In Tune

What In Tune does

In Tune — School of Sound is a privately-held, founder-operated music education and sound-wellness business based at The Storey in Lancaster, UK. It was founded by Fredrik Holm, a Swedish-born musician with a Masters in Music and 20 years of experience working with orchestras and arts organisations including Malmö Opera and Helsingborgs Symfoniorkester. The school delivers in-person services to individuals of all ages and abilities, spanning music tuition (piano, singing, recorder, bassoon, theory, composing, conducting), community workshops (Drumming, Keyboard Café, Singing for Confidence, Theory Café), Sound Therapy sessions, a seven-day accredited Sound Awareness Course, Sonic Walks, and the Westmorland Youth Orchestra and Jazz Band. Pricing is predominantly per-session at low price points (£3–£17.50 for most offerings, £65/day for Sound Awareness, £200/year for Youth Orchestra membership), with Sound Therapy operating on a donation basis (minimum 50p) for accessibility. The go-to-market is community-led and word-of-mouth driven, with no digital marketing presence and no app or online platform; services are booked directly via email or phone. In addition to consumer services, the company holds a music licensing contract with a German sound system manufacturer, is launching its first book ('Joyful Living with Everyday Sounds') in September 2026 alongside a PIN-gated sound library, and has premiered seven new orchestral movements. The business is single-founder-dependent with no external funding, no app, and no API or AI infrastructure.

Name

In Tune

Legal name

In Tune

Website

https://2b-intune.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

In Tune — School of Sound is a Lancaster, UK-based music education and sound-wellness school founded by Fredrik Holm, offering in-person music tuition, sound therapy, accredited sound awareness courses, workshops, and a youth orchestra to individuals of all ages.

Ownership category

akta.pro rank

Product category

Music Education and Sound Wellness Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Private Music Lessons (Instrumental) (EDAMANAA), Private Voice Lessons (Vocal) (EDAMANAB), Music Theory, Ear Training & Musicianship (EDAMANAF)

Keywords

• Music tuition
• Sound therapy
• Music education
• Sound wellness
• Music workshops

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Music Tuition: One-to-one and group music lessons for piano, singing, recorder, bassoon, music theory, composing, and conducting. Lessons are tailored to individual needs. Group lessons for 2-4 students available at discounted per-person rates.
2. Workshops: Single-session workshops including Drumming, Keyboard Café, Singing for Confidence, and Theory Café. Priced per session at £7-£15 depending on workshop type and participant age. Maximum 4-10 participants per session.
3. Sound Awareness Course: Seven-day comprehensive personal development course with daily focus areas. Accredited by International School of Awareness. Priced at £65 per day.
4. Sound Therapy Sessions: Hour-long group therapy sessions with minimum donation of 50p. Originally intended at £10/session but set affordably for universal access. One-to-one consultations also available at £40 for 40 minutes.
5. Sonic Walk Booklets: Self-guided sound trail booklet for Lancaster Sonic Walk. £3 per booklet. Can be explored independently or with guided group walks.
6. Custom Services: Bespoke services including live music performances, conducting, compositions, arrangements, requested workshops, educational consultancy, and music education for homeschooling, GCSE, and A-level. Prices negotiated individually.
7. Youth Orchestra Membership: Westmorland Youth Orchestra membership runs at £200 per year, led by Fredrik Holm.
8. Music Licensing: Major contract with German sound system manufacturer to use Fredrik's music to showcase equipment. Additional compositions include orchestral works premiering at venues like Appleby.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

In Tune - School of Sound is a Lancaster-based music education and sound wellness business offering one-to-one and group music tuition (piano, singing, recorder, bassoon, theory, composing, conducting), sound therapy sessions, accredited Sound Awareness courses, Sonic Walks, and workshops such as Drumming, Keyboard Café, Singing for Confidence, and Theory Café. It also runs the Westmorland Youth Orchestra and Jazz Band and provides personal consultations using sound and Universal Balancing Charts.

Product overview

In Tune - School of Sound is a music and wellness education business offering a portfolio of distinct services including Sound Therapy and Sound Awareness workshops (accredited by the International School of Awareness), Sonic Walks for well-being, Music Tuition for various instruments and theory, Drumming and Keyboard workshops, Singing for Confidence, Theory Café, Youth Orchestra and Jazz Band ensembles, Consultations using sound and Universal Balancing Charts, and a published book 'Joyful Living with Everyday Sounds' (launching September 2026). The company also offers a Sound Element Animation digital product for generating sounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Therapy Sessions Group sound therapy sessions at The Storey in Lancaster where participants use sounds to clear emotional blocks and gain energy; minimum donation 50p for universal access.
• Sound Awareness Course Seven-day accredited personal development course (International School of Awareness) examining sound's effects on physical health, life balance, listening, decluttering, purpose, and environment; £65 per day.
• Sonic Walks Three-quarter-mile health and well-being walking trail around Lancaster with sound-related tasks at various locations; self-guided booklet £3 or guided group walks.
• Music Tuition Tailored one-to-one and group music lessons covering piano, singing, recorder, bassoon, music theory, composing, conducting, and songwriting for students aged 7 through adults.
• Drumming Workshops Drumming workshops using djembes (African drums) to develop rhythm, confidence, coordination, memory, and teamwork; £12 per session, up to 7 participants.
• Keyboard Café Small-group sessions using four electric keyboards with headphones, offering relaxed and affordable keyboard practice; £15 per session, max 4 participants.
• Singing for Confidence One-hour workshop for adults wanting to sing more but lacking confidence; teaches professional tips and practical tools for confident singing; £12 per session, max 10 participants.
• Theory Café Music theory course designed to spark curiosity or support exam preparation, with step-by-step resources including listening examples and practical tasks; £12 per session, max 7 participants.
• One-to-One Sound Consultations Personal consultations using sound and Universal Balancing Charts for personal development; 40-minute sessions at £40.
• Westmorland Youth Orchestra Membership Annual orchestral membership for young players, conducted by Fredrik Holm; £200 per year, operated through the Westmorland Youth Orchestra.
• Educational Consultancy and Music Tutoring (Homeschooling, GCSE, A-Level) Educational development and consultancy services, including music education, homeschooling support, and GCSE/A-level music tutoring outside the school system; quote-based pricing.
• Joyful Living with Everyday Sounds (Book) Fredrik Holm's first book on healing with everyday sound, scheduled for release on 15 September 2026.
• Music Licensing and Original Compositions Licensing of Fredrik Holm's original compositions and orchestral works for commercial use, including a contract with a German sound system manufacturer to showcase their equipment.

Quantifiable outcome

• Testimonials report learning more about oneself and personal potential than ever thought possible
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The StoreycoreStrategic or Co-development PartnerThe Storey is a historic arts, technology, and learning venue in Lancaster where In Tune has its main office. Sound Therapy sessions and various workshops are held at this venue. The partnership provides a physical base and credibility through the venue's established presence in the Lancaster arts community.
• International School of AwarenesscoreStrategic or Co-development PartnerThe International School of Awareness provides accreditation for In Tune's Sound Awareness Course, a seven-day comprehensive personal development program. This accreditation adds credibility and formal recognition to the course offering.
• Westmorland Youth OrchestracoreStrategic or Co-development PartnerFredrik Holm conducts the Westmorland Youth Orchestra, offering orchestral opportunities for young players. This partnership positions In Tune as a provider of youth music education and provides access to performance opportunities.
• Lancaster Girls' Grammar SchoolcoreChannel Partner/ Reseller/ DistributorFredrik teaches A-Level Composition at Lancaster Girls' Grammar School. This provides a direct channel to students and institutional credibility for music education services.
• Malmö OperaminorStrategic or Co-development PartnerA major opera house in Sweden where Fredrik has previously worked. Represents historical professional experience that contributes to credibility and expertise.
• Helsingborgs SymfoniorkesterminorStrategic or Co-development PartnerA reputable symphony orchestra in Sweden where Fredrik has previously worked. Contributes to Fredrik's professional credibility and network in classical music.
• Lake District Summer Music FestivalminorStrategic or Co-development PartnerA long-running music festival offering concerts and workshops. Partnership provides opportunities for performances and community engagement.
• Time for ChangeminorStrategic or Co-development PartnerRun by Karin, Fredrik's wife, helping people through changing and challenging times. Represents family partnership in the wellness space.
• German Sound System ManufacturercoreOEM/ Whitelabel/ Licensing PartnerA major contract signed to use Fredrik's music to showcase the manufacturer's equipment. This represents significant B2B revenue through music licensing and international recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Music Together: Internationally distributed early childhood music education programme with licensed centres worldwide. Comparable to In Tune's family-friendly workshops and children age 7+ tuition, though Music Together focuses on younger ages (0-5).
• Tomatis Method: International sound therapy and listening training method applied across clinics, schools, and personal development. Comparable to In Tune's Sound Therapy and Sound Awareness Course approach but with a more standardised, method-based delivery model.
• Suzuki Music Schools UK: Network of UK-based Suzuki-method instrumental tuition providers, particularly strong in strings and early-years music education. Comparable to In Tune's private instrumental tuition model with a similar group lesson structure but a more structured pedagogical framework.

Broad incumbents

• Point Blank Music School: London-based international music school specialising in music production, DJ, and vocal training with online and in-person delivery. Comparable to In Tune's composing and recording-adjacent offerings but at a much larger and more digital scale.
• School of Rock: Large international music school franchise offering performance-based group music education for children and adults. Comparable to In Tune's workshop and ensemble offering (Drumming, Jazz Band) though focused on rock/pop genres and franchise-based delivery.
• Academy of Music & Sound: UK music school offering instrument tuition, music production, and degree pathways across multiple UK campuses. Comparable in instrumental instruction to In Tune but operates at significantly larger scale and broader portfolio.
• BIMM Institute: British & Irish Modern Music Institute, a leading UK provider of contemporary music higher education across multiple campuses. Overlaps with In Tune's instrumental, vocal, and composition teaching, but serves degree-level students and a wider curriculum.

Direct peers

• Sage Music School: UK-based private music school offering instrumental tuition for piano, strings, and other instruments with both in-person and online options. Highly comparable to In Tune's tuition and workshop offering for individual learners.
• Musika: Online and in-person private music lesson marketplace connecting students with instructors across instruments. Comparable to In Tune's per-session, per-instrument tuition model though operating at much larger scale.
• British Academy of Sound Therapy: UK-based organisation providing sound therapy practitioner training and sound-based wellness services. Directly comparable to In Tune's Sound Therapy sessions and Sound Awareness personal development offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/in-tune

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Tune