MagicLand
- Company typePrivate
- Founded2011
- HeadquartersValmontone, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
MagicLand firmographics
Firmographics- Name
- MagicLand
- Legal name
- MagicLand S.p.A.
- Website
- https://magicland.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
MagicLand industry classification
Industry- Product category
- Amusement Park Services
- NAICS
- Amusement and Theme Parks (713110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amusement Parks & Theme Parks (THAAAAAA)
- akta.pro secondary industry
- Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
Keywords
Where MagicLand is headquartered
LocationHeadquarters
- HQ city
- Valmontone
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MagicLand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Individual admission tickets for the theme park, with various pricing tiers including standard entry, evening passes, and special event tickets.
- Season Passes/Memberships: Annual subscriptions allowing unlimited access throughout the season, marketed as 'Abbonamenti' for repeat visitors.
- Food & Beverage: On-site restaurants, bars, and kiosks serving food and beverages to park visitors.
- Retail: On-site shops selling merchandise, photos, videos, and souvenirs.
- Group Bookings: Discounted packages for groups of 15+ people, targeting schools, companies, and organized tours.
- Birthday Parties: Celebration packages for children's birthdays held at the park.
- Park + Hotel Packages: Combined admission and hotel accommodation packages, with children under 10 years free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Family Packages - 25% discount |
| Subscription | Pay-as-you-go | Group Rates - 50% discount for 15+ people |
| Subscription | Multi-year contract | Park + Hotel - Kids free under 10 |
| Subscription | Annual | Season Passes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MagicLand product offering
Product offeringCore offering
MagicLand operates a fixed-site amusement park in Valmontone, Italy, featuring roller coasters, thrill and family rides, live entertainment shows, on-site restaurants and kiosks, and retail shops, alongside the adjacent MagicSplash water park. The company sells admission tickets, season passes (Abbonamenti), family packages, group rates, birthday party packages, and combined park-and-hotel bundles to visiting consumers.
Product overview
MagicLand is an Italian amusement park company operating as a unified destination entertainment platform. The core offering is the MagicLand amusement park in Valmontone, supplemented by the adjacent MagicSplash water park. The company offers ticketed admission with add-on packages including family discounts (25%), group rates (50% for 15+ people), and Parco+Hotel accommodation bundles. Season passes provide unlimited access, while special events like MagicFire Festival and evening passes extend the entertainment offering beyond standard daytime hours.
Differentiator
Problem solved
Functional benefit
Brands
- MagicSplash: The water park of MagicLand, a seasonal aquatic attraction operating within the MagicLand resort complex
Companies that use MagicLand
Customer profileSegments4 records
Ideal customer profiles3 records
MagicLand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
MagicLand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- AlgidaminorIce cream brand partner visible on the MagicLand website footer, suggesting a commercial sponsorship or supply partnership.
- Coca-ColaminorBeverage brand partner appearing as a sponsor on the MagicLand website.
- FerrarelleminorItalian mineral water brand partner and sponsor on the MagicLand website.
- EstathéminorItalian iced tea brand appearing as a sponsor partner.
- KinderminorFerrero brand confectionery partner sponsoring the park.
- NutellaminorFerrero brand hazelnut spread partner sponsoring the park.
- AperolminorCampari Group aperitif brand partner sponsoring the park.
- SofficiniminorFrozen snack brand partner under the Findus/Campagna brand.
- San CarlominorItalian potato chip/snack brand partner sponsoring the park.
- Red BullminorEnergy drink brand partner appearing as a sponsor on the MagicLand website.
Scale indicators1 record
MagicLand competitors and assessment
Company assessmentDirect peers
- Gardaland: Italy's largest theme park, located in Castelnuovo del Garda. Direct competitor to MagicLand in the Italian regional theme park market with similar family positioning, multi-attraction offering, and on-site accommodation strategy.
- Cinecittà World: Italian theme park located near Rome offering themed entertainment, rides, and shows. Most relevant geographic competitor given overlapping catchment in the Lazio region and shared visitor demographics.
- Mirabilandia: Major Italian theme park in Ravenna featuring roller coasters, family attractions, and a water park. Competes with MagicLand for Italian family tourism share on the Adriatic coast, with comparable ticketing and season-pass models.
- Zoomarine Italia: Italian theme and water park near Rome combining aquatic attractions, dolphin shows, and thrill rides. Closely comparable to MagicLand in combining a theme park with a water park in the Roman catchment.
- Leolandia: Italian family theme park near Bergamo targeting the same under-10 family demographic as MagicLand with character-based entertainment (Baby Shark, PJ Masks, Peppa Pig) and seasonal passes.
Broad incumbents
- PortAventura World: Largest resort destination in southern Europe with theme park, Ferrari Land, water park, and hotels. Comparable at the level of integrated theme-park + accommodation + F&B business model, though operating at substantially larger scale.
- Europa-Park: Germany's largest theme park and one of Europe's most-visited. Comparable as a multi-attraction regional theme park with strong seasonal programming, on-site lodging, and diversified ticketing/passes model.
- Efteling: Largest theme park in the Netherlands operating a full-day themed experience with on-site hotel and seasonal passes. Comparable in business model and family positioning, though operating in a different national market.
- Puy du Fou: European themed historical entertainment park group with multiple sites including Spain. Comparable as a destination-park operator monetizing through ticketed experience plus ancillary F&B, retail, and lodging.
- LEGOLAND Billund: European family theme park operated under a global IP brand. Comparable at the level of family-focused day-ticketed destination with seasonal passes, with structural advantages of a globally licensed IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
MagicLand social profiles
Digital presenceMagicLand financial estimates
Financial estimateRevenue estimate
Valuation estimate
MagicLand leadership team
Management profileNumber of profiles
MagicLand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MagicLand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MagicLand
What does MagicLand do?
MagicLand operates a fixed-site amusement park in Valmontone, Italy, featuring roller coasters, thrill and family rides, live entertainment shows, on-site restaurants and kiosks, and retail shops, alongside the adjacent MagicSplash water park. The company sells admission tickets, season passes (Abbonamenti), family packages, group rates, birthday party packages, and combined park-and-hotel bundles to visiting consumers.
Is MagicLand a public or private company?
MagicLand is a private company. It is classified as unknown and is currently operating.
When was MagicLand founded?
MagicLand was founded in 2011. It employs 101 to 250 people.
Where is MagicLand based?
MagicLand is headquartered in Valmontone, Italy, in the Europe region.
How does MagicLand make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are season Passes/Memberships, food & Beverage, retail, group Bookings, birthday Parties and park + Hotel Packages.
Who are MagicLand's main competitors?
Direct peers on record are Gardaland, Cinecittà World, Mirabilandia, Zoomarine Italia and Leolandia. Broad incumbents are PortAventura World, Europa-Park, Efteling, Puy du Fou and LEGOLAND Billund.
Does MagicLand have an API?
No public API is recorded for MagicLand.
What industry is MagicLand in?
MagicLand's product category is Amusement Park Services. Its primary akta.pro industry code is THAAAAAA, Amusement Parks & Theme Parks, with a secondary code of THAJAEAD, Amusement Parks (Regional/Local Ride Parks & Funfairs). Its NAICS code is 713110 and its SIC code is 7900.