni, La Magdalena, Multistar, Sirfran). The company maintains a strategic partnership with Oppy, a world leader in produce distribution with 165 years of experience.
Differentiator
Problem solved
Functional benefit
Companies that use Agroretail Perú
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Agroretail Perú technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agroretail Perú partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- Oppy (Grupo Oppenheimer)flagshipStrategic partnership since 2001, with Oppy becoming a shareholder in 2020. Oppy is a world leader in fresh produce distribution with 165 years of excellence since 1858, part of Dole PLC. Oppy provides its 'Expect the World From Us®' philosophy, premium product standards, and international reach serving 1300+ strategic clients in North America with over $1 billion in sales and 50 million boxes distributed annually.
- FELCOcoreExclusive Peruvian distributor of FELCO, the Swiss world leader in professional pruning and cutting tools since 1945. Products include pruning shears, ergonomic pruners, electric pruners, height pruners, and saws.
- Alpen Swiss ToolscoreExclusive Peruvian distributor of Alpen, the Swiss brand of professional gardening and pruning tools. Products include mini chainsaws, pruners, hedge shears, and electric pruners.
- ChikamasacoreExclusive Peruvian distributor of Chikamasa, the Japanese brand specializing in precision pruning shears and gardening tools with over 100 years of experience from Sakai, Japan.
- OkatsunecoreExclusive Peruvian distributor of Okatsune, the Japanese brand of high-precision pruning and harvesting tools made with Japanese steel.
- ALBUZcoreAuthorized Peruvian distributor of ALBUZ, the French world leader in agricultural spray nozzles with over 35 years of experience in spray technology.
- COMET S.p.A.coreAuthorized Peruvian distributor of COMET, the Italian world leader in diaphragm pumps and agricultural spraying equipment with over 70 years of experience serving 130+ countries.
- Annovi Reverberi (AR)coreAuthorized Peruvian distributor of Annovi Reverberi, the Italian world leader in pumps and agricultural spraying equipment with over 60 years of experience serving 100+ countries.
- BragliacoreAuthorized Peruvian distributor of Braglia, the Italian leader in accessories and components for agricultural spraying with over 70 years of experience.
- FIENIcoreOfficial Peruvian distributor of FIENI, the Italian brand specializing in air equipment for crop protection with decades of experience in agricultural ventilation technology.
- La MagdalenacoreAuthorized Peruvian distributor of La Magdalena, the leading brand in transmissions and cardan shafts for agricultural machinery.
- MultistarcoreAuthorized Peruvian distributor of Multistar, the brand specializing in agricultural tires designed to withstand demanding field conditions.
- SirfrancoreOfficial Peruvian distributor of Sirfran, the Italian brand specializing in filtration systems for agricultural spraying equipment.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Agroretail Perú competitors and assessment
Company assessmentDirect peers
- Beta Trading: Peruvian producer and exporter of fresh fruits (avocados, grapes, mangoes) — a comparable Peruvian fresh produce exporter operating in the same supply chain.
- Camposol: Peruvian agro-industrial company exporting blueberries, avocados, grapes, and mangoes — directly comparable to Agroretail's fresh-produce export business and the broader Peruvian produce sourcing landscape Agroretail operates in.
- Agricola Don Ricardo: Peruvian agro-exporter focused on grapes and blueberries — comparable in scale, geography, and product mix to Agroretail's producer-and-exporter relationships.
- Talsa (Cape Agro): Peruvian producer and exporter of specialty fresh produce, including grapes, avocados, and citrus — comparable to Agroretail in fresh produce trade and export-oriented operations.
- Virú S.A. One of Peru's largest agro-industrial exporters, specializing in asparagus, avocados, grapes, and other fresh produce — operates in the same procurement-and-export lane as Agroretail's export/procurement unit.
Broad incumbents
- Mission Produce: Global avocado producer and distributor with operations in Peru — comparable to Agroretail's avocado export business and the broader premium fruit sourcing and distribution model.
- Dole PLC: Global fresh produce leader and parent of Oppy; operates in the same international fruit and vegetable distribution space as Agroretail's export and procurement services.
- Oppy (Grupo Oppenheimer): Strategic shareholder and partner of Agroretail since 2020; North American fresh produce distributor with 165 years of history, serving 1,300+ clients. The closest comparable in distribution scale and cross-border produce trade.
- Driscoll's: World's largest berry supplier with growing presence in Peru; comparable to Agroretail's blueberry sourcing and quality-controlled fresh produce operations.
Regional players
- ProNatur: Peruvian fresh fruit exporter with focus on bananas, mangoes, and avocados — comparable to Agroretail in sourcing, quality control, and international distribution of Peruvian produce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Agroretail Perú social profiles
Digital presenceAgroretail Perú compliance and trust
Trust signalCompliance5 records
Agroretail Perú financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agroretail Perú leadership team
Management profileNumber of profiles
Agroretail Perú funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agroretail Perú M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agroretail Perú
What does Agroretail Perú do?
Agroretail Perú is an integrated B2B agricultural commerce company that commercializes fresh fruit (national and imported) for supermarkets and retailers, provides export and procurement services (origin quality control, supplier identification, negotiation, certification management) for international clients sourcing Peruvian produce, and exclusively distributes premium international agricultural tools and machinery spare parts (FELCO, Alpen, Chikamasa, Okatsune, ALBUZ, COMET, Annovi Reverberi, Braglia, Fieni, Sirfran, La Magdalena, Multistar) to professional farmers and producers in Peru.
Is Agroretail Perú a public or private company?
Agroretail Perú is a private company. It is classified as unknown and is currently operating.
When was Agroretail Perú founded?
Agroretail Perú was founded in 2009. It employs 1 to 10 people.
Where is Agroretail Perú based?
Agroretail Perú is headquartered in Santiago de Surco, Lima, Peru, in the Latin America region.
How does Agroretail Perú make money?
Three revenue lines are on record. Fresh Fruit Commercialization is the primary driver. The others are agricultural Tools and Machinery Parts and export and Procurement Services.
Who are Agroretail Perú's main competitors?
Direct peers on record are Beta Trading, Camposol, Agricola Don Ricardo, Talsa (Cape Agro) and Virú S.A.. Broad incumbents are Mission Produce, Dole PLC, Oppy (Grupo Oppenheimer) and Driscoll's. ProNatur is listed as a regional player.
Does Agroretail Perú have an API?
No public API is recorded for Agroretail Perú.
What industry is Agroretail Perú in?
Agroretail Perú's product category is Agricultural Distribution Services. Its primary akta.pro industry code is AFAIACAH, Import / Export Produce Wholesale (Cross-Border Trading), with a secondary code of AFAIACAA, Fresh Fruit Wholesale. Its SIC code is 5150.