Haberdashers' Adams
Haberdashers' Adams is a selective state grammar school in Newport, Shropshire, UK, providing free secondary education for boys and girls aged 11-18 plus affordable state boarding for boys, operated within the Haberdashers' West Midlands Academy Trust since 2019.
- Company typePrivate
- Founded-
- HeadquartersNewport, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Haberdashers' Adams does
Haberdashers' Adams is a selective state grammar school in Newport, Shropshire, UK, founded c.1650 and operated as part of the Haberdashers' West Midlands Academy Trust (HWMAT), a charitable multi-academy trust, since converting to academy status in 2019. The school provides free secondary education to boys and girls aged 11-18 — co-educational across all year groups from September 2024 after centuries as a boys' school — and runs the only state boarding provision for boys in the locality at materially lower cost than the independent sector (junior boarding £15,834/year; sixth form boarding £17,391/year). Admissions are administered through the West Midlands Grammar Schools Consortium using GL Assessments 11+ entrance testing (English Comprehension, Verbal Reasoning, Non-Verbal Reasoning, Numerical Reasoning), with priority access and outreach programmes channelling Pupil Premium-eligible children via an Atom Learning partnership and primary-school outreach.
The school's curriculum centres on GCSE and A-Level pathways (three A-levels plus AS or EPQ in sixth form) and is delivered by a leadership team comprising a Headteacher (Daniel Biggins) and senior team distributed across Curriculum, Pastoral, Sixth Form & Girls, Boarding, Pupil Engagement and Department Heads. Core products include day education, junior boarding at Longford Hall (Grade II* listed Georgian mansion, 100 acres), senior boarding at Beaumaris Hall (purpose-built, en-suite), and ancillary services: Prep Club after-school care, Academy catering via cashless fingerprint payment, school transport across Market Drayton/Shrewsbury/Telford/Wolverhampton routes, uniform supply through School Shop Direct, and facilities hire via SchoolHire.
The revenue model is essentially two-tier: state funding covers educational delivery for all pupils (free at point of use), while boarding fees represent the school's primary discretionary income and are the only meaningfully monetised consumer revenue line (termly subscription for full boarding; £73/night usage-based flexi boarding for sixth form day pupils). Facilities hire, transport, uniform passthrough and Prep Club are smaller add-on transactions. Customer segments are individual UK families — local day pupils (primary), boarding families including Armed Forces households eligible for Continuity of Education Allowance, and international students with UK residency — with outreach extending to local primary schools to widen access. Marketing is event-driven, anchored by an Open Week in January, taster weekends, open evenings and an active social media footprint (Facebook, Instagram, LinkedIn, YouTube, Flickr).
Haberdashers' Adams firmographics
Firmographics- Name
- Haberdashers' Adams
- Legal name
- Haberdashers' West Midlands Academy Trust
- Website
- https://adamsgs.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haberdashers' Adams is a selective state grammar school in Newport, Shropshire, UK, providing free secondary education for boys and girls aged 11-18 plus affordable state boarding for boys, operated within the Haberdashers' West Midlands Academy Trust since 2019.
- Ownership category
- akta.pro rank
Haberdashers' Adams industry classification
Industry- Product category
- Secondary Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public High Schools (EDAJAAAD)
Keywords
Where Haberdashers' Adams is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Haberdashers' Adams business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- State Education (Free): As a state school, all pupils receive free education funded by the UK government. No tuition fees are charged for day pupils or boarders.
- Junior Boarding (Years 7-11): Full boarding includes accommodation, three meals daily plus refreshments and supper, laundry, supervised prep, and extracurricular activities. Year 7-11 boarding at £5,278 per term (£15,834 annually). State boarding fees average less than a third of independent schools and are exempt from VAT.
- Sixth Form Boarding: Senior boarding at Beaumaris Hall for Years 11-13 at £5,797 per term (£17,391 annually), fixed for two years. Includes same provisions as junior boarding plus additional independence preparation for university.
- Prep Club: After-school care and supervised prep for day pupils in Years 7-9 at Longford Hall from 3.45pm to 7.30pm. Includes transport, activities, evening meal, and supervised prep at £1,360 per term.
- Flexi Boarding: Weekly commitment of up to three nights per week for Sixth Form day students at £73 per night, including meals, supervised prep, and activities.
- Uniform Sales: Uniform sold through School Shop Direct. Second-hand uniform available through Katherine House Hospice.
- Facilities Hire: Sports facilities, Hamilton Hall (music/performing arts for 200), Paddock Hall, and Longford Hall grounds available for hire through SchoolHire booking platform.
- Transport Services: School bus services from Market Drayton, Shrewsbury, Telford and Wolverhampton operated by the school for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Termly | Junior Boarding Years 7-11 |
| Subscription | Termly | Sixth Form Boarding Years 12-13 |
| Usage-based | Pay-as-you-go | Flexi Boarding (Sixth Form) |
| Subscription | Termly | Prep Club (Years 7-9) |
| Unit Pricing | Pay-as-you-go | Event Tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Haberdashers' Adams product offering
Product offeringCore offering
Haberdashers' Adams is a selective state grammar school providing free day education for boys and girls aged 11-18 and state boarding for boys aged 11-18. The school delivers GCSE and A-Level curricula along with extensive extracurricular programmes (CCF, Duke of Edinburgh, sports, music, drama) and supports university progression. State boarding fees are approximately one-third of independent school costs, with junior boarders housed at Longford Hall and senior boarders at Beaumaris Hall.
Product overview
Haberdashers' Adams is a selective state grammar school in Newport, Shropshire, offering day education for boys and girls (aged 11-18) and state boarding for boys. The core educational offering consists of GCSE and A-Level programs with extensive extracurricular activities including the Combined Cadet Force, Duke of Edinburgh Award scheme, sports, music, and drama. The school operates boarding facilities at Longford Hall (junior, Years 7-10) and Beaumaris Hall (senior, Years 11-13), with boarding fees representing approximately one-third of independent school costs. Supporting services include Prep Club after-school care, Academy catering, school transport, a uniform shop, and facilities hire via SchoolHire. The school publishes the Reflections newsletter and The Novaportan magazine. Additional facilities include Hamilton Hall performing arts centre, Paddock Hall community venue, the historic Big School Library, sports facilities including the Lynn James Pavilion, Longford Hall grounds, and an eco garden.
Differentiator
Problem solved
Functional benefit
Products and services
- Grammar School Day Education
- Junior State Boarding (Years 7-11)
- Sixth Form State Boarding (Years 12-13)
- Flexi Boarding
- Prep Club
- 11+ Entrance Assessment
- Combined Cadet Force (CCF)
- Duke of Edinburgh Award
- School Transport Service
- Facilities Hire
- Y10 Progression Week
Quantifiable outcome
- 75% A*-B grades at A-level; 61% grades 7-9 at GCSE
- +3 more outcomes
Companies that use Haberdashers' Adams
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Haberdashers' Adams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Haberdashers' Adams partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Harper Adams UniversitycoreCollaborative partnership providing Lower Sixth pupils with practical molecular biology and bioinformatics training. Students used professional laboratory facilities and techniques in plant genetics research. Project funded by £3,000 Royal Society Partnership Grant investigating chloroplast genome sequencing for Narcissus classification and conservation.
- University of DundeeminorInitiated the original genomic research project connection with Harper Adams University, providing ongoing support for the DaffDNA Project partnership.
- Harper Adams UniversitycoreYear 10 Progression Week visit included campus tour and taster sessions in engineering, animal/veterinary sciences, agriculture, business management. Provides university pathway information and widening participation opportunities.
- University of BirminghamminorYear 10 Progression Week visit exploring university life, reinforcing broad pathway options and preparing students for post-GCSE decisions.
- Atom LearningcorePartnership providing free 11+ preparation platform for Pupil Premium eligible children in Years 3-6. Platform includes Key Stage 2 learning resources, SATs revision, and Grammar School Entrance Test practice papers. Schools can refer eligible children directly.
- West Midlands Grammar Schools ConsortiumcoreConsortium of grammar schools including Birmingham, Shropshire, Walsall, Warwickshire, Wolverhampton schools sharing GL Assessments entrance testing for consistent 11+ evaluation across the region.
- Local Primary SchoolscoreOutreach programme inviting children from local primaries to participate in sports events, music, science practicals, creative writing workshops. Includes entrance test familiarisation and promotion of grammar school access for disadvantaged children.
- QA KitchensminorSports tour sponsor for Hockey & Rugby Tour 2026, providing kit for touring teams.
- Clarkes SolicitorsminorSports tour sponsor for Hockey & Rugby Tour 2026.
- Forge Fitness NewportminorSports tour sponsor for Hockey & Rugby Tour 2026.
- Type Approval ServicesminorSports tour sponsor for Hockey & Rugby Tour 2026.
- Randle Building SolutionsminorSports tour sponsor for Hockey & Rugby Tour 2026.
- Galliford TryminorSports tour sponsor for Hockey & Rugby Tour 2026.
- Boarding Schools' Association (BSA)coreMembership organisation providing BSA Certified Guardians list for international boarder families requiring UK guardian arrangements.
- Telford & Wrekin Education AuthoritycoreLocal authority providing school transport for pupils living more than three miles away, and handling in-year admissions applications.
- Academy CateringminorExternal catering service providing daily meals for boarders and day pupils through cafeteria service with cashless fingerprint recognition payment system.
- Longford HallcoreJunior boarding house facility hosting Prep Club after-school programme for day pupils in Years 7-9. Provides supervised activities, evening meal, and homework support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Haberdashers' Adams competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights10 records
Customer concentration
Haberdashers' Adams social profiles
Digital presenceHaberdashers' Adams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haberdashers' Adams leadership team
Management profileNumber of profiles
Profiles10 records
Haberdashers' Adams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haberdashers' Adams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haberdashers' Adams
What does Haberdashers' Adams do?
Haberdashers' Adams is a selective state grammar school providing free day education for boys and girls aged 11-18 and state boarding for boys aged 11-18. The school delivers GCSE and A-Level curricula along with extensive extracurricular programmes (CCF, Duke of Edinburgh, sports, music, drama) and supports university progression. State boarding fees are approximately one-third of independent school costs, with junior boarders housed at Longford Hall and senior boarders at Beaumaris Hall.
Is Haberdashers' Adams a public or private company?
Haberdashers' Adams is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Haberdashers' Adams founded?
Haberdashers' Adams was founded in -1. It employs 51 to 100 people.
Where is Haberdashers' Adams based?
Haberdashers' Adams is headquartered in Newport, United Kingdom, in the Europe region.
How does Haberdashers' Adams make money?
Eight revenue lines are on record. State Education (Free) is the primary driver. The others are junior Boarding (Years 7-11), sixth Form Boarding, prep Club, flexi Boarding, uniform Sales, facilities Hire and transport Services.
Does Haberdashers' Adams have an API?
No public API is recorded for Haberdashers' Adams.
What industry is Haberdashers' Adams in?
Haberdashers' Adams's product category is Secondary Education. Its primary akta.pro industry code is EDAJAAAD, Public High Schools. Its NAICS code is 6111 and its SIC code is 8200.