Have & Landskab

What Have & Landskab does

Have & Landskab is a Danish trade association–organized exhibition that operates Scandinavia's largest professional trade show for the green sector (garden, park, and landscape). The organization is jointly governed by three industry associations: Danske Planteskoler (Danish Plant Nurseries), Danske Anlægsgartnere (Danish Gardeners), and Maskinleverandørerne, Park, Vej & Anlæg (Danish Machinery Suppliers for Parks, Roads & Construction). It is run by a small administrative team of approximately 7 employees based in Kolding, Denmark, and the flagship exhibition is held biennially at Danish manor/estate venues — currently Ledreborg Slot (HL25, September 2025), moving to Kragerup Gods in Ruds-Vedby for HL27 in September 2027. Each edition draws 275+ exhibitors and 11,000+ visitors, with the organizer's own materials claiming over one-third of the entire Danish green sector workforce attends and half of attendees are decision-makers.

The core product is the biennial exhibition event itself (Have & Landskab — HL23, HL25, HL27), organized into content areas such as Skovbrugsmesterskabet (Forestry Championships), Maskinleverandørernes Innovationspris (Innovation Award), FutureLab, Iværksætterlandsbyen (Entrepreneur Village), Talentcamp, Faglig Forum, and an interactive Standplan floor plan. A secondary digital product, HLviden, operates as a persistent knowledge platform with articles and an expert Q&A function, intended to maintain engagement with green-sector professionals between exhibition cycles. The technical stack is essentially a content-marketing/event-operations stack (WordPress-based website, email newsletter via Mailchimp, social channels on LinkedIn/Instagram/Facebook) with no proprietary software, APIs, or AI/ML components disclosed.

The business model is two-sided and event-driven. Revenue is generated primarily through one-time stand/exhibition space sales to companies in the green sector — nurseries, landscape contractors, machinery vendors, and municipal parks departments — who want concentrated access to a professional B2B audience. Visitor attendance is free, with required online registration; the value to the organizer is derived from the resulting scale and decision-maker concentration that justifies stand pricing. Visitor-side revenue does not exist. No pricing for stands is publicly disclosed. The go-to-market combines direct sales to exhibitors with referral pipelines through the three co-organizing associations, supplemented by newsletter, social media, and content marketing. Operationally the entity is best characterized as a member-supported trade body exhibition rather than a venture-backable commercial enterprise — there is no outside ownership, no funding history, and no equity structure typical of a startup.

Name

Have & Landskab

Legal name

Have & Landskab

Website

https://haveoglandskab.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Have & Landskab is a Danish association-organized trade show that operates Scandinavia's largest biennial exhibition for the professional garden, park, and landscape sector, drawing 275+ exhibitors and 11,000+ visitors per edition. It is jointly run by three Danish green-industry trade associations and sells exhibition stands as its primary revenue stream.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAHABAM

Agriculture, Farming & AgriTech Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHABAF

Manufacturing, Industrial Equipment & Automation Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Green trade exhibition
• Landscape industry fair
• Garden sector trade show
• Park and landscape event
• Professional horticulture exhibition

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Stand Sales: Have & Landskab generates revenue primarily by selling exhibition stands to exhibitors (companies in the garden, park, and landscape sector) who want to showcase their products and services to a professional audience at the trade show.
2. Visitor Attendance (Free Entry): Admission for visitors is free of charge. The event's value is derived from the concentration of industry professionals (decision-makers and sector employees) who attend, creating a marketplace for exhibitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Have & Landskab organizes Scandinavia's largest biennial professional trade exhibition (fagudstilling) for the garden, park, and landscape sector. The event brings together 275+ exhibitors and 11,000+ visitors at outdoor Danish venues, covering planning, construction, and maintenance of outdoor environments. Supporting the exhibition is the HLviden knowledge platform publishing expert articles for green sector professionals.

Product overview

Have & Landskab operates as a single unified event product - Scandinavia's largest professional trade show for the green (garden, park, and landscape) industry. The core offering consists of the main exhibition (HL27/HL25/HL23) held at different venues. Supporting the exhibition are several sub-products: HLviden (knowledge platform with articles and expert Q&A), Faglig Forum (professional forum sessions), Skovbrugsmesterskabet (forestry championships), Iværksætterlandsbyen (entrepreneur village), Maskinleverandørernes Innovationspris (innovation award), FutureLab (future technologies area), Talentcamp (youth development program), and HL27 Standplan (floor plan system). The company is jointly organized by Danske Planteskoler, Danske Anlægsgartnere, and Maskinleverandørerne.

Differentiator

Problem solved

Functional benefit

Products and services

• Have & Landskab Trade Exhibition (HL23 / HL25 / HL27) Biennial outdoor trade exhibition serving as a marketplace where companies in the garden, park, and landscape sector rent exhibition stands to showcase products and services to 11,000+ industry professional visitors, with half of attendees being decision-makers.
• HLviden (Knowledge Platform) Online knowledge and content platform providing expert articles, industry Q&A services, and a searchable knowledge database for professionals in the Scandinavian garden, park, and landscape sector.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Danske PlanteskolercoreStrategic or Co-development PartnerDanish Plant Nurseries — one of the three co-organizers of Have & Landskab, representing the plant nursery sector within the green industry. Contributes to industry representation and promotion of the exhibition.
• Danske AnlægsgartnerecoreStrategic or Co-development PartnerDanish Gardeners — co-organizer of Have & Landskab, representing the landscaping and garden installation sector. Supports industry outreach and content programming.
• Maskinleverandørerne, Park, Vej & AnlægcoreStrategic or Co-development PartnerDanish Machinery Suppliers for Parks, Roads & Construction — co-organizer of Have & Landskab. Contributes exhibitor base and machinery innovation awards (Maskinleverandørernes Innovationspris) to the event.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• GLEE (Hyve Group): UK garden and outdoor living trade exhibition organized by Hyve Group. Directly comparable B2B trade show for garden retailers, landscapers, and outdoor living brands, with a similar exhibitor mix.
• spoga+gafa (Koelnmesse): World's leading garden lifestyle and outdoor living trade fair, organized by Koelnmesse. Directly comparable to Have & Landskab as a B2B trade show serving the garden, park, and landscape industry with international exhibitor and visitor bases.
• IPM Essen: World's leading trade fair for horticulture held annually in Essen. Comparable as a B2B trade show for plants, nursery products, and green industry equipment, with a similar exhibitor/visitor profile to Have & Landskab.
• Myplant & Garden: Italian international trade fair for the horticulture, garden, and landscape industry. Comparable B2B exhibition serving nursery, landscape, and machinery suppliers with a similar value proposition to Have & Landskab.
• GaLaBau (NürnbergMesse): International leading trade fair for the landscaping, green care, and urban greening sector held in Nuremberg. Highly comparable as a professional B2B exhibition targeting landscape architects, contractors, and municipal buyers — a close functional analogue to Have & Landskab.
• Salon du Végétal: French professional trade show for the horticultural and green industry. Comparable B2B exhibition serving nursery, landscape, and green-sector buyers, structurally similar to Have & Landskab.

Broad incumbents

• Messe Frankfurt: Global trade fair organizer operating many exhibitions including gardening/horticulture-adjacent shows. Comparable as a broader incumbent in the trade show industry with overlapping organizational capabilities but a much wider portfolio than Have & Landskab.
• Koelnmesse: Major international trade fair organizer running spoga+gafa and other industry events. Comparable as a broad incumbent in trade show organization with deep capabilities that overlap with Have & Landskab's market.

Regional players

• Elmia Garden (Elmia AB): Swedish trade fair for garden, park, and outdoor environment professionals organized by Elmia. Comparable regional peer serving the Scandinavian green sector, though focused on the Swedish market.
• Nordiska Trädgårdar: Nordic garden fair held in Stockholm covering garden, plants, and outdoor living. Comparable regional trade fair within Scandinavia, partially overlapping with Have & Landskab's audience but more consumer-leaning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HaveogLandskab
• LinkedInlinkedin.com/company/have-&-landskab
• Instagraminstagram.com/haveoglandskab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Have & Landskab