Bar Lab Hospitality Group

What Bar Lab Hospitality Group does

Bar Lab Hospitality Group, legally Bar Lab, LLC, is a Miami-based hospitality management and consulting firm founded in 2012 by Elad Zvi and Gabriel Orta. The company describes itself as a "lifestyle consulting and precision management agency" focused on creative hospitality, event planning, market branding, and innovative beverage programs within the food and beverage industry. Bar Lab operates a portfolio of more than 20 branded bars, restaurants, and lounges across five major US metros — Miami, New York, Los Angeles, Chicago, and Washington DC — including flagship concepts such as The Broken Shaker (four locations), 27 Restaurant, The Exchange, Hoja Taqueria, Margot Natural Wine & Aperitivo Bar, Marygold's Florida Brasserie, Higher Ground, Bar Bedford, Mesiba, Lillistar, and Jolene Sound Room.

The company's core "technology" is human-centric rather than software-based: proprietary mixology training programs that develop bartenders into career mixologists, plus an extensive library of award-winning cocktail recipes and techniques using garden herbs, spices, fresh-pressed produce, and exotic ingredients. Bar Lab differentiates through founder brand equity, industry recognition (James Beard Award semi-finalist in 2014 and 2015, multiple Tales of the Cocktail Spirited Awards, four World's 50 Best Bars rankings between 2014 and 2023), and recurring management partnerships with hotel brands including Sydell Group/Freehand Hotels, Generator Hotels, Moxy Hotels, and Arlo Hotel.

Bar Lab's revenue model combines direct venue operations (food, beverage, and event services at owned and managed locations) with B2B revenue from hospitality consulting and management partnerships — including beverage program design, F&B program management, brand marketing and development, product innovation, and premium event catering for hotels, restaurants, cruise lines, and liquor brands. Pricing is not publicly disclosed and follows standard hospitality industry rates. The company is privately held, founder-owned, operates with a lean corporate team of approximately 14, and has not raised institutional funding according to available sources.

Name

Bar Lab Hospitality Group

Legal name

Bar Lab, LLC

Website

https://bar-lab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Bar Lab Hospitality Group is a Miami-founded hospitality management and consulting firm that operates more than 20 branded bars, restaurants, and lounges across five major US cities in partnership with hotel brands such as Sydell Group, Moxy, Generator, and Arlo, while providing beverage program consulting and event catering services.

Ownership category

akta.pro rank

Product category

Hospitality Management Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Special Food Services (7223)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Hospitality consulting services
• Bar and restaurant management
• Craft cocktail programs
• Event beverage catering
• Hotel food and beverage partnerships

Headquarters

HQ city

Miami, Florida

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Venue Operations: Bar Lab operates over 20 bars and restaurants across the United States, generating revenue through direct hospitality operations including food, beverage, and event services at their owned and managed venues.
2. Hospitality Consulting & Management Partnerships: Provides beverage program consulting, F&B program management, brand marketing and development, and product innovation services to hotels, restaurants, cruise lines, and liquor brands. Engages in management partnerships where Bar Lab operates food and beverage concepts within partner properties.
3. Event Catering Services: Premium beverage catering services specializing in handcrafted and customized cocktails using fresh produce, premium spirits, and hand-pressed juices. Mixologists provide on-site service for events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bar Lab Hospitality Group operates and manages a portfolio of over 20 award-winning bars and restaurants across Miami, New York, Los Angeles, Chicago, and Washington DC. The company also provides hospitality consulting services including beverage program design, food and beverage program management, brand marketing and development, product innovation, premium event beverage catering, and management partnerships with hotels and hospitality properties.

Product overview

Bar Lab Hospitality Group is a lifestyle consulting and precision management agency specializing in creative hospitality, event planning, market branding, and innovative beverage programs. The company operates a portfolio of over 20 bar and restaurant venues across Miami, New York, Los Angeles, Chicago, and Washington DC, including flagship brands like The Broken Shaker (with locations in each city), 27 Restaurant, The Exchange, Hoja Taqueria, Margot Natural Wine & Aperitivo Bar, Marygold's Florida Brasserie, Higher Ground, Bar Bedford, Mesiba, Lillistar, and Jolene Sound Room. Beyond venue operations, the company offers consulting services including Beverage Programs, Food & Beverage Program Management, Brand Marketing & Development, Product Innovation, and premium Event Catering. The flagship Broken Shaker brand has received numerous industry awards including James Beard Award recognition and multiple Tales of the Cocktail Spirited Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• The Broken Shaker Miami Award-winning bar located at the Freehand Miami hotel, featuring handcrafted cocktails made with garden herbs, syrups, infusions, and fresh-pressed produce. Winner of Tales of the Cocktail's Best American Hotel Bar award.
• The Broken Shaker Los Angeles Rooftop pool bar located at the Freehand LA hotel in the historic Exchange Building, serving handcrafted cocktails and small bites. A James Beard Award semifinalist and twice winner of Tales of the Cocktail's Best American Hotel Bar award.
• The Broken Shaker Chicago Bar located at the Freehand Hotel downtown Chicago, serving award-winning unique handcrafted cocktails with a Midwestern twist.
• The Broken Shaker New York Rooftop bar at the Freehand New York hotel featuring tropical energy with bamboo and plants, known for drinks heavy on fresh fruit. Ranks among Manhattan's most popular bars.
• 27 Restaurant Bar Lab's first full-service restaurant and bar, located in a historic house adjacent to the Broken Shaker at the Freehand Miami. Features communal dining atmosphere with a focus on fresh local ingredients and complex savory cocktails.
• The Exchange Restaurant at Freehand LA led by Bar Lab team and chef Alex Chang, exploring multicultural flavors of urban LA through an Israeli lens. First California restaurant from design team Roman & Williams.
• Hoja Taqueria Neighborhood taqueria and mezcal bar located inside Generator Hotels in Miami Beach and Washington DC. Inspired by local taquerias of Mexico City, specializing in traditional Mexican cuisine including tacos, burritos and quesadillas.
• Margot Natural Wine & Aperitivo Bar Downtown Miami wine bar offering a modern take on classic wine bars with focus on natural wines and low ABV cocktails made with amaro, aperitifs and vermouths, plus shared tapas and seasonal offerings.
• Marygold's Florida Brasserie Restaurant in the Wynwood Arts District inspired by classic yet eclectic cosmopolitan personality. Named after the carefree, cultured, and worldly Mary Gold muse.
• Higher Ground Wynwood Arts District neighborhood bar on the 3rd floor of Arlo Hotel, featuring an indoor-outdoor jungle oasis with hand-painted stairway access.
• Bar Bedford Moxy Williamsburg's lobby bar and all-day café, serving coffee and co-working during the day and creative cocktails in the evening with rotating liquor shelves inspired by New York's old Automats.
• Mesiba Brooklyn restaurant inspired by Levantine and Israeli cuisine and culture, featuring modern play on traditional dishes in a space honoring Tel Aviv's Bauhaus architecture.
• Lillistar Moxy Williamsburg's indoor/outdoor rooftop bar blending contemporary Indo-Aussie style with Brooklyn energy, featuring tropical-inspired cocktails, dramatic views of Williamsburg Bridge and Manhattan skyline, and giant lotus flower ceiling sculpture.
• Jolene Sound Room Energetic lounge at Moxy Williamsburg inspired by mid-century recording studios, featuring a custom audiophile sound system, interactive lighting, perfect acoustics, and specialty cocktails on draft.
• Beverage Programs Consulting services creating detailed, profitable, and efficient beverage programs. Includes designing specialty cocktail menus, teaching mixology, and training bartenders to deliver premium cocktails with speed and consistency.
• Food & Beverage Program Management Revamping and revitalizing pre-existing food and beverage programs with innovation and cultural trend understanding. Services include culinary and managerial training, business analytics, flavor profiling, marketing and branding.
• Brand Marketing & Development Branding and image consulting to guide venues and brands in creating marketing plans. Develops innovative marketing tactics for new and established purveyors in the hospitality industry.
• Product Innovation Consulting with liquor brands, hotels, restaurants and cruise lines to implement new features and ideas through research and industry trend analysis to enhance customer experience.
• Bar Lab Events Premium beverage catering services specializing in handcrafted and customized cocktails using fresh produce, premium spirits and hand-pressed juices. Includes culinary services and full-service catering.
• Management Partnerships Strategic partnerships for managing hospitality venues, including the notable partnership with the Sydell Group that resulted in the permanent establishment of The Broken Shaker at Freehand hotels.

Quantifiable outcome

• James Beard Award Semi-finalist recognition
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sydell GroupcoreStrategic or Co-development PartnerSydell Group is the parent company of Freehand Hotels and a key strategic partner for Bar Lab. The partnership originated from the Broken Shaker pop-up at Freehand Miami in 2012, which was so successful that it led to a permanent partnership. Bar Lab operates The Broken Shaker and 27 Restaurant venues at Freehand Hotels in Miami, Los Angeles, Chicago, and New York through this relationship.
• Generator HotelsminorChannel Partner/ Reseller/ DistributorGenerator Hotels hosts Hoja Taqueria, a neighborhood taqueria and mezcal bar operated by Bar Lab at their Miami Beach and Washington DC properties.
• Moxy Hotels (Williamsburg)minorChannel Partner/ Reseller/ DistributorMoxy Williamsburg hosts multiple Bar Lab-operated venues including Bar Bedford (lobby bar), Mesiba (Levant restaurant), Lillistar (rooftop bar), and Jolene Sound Room (lounge).
• Arlo HotelminorChannel Partner/ Reseller/ DistributorArlo Hotel in Miami hosts Higher Ground bar and Arlo Rooftop, operated by Bar Lab on the 3rd floor and rooftop of the hotel.
• Roman & WilliamsminorStrategic or Co-development PartnerDesign firm Roman & Williams is credited for the design of The Exchange Los Angeles restaurant, which Bar Lab operates. The restaurant is the first California project for Roman & Williams.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Major Food Group: Major Food Group operates Carbone, Dirty French, and other acclaimed restaurant brands across major US cities. Directly comparable as an award-driven, multi-venue upscale restaurant group with a hospitality-led brand strategy.
• Catch Hospitality Group: Catch operates multiple high-volume, design-forward restaurant and bar venues in NYC, LA, Las Vegas, and other tier-1 markets — directly comparable to Bar Lab's premium multi-venue model and brand-led growth.
• ThinkFoodGroup: José Andrés's ThinkFoodGroup operates a multi-venue portfolio of restaurants and bars across the US with consulting, brand development, and event catering arms — a direct comparable in structure, hospitality focus, and adjacency to hotels.
• Union Square Hospitality Group: USHG operates a portfolio of acclaimed restaurants (Union Square Cafe, Gramercy Tavern, etc.) plus a consulting arm. Comparable as a multi-venue, brand-led hospitality group with operational excellence and consulting services.
• Tao Group Hospitality: Tao Group operates a large multi-venue portfolio of upscale bars, restaurants, lounges, and nightclubs across major US cities with a similar premium, hospitality-led positioning and hotel/real-estate partnerships.
• The h.wood Group: h.wood operates multiple upscale restaurants, bars, lounges, and event venues across LA and other major markets with a comparable emphasis on design, nightlife, and beverage programming.

Others

• Sydell Group: Sydell Group operates Freehand, NoMad, and other boutique hotels with their own celebrated F&B programs. It is Bar Lab's most important strategic partner (and a quasi-competitor in hotel F&B), making it a direct operational and contractual comparable.

Broad incumbents

• Standard International: The Standard Hotels operate design-forward boutique hotels with celebrated bar and restaurant programming (Standard Grill, Boom Boom Room) — a comparable model of hotel-anchored upscale F&B, though at larger scale and broader geographic footprint.
• Ace Hotel Group: Ace Hotel operates lifestyle hotels with notable bar, restaurant, and nightlife programming across the US. Comparable as a hotel group whose brand identity and value proposition are anchored by F&B programming — the same dynamic Bar Lab exploits inside partner hotels.
• Soho House & Co. Soho House operates a global portfolio of members' clubs, hotels, and restaurants. Comparable as a hospitality group that monetizes brand, F&B programming, and member experiences across many locations, with a parallel emphasis on creative food & beverage concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brokenshaker
• LinkedInlinkedin.com/company/bar-lab-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bar Lab Hospitality Group