Dumbo

What Dumbo does

Dumbo (DUMBO PARIS - Smashburgers) is a privately held direct-to-consumer restaurant chain operating five physical storefronts across Paris (Pigalle, Petites-Écuries, Marais, Oberkampf) and one international location in London's Shoreditch district (119 Bethnal Green Road), with one prior Paris location (Park, 14 avenue du New York) now closed. The core product is a focused smashburger menu centered on a Cheeseburger built from dry aged beef, American cheese, onion, pickles, ketchup, and mustard, complemented by a vegetarian Earth Burger, chicken nuggets, twice-cooked French fries, and beverages (water, soda, beer). Each location offers eat-in, take-away, and (in most cases) delivery service, with operating hours concentrated around lunch and dinner windows. The brand's stated values emphasize quality (fresh, superior-grade, locally and responsibly sourced ingredients), community engagement, and inclusivity ('Quality burger joint for all').

Name

Dumbo

Website

https://dumboparis.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Dumbo Paris is a privately held direct-to-consumer smashburger restaurant chain operating five storefronts in Paris and one in London's Shoreditch district, serving dry aged beef burgers, vegetarian options, and sides to local walk-in and delivery consumers, with a secondary e-commerce charity t-shirt line.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants (Burger Restaurants)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Smashburger restaurants
• Casual dining
• Burger chain
• Branded merchandise
• Charitable fundraising

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Service Revenue: Revenue from selling smashburgers, vegetarian options, sides, and beverages at restaurant locations. Services include eat-in dining, take-away, and delivery.
2. Merchandise Sales: Sale of branded merchandise including t-shirts through the Dumbo Shop online store. Some merchandise is sold as charitable fundraising with 100% of proceeds donated to partner charities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Dumbo runs a smashburger restaurant chain operating physical dine-in, take-away and delivery locations across Paris neighborhoods (Pigalle, Petites-Écuries, Marais, Oberkampf) and London (Shoreditch), serving a focused menu of dry-aged beef smashburgers, a vegetarian Earth Burger, sides (nuggets, twice-cooked fries) and beverages. The brand also sells limited-edition branded t-shirts through the Dumbo Shop online store, with 100% of merchandise proceeds donated to partner charities (Secours Populaire Français and the AP-HP Foundation).

Product overview

Dumbo Paris is a smashburger restaurant chain with multiple locations across Paris (Pigalle, Petites-Écuries, Marais, Oberkampf, Shoreditch) and previously Park. The core offering consists of smashburgers including the Cheeseburger (dry aged beef) and Earth Burger (vegetarian), complemented by sides like nuggets and twice-cooked french fries, plus beverages. The company also operates a merchandise shop selling charity t-shirts benefiting Secours populaire français and the Fondation Recherche AP-HP.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheeseburger Smashburger made with dry aged beef, American cheese, onion, pickles, ketchup and mustard; sold at all Dumbo restaurant locations for dine-in, take-away or delivery.
• Earth Burger (Vegetarian Smashburger) Vegetarian smashburger made with a vegetarian patty, American cheese, onion, pickles, lettuce and special sauce; provides an inclusive meat-free option across Dumbo locations.
• Nuggets Chicken nuggets coated in tempura batter and seasoned with salt; served as a side dish at Dumbo locations.
• French Fries Potato fries cooked twice and seasoned with salt; served as a side dish at Dumbo locations.
• Beverages Assorted drinks including water, soda, and beer served at all Dumbo restaurant locations.
• El Dumbo Staff Tee (AP-HP Fund Donation T-Shirt) Branded staff t-shirt priced at €40 sold through the Dumbo Shop online store; 100% of proceeds are donated to the Fondation Recherche AP-HP to support health workers and virus/epidemic research.
• Dumbo Park Charity T-Shirts for Secours Populaire Français Limited-edition branded t-shirts (various designs including Agassi Pepsi Ad, Lake Powell, Yamaha, Bako, Metso, Truckers Only, Gecko Hawaii, Dolphin, The Simpsons, Backstreet Boys, Carnac, Kiss, Wild, Bret Hart, Live the Legend, Metallica, Polar Bear, Dominica, ACDC, Paradise Lost, Finnish Air Force, Ibiza, Stussy, Bon Jovi, Rock Eagle, Wile E Coyote, Florida) priced at €40 each, sold through the Dumbo Shop; 100% of proceeds are donated to Secours Populaire Français, an association supporting people affected by social injustice, natural disasters, poverty, hunger, underdevelopment and armed conflicts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AP-HP Foundation (Fondation Recherche AP-HP)minorOthersDumbo's EL DUMBO STAFF TEE merchandise sells for €40 with 100% of proceeds donated to the 'Fondation Recherche AP-HP' supporting health workers and research on viruses (Covid-19) and epidemics.
• Secours Populaire FrançaisminorOthersDumbo Park t-shirt collection sells various designs with 100% of proceeds donated to Secours Populaire Français, an association for people who are victims of social injustice, natural disasters, poverty, hunger, underdevelopment, and armed conflicts.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Shake Shack: Shake Shack is a publicly-traded premium-burger chain with locations globally including Europe. Closely comparable to Dumbo in positioning (quality ingredients, modern design, urban locations), though much larger in scale and capital markets access.
• Big Mamma Group: Big Mamma operates multiple restaurant brands across Paris and other European cities with a strong focus on quality ingredients, Instagram-friendly design, and a brand-led dine-in experience. Comparable to Dumbo as a Paris-rooted, design-conscious multi-location restaurant group, though broader in cuisine (Italian vs. burgers) and larger in scale.
• Five Guys: Five Guys is an international premium-burger chain with locations across Europe including Paris and London. Competes directly with Dumbo in the burger category with a similar focus on customization and quality, but at significantly larger scale and with a global brand.

Direct peers

• Le Camion qui Fume: Le Camion qui Fume is a Paris-based gourmet burger concept that started as a food truck and expanded to brick-and-mortar locations. Directly comparable to Dumbo in the Paris premium burger segment with a similar focus on quality ingredients and casual dining.
• Big Fernand: Big Fernand was a French premium burger chain with multiple Paris and French locations focused on French-sourced ingredients and customizable burgers. Highly comparable to Dumbo in positioning, cuisine, and target market, though it faced operational difficulties and has significantly reduced its footprint.
• French Burger: French Burger operates premium burger restaurants in Paris with a focus on French-sourced ingredients and quality preparation. Competes directly with Dumbo in the Parisian premium burger market with similar target customers and dining experience.
• Blend Hamburger: Blend is a premium burger restaurant group with multiple Paris locations offering high-quality burgers in a casual dining setting. Most directly comparable to Dumbo in cuisine, geography, and target customer (urban Parisian food enthusiasts), making it a head-to-head local competitor.

Regional players

• Black & White Burger: Black & White Burger is a London-based premium burger restaurant with locations in the UK market. Comparable to Dumbo's London Shoreditch location as a regional competitor in the UK premium burger segment.
• Patty & Bun: Patty & Bun is a London-based premium burger chain with multiple locations across the city. Comparable to Dumbo's Shoreditch location as a London-focused premium burger competitor with similar positioning and target customers.
• Honest Burgers: Honest Burgers is a UK-based premium burger chain with multiple London and UK locations emphasizing quality, responsibly sourced ingredients. Comparable to Dumbo's London location in the UK premium burger segment with similar quality-focused positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Instagraminstagram.com/dumboparis
• LinkedInlinkedin.com/company/dumboparis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dumbo