Salon du Végétal
- Company typePrivate
- Founded2022
- HeadquartersAngers, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Salon du Végétal firmographics
Firmographics- Name
- Salon du Végétal
- Legal name
- Salon du Végétal
- Website
- https://salonduvegetal.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Salon du Végétal industry classification
Industry- Product category
- Horticulture Trade Show
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
- akta.pro secondary industries
- Lifestyle, Home & Garden Shows (MPAGAFAB), Arts, Crafts & Maker Fairs (MPAGAFAJ)
Keywords
Where Salon du Végétal is headquartered
LocationHeadquarters
- HQ city
- Angers
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Salon du Végétal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Exhibition fees: Revenue generated from exhibitor participation fees, including various packages such as Green Pack (from €1,961 HT for 9m²), producer rates (from €111 HT/m²), young shoots rates (from €595 HT), and custom stands (from €116 HT/m²).
- Badge and admission fees: Entry is free for professionals with pre-registration badge, generating data and network effects for the event.
- Sponsorship and partnership: Revenue from official partners such as VALHOR for Innovert competition and other sponsors supporting the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Green Pack - Turnkey stand package |
| Unit Pricing | Multi-year contract | Producer rate - Discounted per m² |
| One time/ perpetual license | Multi-year contract | Young shoots rate - Startups and young producers |
| Unit Pricing | Multi-year contract | Custom stand - Modular options |
| One time/ perpetual license | Multi-year contract | Pôle Arbre(s) rate - Tree sector actors |
| One time/ perpetual license | Multi-year contract | Employment & Training rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Salon du Végétal product offering
Product offeringCore offering
Salon du Végétal is a biennial professional trade show held at the Parc des Expositions d'Angers, France, serving as the primary sourcing and networking event for the French plant and horticulture industry. The three-day exhibition features approximately 280 exhibitors, 8,000 professional visitors, and 60 expert interventions, alongside themed spaces including innovation showcases, startup areas, and tree-sector zones. Organized by Destination Angers and co-constructed with industry bodies (VERDIR, BHR, VALHOR, VEGEPOLYS VALLEY), the event provides exhibition space rental, conferences, an innovation competition, and year-round content platforms.
Product overview
Salon du Végétal is a biennial trade show event organized by Destination Angers that serves as the primary professional platform for the French plant and horticulture industry. The core offering is the three-day trade show held at Parc des Expositions d'Angers in September, featuring 280 exhibitors and 8,000 professional visitors. The event is structured around themed spaces including Le Cœur Végétal (central 500m² hub), Espace Innovert® (innovation showcase), Espace Jeunes Pousses (startup area), Le Pôle Arbre(s) (tree sector), and Espace Emploi & Métiers (careers center). Supporting modules include the Concours Innovert® innovation competition, themed visit trails (Parcours Lauréats Innovert®, Pépites, Fleurs de France), product catalog, floor plan tools, and visitor registration. The event also features conferences, the Soirée Pro networking evening, and press/media services. Additional thematic programming includes the Focus 2026 on constrained environment landscaping, the 19th National Rencontres des Villes et Villages Fleuris, and the 20th anniversary conference with Plante & Cité.
Differentiator
Problem solved
Functional benefit
Brands
- Concours Innovert®: National innovation competition rewarding the most promising varieties, products, materials, and innovative services designed for the plant sector.
- Espace Innovert®
- Le Cœur Végétal
- Le Pôle Arbre(s)
- Espace Jeunes Pousses
- Espace Emploi & Métiers
Products and services
- Salon du Végétal (Main Trade Show) The primary biennial professional trade show for the French plant and horticulture industry, held over three days in September at the Parc des Expositions d'Angers. It connects approximately 280 plant producers, distributors, landscapers, and public authorities, with 8,000 visitors and 60 expert conferences per edition. The event serves as a B2B sourcing and networking platform with themed spaces (Le Cœur Végétal, Espace Innovert, Espace Jeunes Pousses, Le Pôle Arbre(s), Espace Emploi & Métiers).
- Concours Innovert® National innovation competition recognizing outstanding plant sector innovations across four categories: varietal innovation, commercial plant novelties, products and services for plant commercialization, and landscaping solutions. Awarded by a jury of industry experts, with winners showcased within the Salon du Végétal trade show.
- Online Product Catalogue Online searchable product catalog featuring exhibitor offerings across plant categories, equipment, supplies, and services. Available year-round via the website, enabling professional buyers to research and source before and during the event.
Companies that use Salon du Végétal
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Salon du Végétal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon du Végétal partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Destination AngerscoreEvent organizer and venue provider. Manages Parc des Expositions d'Angers and coordinates overall event operations, marketing, and logistics for the Salon du Végétal.
- VERDIRcoreProfessional industry body representing horticultural sector. Co-constructs the event and provides industry expertise and network connections.
- BHR (Bureau Horticole Régional)coreRegional horticultural bureau. Brand owner (Marque du BHR) and co-constructor of the event, bringing industry knowledge and expertise.
- VALHORcoreInterprofessional organization for ornamental horticulture. Official partner of Innovert competition and supports event through industry network.
- VEGEPOLYS VALLEYcoreCompetitiveness cluster for plant sciences. Partners with the show to promote innovation and connect research with industry applications.
- Plante & CitécoreNational technical center for green spaces and urban nature. Co-organizes the 20th anniversary conference (Nature en ville) and provides expertise in urban greening.
- HorconexminorSupplier partner providing exhibition solutions. Advertises on the event platform.
- Lien HorticoleminorMedia partner - French horticultural trade publication covering the plant industry.
- Les Racines du FuturminorMedia partner associated with SIVAL, covering agricultural and horticultural news.
- Daily GreenminorDigital media partner focused on green industry news and trends.
- Ex-oeco PodcastminorPodcast partner on Spotify covering environmental and plant topics.
- Angers Loire MétropolecoreMetropolitan area supporting the event with local government backing for urban greening initiatives.
- Ville d'AngerscoreCity of Angers - Host municipality supporting the event as part of the Angers Supernature initiative.
- Département de Maine-et-LoireminorDepartmental council supporting regional event development and plant industry promotion.
- Région Pays de la LoireminorRegional council supporting the event as part of regional economic development.
Scale indicators9 records
Recent moves6 records
Expansion highlights3 records
Salon du Végétal competitors and assessment
Company assessmentDirect peers
- IFTF (International Floriculture Trade Fair): Dutch-based international floriculture and plants trade fair in Vijfhuizen, attracting global cut-flower and ornamental plant buyers. Comparable international B2B plant trade event.
- SIVAL: French trade show for plant production, also held at the Parc des Expositions d'Angers (same venue) and overlapping on plant production, viticulture, and horticulture themes. Most direct geographic and thematic peer.
- Glee: UK garden retail trade show covering plants, garden care, and outdoor living. Comparable B2B trade event serving plant producers and garden retailers/distributors.
- spoga+gafa: Major German trade fair for garden and outdoor living, held annually in Cologne. Strong overlap on garden retail and outdoor landscaping solutions, with a more consumer-lifestyle orientation.
- IPM Essen: World's leading trade fair for horticulture held annually in Essen, Germany. Direct competitor for international exhibitors and professional plant buyers across Europe.
- HortiContact: Leading Dutch horticulture trade show focused on greenhouse-grown ornamentals and perennials. Directly comparable B2B plant trade event for producer-distributor sourcing.
- Paysalia: French trade show for landscaping, gardening, and outdoor spaces held in Lyon. Direct peer for landscape architects, public authorities, and plant-using professionals.
- Four Oaks Trade Show: UK-based horticulture trade exhibition serving growers, garden centers, and landscape buyers. Comparable scale and B2B plant trade show model.
Broad incumbents
- Maison & Objet: Large Parisian lifestyle, decor, and garden trade show with broader scope beyond plants. Overlaps on the home and garden segment but covers a far wider design universe.
Others
- Foire de Paris: Major general public consumer exhibition held annually in Paris. Tangential overlap via home, garden, and lifestyle content, useful as a benchmark for French exhibition scale rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Salon du Végétal social profiles
Digital presenceSalon du Végétal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon du Végétal leadership team
Management profileNumber of profiles
Profiles14 records
Salon du Végétal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon du Végétal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon du Végétal
What does Salon du Végétal do?
Salon du Végétal is a biennial professional trade show held at the Parc des Expositions d'Angers, France, serving as the primary sourcing and networking event for the French plant and horticulture industry. The three-day exhibition features approximately 280 exhibitors, 8,000 professional visitors, and 60 expert interventions, alongside themed spaces including innovation showcases, startup areas, and tree-sector zones. Organized by Destination Angers and co-constructed with industry bodies (VERDIR, BHR, VALHOR, VEGEPOLYS VALLEY), the event provides exhibition space rental, conferences, an innovation competition, and year-round content platforms.
Is Salon du Végétal a public or private company?
Salon du Végétal is a private company. It is classified as state government owned and is currently operating.
When was Salon du Végétal founded?
Salon du Végétal was founded in 2022. It employs 11 to 50 people.
Where is Salon du Végétal based?
Salon du Végétal is headquartered in Angers, France, in the Europe region.
How does Salon du Végétal make money?
Three revenue lines are on record. Exhibition fees are the primary driver. The others are badge and admission fees and sponsorship and partnership.
Who are Salon du Végétal's main competitors?
Direct peers on record are IFTF (International Floriculture Trade Fair), SIVAL, Glee, spoga+gafa, IPM Essen, HortiContact, Paysalia and Four Oaks Trade Show. Maison & Objet is listed as a broad incumbent. Foire de Paris is listed as an others.
Does Salon du Végétal have an API?
No public API is recorded for Salon du Végétal.
What industry is Salon du Végétal in?
Salon du Végétal's product category is Horticulture Trade Show. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers, with a secondary code of MPAGAFAB, Lifestyle, Home & Garden Shows. Its NAICS code is 56192 and its SIC code is 7900.