Al-Tech Electric

What Al-Tech Electric does

Al-Tech Electric, operating under the legal name Kara Altech Pouya, is an Iranian distributor and systems integrator of low-voltage electrical equipment, smart home products, and building automation systems. Its core product portfolio spans miniature circuit breakers (MCBs), residual current circuit breakers (RCCBs), combined RCBOs, wiring devices, lighting controls, KNX-based building automation components, smart switches and sensors, and a Building Management System (BMS) service offering built on Schneider Electric's EcoStruxure platform. The company serves residential, commercial, and industrial end-markets in Iran through panel builders, electrical contractors, and facility operators, with all sales routed exclusively through an authorized distributor network. Its product mix combines legacy Schneider-aligned brands (Asfora, Avent, Merten) with its own proprietary Metis line and a multi-brand smart home and IoT portfolio (Spectre, LUMOS, Evonna, Ciel, Epic, Lockin). All product authentication is reinforced with hologram-based verification codes to combat counterfeiting in the Iranian market.

The company was founded around 2000-2001 as a subsidiary of Schneider Electric Industries Iran. Following the imposition of international sanctions, ownership was transferred to domestic Iranian shareholders during 2020-2021 in a corporate restructuring that severed direct ownership ties with Schneider Electric France while continuing to distribute products bearing the historical Schneider-aligned brands. The technology stack combines KNX, Zigbee, and WiFi protocols for smart home and IoT use cases, with EcoStruxure serving as the integration platform for multi-discipline BMS deployments covering study, design, installation, and commissioning.

Revenue mechanics are channel-driven: the company sells to authorized distributors across Iran, who in turn supply panel builders, contractors, developers, and facility operators. The BMS service line represents a higher-value systems-integration revenue stream layered on top of product distribution. The company does not publicly disclose revenue, headcount, or financial performance, and operates exclusively within the Iranian market, which both insulates it from multinational competition and exposes it to sanctions-related operating constraints and FX volatility.

Name

Al-Tech Electric

Legal name

Kara Altech Pouya (کارا التک پویا)

Website

https://altech-electric.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Al-Tech Electric (Kara Altech Pouya) is an Iranian distributor and systems integrator of low-voltage electrical equipment, smart home IoT products, KNX-based building automation, and EcoStruxure BMS services, selling exclusively through a nationwide authorized distributor network in Iran.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Wiring Device Manufacturing (33593), Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Current-Carrying Wiring Device Manufacturing (335931), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB)

akta.pro secondary industries

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

Keywords

• Electrical distribution equipment
• Low voltage protection
• Smart building automation
• IoT smart home
• Building management systems

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Equipment Distribution: Distribution and sale of low voltage electrical equipment including circuit breakers (MCB, RCCB, RCBO), wiring devices, and industrial components primarily from Schneider Electric brand portfolio
2. Smart Building Solutions: Building Management Systems (BMS), KNX products, and smart home solutions including sensors, thermostats, lighting controls, and door locks
3. Wiring Devices: Sale of switches and sockets under multiple series including Metis (proprietary), Asfora, Avent, and Merten brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Al-Tech Electric (Kara Altech Pouya) distributes low voltage electrical protection equipment (MCBs, RCCBs, RCBOs, auxiliary contacts, impulse relays), wiring devices under proprietary Metis and Schneider-affiliated Asfora, Avent, and Merten brands, and a smart home/building automation portfolio (KNX products, EcoStruxure-based BMS, Ciel thermostats, Evonna sensors, LUMOS lighting, EPIC/Lockin door locks) across Iran exclusively through authorized distributors.

Product overview

Al-Tech Electric (Kara Altech Pouya) is an Iranian electrical equipment company and authorized distributor of Schneider Electric products. The portfolio includes industrial low voltage protection equipment (Multi9/M9 series: MCBs, RCCBs, auxiliary contacts) and a comprehensive smart building ecosystem. The smart home line encompasses Ciel thermostats, Evonna sensors, LUMOS smart lighting, and EPIC/Lockin door locks, all supporting Zigbee and WiFi protocols. For building automation, the company offers KNX protocol products and a full Building Management System (BMS) based on EcoStruxure platform. Wiring devices are available under proprietary Metis brand plus Schneider brands Asfora, Avent, and Merten, covering basic to advanced smart functionality. The company operates through a network of official distributors across Iran and provides warranty services ranging from 2 years to lifetime.

Differentiator

Problem solved

Functional benefit

Brands

• Metis: Proprietary line of smart switches and wiring devices with modern, minimalist design featuring advanced technology.
• Asfora
• Avent
• Merten
• Spectre (اسپکتر)
• LUMOS
• Evonna
• Ciel
• Epic
• Lockin

Products and services

• Industrial Low Voltage Products (Multi9/M9) Industrial low voltage electrical protection equipment including miniature circuit breakers (MCB), residual current circuit breakers (RCCB/ID), auxiliary contacts, and impulse relays for industrial, commercial, and residential applications.
• IoT Smart Home Suite (Spectre) Smart home solutions including smart switches, thermostats, sensors, door locks, and lighting control for residential and commercial building automation, leveraging Zigbee and WiFi protocols.
• Ciel Smart Thermostats Smart thermostats for fan coil units (2-pipe and 4-pipe), ducted split systems, and radiant floor heating, available with Zigbee and WiFi protocols.
• Evonna Smart Sensors Wireless smart sensors using Zigbee protocol that provide various protective and comfort control functions for smart home applications.
• LUMOS Smart Lighting Smart lighting products including LED lamps, strip lights, and downlights for Spectre smart home systems, available with WiFi and Zigbee protocols.
• EPIC Door Locks Digital door handles/locks for smart home access control applications.
• Lockin Door Locks Smart door handles and digital locks for residential smart home security.
• KNX Building Automation Products KNX protocol-based building automation products including controllers, sensors, and actuators for comprehensive building management.
• Building Management System (BMS) Building management system solutions covering HVAC control, access control, lighting management, and energy optimization with EcoStruxure platform, delivered through a four-stage process (initial studies and planning, detailed design, installation supervision and commissioning, and warranty services).
• Metis Wiring Devices Proprietary smart switches and outlets with modern, minimalist design, incorporating latest technology for modern smart buildings.
• Asfora Wiring Devices Popular wiring devices from Schneider Electric with simple, functional, and elegant design, offering cost-effective quality for residential and commercial projects.
• Avent Wiring Devices Smart wiring devices available in 9 colors and 5 materials with over 50 functional variations for diverse electrical and building automation needs.
• Merten Wiring Devices German brand wiring devices now under Schneider Electric, known for high build quality, safety, and modern design available in classic, modern, and smart series.

Quantifiable outcome

• Warranty claim response within 2 weeks of factory receipt
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Schneider ElectriccoreTechnology or Integration · 1 January 2000Al-Tech Electric (Kara Altech Pouya) was originally established in 2000 (Iranian year 1379) as Sanaye Ashnaider Electric Iran with direct investment from Schneider Electric SA France, operating as a branch of Schneider Electric France. Following sanctions in 2020 (Iranian year 1399), ownership transferred to domestic shareholders. The company continues with new management in the same direction, distributing products formerly under the Schneider Electric brand in Iran.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Hager Group: German-headquartered specialist in wiring devices, KNX building automation, and circuit protection. Closely comparable to Al-Tech across the switch/socket portfolio and KNX-based BMS offering.
• Jung (Albrecht Jung GmbH): German premium wiring device and KNX building automation specialist. Closely comparable to Al-Tech's high-end Merten/Avent positioning and KNX product line for design-conscious residential and commercial projects.

Emerging players

• Tuya Smart: IoT cloud platform enabling white-label smart home devices. A direct competitive threat to Al-Tech's Spectre smart home line via Zigbee/WiFi devices reaching the Iranian market through informal channels.
• Lutron Electronics: Specialist in smart lighting controls and shading. Comparable to Al-Tech's LUMOS smart lighting and KNX lighting management components in the smart building segment.

Broad incumbents

• Eaton: US-based electrical equipment manufacturer with a strong low-voltage circuit protection portfolio. Directly comparable to Al-Tech's MCB/RCCB/auxiliary contact product line for panel builders and OEMs.
• ABB: Multinational offering low-voltage circuit protection, industrial controls, and building automation. Comparable to Al-Tech's Multi9/M9 protection portfolio and industrial customer segment.
• Legrand: Global leader in wiring devices and integrated building systems with comparable product breadth (switches, sockets, KNX-adjacent systems). Overlaps with Al-Tech's Metis/Asfora/Avent/Merten-style multi-brand wiring device strategy.
• Honeywell Building Technologies: Major BMS and building automation incumbent serving commercial and industrial facilities. Comparable to Al-Tech's EcoStruxure-based BMS offering and Ciel thermostats for HVAC control.
• Schneider Electric: The global electrical equipment, wiring device, and BMS parent whose former Iran subsidiary Al-Tech became. Directly comparable in circuit protection, wiring devices, KNX, EcoStruxure BMS, and smart home categories, though operating worldwide rather than solely in Iran.
• Siemens Smart Infrastructure: Operates in building automation, BMS, and electrical distribution equipment. Overlaps with Al-Tech's BMS/KNX business and industrial customer base, though at much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/altech_electric
• YouTubeyoutube.com/@Altech-Electric
• LinkedInlinkedin.com/company/al-tech-electric
• Instagraminstagram.com/altechelectric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-Tech Electric