Alma Maraú

What Alma Maraú does

Alma Maraú is a luxury direct-to-consumer vacation rental resort located on Praia do Cassange within the Maraú Peninsula in Bahia, Brazil. Operated under the legal name Alma Villas, the property sits on a 40,000 m² site with 370 meters of beachfront and comprises 48 modular villa units (ranging from 94 m² two-suite apartments to 192 m² four-suite houses) accommodating 4–8 guests each. The company serves affluent family travelers seeking private villa privacy combined with hotel-style services, and additionally hosts weddings, corporate events, and family reunions. Its related Alma Aramis property on the same beach extends inventory with additional multi-floor unit configurations.

The company was developed by F2 Incorporadora in partnership with Pentagna Incorporadora, with François Rahme (CEO of F2 Incorporadora) as the project's creator. Its core technical differentiator is an off-site modular construction system: all 48 units were fabricated in Mirassol, São Paulo by partner CMC Módulos, finished with fixtures, transported nearly 2,000 km, and assembled on-site with documented reductions in water use, waste generation, and native vegetation disturbance (100% of native species preserved via nursery replanting). The culinary program runs on a Kitchen 4.0 system built with Erlise Tancredi and a menu curated by Chef Morena Leite (founder of Capim Santo). On-site amenities include two beachfront beach clubs, a 25-meter lap pool, spa, gym, tennis and beach tennis courts, yoga, and full concierge services including in-villa chef service. The architectural design is by Adriana Machado Arquitetura with native landscape integration by internationally recognized Ricardo Cardim.

Revenue is generated through nightly and weekly short-term villa rentals supplemented by pay-per-use hotel services (dining, beach clubs, spa, in-villa chef, events). Distribution is exclusively direct-to-consumer via a proprietary Desbravador booking platform, WhatsApp, and email — with no third-party OTA or travel-agency intermediation mentioned. Marketing relies on Instagram content, email newsletters, and a content/blog layer covering local attractions. The company is privately held with no disclosed institutional funding, and operates as a single-asset luxury hospitality operator in Brazil.

Name

Alma Maraú

Legal name

Alma Villas

Website

https://almavillas.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alma Maraú operates a luxury direct-to-consumer vacation rental resort of 48 modular villas on Praia do Cassange in Bahia, Brazil, serving affluent family travelers and event clients with hotel-style amenities, an exclusive Chef Morena Leite culinary program, and sustainably built accommodations.

Ownership category

akta.pro rank

Product category

Luxury Vacation Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Luxury beach rentals
• Vacation villa hospitality
• Beachfront resort services
• Short-term villa rentals
• Modular resort construction

Headquarters

HQ city

Maraú

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Vacation Villa Rentals: Short-term rental of fully-equipped beach villas and apartments. Properties range from 2-suite apartments (94m²) to 4-suite houses (192m²), with private pools, hotel-like amenities, and concierge services. Revenue is generated through nightly/weekly rental rates with additional pay-per-use hotel services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alma Maraú is a luxury residential vacation rental resort on Praia do Cassange in Maraú, Bahia, Brazil, that rents fully-furnished beachfront villas and apartments (94–192 m², accommodating 4–8 guests) on a nightly/short-term basis. Guests receive hotel-style services including housekeeping, concierge, on-site restaurant and beach bars curated by Chef Morena Leite, spa, gym, tennis, beach tennis, yoga, and event hosting, with optional pay-per-use add-ons such as in-villa chef service. The property comprises 48 modular units built off-site and assembled on a 40,000 m² site with 370 m of beachfront.

Product overview

Alma Maraú is a high-end residential vacation rental complex located at Praia do Cassange in Maraú, Bahia, Brazil. The property sits on 40,000 m² with 370 meters of beachfront and offers four unit types (Casa 4 Suítes, Casa 3 Suítes, Casa 2 Suítes, and Apartamentos 2 Suítes) ranging from 94-192m², accommodating 4-8 guests. The related Alma Aramis property offers additional units including Casa 4 Suítes (1 and 2 floors) and Casa 3 Suítes (2 floors). Services include fine dining at the Alma Restaurant (menu by Chef Morena Leite), beach bars, spa and wellness treatments, beach tennis, yoga, gym, tennis court, event/wedding hosting, and full concierge services. The property is built using innovative modular construction technology and emphasizes sustainability and environmental preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa 4 Suítes A 192 m² beachfront vacation rental house with 4 suites, private pool integrated with the balcony, sea views, accommodating up to 8 guests, with air-conditioned suites, kitchen, living room, and free Wi-Fi. Targeted at families seeking high-end beach vacation stays.
• Casa 3 Suítes A 138 m² vacation rental house with 3 suites nestled in native forest, private pool integrated with the balcony, accommodating up to 6 guests with air-conditioned suites and free Wi-Fi. Targeted at families and small groups.
• Casa 2 Suítes A 96 m² beachfront vacation rental house with 2 suites located steps from the sand, with a bright living room, integrated kitchen, accommodating up to 4 guests, free Wi-Fi and air-conditioned suites. Targeted at smaller families.
• Apartamentos 2 Suítes A 94 m² apartment with 2 suites located in the heart of the property near the restaurant, pool bar, and beach, accommodating guests in air-conditioned suites with free Wi-Fi. Targeted at smaller families.
• Alma Aramis - Casa 4 Suítes 2 Andares A beach house with 4 suites across 2 floors, private pool, spacious living room, and integrated kitchen, located beachfront at Cassange beach in Maraú, Bahia.
• Alma Aramis - Casa 4 Suítes 1 Andar A spacious beach house with 4 suites on a single floor, with views of both Cassange beach and Taguatinga lagoon, featuring a private pool.
• Alma Aramis - Casa 3 Suítes 2 Andares An elegant beach house with 3 suites across 2 floors, integrated kitchen, spacious living room, and private pool with ocean view.
• Alma Maraú Restaurant An on-site restaurant offering an exclusive menu designed by Chef Morena Leite featuring Bahian, Mineira, and Portuguese cuisine, open from 06:00 to 19:00, equipped with a Kitchen 4.0 system for high-quality food preparation.
• Beach Club Two beachfront beach clubs with pools serving cocktails, snacks, and tropical vibes for sunbathing, swimming, and evening entertainment at the waterfront.
• Beach Bar Beachfront bars serving exclusive beach drinks and snacks for guests to enjoy the sea and beach of Cassange, open from 06:00 to 19:00.
• Spa & Relax Spa and wellness center offering treatments including Vinotherapy Alma, Relaxing Massage, Bambuterapia, Shiatsu, Moxaterapia, and Biomagnetism, open from 07:30 to 11:00.
• Home Service - Chef Alma Exclusive dishes signed by Chef Morena Leite delivered to guests' beach houses, including Chef Alma, waiter, barman, and barbecue services available at the unit.
• Gym Fitness center equipped with state-of-the-art equipment for guests to maintain their workout routine while staying at the property.
• Beach Tennis Beach tennis courts fully equipped and located beachfront with ocean views.
• Yoga & Personal Training Yoga classes with exclusive personal trainer at the beachfront, offering sunrise and sunset sessions.
• Tennis Court Tennis court available for guests to use as a hobby or sport, promoting physical activity.
• Event Services Event hosting for weddings, corporate events, and reunions in a spacious beachfront venue with full event planning, catering by Chef Morena Leite, and ceremonial services.
• Concierge Services Full concierge services including maid service, cook, cleaning auxiliary, shopping service, laundry, and daily housekeeping, with a professional team caring for laundry and unit cleaning.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CMC MóduloscoreStrategic or Co-development PartnerModular construction partner responsible for building all 48 villa units in their Mirassol, São Paulo facility. Units were constructed, finished with all fixtures, and transported nearly 2,000 km to Maraú for assembly.
• Pentagna IncorporadoracoreStrategic or Co-development PartnerDevelopment partner in the Alma Maraú project, working alongside F2 Incorporadora. Contributed to the conceptualization and development of the residential resort concept combining hotel services with private villas.
• Placo Saint GobainminorOthersAwarding body that recognized Alma Maraú as the most innovative construction project in Brazil and among the top 10 most innovative globally in their annual competition.
• Adriana Machado ArquiteturacoreStrategic or Co-development PartnerArchitectural firm responsible for the Alma Maraú project design, developing the architectural concept featuring straight lines, hollow panels, glass, stones, and wood for visual lightness and natural illumination.
• Ricardo Cardim Arquitetura PaisagísticacoreStrategic or Co-development PartnerInternationally recognized landscape architect responsible for designing the native landscaping that harmonizes with the Maraú region ecosystem.
• Erlise Tancredi KitchencoreTechnology or IntegrationKitchen specialist who developed the Kitchen 4.0 concept for Alma Maraú's restaurant, focusing on food safety, quality, and speed in meal preparation.
• Morena Leite (Chef)coreStrategic or Co-development PartnerInternationally renowned chef who created the exclusive menu for Alma Maraú's restaurant, beach bars, and home service offerings. Chef Morena Leite is the founder of the Capim Santo restaurant and institute.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rosewood Hotels & Resorts: Rosewood is a global luxury hotel group with properties in São Paulo, Bahia (Transat), and other premium destinations. Comparable as a broad incumbent offering beachfront luxury in Bahia with strong culinary and wellness programs.
• Aman Resorts: Aman is the global benchmark for ultra-luxury intimate resorts with strong design and exclusivity credentials. Comparable as the upper-bound aspirational peer that defines the segment Alma Maraú competes within.
• Airbnb Luxe: Airbnb Luxe is Airbnb's premium vacation rental platform featuring vetted luxury properties worldwide with concierge support. Comparable as a distribution competitor and benchmark for high-end vacation rental standards and service expectations.
• Six Senses Hotels Resorts Spas: Six Senses operates ultra-luxury, sustainability-focused resorts globally with strong wellness positioning. Comparable to Alma Maraú's luxury, sustainability-led, wellness-amenitized positioning at a much larger global scale.
• Belmond (LVMH) Hotels: Belmond operates ultra-luxury hotels including the famous Hotel das Cataratas at Iguaçu. Comparable as a global luxury incumbent that competes for the same affluent international traveler segment, with stronger brand and distribution reach.
• Fasano Hotels & Resorts: Fasano is Brazil's leading luxury hospitality brand with properties in São Paulo, Rio, Trancoso, and beyond. Comparable as a broad incumbent setting the benchmark for ultra-luxury Brazilian hospitality that Alma Maraú competes against in the Bahia segment.

Direct peers

• Txai Resort: Txai Resort is a luxury beachfront resort in Itacaré, southern Bahia, offering full-service accommodations, spa, dining, and beach experiences to affluent travelers. It is the most direct competitive analog to Alma Maraú within the same state and target segment.
• Campo Bahia Hotel Villas SPA: Campo Bahia in Porto Seguro, Bahia, offers luxury villa accommodations with hotel services for affluent families, corporate groups, and events. Highly comparable to Alma Maraú's villa-rental-plus-hotel-services model in the same Brazilian coastal luxury segment.
• Kenoa Exclusive Beach Spa & Resort: Kenoa is a luxury eco-chic resort on Alagoas' coast offering beachfront villas, spa, and culinary experiences for affluent guests. Directly comparable to Alma Maraú as a small-footprint, design-forward luxury beachfront property emphasizing sustainability and high-end service.
• Hotel Uxua: Hotel Uxua is a boutique luxury resort in Trancoso, Bahia, combining rustic-chic design, beach access, and curated experiences. Comparable to Alma Maraú as a small-scale, design-led luxury resort targeting high-end Brazilian and international travelers in Bahia's premium coastal corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/almamarau
• LinkedInlinkedin.com/company/almamarau

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alma Maraú