Dumbo
Dumbo Paris is a privately held direct-to-consumer smashburger restaurant chain operating five storefronts in Paris and one in London's Shoreditch district, serving dry aged beef burgers, vegetarian options, and sides to local walk-in and delivery consumers, with a secondary e-commerce charity t-shirt line.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Dumbo does
Dumbo (DUMBO PARIS - Smashburgers) is a privately held direct-to-consumer restaurant chain operating five physical storefronts across Paris (Pigalle, Petites-Écuries, Marais, Oberkampf) and one international location in London's Shoreditch district (119 Bethnal Green Road), with one prior Paris location (Park, 14 avenue du New York) now closed. The core product is a focused smashburger menu centered on a Cheeseburger built from dry aged beef, American cheese, onion, pickles, ketchup, and mustard, complemented by a vegetarian Earth Burger, chicken nuggets, twice-cooked French fries, and beverages (water, soda, beer). Each location offers eat-in, take-away, and (in most cases) delivery service, with operating hours concentrated around lunch and dinner windows. The brand's stated values emphasize quality (fresh, superior-grade, locally and responsibly sourced ingredients), community engagement, and inclusivity ('Quality burger joint for all').
Dumbo firmographics
Firmographics- Name
- Dumbo
- Website
- https://dumboparis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dumbo Paris is a privately held direct-to-consumer smashburger restaurant chain operating five storefronts in Paris and one in London's Shoreditch district, serving dry aged beef burgers, vegetarian options, and sides to local walk-in and delivery consumers, with a secondary e-commerce charity t-shirt line.
- Ownership category
- akta.pro rank
Dumbo industry classification
Industry- Product category
- Casual Dining Restaurants (Burger Restaurants)
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Dumbo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food Service Revenue: Revenue from selling smashburgers, vegetarian options, sides, and beverages at restaurant locations. Services include eat-in dining, take-away, and delivery.
- Merchandise Sales: Sale of branded merchandise including t-shirts through the Dumbo Shop online store. Some merchandise is sold as charitable fundraising with 100% of proceeds donated to partner charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EL DUMBO STAFF TEE |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Dumbo product offering
Product offeringCore offering
Dumbo runs a smashburger restaurant chain operating physical dine-in, take-away and delivery locations across Paris neighborhoods (Pigalle, Petites-Écuries, Marais, Oberkampf) and London (Shoreditch), serving a focused menu of dry-aged beef smashburgers, a vegetarian Earth Burger, sides (nuggets, twice-cooked fries) and beverages. The brand also sells limited-edition branded t-shirts through the Dumbo Shop online store, with 100% of merchandise proceeds donated to partner charities (Secours Populaire Français and the AP-HP Foundation).
Product overview
Dumbo Paris is a smashburger restaurant chain with multiple locations across Paris (Pigalle, Petites-Écuries, Marais, Oberkampf, Shoreditch) and previously Park. The core offering consists of smashburgers including the Cheeseburger (dry aged beef) and Earth Burger (vegetarian), complemented by sides like nuggets and twice-cooked french fries, plus beverages. The company also operates a merchandise shop selling charity t-shirts benefiting Secours populaire français and the Fondation Recherche AP-HP.
Differentiator
Problem solved
Functional benefit
Products and services
- Cheeseburger Smashburger made with dry aged beef, American cheese, onion, pickles, ketchup and mustard; sold at all Dumbo restaurant locations for dine-in, take-away or delivery.
- Earth Burger (Vegetarian Smashburger) Vegetarian smashburger made with a vegetarian patty, American cheese, onion, pickles, lettuce and special sauce; provides an inclusive meat-free option across Dumbo locations.
- Nuggets Chicken nuggets coated in tempura batter and seasoned with salt; served as a side dish at Dumbo locations.
- French Fries Potato fries cooked twice and seasoned with salt; served as a side dish at Dumbo locations.
- Beverages Assorted drinks including water, soda, and beer served at all Dumbo restaurant locations.
- El Dumbo Staff Tee (AP-HP Fund Donation T-Shirt) Branded staff t-shirt priced at €40 sold through the Dumbo Shop online store; 100% of proceeds are donated to the Fondation Recherche AP-HP to support health workers and virus/epidemic research.
- Dumbo Park Charity T-Shirts for Secours Populaire Français Limited-edition branded t-shirts (various designs including Agassi Pepsi Ad, Lake Powell, Yamaha, Bako, Metso, Truckers Only, Gecko Hawaii, Dolphin, The Simpsons, Backstreet Boys, Carnac, Kiss, Wild, Bret Hart, Live the Legend, Metallica, Polar Bear, Dominica, ACDC, Paradise Lost, Finnish Air Force, Ibiza, Stussy, Bon Jovi, Rock Eagle, Wile E Coyote, Florida) priced at €40 each, sold through the Dumbo Shop; 100% of proceeds are donated to Secours Populaire Français, an association supporting people affected by social injustice, natural disasters, poverty, hunger, underdevelopment and armed conflicts.
Companies that use Dumbo
Customer profileSegments1 record
Ideal customer profiles1 record
Dumbo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dumbo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- AP-HP Foundation (Fondation Recherche AP-HP)minorDumbo's EL DUMBO STAFF TEE merchandise sells for €40 with 100% of proceeds donated to the 'Fondation Recherche AP-HP' supporting health workers and research on viruses (Covid-19) and epidemics.
- Secours Populaire FrançaisminorDumbo Park t-shirt collection sells various designs with 100% of proceeds donated to Secours Populaire Français, an association for people who are victims of social injustice, natural disasters, poverty, hunger, underdevelopment, and armed conflicts.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Dumbo competitors and assessment
Company assessmentBroad incumbents
- Shake Shack: Shake Shack is a publicly-traded premium-burger chain with locations globally including Europe. Closely comparable to Dumbo in positioning (quality ingredients, modern design, urban locations), though much larger in scale and capital markets access.
- Big Mamma Group: Big Mamma operates multiple restaurant brands across Paris and other European cities with a strong focus on quality ingredients, Instagram-friendly design, and a brand-led dine-in experience. Comparable to Dumbo as a Paris-rooted, design-conscious multi-location restaurant group, though broader in cuisine (Italian vs. burgers) and larger in scale.
- Five Guys: Five Guys is an international premium-burger chain with locations across Europe including Paris and London. Competes directly with Dumbo in the burger category with a similar focus on customization and quality, but at significantly larger scale and with a global brand.
Direct peers
- Le Camion qui Fume: Le Camion qui Fume is a Paris-based gourmet burger concept that started as a food truck and expanded to brick-and-mortar locations. Directly comparable to Dumbo in the Paris premium burger segment with a similar focus on quality ingredients and casual dining.
- Big Fernand: Big Fernand was a French premium burger chain with multiple Paris and French locations focused on French-sourced ingredients and customizable burgers. Highly comparable to Dumbo in positioning, cuisine, and target market, though it faced operational difficulties and has significantly reduced its footprint.
- French Burger: French Burger operates premium burger restaurants in Paris with a focus on French-sourced ingredients and quality preparation. Competes directly with Dumbo in the Parisian premium burger market with similar target customers and dining experience.
- Blend Hamburger: Blend is a premium burger restaurant group with multiple Paris locations offering high-quality burgers in a casual dining setting. Most directly comparable to Dumbo in cuisine, geography, and target customer (urban Parisian food enthusiasts), making it a head-to-head local competitor.
Regional players
- Black & White Burger: Black & White Burger is a London-based premium burger restaurant with locations in the UK market. Comparable to Dumbo's London Shoreditch location as a regional competitor in the UK premium burger segment.
- Patty & Bun: Patty & Bun is a London-based premium burger chain with multiple locations across the city. Comparable to Dumbo's Shoreditch location as a London-focused premium burger competitor with similar positioning and target customers.
- Honest Burgers: Honest Burgers is a UK-based premium burger chain with multiple London and UK locations emphasizing quality, responsibly sourced ingredients. Comparable to Dumbo's London location in the UK premium burger segment with similar quality-focused positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights5 records
Customer concentration
Dumbo social profiles
Digital presenceDumbo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dumbo leadership team
Management profileNumber of profiles
Dumbo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dumbo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dumbo
What does Dumbo do?
Dumbo runs a smashburger restaurant chain operating physical dine-in, take-away and delivery locations across Paris neighborhoods (Pigalle, Petites-Écuries, Marais, Oberkampf) and London (Shoreditch), serving a focused menu of dry-aged beef smashburgers, a vegetarian Earth Burger, sides (nuggets, twice-cooked fries) and beverages. The brand also sells limited-edition branded t-shirts through the Dumbo Shop online store, with 100% of merchandise proceeds donated to partner charities (Secours Populaire Français and the AP-HP Foundation).
Is Dumbo a public or private company?
Dumbo is a private company. It is classified as unknown and is currently operating.
When was Dumbo founded?
Dumbo was founded in -1. It employs 51 to 100 people.
How does Dumbo make money?
Two revenue lines are on record. Food Service Revenue is the primary driver. The others are merchandise Sales.
Who are Dumbo's main competitors?
Broad incumbents on record are Shake Shack, Big Mamma Group and Five Guys. Direct peers are Le Camion qui Fume, Big Fernand, French Burger and Blend Hamburger. Regional players are Black & White Burger, Patty & Bun and Honest Burgers.
Does Dumbo have an API?
No public API is recorded for Dumbo.
What industry is Dumbo in?
Dumbo's product category is Casual Dining Restaurants (Burger Restaurants). Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.