Emicakes
Emicakes is a Singapore-based specialty cake bakery founded in 1992, operating five retail outlets and a Shopify e-commerce storefront selling durian, gourmet, eggless, custom, and 3D cakes to families and individual celebration buyers across Singapore.
- Company typePrivate
- Founded1992
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Emicakes does
Emicakes is a Singapore-based specialty cake bakery founded in 1992, operating five physical retail outlets across Singapore alongside a Shopify-powered direct-to-consumer e-commerce storefront (emicakes.com.sg). The company positions itself as Singapore's first and leading durian cake maker, using real durian pulp sourced from premium D24 and Mao Shan Wang varietals across its signature product line.
Its product portfolio centres on durian cakes, birthday cakes, gourmet cakes, and eggless cakes, with an extended catalogue of 113+ custom design cakes, 14 3D cake designs, longevity cakes, seasonal mooncakes, mini items, durian puffs, crepe mille cakes, and personalised PLA cake toppers. Configurable sizing (15cm to 40cm, serving 6-8 to 55-65 pax) and a custom design platform support both standardised and bespoke orders, with 28+ in-stock SKUs available for next-day delivery if ordered by 4PM.
The business operates a direct-to-consumer model with no disclosed B2B or enterprise contracts, generating one-time unit-priced transactions ranging from $3.90 (mini items) to $436.90 (premium durian cakes). Distribution combines physical retail with e-commerce-enabled islandwide delivery (free above $130-$150 thresholds; surcharges for remote areas), and the company supports its brand through organic social (Facebook, Instagram), email newsletter, and earned media in Channel News Asia, 8World, Zaobao, and Sassy Mama. Emicakes is privately held with no disclosed funding rounds, parent company, or management team roster beyond 9 total employees.
Emicakes firmographics
Firmographics- Name
- Emicakes
- Legal name
- Emicakes
- Website
- https://emicakes.com.sg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Emicakes is a Singapore-based specialty cake bakery founded in 1992, operating five retail outlets and a Shopify e-commerce storefront selling durian, gourmet, eggless, custom, and 3D cakes to families and individual celebration buyers across Singapore.
- Ownership category
- akta.pro rank
Emicakes industry classification
Industry- Product category
- Bakery and Confectionery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Emicakes is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Emicakes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Cake Sales: Emicakes generates revenue through direct sales of freshly baked cakes via online ordering and five physical retail outlets across Singapore. Products include durian cakes, gourmet cakes, eggless cakes, custom design cakes, and mini items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Durian Cakes - From $64.90 |
| Unit Pricing | Pay-as-you-go | Gourmet Cakes - From $42.90 |
| Unit Pricing | Pay-as-you-go | Eggless Cakes - From $42.90 |
| Unit Pricing | Pay-as-you-go | Custom Design Cakes - From $60 to $208 |
| Unit Pricing | Pay-as-you-go | Mini Items - From $3.90 |
| Other | Pay-as-you-go | Delivery Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Emicakes product offering
Product offeringCore offering
Emicakes is a Singapore-based cake bakery that manufactures and sells freshly baked celebration cakes, with a specialty focus on premium durian cakes (D24 and Mao Shan Wang varieties). The company distributes through its own Shopify e-commerce site and five physical outlets across Singapore, offering a portfolio that includes durian cakes, gourmet cakes, eggless cakes, custom design cakes (including 3D cakes), mini items, mooncakes, and longevity cakes. Customers can order online for next-day delivery or purchase in-store.
Product overview
Emicakes is a Singapore-based cake bakery operating since 1992 with five island-wide outlets. The company offers a comprehensive cake portfolio centered around durian cakes (their signature since being Singapore's No.1 Durian Cake Maker), birthday cakes, eggless cakes, gourmet cakes, and custom design cakes including 3D creations. The product lineup includes core offerings (durians, birthdays, eggless, gourmet, custom/3D, longevity, crepe cakes), seasonal items (mooncakes), and add-ons (mini items, cake toppers, durian puffs). Orders are placed through their Shopify e-commerce platform with islandwide delivery available.
Differentiator
Problem solved
Functional benefit
Products and services
- Durian Cakes Premium durian cakes made with real D24 and Mao Shan Wang durian pulp, including Premium D24 Durian (from $64.90), Heavenly Mao Shan Wang (from $96.90), D24 Durian Puffs (from $15.90), and Mao Shan Wang Charcoal Puffs (from $21.90). Targeted at Singapore durian enthusiasts and gift buyers.
- Birthday Cakes (Next-Day Delivery) Wide range of birthday cakes available for online ordering with islandwide next-day delivery in Singapore, including Chocolate Truffle, Mango Pomelo Sago, Peach Mango, and Chocolate Mousse & Strawberry (from $42.90 to $49.90). Targeted at families and individuals celebrating birthdays.
- Eggless Cakes Eggless cake options including Eggless Chocolate Truffle (from $52.90), Eggless Strawberry Pistachio (from $59.90), Eggless Premium Mango (from $53.90), Eggless Pure Addiction (from $52.90), and Eggless Blackforest (from $44.90). Targeted at customers with dietary restrictions or religious preferences.
- Gourmet Cakes Premium gourmet cakes with sophisticated flavors and elegant designs, including Chocolate Truffle (from $44.90), Mango Pomelo Sago (from $49.90), Peach Mango (from $42.90), Chocolate Mousse & Strawberry (from $46.90), and Yam Cake (from $52.90). Targeted at customers seeking refined flavors for special occasions.
- 3D Cakes Whimsical three-dimensional cake designs including character-themed cakes such as Capybara ($90), Musang King ($138), Shiba Inu, and Safari Party. Targeted at customers seeking visually distinctive, themed cakes for celebrations.
- Custom Design Cakes Fully customizable designer cakes tailored to specific themes, styles, and preferences for any occasion, with prices ranging from $60 to $208 depending on design complexity. Targeted at customers seeking personalized cakes for themed celebrations.
- Mini Items Bite-sized cakes and puff pastries including Mini Eggless Cube ($3.90), Mini Cake ($4.40), Cream Puffs ($9.90), and D24 Durian Crepe ($5.50). Targeted at customers seeking small treats and add-on items.
- Customised Cake Toppers Personalized cake toppers made from eco-friendly PLA material, suitable for birthdays, weddings, anniversaries, and milestone celebrations. Includes Custom 1-line topper ($16.90), 2-line topper ($18.90), 3-line topper ($20.90), 3D topper ($29.90), and Happy Birthday topper ($2.90). Targeted at customers seeking personalized cake decorations.
- Mooncakes Seasonal mooncake collection featuring durian mooncakes and other traditional flavors, with promotional 1-for-1 offers. Targeted at customers purchasing mooncakes for the Mid-Autumn Festival and as seasonal gifts.
- Longevity Cakes Specially designed cakes for celebrating longevity and milestones, featuring traditional longevity peach bun decorations. Targeted at families celebrating senior members' milestone birthdays.
- Durian Puffs Puff pastries filled with premium D24 ($15.90) or Mao Shan Wang ($21.90) durian pulp, featuring crispy buttery pastry shells. Targeted at durian enthusiasts seeking lighter pastry alternatives.
- Crepe Mille Cakes Layered crepe cakes with delicate thin crepes filled with smooth D24 durian pulp, handmade daily ($99.00). Targeted at durian cake enthusiasts seeking a lighter layered format.
Quantifiable outcome
- Next-day delivery available for 28+ products
- +1 more outcomes
Companies that use Emicakes
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Emicakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Emicakes partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Emicakes competitors and assessment
Company assessmentDirect peers
- Cake Spade: Singapore-based specialty cake shop offering custom and themed celebration cakes via online ordering and physical outlets, directly competing with Emicakes for the same birthday, anniversary, and gifting occasions.
- Four Leaves: Singapore bakery chain offering breads, cakes, and pastries across multiple outlets, comparable to Emicakes on retail bakery model and celebration cake assortment.
- Awfully Chocolate: Singapore-founded specialty cake and chocolate brand with retail outlets and online ordering, competing in the premium celebration cake segment similar to Emicakes' gourmet and signature lines.
- Cedele: Singapore bakery-cafe chain offering artisan breads, cakes, and healthier dessert options, overlapping with Emicakes on premium celebration cake demand and omnichannel ordering.
- Polar Puffs & Cakes: Long-standing Singapore bakery chain with multiple outlets offering celebration cakes, cream puffs, and pastries, directly comparable to Emicakes on retail footprint and product mix.
- Baker's Brew Studio: Singapore online-first bakery specializing in custom celebration cakes and bento cakes with island-wide delivery, targeting the same DTC consumer cake-buyer as Emicakes.
Broad incumbents
- Secret Recipe: Regional cafe-bakery chain with a significant Singapore footprint offering celebration cakes alongside full F&B menus, comparable to Emicakes on cake retail and family-occasion dining occasions.
- BreadTalk: Major Singapore-headquartered bakery chain with broad product range and regional footprint, competing with Emicakes in celebration cakes and pastries but at a much larger scale and wider category spread.
- 85°C (Collin's): Large Taiwan-origin bakery-cafe chain with a strong Singapore presence offering cakes, breads, and beverages, serving as a broader incumbent competitor in the same retail bakery space.
Emerging players
- 99 Old Trees Durian: Singapore durian-specialty brand extending into durian desserts and cakes, directly comparable to Emicakes' signature durian cake category and competing for the same durian-loving customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Emicakes social profiles
Digital presenceEmicakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emicakes leadership team
Management profileNumber of profiles
Emicakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emicakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emicakes
What does Emicakes do?
Emicakes is a Singapore-based cake bakery that manufactures and sells freshly baked celebration cakes, with a specialty focus on premium durian cakes (D24 and Mao Shan Wang varieties). The company distributes through its own Shopify e-commerce site and five physical outlets across Singapore, offering a portfolio that includes durian cakes, gourmet cakes, eggless cakes, custom design cakes (including 3D cakes), mini items, mooncakes, and longevity cakes. Customers can order online for next-day delivery or purchase in-store.
Is Emicakes a public or private company?
Emicakes is a private company. It is classified as unknown and is currently operating.
When was Emicakes founded?
Emicakes was founded in 1992. It employs 1 to 10 people.
Where is Emicakes based?
Emicakes is headquartered in Singapore, Singapore, in the Asia region.
How does Emicakes make money?
One revenue line is on record: direct Cake Sales.
Who are Emicakes's main competitors?
Direct peers on record are Cake Spade, Four Leaves, Awfully Chocolate, Cedele, Polar Puffs & Cakes and Baker's Brew Studio. Broad incumbents are Secret Recipe, BreadTalk and 85°C (Collin's). 99 Old Trees Durian is listed as an emerging player.
Does Emicakes have an API?
No public API is recorded for Emicakes.
What industry is Emicakes in?
Emicakes's product category is Bakery and Confectionery. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311811 and its SIC code is 2050.