Virú
- Company typePrivate
- Founded1994
- HeadquartersLa Libertad, Peru
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Virú firmographics
Firmographics- Name
- Virú
- Website
- https://viru.com.pe
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Virú industry classification
Industry- Product category
- Packaged Foods
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Vegetable and Melon Farming (1112)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
- akta.pro secondary industries
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Virú is headquartered
LocationHeadquarters
- HQ city
- La Libertad
- HQ country
- Peru
- HQ region
- Latin America
Markets served
Virú business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Virú product offering
Product offeringCore offering
Virú is an agro-industrial food company that produces and distributes fresh fruits, fresh vegetables, canned food products, and frozen food products. The company operates integrated agricultural and processing operations in Peru, supplying branded and private-label food products to wholesale, retail, and food service customers worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh fruits and vegetables Fresh, unprocessed fruits and vegetables produced by Virú for distribution to international retail, wholesale, and food service customers.
- Canned fruits and vegetables Canned processed fruit and vegetable products manufactured by Virú for retail and food service channels.
- Frozen fruits and vegetables Frozen processed fruit and vegetable products manufactured by Virú for retail and food service channels.
- Fresh prepared food Fresh prepared food products (such as fresh-cut and ready-to-eat formats) produced by Virú for retail and food service customers.
Companies that use Virú
Customer profileIdeal customer profiles1 record
Virú technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Virú partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Virú competitors and assessment
Company assessmentDirect peers
- SunOpta: Specialty food company focused on plant-based ingredients, frozen fruits, and organic produce. Comparable as a value-added fruit and vegetable processor selling into retail and foodservice channels.
- Talsa (Sociedad Agrícola Drokasa): Peruvian producer of fresh and preserved asparagus, artichokes, and specialty vegetables. Closely comparable due to shared La Libertad origin, crop mix, and fresh-plus-preserved product portfolio.
- Camposol: Peruvian agro-industrial company producing and exporting fresh and processed fruits and vegetables (asparagus, avocados, blueberries, mangoes). Comparable as a similarly scaled Peruvian grower-exporter with overlapping fresh and processed formats.
Broad incumbents
- Dole plc: Global producer and marketer of fresh fruits and vegetables with significant processed/packaged lines. Comparable through overlap in fresh produce sourcing and multi-channel (fresh/canned/frozen) distribution.
- Bonduelle: European leader in canned and frozen vegetables with global sourcing. Comparable as a large-scale processor of vegetables across preservation formats targeting retail and foodservice customers.
- Danone: Global food and beverage company with vegetable/fruit-based product lines and large-scale agribusiness sourcing. Comparable as a multinational buyer of Peruvian agricultural inputs and producer of vegetable-based consumer products.
- Greenyard: Belgian fresh, frozen, and prepared produce supplier to European retailers. Comparable through integrated fresh-to-frozen vegetable operations and foodservice/retail channel mix.
- Del Monte Foods: Major branded producer of canned fruits, vegetables, and prepared foods. Comparable in the canned and shelf-stable fruit/vegetable categories where Virú also competes.
Regional players
- Procesadora Tropical (International Fruit Processing): Peruvian processor of tropical fruits and vegetables into frozen, canned, and concentrate formats. Comparable due to shared geography, raw material base, and processed produce output for export markets.
Emerging players
- Lamb Weston: Global frozen potato and vegetable processor supplying foodservice and retail. Comparable on the frozen processed vegetable side of Virú's portfolio, though product focus differs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Virú social profiles
Digital presenceVirú financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virú leadership team
Management profileNumber of profiles
Virú funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virú M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virú
What does Virú do?
Virú is an agro-industrial food company that produces and distributes fresh fruits, fresh vegetables, canned food products, and frozen food products. The company operates integrated agricultural and processing operations in Peru, supplying branded and private-label food products to wholesale, retail, and food service customers worldwide.
When was Virú founded?
Virú was founded in 1994. It employs 5,001 to 10,000 people.
Where is Virú based?
Virú is headquartered in La Libertad, Peru, in the Latin America region.
Who are Virú's main competitors?
Direct peers on record are SunOpta, Talsa (Sociedad Agrícola Drokasa) and Camposol. Broad incumbents are Dole plc, Bonduelle, Danone, Greenyard and Del Monte Foods. Procesadora Tropical (International Fruit Processing) is listed as a regional player. Lamb Weston is listed as an emerging player.
Does Virú have an API?
No public API is recorded for Virú.
What industry is Virú in?
Virú's product category is Packaged Foods. Its primary akta.pro industry code is AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra), with a secondary code of AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged). Its NAICS code is 3114 and its SIC code is 2030.