All TIME

What All TIME does

All TIME is a Monaco-headquartered concierge and lifestyle management firm serving ultra-high-net-worth individuals, professional athletes, and corporations. Founded in 2022 by an athlete-led team—Formula 1 driver Charles Leclerc serves as Chairman & Co-founder alongside co-founders Anthony Stent-Torriani, Lorenzo Tolotta-Leclerc, and Niklas Stent-Torriani—the company was created to absorb the administrative and lifestyle burden that accumulates as elite careers progress. It is organized around three segment-specific service menus: Athlete Services (Relocation, Family Office, Personal Logistics, Image Rights Company, Brand Ambassadorship, Appearance Contracts, Lifestyle & Concierge), Entrepreneur Services (Relocation, Executive PA, Family Office, Lifestyle & Concierge, Personal Logistics), and Corporate Services (Sponsorship Consulting, Outsourced PA Services, Relocation Services, Appearance Contracts). There is no proprietary software platform; delivery is human-led, relationship-driven concierge work executed out of offices in Monaco (headquarters) and Dubai (regional hub), with reported outcomes of 167+ clients served and 167+ hours saved per client per year.

The offering is a bundle of professional and managed services—relocation, family-office administration, image-rights structuring, sponsorship advisory, outsourced PA, and bespoke lifestyle coordination—delivered through direct sales engagement with each client. Pricing is bespoke and quote-based, with no public tiers disclosed. Customer acquisition is founder-network-driven, leveraging Charles Leclerc's professional visibility, an advisor roster that includes Australian Open champion Thomas Johansson, and an ambassador relationship with Arthur Leclerc. The GTM is sales-led and enterprise-field-sales oriented, with direct outreach to HNW individuals, athletes, entrepreneurs, corporations, sports agencies, wealth managers, and private banks, supported by light top-of-funnel presence on Instagram and LinkedIn and inbound via the website contact form.

The business employs approximately 34 people, operates without disclosed funding rounds, external investors, or a parent company, and is privately held. Reported scale signals—167+ clients, 100% client retention, dual-hub geography in two principal UHNW hubs—frame the firm as an early-stage but credible entrant in a service category where scale is gated by relationship trust rather than technology, and where the founder-brand and physical-presence footprint constitute the principal competitive assets.

Name

All TIME

Legal name

All TIME

Website

https://alltime.mc

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

All TIME is a Monaco- and Dubai-based concierge and lifestyle management firm serving professional athletes, entrepreneurs, and corporate clients with bespoke services including relocation, family office, image-rights structuring, sponsorship consulting, and outsourced personal assistance. It was founded by an athlete-led team led by Chairman Charles Leclerc.

Ownership category

akta.pro rank

Product category

Luxury Concierge and Personal Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Personal Services (8129), Management Consulting Services (54161)

SIC

Services-Personal Services (7200), Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro primary industry

Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

akta.pro secondary industries

Luxury, VIP & Bespoke Travel Concierge (HSACAKAL), General Personal Concierge Services (HSACAIAA), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Transportation & Driver Coordination (Personal) (HSACAIAH)

Keywords

• Luxury concierge services
• Athlete lifestyle management
• Executive personal assistance
• Relocation and family office
• Sponsorship consulting

Headquarters

HQ city

Monaco

HQ country

Monaco

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Concierge & Lifestyle Management Services: Bespoke lifestyle management, personal assistance, and concierge services for high-net-worth individuals including travel coordination, property management, event coordination, VIP sports tickets, and private memberships.
2. Relocation Services: Comprehensive relocation support for individuals moving to Monaco or Dubai, including visa assistance, residency applications, international bank account opening, real estate finding, and family transition support.
3. Family Office Services: Administrative and financial coordination including company setup, legal coordination, staff management, payments, and personal cash flow monitoring.
4. Image Rights Company Services: Structuring, ownership, and monetization of athlete image rights through appropriate jurisdiction selection, company setup, and ongoing administration with international network of tax lawyers, accountants, and fiduciaries.
5. Sponsorship Consulting: Advisory services for brands and corporations on leveraging sport as strategic growth platform, including identification, structuring, and activation of sponsorship opportunities.
6. Appearance Contracts: Connecting brands, events, and organisations with world-class talent across sport and business for strategic visibility through appearance agreements and keynote interventions.
7. Outsourced PA Services: Outsourced personal assistant solutions for corporations, sports agencies, wealth managers, and private banks including schedule management, travel coordination, and daily operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

All TIME is a bespoke concierge and personal services firm that delivers relocation, family office, personal logistics, image rights structuring, brand ambassadorship, appearance contracts, lifestyle management, and executive personal assistance to professional athletes, high-net-worth entrepreneurs, and corporate clients. Services are coordinated by dedicated client managers across offices in Monaco and Dubai, with each engagement scoped and priced individually rather than via standardized software products.

Product overview

All TIME is a concierge services company operating as a unified service offering rather than a software platform. The company provides three distinct client segment service portfolios: (1) Athlete Services covering Relocation, Family Office, Image Rights Company, Brand Ambassadorship, Appearance Contracts, Lifestyle & Concierge, and Personal Logistics; (2) Entrepreneur Services covering Relocation, Executive PA, Family Office, Lifestyle & Concierge, and Personal Logistics; and (3) Corporate Services covering Sponsorship Consulting, Outsourced PA Services, Relocation Services, and Appearance Contracts. These services are delivered through direct client engagement in Monaco and Dubai offices, with no software products or digital platforms offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Relocation Services for Athletes Comprehensive relocation service for elite athletes moving to Monaco or Dubai, covering visas, residency, international bank accounts, real estate finding, and family transition support.
• Family Office for Athletes Central coordination service managing administrative and financial aspects of an athlete's personal and professional life, including company setup, legal coordination, staff management, payments, and cash flow monitoring.
• Image Rights Company Structured service to help athletes own, structure, and monetize image rights through appropriate jurisdiction selection, company setup, and ongoing administration with an international network of tax lawyers, accountants, and fiduciaries.
• Brand Ambassadorship Service supporting athletes in developing and managing strategic brand partnerships, including sourcing, structuring, and overseeing sponsorships, ambassadorships, equity deals, and long-term collaborations.
• Appearance Contracts for Athletes Service connecting athletes with brands, events, and organisations for appearance agreements and keynote interventions at special events.
• Lifestyle & Concierge for Athletes Tailored lifestyle management for high-performance individuals and their families, coordinating travel, property, events, VIP sports tickets, and private memberships.
• Personal Logistics for Athletes Global logistics service for athletes with mobile lifestyles, coordinating transport and installation of assets such as vehicles, art collections, and sports equipment, including vehicle registration and insurance.
• Relocation Services for Entrepreneurs Comprehensive relocation service for globally active professionals and their families moving to Monaco or Dubai, covering visas, residency, bank accounts, real estate, and family transition support.
• Executive PA for Entrepreneurs Dedicated executive assistance for entrepreneurs managing multiple businesses, coordinating schedules, organizing global travel, and centralizing key information within a single secure platform.
• Lifestyle & Concierge for Entrepreneurs Tailored lifestyle management for entrepreneurs and their families, coordinating travel, property, events, VIP sports tickets, and private memberships through a trusted global network.
• Personal Logistics for Entrepreneurs Global logistics service for clients with mobile lifestyles, coordinating transport and installation of assets with regulatory matters including vehicle registration and property compliance.
• Sponsorship Consulting Advisory service for brands and corporations on leveraging sport as a strategic growth platform, identifying, structuring, and activating sponsorship opportunities that align with brand positioning.
• Outsourced PA Services for Corporates Outsourced personal assistant solutions for corporations and their clients including sports agencies, wealth managers, and private banks, managing schedules, travel, and daily coordination.
• Corporate Relocation Services Corporate relocation service for key employees and clients including athletes, private banks and wealth management clients, tax lawyers, and senior executives from hedge funds and private equity firms.
• Appearance Contracts for Corporates Service connecting brands, events, and organisations with world-class talent across sport and business for appearance agreements and keynote interventions.

Quantifiable outcome

• 100% client retention rate
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• John Paul (Accor Concierge): Global premium concierge operator owned by Accor, serving corporate clients and UHNW customers with 24/7 lifestyle, travel, and relocation assistance, directly overlapping All TIME's enterprise and personal concierge offerings.
• IMG (Endeavor): Global sports and entertainment management company representing elite athletes across image rights, endorsements, and appearances, directly comparable to All TIME's image rights, brand ambassadorship, and appearance contract services.
• Wasserman: Large sports marketing and talent agency providing athlete representation, endorsement brokering, and consulting services, comparable to All TIME's sponsorship consulting and appearance contract offerings for athletes.
• Quintessentially: One of the largest global luxury lifestyle management and concierge companies serving ultra-high-net-worth individuals, with membership-based offerings in travel, lifestyle, and relocation that closely mirror All TIME's athlete and entrepreneur services.
• Ten Lifestyle Group: London-listed concierge and lifestyle management provider serving private banks, wealth managers, and UHNW individuals globally; offers bespoke travel, relocation, and lifestyle services comparable to All TIME's corporate and entrepreneur segments.
• Velocity Black (Aman Club): Premium digital-first concierge and lifestyle service (now part of Aman) targeting HNW and UHNW customers with on-demand travel, events, and lifestyle requests, comparable to All TIME's lifestyle and personal logistics services.

Regional players

• Latitude Group: Asia-Pacific focused lifestyle management and concierge firm serving HNW and UHNW clients with relocation, property, and lifestyle services, comparable to All TIME's relocation and family office offerings but primarily across APAC.

Broad incumbents

• Creative Artists Agency (CAA): Major global talent and sports agency representing athletes, entertainers, and brands across endorsements, appearances, and brand partnerships, providing a broader portfolio comparable to All TIME's athlete representation and sponsorship work.
• Quintet (formerly Kleinwort Hambros): European private bank serving UHNW clients with embedded concierge, family office, and relocation support across Monaco and other hubs, offering an overlapping but broader portfolio than All TIME's boutique offering.
• Coutts: UK-headquartered private bank with a long-standing concierge and lifestyle proposition for UHNW clients, including travel and event services, representing a broader incumbent alternative to All TIME's entrepreneur and corporate offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/alltime-monaco
• Instagraminstagram.com/alltime

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All TIME