Билайн
- Company typePrivate
- Founded-
- HeadquartersAlapaevsk (Алапаевск), Russia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Билайн firmographics
Firmographics- Name
- Билайн
- Legal name
- ООО "Авангард"
- Website
- https://beeline.clients.site
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Билайн industry classification
Industry- Product category
- Mobile Telecommunications Retail
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Radiotelephone Communications (4812)
- akta.pro primary industry
- Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)
- akta.pro secondary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
Keywords
Where Билайн is headquartered
LocationHeadquarters
- HQ city
- Alapaevsk (Алапаевск)
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Билайн business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Mobile service subscriptions: Mobile operator services including SIM cards, mobile plans, and tariff subscriptions for voice and data services.
- Hardware and device sales: Sale of mobile phones, smartphones, tablets, TVs, speakers, and accessories. Products include protective glass from 200 rubles, cases/bumpers from 150 rubles, and headphones from 100 rubles.
- Trade-in program: Trade-in program allowing customers to exchange old devices for new ones with potential discounts on new purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories starting from 100-200 rubles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Билайн product offering
Product offeringCore offering
Билайн is a local retail branch of the Beeline mobile telecommunications brand, operating a storefront in Alapaevsk that sells SIM cards and mobile tariff subscriptions alongside a consumer electronics catalog (phones, smartphones, tablets, TVs, speakers, ring lights, phone accessories) and a device trade-in program. It also provides in-store technical services such as smartphone troubleshooting, system app removal, and device optimization for walk-in customers.
Product overview
Билайн is a mobile telecommunications operator and retail store offering mobile connectivity services and consumer electronics. The core offering includes mobile operator services with SIM cards, unlimited calling plans to favorite numbers, and a full retail catalog of consumer electronics including phones, tablets, TVs, speakers, ring lights, phone accessories (protective glasses, bumpers, headphones), and trending toys (pop-its, simple-dimples). The Trade In program enables device exchange. The company operates as a local branch in Alapaevsk, Sverdlovsk Oblast, Russia.
Differentiator
Problem solved
Functional benefit
Products and services
- Мобильная связь Билайн (Beeline Mobile Connection) Mobile operator services providing cellular connectivity, SIM cards, and mobile tariff plans for individual consumers, including promotional unlimited-calling features to favorite numbers.
- Trade-In program Trade-in service allowing customers to exchange their old mobile devices for credit toward the purchase of new devices at the store.
- Телефоны и смартфоны (Phones and Smartphones) Retail sale of mobile phones and smartphones ranging from basic phones to advanced models for individual consumers in Alapaevsk and surrounding areas.
- Планшеты (Tablets) Retail sale of tablet computing devices for individual consumers.
- Телевизоры (Televisions) Retail sale of television sets for individual consumers.
- Музыкальные колонки (Speakers) Retail sale of Bluetooth and wireless audio speakers for individual consumers.
- Кольцевые лампы (Ring Lights) Retail sale of ring lights for photography and video recording purposes.
- Аксессуары (Accessories — screen protectors, cases, headphones) Retail sale of phone accessories including protective glass, cases/bumpers, headphones, and accessories for any device available in-stock or by special order.
Companies that use Билайн
Customer profileSegments1 record
Ideal customer profiles1 record
Билайн technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Билайн partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Билайн competitors and assessment
Company assessmentRegional players
- Citilink: Russian electronics retailer with strong regional and online presence across the Urals including Sverdlovsk Oblast. Comparable as a competitor on the consumer electronics side, even though its primary channel is online rather than physical single-city storefront.
Broad incumbents
- M.Video: One of Russia's largest consumer electronics and appliance retail chains, selling smartphones, tablets, TVs, speakers, and accessories. Comparable on the consumer electronics assortment sold by the Beeline Alapaevsk store, though operating at far larger scale.
- MegaFon: One of Russia's largest mobile operators with its own branded retail footprint across the country, including in regional cities like Alapaevsk. Directly comparable as a competing carrier retail channel selling SIMs, phones, and accessories under a different mobile brand.
- Tele2 Russia: Major Russian mobile operator with branded retail salons selling SIMs, devices, and accessories. Comparable as a direct competitor on the carrier retail front in regional Russian cities.
- MTS (Mobile TeleSystems): Russia's largest mobile operator with an extensive branded retail network offering smartphones, SIMs, and plans. Comparable as a competing carrier-aligned retail channel targeting the same Russian regional consumer with bundled devices and services.
- Eldorado: Russian consumer electronics and home appliance retailer. Comparable on the consumer electronics and accessory product mix sold at the Beeline storefront, particularly on TVs, audio, and mobile accessories.
- DNS (DNS-shop): Major Russian consumer electronics retail chain with broad assortment of phones, tablets, TVs, and accessories. Comparable as a multi-category electronics competitor serving similar regional Russian consumers.
- Yota: Russian mobile operator with retail presence focused on SIM-based wireless services and devices. Comparable as another carrier retail outlet competing for the same consumer base and product mix.
Direct peers
- Svyaznoy: Russian multi-brand consumer electronics and mobile retail chain selling phones, tablets, accessories, and SIMs from multiple carriers. Comparable as a direct competitor on multi-carrier device retail with similar product mix and target customer.
Others
- Beeline (PJSC VimpelCom) corporate: Parent mobile operator brand under which this storefront operates. Included as an 'others' peer because it is not a competitor but rather the brand ecosystem the franchise depends on for tariff plans, promotions, and brand equity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Билайн social profiles
Digital presenceБилайн financial estimates
Financial estimateRevenue estimate
Valuation estimate
Билайн leadership team
Management profileNumber of profiles
Билайн funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Билайн M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Билайн
What does Билайн do?
Билайн is a local retail branch of the Beeline mobile telecommunications brand, operating a storefront in Alapaevsk that sells SIM cards and mobile tariff subscriptions alongside a consumer electronics catalog (phones, smartphones, tablets, TVs, speakers, ring lights, phone accessories) and a device trade-in program. It also provides in-store technical services such as smartphone troubleshooting, system app removal, and device optimization for walk-in customers.
Is Билайн a public or private company?
Билайн is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Билайн founded?
Билайн was founded in -1. It employs 501 to 1,000 people.
Where is Билайн based?
Билайн is headquartered in Alapaevsk (Алапаевск), Russia, in the Europe region.
How does Билайн make money?
Three revenue lines are on record. Mobile service subscriptions are the primary driver. The others are hardware and device sales and trade-in program.
Who are Билайн's main competitors?
Citilink is listed as a regional player. Broad incumbents are M.Video, MegaFon, Tele2 Russia, MTS (Mobile TeleSystems), Eldorado, DNS (DNS-shop) and Yota. Svyaznoy is listed as a direct peer. Beeline (PJSC VimpelCom) corporate is listed as an others.
Does Билайн have an API?
No public API is recorded for Билайн.
What industry is Билайн in?
Билайн's product category is Mobile Telecommunications Retail. Its primary akta.pro industry code is CRACALAF, Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs), with a secondary code of CRAFAEAC, Consumer Electronics & Appliances Omnichannel. Its NAICS code is 517121 and its SIC code is 5731.