HOTEL RAFFAELLO

Name

HOTEL RAFFAELLO

Legal name

GT Beta Srl a socio unico

Website

https://hotelraffaello.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Hospitality services
• Rooftop bar lounge
• Central Rome hotel
• Best Western rewards

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Room nights / accommodation revenue: The primary revenue stream is room rental across 41 guest rooms (Economy, Single Standard, Standard Double, Comfort, Superior with Terrace, Family). Room revenue is generated through direct website bookings (with discounts up to 15%), Best Western channel bookings, OTA platforms, loyalty program redemptions, and group/corporate negotiated rates. Average nightly rates are influenced by seasonality, with Summer in Rome promotions offering 15% discounts for July–August stays.
2. Food & beverage – Tramonti Rooftop Bar: The hotel operates TraMonti Rooftop & Lounge Bar on the 6th floor, open daily from 5 p.m. to 11 p.m. (seasonally and weather-dependent). Revenue is generated from aperitifs, food, and light dining. The rooftop offers panoramic views of Rome near the Colosseum and Imperial Forums.
3. Best Western Rewards loyalty program fees: The hotel participates in the Best Western Rewards (BWR) program, earning fees through the Best Western network for loyalty member stays. BWR Gold, Platinum, Diamond, and Diamond Select members who book qualifying rates receive free breakfast.
4. Ancillary services: Additional revenue streams include transfer services to/from Fiumicino and Ciampino airports, private paid parking nearby, and the Business Package add-on priced at €10 per room per person. City tax of €7.50 per person per night is collected from guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hotel Raffaello is a 4-star hotel in central Rome's Monti district offering 41 guest rooms across six categories, breakfast service, free Wi-Fi, and the Tramonti Rooftop & Lounge Bar with panoramic views. The hotel provides ancillary services such as airport transfers, paid parking, business amenities, and family-oriented accommodations. It operates under the Sure Hotel Collection by Best Western and participates in the Best Western Rewards loyalty program.

Product overview

Hotel Raffaello is a 4-star hotel in Rome's Monti district, operating as part of the Sure Hotel Collection by Best Western. The property offers 41 rooms across six categories (Superior with Terrace, Family, Comfort, Standard Double, Economy, and Single), along with the Tramonti Rooftop & Lounge Bar (launched 2024). Additional offerings include optional Business Hotel and Family Hotel packages, the Best Western Rewards loyalty program, and standard amenities such as free Wi-Fi, breakfast service, airport transfers, parking, and a coffee station. The hotel is managed by GT Beta Srl under the Roscioli Hotels group, which has over 90 years of hospitality experience.

Differentiator

Problem solved

Functional benefit

Brands

• Tramonti Rooftop & Lounge Bar: Panoramic rooftop bar on the 6th floor of Hotel Raffaello, offering aperitifs, food, and views of Rome near the Colosseum and Imperial Forums. Open from 5 p.m. to 11 p.m. seasonally.

Products and services

• Superior with Terrace Room A renovated double room with balcony, king-size bed, and contemporary furnishings spanning 20–25 sqm, accommodating up to 2 guests. Located in the 4-star Hotel Raffaello in Rome's Monti district, targeted at couples and leisure travelers seeking a premium room category with private outdoor space.
• Family Room A refurbished connecting family room with a double bed and a second room, featuring modern design across 27 sqm and accommodating up to 4 guests. Targeted at families traveling with children visiting Rome.
• Comfort Room A refurbished comfort double room featuring a designer four-poster bed structure, spanning 23 sqm and accommodating up to 3 guests. Targeted at couples and small families seeking an upgraded room category in central Rome.
• Standard Double Room A renovated double room with modern design spanning 16–20 sqm, accommodating up to 2 guests. Targeted at couples and individual travelers seeking a standard room category for leisure or business stays in central Rome.
• Economy Room A renovated economy room with modern design, elegant furnishings, wooden wardrobe, and natural light, ranging from 10–16 sqm for 1–2 guests. Targeted at budget-conscious individual travelers and couples.
• Single Standard Room A comfortable single room with single bed, 40-inch LCD TV, safety box, Wi-Fi, pillow menu, minibar, and kettle with tea/coffee assortment, spanning 10–16 sqm for 1 guest. Designed for solo business travelers or vacationers.
• Tramonti Rooftop & Lounge Bar A panoramic rooftop bar and lounge on the 6th floor of Hotel Raffaello offering aperitifs, food, light dining, and views of Rome's historic center near the Colosseum and Imperial Forums. Targeted at hotel guests and walk-in customers seeking a unique rooftop experience.
• Business Hotel Package An add-on package priced at €10 per room per person offering business services including free internet, business point with computer and printer, early breakfast from 5 a.m., fast checkout, laptop safes, universal phone chargers, kettle with tea/coffee selection, Bellantoni welcome gift, and fax/printer/copier use. Targeted at corporate and business travelers.
• Family Hotel Package A family-oriented package offering special services for travelers with children visiting Rome, including family-friendly amenities and services. Targeted at families traveling with children.
• Best Western Rewards Loyalty Program A loyalty program offering members up to 30% discounts on room rates, double points promotions, free breakfast for Gold, Platinum, Diamond, and Diamond Select tier members on qualifying stays, and a rewards catalog with free nights and gift cards. Targeted at Best Western Rewards loyalty members globally.
• Hotel Services Core hotel amenities including free Wi-Fi throughout all areas and rooms, rich breakfast buffet with sweet and savory options, paid transfer service to/from Fiumicino and Ciampino airports, nearby private parking, free unlimited coffee station, and pet-friendly policy. Targeted at all hotel guests.
• Summer in Rome Promotional Offer A seasonal promotional offer providing 15% discount on stays from July 1 to August 31, 2026, inclusive of rich breakfast buffet and a shopping card offering up to 15% discounts at select brands (Rinascente and partners). Bookable by July 31, 2026, with penalty-free cancellation up to 48 hours before arrival. Targeted at leisure travelers planning summer visits to Rome.
• Official Website Direct Booking Discount A direct-booking incentive providing up to 12–15% savings versus third-party platform rates when booking through the official hotelraffaello.it website. Targeted at cost-conscious travelers seeking the best flexible rate.

Quantifiable outcome

• Guest satisfaction ratings of 9.0/10 on Booking.com, 4.5/5 on Expedia, 4.4/5 on TripAdvisor, and 4.4/5 on Google
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Biopark of RomecoreStrategic or Co-development Partner · 1 January 2024The Biopark of Rome (inside Villa Borghese) is Italy's oldest zoological garden, dating back over 100 years. The Roscioli family adopted Kala, a Sumatran tiger cub born in December 2023, as part of the hotel group's environmental commitment. Hotel guests receive privileged access to Bioparco di Roma, including visits to the Tiger area. The partnership supports biodiversity conservation while providing a distinctive guest experience.
• ACI – Automobile Club d'ItaliaminorGTM or Marketing PartnerACI is a nonprofit, noneconomic public body representing Italian motoring interests. ACI members receive a 20% discount on the best available rate (including breakfast) at the Hotel Raffaello. The discount is applied by selecting the 'Reserved Rate' plan or entering promo code ACI2022, with the ACI card number noted at booking. Valid only upon presentation of the ACI card at check-in. The partnership targets Italian automobile association members visiting Rome.
• Dunlop International Europe LTDminorGTM or Marketing PartnerDunlop, owned by Sumitomo Rubber Industries, has over a century of history in sports (tennis, motorsports). It is the 'Official Ball' of prestigious tournaments including the Internazionali BNL d'Italia in Rome and the Nitto ATP Finals in Turin. The partnership positions Hotel Raffaello within the sports and events tourism ecosystem, targeting tennis and sports enthusiasts visiting Rome for tournaments.
• Lux EntertainmentminorGTM or Marketing PartnerLux Entertainment creates large-scale experiential events, combining art, set design, and entertainment. Their exclusive formats (Balloon Museum, This is Wonderland, Color Hotel, Christmas World) are offered to Hotel Raffaello guests at preferential terms. The partnership enhances the hotel's experiential offering for culture-seeking travelers.
• MacronminorGTM or Marketing PartnerMacron is a global sportswear leader (50+ years, technical sponsor of 100+ professional clubs and national teams in 25+ countries) with a strong presence in rugby (Six Nations, Rugby World Cup). The partnership connects Hotel Raffaello to sports tourism audiences, particularly rugby fans attending Six Nations matches at Rome's Stadio Olimpico.
• MagicLandminorGTM or Marketing PartnerMagicLand is one of Italy's largest amusement parks, located just a few miles from Rome. With 40+ attractions for all ages, events, and shows, it is marketed to families staying at Hotel Raffaello. The partnership targets family travelers seeking entertainment beyond Rome's historical attractions.
• McArthurGlen Group – Castel Romano Designer OutletminorGTM or Marketing PartnerThe McArthurGlen Castel Romano outlet is one of Italy's largest designer outlets, located 30 minutes from central Rome with 150+ luxury brand stores, accessible by shuttle bus from Termini Station. Hotel guests benefit from preferential shopping access. The partnership targets luxury and bargain-shopping travelers.
• Naïma PerfumeryminorGTM or Marketing PartnerNaïma is an Italian perfumery brand with 44 stores in Rome and Lazio since 1960. As a partner, Naïma offers Hotel Raffaello guests preferential beauty and fragrance shopping terms, aligning with the hotel's focus on quality local brands and artisan shopping experiences in the Monti district.
• Porsche – Destination ChargingminorGTM or Marketing PartnerPorsche Destination Charging provides a free electric vehicle charging network at luxury hotels, fine restaurants, golf courses, and marinas. Hotel Raffaello guests with electric vehicles can charge for free at the Hotel Royal Santina parking lot (sister property within Roscioli Hotels), supporting sustainable travel for EV-driving guests.
• RinascenteminorGTM or Marketing PartnerRinascente is a prestigious Italian department store chain (founded 1865) with iconic Rome locations near the Trevi Fountain (Via del Tritone) and Piazza Fiume. Hotel guests receive a special shopping card with favorable terms and personalized services. The partnership targets luxury shopping travelers and is marketed through the hotel's Summer in Rome offer (shopping card with up to 15% discounts).
• Touring Club ItalianominorGTM or Marketing PartnerThe Touring Club Italiano is a nonprofit foundation (130+ years of history) dedicated to protecting and promoting Italy's environmental, artistic, and cultural heritage. Touring Club members receive a 10% discount on flexible rates with breakfast included at Hotel Raffaello. The discount can be requested directly at the hotel or via online booking with a dedicated discount code.
• ZoomarineminorGTM or Marketing PartnerZoomarine is Rome's combined amusement, zoological, and water park, ideal for families in summer months. Accessible from Rome Termini by metro, bus, and subway in about 1 hour, it covers over 4 hectares with animal interactions and attractions including the Nintendo Game Experience. The partnership targets family travelers staying at the hotel.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Quirinale: Historic 4-star full-service hotel near Termini and the Opera House in central Rome. Comparable room count, business/leisure mix, and central-Rome location; classic full-service competitor in the same catchment.
• Hotel Artemide: 4-star boutique hotel in central Rome near Termini, comparable size and segment mix (leisure + business). Operates independently with strong TripAdvisor/Booking ratings and a rooftop/terrace amenity — directly comparable on positioning, scale, and target guest.
• Hotel Diana Roof Garden: 4-star hotel in central Rome near Termini with a rooftop restaurant offering panoramic city views. Directly comparable on product (4-star, central location, rooftop F&B as a differentiator) and guest segments.
• iQ Hotel Roma: 4-star eco-certified hotel steps from Termini Station in central Rome with strong sustainability credentials (EU Ecolabel). Comparable on central-Rome location, 4-star positioning, business/leisure segmentation, and sustainability-led differentiation.
• Hotel Mediterraneo: 4-star historic hotel on the Viminale near Termini Station, Rome. Comparable size, art-deco character, central location, and leisure/business mix — directly competes for similar overnight leisure and corporate demand.
• Hotel Royal Santina: Sister property within the Roscioli Hotels group, located near Termini Station in Rome. Same operator, brand affiliation (Best Western Sure Hotel Collection), and guest segments. Comparable size, location, and business model — the closest internal peer.
• The Building Hotel Rome: 4-star design hotel in central Rome near Termini, with rooftop dining and contemporary positioning. Comparable on 4-star segment, central location, and rooftop F&B as a differentiator — overlaps in the same guest cohorts as Hotel Raffaello.

Broad incumbents

• Starhotels: Italian-owned upscale hotel group with several 4-star properties in central Rome (e.g., Starhotels Metropole, Starhotels Michelangelo). Comparable on Italian ownership, full-service positioning, and central-Rome catchment, but with broader portfolio scale.
• Best Western Hotels (BWH Hotels): Global hotel brand and parent of the Sure Hotel Collection. Operates 4,000+ hotels worldwide. The broader Best Western network is the parent brand ecosystem that Hotel Raffaello leverages, and other BW-affiliated properties in Rome are directly comparable supply.
• NH Hotels (Minor Hotels): Major European hotel chain with multiple 4-star properties in central Rome (e.g., NH Collection Roma Centro, NH Roma Leonardo da Vinci). Comparable on the 4-star business/leisure segment in the same geography but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hotelraffaellorome
• LinkedInlinkedin.com/company/hotel-raffaello

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL RAFFAELLO