Associated Mobile Cranes

What Associated Mobile Cranes does

Associated Mobile Cranes (legal entity: Associated Mobile Crane Trucks Pty. Ltd.) is a privately held, family-owned mobile crane hire company operating across Melbourne and regional Victoria, Australia. The business runs a fleet of mobile cranes ranging from 3 tonnes to 300 tonnes (anchored by a 300T Liebherr mobile crane), Franna cranes, and crane trucks, supported by an in-house drafting team that produces engineered lift plans and project studies. Customers engage via phone, email, or an online booking form, with site inspections and quotes handled by a dedicated Sales Manager.

The company targets three primary verticals: construction, infrastructure development, and industrial projects, providing heavy-lifting solutions from domestic to large-scale sites. Two operational depots — Thomastown (main, 24x7 dispatch) and Broadford (secondary) — enable Victoria-wide coverage from Gippsland to the Mallee. Revenue is generated through usage-based rental fees charged daily or per-job, with both wet-hire (with operator) and dry-hire (without operator) options. Leadership comprises directors Rob Clark (40+ years in transport and lifting, accident-free record) and Mick Clark (20+ years, second-generation operator), with Sales Manager Garry Tripney handling commercial intake.

The operating model is relationship-based B2B field sales, with marketing concentrated on a company website, LinkedIn page, downloadable PDF profile, and word-of-mouth reputation built on 40+ years of continuous operation. There is no evidence of external investors, parent company affiliation, patents, or technology platform products; the company's competitive position rests on fleet breadth, in-house engineering support, and long-standing safety reputation rather than digital or AI-driven differentiation.

Name

Associated Mobile Cranes

Legal name

Associated Mobile Crane Trucks Pty. Ltd.

Website

https://associatedcranes.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Associated Mobile Cranes is a family-owned mobile crane hire company operating across Melbourne and Victoria, Australia. It serves construction, infrastructure, and industrial clients with a 3-tonne to 300-tonne fleet, crane trucks, and in-house engineered lift planning from two depots.

Ownership category

akta.pro rank

Product category

Mobile Crane Hire Services

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industry

Mobile & Crawler Cranes (IMAHAJAA)

Keywords

• Mobile crane hire
• Heavy lifting services
• Crane truck rental
• Engineered lift plans
• Construction equipment rental

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Mobile Crane Hire: Rental/hire of mobile cranes ranging from 3 to 300 tonne capacity, including crane trucks and Franna cranes. Revenue is generated through usage-based rental fees, typically charged on daily or per-job basis. Also offers dry hire options without operator.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Associated Mobile Cranes provides mobile crane hire services across Melbourne and Victoria with a modern fleet ranging from 3 to 300 tonnes in capacity, including crane trucks and Franna cranes. The company offers both operated and dry-hire options, and supplements its hire operations with an in-house professional drafting service that produces engineered lift plans and project studies to guide safe crane setup and configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Crane Hire (3 to 300 Tonne Cranes) Rental of mobile cranes ranging from 3 to 300 tonnes capacity to construction, infrastructure, and industrial clients across Melbourne and Victoria. Available with operator or on a dry-hire basis depending on project requirements.
• Crane Truck Service Mobile crane truck hire for projects needing versatile, smaller-capacity lifting and transport combined into a single vehicle, suitable for sites across Melbourne and Victoria.
• Franna Crane Hire Hire of Franna (pick-and-carry) cranes for projects requiring mobile, taxi-style lifting operations on construction and industrial sites.
• In-House Drafting Service (Engineered Lift Plans) In-house drafting service producing engineered lift plans and project studies for clients and internal crane crews, supporting safe crane setup and identifying the best configuration to reach required lift capacities while accounting for mobile crane variables.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Boom Logistics: ASX-listed Australian crane hire and logistics company operating mobile, crawler, and tower cranes nationally. Directly comparable to AMC as a mobile crane hire operator serving construction and industrial customers across Australia.
• Tutt Bryant Hire: Major Australian crane and heavy equipment hire business within the Tutt Bryant Group. Comparable to AMC through mobile crane rental, fleet breadth, and service to construction, infrastructure, and industrial clients.
• Clark Hoist Hire: Sister brand within the same Clark family group, offering hoist and crane hire services. Highly comparable to AMC as a related crane hire operator under common ownership with overlapping customer base.
• Marr Contracting: Australian specialist crane hire company focused on large and complex heavy lifts including tower cranes. Comparable to AMC on the crane hire service model, although it competes more on mega-project and specialized lift work.

Broad incumbents

• Kennards Hire: Large Australian family-owned equipment rental chain with national branch network including crane offerings. Comparable to AMC on the rental model and family ownership, but operates across many equipment categories and geographies.
• Coates Hire: Australia's largest equipment rental company, offering cranes as part of a much broader fleet and national footprint. Comparable to AMC on the crane hire category, but operates as a broad incumbent with national scale that smaller operators cannot match.

Others

• iRoll Loading Decks: Adjacent lifting accessories brand within the same Clark family ecosystem, offering loading decks used with crane operations. Related to AMC as a complementary product family rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associated-mobile-cranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associated Mobile Cranes