Związek Dużych Rodzin Trzy Plus

What Związek Dużych Rodzin Trzy Plus does

Związek Dużych Rodzin Trzy Plus is a Warsaw-based non-profit association founded in 2007 that operates as the principal advocacy and service organization for large families (three or more children) in Poland. The association combines policy lobbying at the national level with a broad portfolio of direct member services, including the Karta Dużej Rodziny (KDR) discount program, the Linia 3Plus telephone counseling hotline, the Family Spot community center network, and the Akademia Talentów scholarship program. Its origins trace to a 2006 informal group of Warsaw-area families that successfully lobbied for the family tax allowance in 2007 and later initiated the nationwide KDR program, which was adopted into law in 2014 and is now administered by the organization on behalf of the government.

The core technology stack is conventional and modest in scale: a public-facing website (3plus.pl), a KDR mobile application on Android and iOS with geolocation-based partner search and push notifications (80,000+ subscribers), an electronic KDR card integration with the government's mObywatel app, payment processing through Blue Media/Autopay, and OpenStreetMap-powered branch maps. The operational footprint is distributed across a Warsaw headquarters, three regional offices (Łódź, Małopolska, Wielkopolska), 80+ local chapters (Koła), and 24 Family Spot locations.

Revenue is generated through four streams: voluntary membership fees across four tiers (10-100 PLN monthly), 1.5% personal income tax donations enabled by Organizacja Pożytku Publicznego (OPP) status held since 2011, ministerial grants via programs such as 'Po pierwsze Rodzina!' (2.12 million PLN for Family Spot and 450,000 PLN for 'Dumni z rodziny' in 2023), and corporate partnership sponsorships (PKP Intercity, ORLEN, KGHM, PFR). The association has 21 employees and no external venture or private-equity funding, with governance by an elected member board.

Name

Związek Dużych Rodzin Trzy Plus

Legal name

Związek Dużych Rodzin "Trzy Plus"

Website

https://3plus.pl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Związek Dużych Rodzin Trzy Plus is a Warsaw-based non-profit founded in 2007 that advocates for and serves large Polish families (3+ children) through the national Karta Dużej Rodziny discount program, member services, and policy lobbying, serving approximately 11,000 member families and 4 million KDR users nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: Annual family membership fees ranging from 120 zł to 1200 zł per year depending on tier selected (basic, elevated, solidary, generous)
2. 1.5% Tax Donation: Public benefit organization receiving 1.5% of income tax donations from individuals (KRS 0000279928)
3. Charitable Donations: Direct donations from individuals and organizations supporting family welfare programs
4. Government Grants: Project funding from government programs including 'Po pierwsze Rodzina!' ministerial competition, receiving 450,000 zł for 'Dumni z rodziny' project and 2.12 mln zł for Family Spot project
5. Partner Sponsorships: Corporate partners sponsor events including Zjazdy (Family Congresses) and campaigns

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Związek Dużych Rodzin Trzy Plus is a Polish non-profit membership association that advocates for large families (3+ children) and operates the national Karta Dużej Rodziny (KDR) discount program providing access to 20,603 partner businesses and 40,000+ discount points nationwide. The organization delivers its mission through a network of 80+ local chapters, 3 regional offices, telephone support (Linia 3Plus), scholarship programs (Akademia Talentów), community centers (Family Spot), and policy advocacy that successfully lobbied for the 2014 national adoption of the Large Family Card. Members pay voluntary tiered annual subscriptions ranging from 120 PLN to 1,200 PLN and gain access to discount benefits, educational programs, and community activities.

Product overview

Związek Dużych Rodzin Trzy Plus operates as a comprehensive advocacy and support organization for large families in Poland, offering a portfolio of interconnected programs and services. The core offerings include the Karta Dużej Rodziny (Large Family Card) discount program with its companion mobile application, the Linia 3Plus telephone support hotline, and the Family Spot community centers. Supporting programs include the Akademia Talentów scholarship initiative, Certyfikacja Samorządów Przyjaznych Rodzinie certification for municipalities, the annual Ogólnopolskie Zjazdy Dużych Rodzin national conventions, the Forum Samorządowe local government alliance, the Przyjaciel Dużych Rodzin recognition award, educational publications like the E-book dla Dużych Rodzin, the WYBIERAM RODZINĘ social campaign, and the Młodzi na Plus youth program. These offerings work together to advocate for large family interests, provide practical support and benefits, and promote positive family images in Polish society.

Differentiator

Problem solved

Functional benefit

Brands

• Family Spot: Lokalne centra rozwoju i animacji dla rodzin - sieć miejsc przyjaznych rodzinie działających w gminach w całej Polsce.
• Karta Dużej Rodziny (KDR)
• Linia 3Plus
• Akademia Talentów
• Przyjaciel Dużych Rodzin
• Certyfikacja Samorządów Przyjaznych Rodzinie
• Forum Samorządowe na Rzecz Dużych Rodzin
• Kampania WYBIERAM RODZINĘ

Products and services

• Karta Dużej Rodziny (KDR) A national discount and benefits program for large families initiated by the organization in 2014, providing identification and access to over 40,000 partner locations offering discounts in culture, sports, transportation, and commerce.
• Aplikacja mobilna Karta Dużej Rodziny Mobile application for Android and iOS enabling users to search for KDR partner discounts using geolocation, view time-limited special offers, receive push notifications about new partners and family events, and access digital family member cards.
• Linia 3Plus Telephone support hotline (732 988 451) for large families offering counseling in family, marital, and parenting matters, staffed by specialists including pedagogues, social therapists, family mediators, and career coaches.
• Family Spot Family-friendly community centers providing parenting competence workshops, community integration activities, and space for local initiative groups and NGOs, with a pilot network of 24 locations across Poland funded at 2.12 million PLN.
• Akademia Talentów Scholarship and mentorship program for academically gifted youth from large families, providing financial support, workshops with experts, and networking opportunities, implemented in partnership with the Polish Development Fund (PFR).
• Certyfikacja Samorządów Przyjaznych Rodzinie Certification program evaluating and recognizing local governments for family-friendly policies, involving surveys, workshops, and resident feedback, with 12 certified municipalities including Szczecin, Lublin, Gdynia, and Łódź.
• Ogólnopolskie Zjazdy Dużych Rodzin Annual three-day national conventions bringing together over 1,000 large family members for workshops, concerts, sporting events, and socio-economic conferences, held in rotating Polish cities since 2013.
• Młodzi na Plus Youth program supporting and engaging young people from large families through social activities, leadership development, and community building initiatives.

Quantifiable outcome

• KDR initiative led to 40,000+ discount points nationwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• PKP IntercityflagshipStrategic or Co-development Partner · 1 June 2025Partner Generalny (General Partner) for Ogólnopolskie Zjazdy Dużych Rodzin, providing rail travel support for family congresses. Spots on trains for families, campaign visibility in stations and trains.
• PKO Bank PolskicoreStrategic or Co-development PartnerStrategic partner supporting KDR program and organizational activities
• EurocashcoreGTM or Marketing PartnerBusiness partner in KDR program, received 'Firma Przyjazna Dużym Rodzinom' award 2021
• ORLEN S.A.flagshipGTM or Marketing PartnerPartner Generalny of XIII Zjazd Dużych Rodzin in Zakopane, supporting family congress with fuel/sponsorship contributions
• Tatrzański Park NarodowycoreStrategic or Co-development PartnerPartner for Zjazd events providing educational workshops in Tatra mountains for children and families
• Muzeum TatrzańskiecoreStrategic or Co-development PartnerCultural partner organizing educational workshops for families during Zjazd events
• KGHM Polska MiedźflagshipGTM or Marketing PartnerStrategic partner for X Zjazd, received 'Firma Przyjazna Dużym Rodzinom' award 2020, contributing to family congress sponsorship
• ELFAC (European Large Families Confederation)coreStrategic or Co-development PartnerInternational federation membership representing Polish large families in Europe. Organized IX International ELFAC Conference during 2018 Zjazd in Szczecin.
• Ministerstwo Rodziny, Pracy i Polityki SpołecznejflagshipStrategic or Co-development PartnerGovernment ministry providing funding through 'Po pierwsze Rodzina!' program and policy collaboration on family issues
• Polskie Koleje LinoweminorGTM or Marketing PartnerPartner providing access to mountain attractions for family congress participants
• OrangeminorGTM or Marketing PartnerTelecommunications sponsor for 'Mamy - mistrzynie równowagi' event
• LidlminorGTM or Marketing PartnerSponsor providing family gift packages during Zjazd events
• Grochowski ConstructionminorGTM or Marketing PartnerConstruction partner offering family bonus program for ZDR members building homes

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@zwiazekduzychrodzintrzyplus
• Facebookfacebook.com/ZwiazekDuzychRodzin3Plus
• Instagraminstagram.com/zwiazekduzychrodzintrzyplus
• LinkedInlinkedin.com/company/zwiazek-duzych-rodzin-trzy-plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Związek Dużych Rodzin Trzy Plus