Assucom

What Assucom does

Assucom is an independent insurance intermediary (assurantiebemiddelaar) headquartered in Leiden, Netherlands, operating since 1976 under the legal name Assucom with established trading names Assucom Assurantiën, Assucom Pensioenconsultancy, and Waardeoverdracht.nl. The firm offers advisory and placement services across personal damage, life, and income insurance, business damage and life insurance (including specialist lines such as cyber, CAR construction, WGA/Ziektewet own-risk, and environmental damage), as well as pensions, mortgages, and broader financial planning. It serves two primary customer segments: private individuals (Particulieren) and business customers (Zakelijk), supported by a small team of approximately seven staff including advisors, a financial planner, and financial administration personnel.

The technical platform combines a website built on Jamilo CMS (hosted by YORON) with a proprietary customer portal (mijndigimap.nl) and a mobile app. Customers can view and modify insurance packages, file claims digitally, and access educational content. Supporting tools include online calculation modules, downloadable claim forms, explanation animations covering personal and business damage insurance, mortgages, and pensions, and an online Financial Assistant for Q&A. The firm operates an in-house claims department that handles damage claims directly rather than routing them exclusively through carriers.

The revenue model is commission-based: as an independent intermediary working with nearly all Dutch providers of financial services, Assucom earns placement and maintenance commissions from insurance companies and financial product providers on policies and financial products sold. Distribution is sales-led, conducted via office appointments at the Leiden headquarters, phone consultations, online contact forms, and digital self-service for existing clients. No public pricing is disclosed; services are advisory-based with engagement initiated through consultation.

Name

Assucom

Legal name

Assucom

Website

https://assucom.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assucom is an independent Dutch insurance intermediary based in Leiden offering advisory and digital self-service across personal and business insurance, pensions, mortgages, and financial planning, serving private individuals and SMBs through a small advisory team.

Ownership category

akta.pro rank

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Intermediary / Brokerage Commissions: Assucom operates as an independent insurance intermediary (assurantiebemiddelaar) earning commissions from insurance companies and financial service providers for placing and maintaining insurance policies and financial products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assucom operates as an independent insurance intermediary (assurantiebemiddelaar) placing personal and business insurance, life and income insurance, pensions, mortgages, and broader financial planning products on behalf of clients. It works with nearly all Dutch financial service providers to deliver objective, situation-specific advice, supported by a digital policy portal (mijndigimap.nl), online claim forms, calculation tools, and an in-house claims department. Advisory is delivered through its Leiden office, phone, and online channels, with trading names Assucom Assurantiën, Assucom Pensioenconsultancy, and Waardeoverdracht.nl.

Product overview

Assucom is an independent insurance intermediary (assurantiebemiddelaar) offering a comprehensive digital platform alongside advisory services. The core Assucom Platform enables customers to manage their insurance portfolios online, submit claims digitally, and access educational content. The portfolio includes personal insurance (damage, life, and income insurance), business insurance (damage and life insurance), and financial services (pensions, mortgages, financial planning). Supporting tools include calculation modules, claim forms, educational animations, and downloadable documents. Under trading names Assucom Assurantiën, Assucom Pensioenconsultancy, and Waardeoverdracht.nl, they provide independent advice working with nearly all financial service providers in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Particuliere Schadeverzekeringen (Personal Damage Insurance)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Financial Service Providers NetworkcoreChannel Partner/ Reseller/ DistributorAssucom works with nearly all providers of financial services (nagenoeg alle aanbieders van financiële diensten) as an independent insurance intermediary, offering objective advice and access to a broad range of insurance and financial products.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nationale-Nederlanden: Large Dutch insurance carrier offering life, non-life and pension products through captive and broker channels. Relevant as both a product provider on Assucom's shelf and a broad competitor for end customers.
• Rabobank (Insurance & Mortgage Distribution): Major Dutch bank with tied insurance, mortgage and financial planning distribution arms. Competes with Assucom for personal and SMB insurance/mortgage customers, though typically via captive rather than independent advice.

Emerging players

• Pricewise: Dutch comparison site for insurance, energy and financial products. Relevant as a substitute channel for simple personal insurance purchases that would otherwise flow through brokers like Assucom.
• Independer: Dutch online insurance and financial product comparison platform. Competes for the same consumer acquisition funnel as Assucom and represents the digital-first channel threatening traditional brokerage models.

Direct peers

• MeesRisicobeheer: Dutch independent insurance broker focused on SME and personal lines risk advisory. Comparable to Assucom in target customer profile, independent intermediation model and emphasis on advice-led service.
• De Hypotheker: Dutch franchise network of independent mortgage and financial advisors offering mortgage comparison and adjacent insurance advice. Comparable to Assucom's mortgage and financial planning services, particularly the Hypotheek Advies line.
• Aon Netherlands: Global insurance and risk broker with a substantial Netherlands practice offering personal and commercial insurance intermediation, risk advisory and claims support. Directly comparable to Assucom in intermediation model but operating at vastly greater scale and geographic reach.
• Willis Towers Watson Netherlands: Global advisory and insurance brokerage firm with Netherlands presence in risk, insurance and pension consulting. Comparable in intermediation and pension advisory, particularly relevant to Assucom's pension consultancy sub-brand.
• Voogd & Voogd: Dutch independent insurance intermediary offering personal and business insurance, financial planning and mortgage advice. Closely comparable to Assucom in independent multi-provider intermediation model and SMB/private customer focus.
• Marsh Nederland: Major global insurance broker with Dutch operations serving corporate and commercial clients across property, casualty and specialty lines. Comparable to Assucom's business insurance intermediation but skewed toward larger enterprise risks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assucom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assucom