3r-Machinery
3R-Machinery is the premier North American distributor of Pronar industrial shredding equipment and Screenpod recycling products, operating as a division of Shred-Tech and serving construction, forestry, municipal waste, and tire recycling markets through an authorized dealer network.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What 3r-Machinery does
3R-Machinery is a Houston, Texas-based industrial equipment distributor operating as a division of Shred-Tech, the mobile and industrial shredder manufacturer with the largest global footprint. The company functions as the premier North American distributor of Pronar-manufactured slow-speed shredders, trommel screens, jaw crushers, scalper screens, mobile conveyors, windrow turners, and density separation systems. In February 2024, the company expanded its portfolio by becoming the exclusive North American distributor of Screenpod Design & Manufacturing's dust suppression cannons, industrial vacuums (Portavac), and air density separation systems (Airvac).
The product line serves eight end markets — Construction & Demolition, Energy (windmill blades and solar panels), Food & Municipal waste, Forestry, Industrial & Scrap, Tire recycling, Wood processing, and Green Waste & Biomass — with equipment throughputs ranging from 30 to 120 tons per hour depending on model and material. Core technology centers on slow-speed shredding with single-shaft (MRW 1.300, Pro.S1) and dual-shaft (MRW 2.75g, 2.85g, 2.1010) configurations, mobile tracked chassis for on-site deployment, and telematics-enabled remote monitoring. Differentiated technical features include wear-resistant customizable knife configurations, a patent-pending side comb system, and integrated shredder-trommel-conveyor-separator process ecosystems.
The business operates a dealer-mediated go-to-market model with no direct-to-end-user sales. Authorized dealers across the US and Canada receive telematics portal access, online parts catalogs, configuration tools, branded collateral, technician training certification programs, demo and rental machines, and trade show co-presence. Revenue streams include hardware sales, rental with purchase option, OEM parts and aftermarket support, and customer financing facilitated through partnerships with Mitsubishi HC Capital America (rates as low as 0%) and Ascentium Capital (up to $2 million per deal). With only 8 employees, operations are concentrated in distribution coordination rather than in-house manufacturing or technology development.
3r-Machinery firmographics
Firmographics- Name
- 3r-Machinery
- Legal name
- 3R-Machinery
- Website
- https://3rmachinery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3R-Machinery is the premier North American distributor of Pronar industrial shredding equipment and Screenpod recycling products, operating as a division of Shred-Tech and serving construction, forestry, municipal waste, and tire recycling markets through an authorized dealer network.
- Ownership category
- akta.pro rank
3r-Machinery industry classification
Industry- Product category
- Industrial Shredding Equipment
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where 3r-Machinery is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3r-Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Industrial Machinery Sales: Sale of heavy-duty slow-speed shredders, trommels, stackers, and related recycling equipment to dealers and end customers across North America. Products include single and dual-shaft shredders, trommel screens, jaw crushers, scalper screens, windrow turners, and mobile conveyors.
- Equipment Rental: Slow-speed shredders available for Rental Purchase Option (RPO) for companies that need equipment for high-volume seasons or replacement of broken machines without full capital outlay.
- Financing Services: Partnership with Mitsubishi HC Capital America and Ascentium Capital to provide financing and leasing options up to $2 million, enabling customers to purchase equipment with flexible payment terms including 0% rates, 100% financing, and deferred seasonal payments.
- OEM Parts and Aftermarket Support: Fully stocked OEM parts program with expedited overnight delivery, aftermarket support, and service escalation for dealer technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Heavy-duty industrial shredders - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
3r-Machinery product offering
Product offeringCore offering
3R-Machinery distributes mobile slow-speed shredders, trommel screens, scalping screens, jaw crushers, mobile conveyors/stockpilers, windrow turners, and density separation equipment from manufacturers Pronar and Screenpod to authorized dealers across North America. The company supports its dealer network with telematics portals, OEM parts programs with overnight delivery, technician training, co-branded marketing collateral, and joint trade show presence. It also offers Rental Purchase Options and financing partnerships to facilitate end-customer equipment acquisition.
Product overview
3R-Machinery is the premier North American distributor of industrial shredding and recycling equipment, operating as a division of Shred-Tech. The product portfolio centers on mobile slow-speed shredders (Pronar MRW series: 1.300, 2.75g, 2.85g, 2.1010, and Pro.S1 models) complemented by crushing and screening equipment (jaw crushers, trommel screens, scalper screens), mobile conveyors/stockpilers, windrow turners, and water/air density separation systems. Following a 2024 partnership, the company also distributes Screenpod-branded products including dust cannons, industrial vacuums, airvac separation systems, and screening buckets. These products work together as an integrated waste processing ecosystem: slow-speed shredders reduce bulky materials, trommel screens sort shredded materials by size, conveyors transport materials, and specialized equipment handles density separation, dust control, and vacuum extraction.
Differentiator
Problem solved
Functional benefit
Brands
- Pronar: Pronar is the equipment brand that 3R-Machinery distributes in North America, including slow-speed shredders, trommels, and other recycling equipment.
- Screenpod
Products and services
- Pronar MRW 1.300 Slow-Speed Shredder Single-shaft heavy-duty slow-speed shredder for pre-shredding green organic waste, wood, biomass, paper, plastics, and bulky waste. Features 21 or 42 knife configuration with Volvo Penta 12.8L 550HP engine and throughput up to 120 tons/hour.
- Pronar MRW 2.1010 Slow-Speed Shredder Largest dual-shaft slow-speed shredder with 768HP (565 kW) Volvo Penta engine, dual conveyor belt system, sound-proof compartment, and throughput up to 70 tons/hour. Designed for versatile heavy-duty shredding applications.
- Pronar MRW 2.85g Slow-Speed Shredder Dual-shaft slow-speed shredder with Caterpillar 9.3L 405HP engine and throughput up to 40 tons/hour. Versatile machine for preprocessing industrial products, bulky materials, municipal waste, and construction debris.
- Pronar MRW 2.75g Slow-Speed Shredder Compact dual-shaft slow-speed shredder with Volvo 7.1L 285HP engine. Specializes in asphalt and concrete reduction with multiple easy-to-replace shafts.
- Pronar Pro.S1 Slow-Speed Shredder Combined tracks and hooklift slow-speed shredder with Volvo 5.1L 129 kW (175 HP) engine. Features simpler hydraulics and patent-pending side comb system for efficiency and durability.
- Pronar MRS 1.53 High-Speed Shredder High-speed high-volume shredding and milling machine with 36 swinging hammers rotating up to 1000 RPM. Designed for wood-based or green materials processing.
- Pronar MJC 6510 Jaw Crusher Mobile jaw crusher with 650 x 1015 mm inlet for first-stage material reduction. Features CAT 7.1L 186 kW engine, hydraulic gap adjustment 30-120mm, and autonomous tracked drive system.
- Pronar MPP 1238s Scalper Screen Mobile scalping screen with autonomous tracked drive system, 150" x 49" deck size, and 350 t/hr performance. Features two long screening decks for three-fraction material separation.
- Pronar MPT Mobile Stockpilers Series of mobile belt conveyors and stockpilers with capacities up to 600 tons per hour. Features CAT engines and wireless remote control options for material handling.
- Pronar MBA 4512g Windrow Turner Mobile compost turner for optimizing biological decomposition parameters. Features 1.2m diameter shaft, 3000 m3/h capacity, and ability to process heaps up to 4.5m wide and 2.2m high.
- Screenpod Airvac Range Air density separation systems (Airvac 82 1600D, Airvac 52 1600S, Airvac 12 2000E, Airvac 9 1600E, Airvac 4 1200E) for lightweight material separation. Available in diesel and electric drive variants with blower and suction functionalities.
- Screenpod Portavac PV300 Industrial vacuum extraction systems (PV300D diesel, PV300E electric) with integrated self-tipping bin. Capable of vacuuming materials up to 40mm with HEPA filtration.
- Screenpod Dust Cannons Dust suppression systems available in static, trailer, and tracked versions (S45RT, S45T, S65 Teletrack, S45 Telescopic, S65 Static, S45 Static, Triton 20). Features throw ranges from 20M to 65M and various water tank capacities.
- Equipment Rental Program Slow-speed shredders available for rental through authorized dealers with Rental Purchase Option (RPO) for companies needing equipment for high-volume seasons or replacement of broken machines without full capital outlay.
Quantifiable outcome
- Waste volume reduction of up to 75%
- +3 more outcomes
Companies that use 3r-Machinery
Customer profileSegments8 records
Ideal customer profiles5 records
3r-Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
3r-Machinery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Screenpod Design & ManufacturingcoreExclusive partnership announced February 1, 2024 for distribution of Screenpod range of density separation, dust control, and recycling machines in North America. Screenpod products including dust cannons, PortaVac, and Airvac complement the 3R-Machinery product lineup and enrich the company's green initiative. Screenpod was established in 2013 and is headquartered in Dungannon, Co. Tyrone.
- Pronarcore3R-Machinery is the premier North American distributor of Pronar equipment including slow-speed shredders, trommels, stackers, and other recycling equipment. Pronar manufactures the industrial machinery that 3R-Machinery distributes throughout North America.
- Shred-Techcore3R-Machinery is a division of Shred-Tech, the mobile and industrial shredder manufacturer with the largest global footprint. As a division of Shred-Tech, 3R-Machinery leverages the parent company's manufacturing expertise and global presence to grow and serve the shredding and recycling industry across North America.
Scale indicators2 records
Recent moves2 records
Expansion highlights5 records
3r-Machinery competitors and assessment
Company assessmentDirect peers
- Doppstadt: Doppstadt manufactures slow-speed shredders, star screens, and trommels directly comparable to the Pronar MRW and MPB lines that 3R-Machinery distributes. It is a leading European shredding OEM with growing North American presence, competing head-to-head for the same dealer and end-customer relationships.
- McCloskey International: McCloskey manufactures mobile jaw crushers, cone crushers, trommel screens, and scalping screens overlapping with 3R-Machinery's Pronar MJC jaw crusher and MPB trommel lines. Strong North American dealer footprint and comparable product categories.
- Keestrack: Keestrack manufactures mobile jaw crushers, scalping screens, and stockpiling conveyors that compete with the Pronar MJC and MPT conveyor lines 3R-Machinery distributes. Active in North American aggregate and recycling applications.
- Komptech: Komptech manufactures slow and high-speed shredders, trommel screens, and windrow turners across the same product categories 3R-Machinery distributes from Pronar. It is a direct competitor in wood, green waste, biomass, and MSW applications with established North American distribution.
- Jenz: Jenz manufactures mobile wood chippers, biomass processors, and shredding equipment comparable to the Pronar MRW and MRS lines. It is a direct competitor in the forestry and biomass processing segments.
- CBI (Continental Biomass Industries): CBI manufactures horizontal grinders and industrial wood/green waste processing equipment directly competing with the Pronar MRW shredder line. Its focus on biomass and C&D markets overlaps heavily with 3R-Machinery's primary and adjacent verticals.
Others
- Shred-Tech (parent): Shred-Tech is the parent company of 3R-Machinery and itself manufactures mobile and industrial shredders with the largest global footprint. It is a strategic/operational parent, not a market competitor, but its product line and channel decisions directly shape 3R-Machinery's positioning.
Emerging players
- Eggersmann Recycling Technology: Eggersmann manufactures slow-speed shredders, star screens, and processing equipment positioned for MSW and C&D recycling, comparable to the Pronar shredder and trommel portfolio. It is a European OEM with growing presence in the North American market served by 3R-Machinery.
Broad incumbents
- Vermeer Corporation: Vermeer is a large, established industrial equipment manufacturer offering horizontal grinders, tub grinders, and material processing equipment directly competing with Pronar shredders in forestry, recycling, and construction. As a vertically integrated OEM with broader product lines and a mature dealer network, it is the most consequential incumbent competitor to 3R-Machinery's distribution model.
- Terex Environmental Solutions (Terex Finlay, Terex Ecotec): Terex's Environmental Solutions group produces shredders, trommels, and mobile screens that overlap directly with 3R-Machinery's Pronar and Screenpod portfolio. As a global OEM with significant scale, it competes for the same end customers in C&D, recycling, and scrap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
3r-Machinery social profiles
Digital presence3r-Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
3r-Machinery leadership team
Management profileNumber of profiles
Profiles1 record
3r-Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3r-Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3r-Machinery
What does 3r-Machinery do?
3R-Machinery distributes mobile slow-speed shredders, trommel screens, scalping screens, jaw crushers, mobile conveyors/stockpilers, windrow turners, and density separation equipment from manufacturers Pronar and Screenpod to authorized dealers across North America. The company supports its dealer network with telematics portals, OEM parts programs with overnight delivery, technician training, co-branded marketing collateral, and joint trade show presence. It also offers Rental Purchase Options and financing partnerships to facilitate end-customer equipment acquisition.
Is 3r-Machinery a public or private company?
3r-Machinery is a private company. It is classified as corporate owned and is currently operating.
When was 3r-Machinery founded?
3r-Machinery was founded in -1. It employs 1 to 10 people.
Where is 3r-Machinery based?
3r-Machinery is headquartered in Houston, United States, in the North America region.
How does 3r-Machinery make money?
Four revenue lines are on record. Industrial Machinery Sales are the primary driver. The others are equipment Rental, financing Services and OEM Parts and Aftermarket Support.
Who are 3r-Machinery's main competitors?
Direct peers on record are Doppstadt, McCloskey International, Keestrack, Komptech, Jenz and CBI (Continental Biomass Industries). Shred-Tech (parent) is listed as an others. Eggersmann Recycling Technology is listed as an emerging player. Broad incumbents are Vermeer Corporation and Terex Environmental Solutions (Terex Finlay, Terex Ecotec).
Does 3r-Machinery have an API?
No public API is recorded for 3r-Machinery.
What industry is 3r-Machinery in?
3r-Machinery's product category is Industrial Shredding Equipment. Its primary akta.pro industry code is IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its SIC code is 5080.