Amrein Wohnen

What Amrein Wohnen does

Amrein Wohnen (legal entity: Möbel Amrein AG) is a Swiss family-owned premium design furniture retailer and interior design consultancy headquartered in Kriens, near Lucerne, Switzerland. Founded by Hans Amrein circa 1961–1964, the firm operates a flagship showroom of approximately 3,000 square meters and is now managed by the second and third generation of the Amrein/Isaak family. It represents a curated portfolio of internationally renowned design brands — including Cassina, Edra, Flexform, Minotti, Vitra, Knoll International, Poltrona Frau, Gervasoni, de Sede, Tribù and SCHRAMM — targeting affluent Swiss residential customers as well as hospitality, contract and public-sector clients.

The company's offering is built around a high-touch, sales-led go-to-market model in which premium multi-brand furniture resale is bundled with a full stack of professional services: planning and design (including virtual-reality visualization), on-site home consultation, custom textile sewing, in-house joinery, delivery and installation, lighting planning and post-sale care guidance. Beyond residential projects, Amrein executes large hospitality contracts — most visibly the furnishing of 120+ apartments for Andermatt Swiss Alps, delivered jointly through the "die einrichter" alliance of four owner-run Swiss home-furnishing houses. Geographically the firm serves the DACH region from a single domestic showroom, with a secondary Ricardo.ch marketplace channel used to clear display and unique-find inventory.

There is no proprietary technology product, no disclosed AI/ML capability and no external funding; revenue is generated from one-time premium furniture sales supplemented by professional-services fees, with project-based pricing and no publicly disclosed tariffs. The competitive position rests on six decades of brand heritage, the exclusive multi-brand portfolio, the in-house multidisciplinary craft bench, and the experiential showroom plus home-consultation channel, rather than on technology differentiation.

Name

Amrein Wohnen

Legal name

Möbel Amrein AG

Website

https://amrein.ch

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Amrein Wohnen is a family-owned Swiss premium design furniture retailer and full-service interior design consultancy in Kriens (Lucerne), serving affluent residential customers and hospitality clients via a 3,000 sqm showroom, home consultation, and an exclusive multi-brand portfolio including Cassina, Minotti, Flexform and Vitra.

Ownership category

akta.pro rank

Product category

Premium Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Premium furniture retail
• Interior design services
• Design furniture brands
• Home furnishing consultancy
• Hospitality contract furnishing

Headquarters

HQ city

Kriens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Sales: One-time sales of premium design furniture from internationally renowned brands including Cassina, Edra, Flexform, Minotti, Vitra, Knoll International, and others. Revenue generated through showroom sales, home consultations, and project-based sales to hospitality and residential clients.
2. Professional Services: Consulting, planning, design visualization, custom joinery, sewing, delivery, and installation services offered as part of the furniture sales process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amrein Wohnen is a Swiss furniture retailer and interior design consultancy that sells premium design furniture from internationally renowned brands such as Cassina, Edra, Flexform, Minotti, Vitra, Knoll International, Poltrona Frau, Gervasoni, Tribù, SCHRAMM, and de Sede, through a flagship 3,000 sqm showroom in Kriens (Lucerne) and supplementary home consultation visits. The offering is bundled with end-to-end furnishing services — planning and design (including VR visualization), home consultation, custom sewing, in-house joinery, delivery, installation, lighting planning, and care guidance — targeting affluent Swiss residential customers and select hospitality/contract clients.

Product overview

Amrein Wohnen is a Swiss furniture retailer and interior design consultancy based in Kriens, Lucerne, offering a curated portfolio of premium international furniture brands including Cassina, Edra, Flexform, Knoll International, Minotti, Vitra, Gervasoni, Poltrona Frau, Tribù, SCHRAMM, and de Sede. The company operates as both a multi-brand furniture showroom and a full-service interior design consultancy, offering complementary services including planning and design (with virtual reality visualizations), home consultation, custom sewing, in-house joinery, delivery and installation, care and cleaning guidance, and professional lighting planning. Products span living room furniture (sofas, armchairs), dining furniture, bedroom furniture, outdoor furniture, lighting, textiles, and accessories. The company also offers a 'Unique Finds' (Fundstücke) service for discounted showroom items and display pieces.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• die einrichtercoreStrategic or Co-development PartnerA network of four owner-run Swiss home furnishing houses bundling expertise and resources for over two decades to develop unique interior furnishing concepts. 'die einrichter' has furnished over 120 apartments for the Andermatt Swiss Alps project, demonstrating successful joint planning and implementation.
• Andermatt Swiss AlpsmajorStrategic or Co-development PartnerExclusive residential and lifestyle project in the heart of the Alps offering hotels, apartment buildings and chalets. Amrein Wohnen (via 'die einrichter') has furnished over 120 apartments, with each project phase precisely scheduled and carefully coordinated from conceptualization through delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poliform: Italian premium contemporary furniture brand with showrooms and dealer network across Europe, offering integrated kitchen, wardrobes, and living systems in a high-end design language. Comparable to Amrein as an Italian premium brand with multi-room integrated design offerings and similar affluent customer base.
• B&B Italia: Italian premium contemporary furniture brand with a global dealer/showroom network showcasing high-end designer collections. Comparable to Amrein as both an Italian premium furniture peer and a brand whose products Amrein also distributes, giving overlap in target customer and product category.
• Interio: Swiss furniture and home furnishings retailer (part of the Coop Group) with multiple Swiss showrooms selling design-oriented furniture, kitchens, and home accessories. Comparable as a Swiss multi-brand furniture retailer targeting design-conscious customers, though with broader mass-premium positioning versus Amrein's HNW focus.
• Ligne Roset: French family-owned premium furniture brand with a global network of branded showrooms and dealers offering contemporary design furniture, lighting, and accessories. Directly comparable to Amrein as a premium design brand/distributor with a curated showroom experience; also a partner-brand competitor since they sell under their own name.
• Roche Bobois: French-founded global premium furniture retailer operating a network of company-owned and franchised showrooms carrying high-end design brands (e.g., B&B Italia, Poltrona Frau, Missoni Home). Directly comparable to Amrein Wohnen in business model: curated multi-brand premium showroom, design consultation services, and HNW customer targeting.
• Bolia: Danish premium design furniture retailer with showrooms across Europe (including Switzerland), offering Scandinavian-influenced designer furniture with personalized consultation. Comparable in premium positioning, multi-brand design assortment, and HNW customer focus.
• BoConcept: Danish global premium furniture retailer with franchise and company-owned showrooms, offering in-house designed modern furniture with full interior design consultation services. Closely comparable to Amrein's premium-positioned multi-brand showroom + design consultancy model, though BoConcept operates globally with broader digital infrastructure.

Broad incumbents

• XXXLutz (incl. Pfister): Austria-headquartered European furniture retail giant that acquired Swiss premium retailer Pfister and operates multi-format furniture stores across the DACH region. Comparable to Amrein as a competing premium furniture presence in Switzerland with significantly broader assortment, scale, and pricing-power advantages.
• Vitra: Swiss family-owned premium design furniture brand operating its own flagship showrooms (including the Vitra Campus) and a global dealer network. Comparable to Amrein as a Swiss premium design brand that Amrein distributes, and a potential direct competitor if Vitra expands its own retail footprint in Switzerland.

Emerging players

• Westwing Group: European online premium home and living retailer (including Switzerland) offering curated designer furniture and home décor through a digital-first discovery and purchase experience. Comparable to Amrein as a premium home furnishings player, though purely digital and serving overlapping HNW customers via a different channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amrein-wohnen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amrein Wohnen