Lui
Lui is a French men's lifestyle media brand (founded 1963, 79 staff, Paris HQ) publishing fashion, culture, travel, gastronomy, technology, people, and psychology content via luimagazine.fr, a print edition on French newsstands, branded merchandise, and co-published Éditions Florentin art books.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Lui does
Lui is a French men's lifestyle magazine operated under KANRA PUBLISHING and headquartered at 102 avenue des Champs Élysées, Paris 8e, with a staff of 79. The brand dates to 1963 and today functions as a digital-first editorial property at luimagazine.fr, with an active print edition distributed through French newsstands (kiosques), a newsletter subscription channel ([email protected]), and an Instagram presence (@luimagazine). Its editorial taxonomy spans Mode, Culture, Évasion (Gastronomie, Voyage), Patrimoine, Lifestyle (Automobile, Beauté), Tech, People, and Psychologie — a men-focused, style-and-society mix positioned as "le média masculin chic" for sophisticated French readers.
The underlying technology is a standard digital publishing platform with an editorial CMS powering rubriqued article categories, archives, newsletter capture, and a shopping section. The product surface comprises the Lui Magazine publication itself (print + digital), branded merchandise (T-shirts, caps, with a Grand Funk collaboration), and a co-published art/photography book line with Éditions Florentin — including "Sea, Sex & Sun," "Back to Eden – Dressed & Undressed," "Girls, Girls, Girls" by Cécile Plaisance, and "Formento & Formento – Strange Sexy Paradise."
The business model combines newsstand single-copy sales, advertising on the digital site, email newsletter monetization, branded merchandise direct-to-consumer sales, and sponsored-content partnerships (e.g., the disclosed editorial collaboration with Normandy-based Oh My God Mystery). Pricing is not publicly disclosed; no revenue figures, funding rounds, ownership history, or management biographies are available in the source corpus.
Lui firmographics
Firmographics- Name
- Lui
- Legal name
- Lui Magazine
- Website
- https://luimagazine.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lui is a French men's lifestyle media brand (founded 1963, 79 staff, Paris HQ) publishing fashion, culture, travel, gastronomy, technology, people, and psychology content via luimagazine.fr, a print edition on French newsstands, branded merchandise, and co-published Éditions Florentin art books.
- Ownership category
- akta.pro rank
Lui industry classification
Industry- Product category
- Men's Lifestyle Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Lui is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lui business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Lui product offering
Product offeringCore offering
Lui Magazine is a French men's lifestyle publication producing editorial content across fashion, culture, travel, gastronomy, lifestyle (automobile, beauty), technology, people, and psychology. It operates a digital-first editorial website (luimagazine.fr) and a print edition distributed at French newsstands, with ancillary revenue from branded merchandise (T-shirts, caps) and co-published fine art photography books with Éditions Florentin.
Product overview
Lui Magazine is a French men's media publication offering editorial content across fashion, culture, travel, lifestyle, people, psychology, and technology. The publication operates primarily as a digital media website with associated merchandise products including branded clothing (T-shirts, caps) and co-published art/photography books through Editions Florentin.
Differentiator
Problem solved
Functional benefit
Products and services
- Lui Magazine (print and digital edition) French men's lifestyle magazine covering fashion, culture, travel, heritage, lifestyle (automobile, beauty), technology, people, and psychology — published in print for French newsstands and digitally at luimagazine.fr for individual male consumers.
- Lui branded merchandise (T-shirts and caps) Branded merchandise including T-shirts and caps sold through the Grand Funk collaboration storefront, targeted at readers and brand fans of Lui Magazine.
- Sea, Sex & Sun – Best of Lui (book) Art photography book celebrating Lui magazine's iconic photography and French pop culture elegance, sold via Éditions Florentin for adult readers interested in French cultural and photographic heritage.
- Back to Eden – Dressed & Undressed (book) Limited-edition fine art photography book exploring aesthetic and sensual representations of the human body, sold via Éditions Florentin for collectors of fine art photography.
- Girls, Girls, Girls – Cécile Plaisance (book) Art book by French contemporary artist Cécile Plaisance featuring lenticular works with movement and metamorphosis effects, offered via Éditions Florentin subscription pricing for art-book collectors.
- Formento & Formento – Strange Sexy Paradise (book) Photography book by American duo BJ and Richeille Formento at the intersection of photography, cinema, and fashion, sold via Éditions Florentin for collectors and fans of fashion photography.
Companies that use Lui
Customer profileSegments1 record
Ideal customer profiles1 record
Lui technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lui partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oh My God MysteryminorArticle collaboration/partnership with Oh My God Mystery, a Normandy-based company creating mystery boxes for couples to revitalize intimacy and add surprise back into relationships. The article (written in partnership) discusses mystery boxes as experiential products that reintroduce surprise and dialogue into romantic relationships.
Recent moves5 records
Expansion highlights4 records
Lui competitors and assessment
Company assessmentEmerging players
- Hypebeast: Digital-first men's culture/streetwear/fashion platform with editorial, commerce, and newsletter monetization; relevant peer given Lui's growing digital content and merchandise ambitions, though Hypebeast skews younger and more streetwear-led.
- Highsnobiety: Digital men's lifestyle/culture publication with commerce integrations covering fashion, sneakers, music, and travel; comparable to Lui's digital editorial + merchandise model though targeting a younger, more urban demographic.
Broad incumbents
- Esquire: Established men's lifestyle magazine covering culture, style, food, and ideas with global reach; competes with Lui for the same premium male reader and high-end advertisers, though at much larger scale and broader geographic footprint.
- Vanity Fair: Premium culture/celebrity/lifestyle title with global franchise; overlap is strongest on Lui's celebrity interviews, culture coverage, and fashion/luxury advertiser base, though Vanity Fair sits in a higher price tier and broader scope.
Others
- Konbini: French new-media outlet covering culture, lifestyle, and entertainment with strong social video presence; not a direct competitor but benchmarks digital distribution, social content velocity, and advertiser engagement in the French male millennial market.
Direct peers
- GQ (Condé Nast): GQ France is the dominant men's lifestyle/fashion magazine in France covering mode, culture, travel, and lifestyle — directly competing with Lui for the same premium male reader and the same luxury/fashion ad budgets.
- L'Officiel Hommes: French men's fashion magazine from the L'Officiel group covering men's mode and culture with bilingual coverage; overlaps Lui on fashion-week runway, celebrity interviews, and luxury brand partnerships.
- Society (So Press): French culture/lifestyle/society magazine focused on contemporary culture and society personalities — directly comparable to Lui's Culture and People verticals and competing for the same culturally engaged French reader.
Regional players
- Madame Figaro: Premium French lifestyle/fashion magazine from Le Figaro group; overlapping luxury/society advertiser base and French newsstand distribution, though targeting a female readership and serving as an adjacent competitor for advertising spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lui social profiles
Digital presenceLui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lui leadership team
Management profileNumber of profiles
Lui funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lui
What does Lui do?
Lui Magazine is a French men's lifestyle publication producing editorial content across fashion, culture, travel, gastronomy, lifestyle (automobile, beauty), technology, people, and psychology. It operates a digital-first editorial website (luimagazine.fr) and a print edition distributed at French newsstands, with ancillary revenue from branded merchandise (T-shirts, caps) and co-published fine art photography books with Éditions Florentin.
Is Lui a public or private company?
Lui is a private company. It is classified as unknown and is currently operating.
When was Lui founded?
Lui was founded in -1. It employs 51 to 100 people.
Where is Lui based?
Lui is headquartered in Paris, France, in the Europe region.
Who are Lui's main competitors?
Emerging players on record are Hypebeast and Highsnobiety. Broad incumbents are Esquire and Vanity Fair. Konbini is listed as an others. Direct peers are GQ (Condé Nast), L'Officiel Hommes and Society (So Press). Madame Figaro is listed as a regional player.
Does Lui have an API?
No public API is recorded for Lui.
What industry is Lui in?
Lui's product category is Men's Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.