ADXAD Network
ADXAD Network is a global cross-platform advertising network, operated by Cyprus-based PLICIDUS LTD, that connects 10,000+ publishers with 5,000+ advertisers to deliver 3+ billion daily impressions across 100+ countries, specializing in restricted high-CPM verticals like iGaming, Dating, and Nutra.
- Company typePrivate
- Founded-
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ADXAD Network does
ADXAD Network is a privately held global cross-platform advertising network operated by PLICIDUS LTD, a Cypriot private limited company registered in Nicosia. The platform operates a two-sided marketplace connecting publishers seeking traffic monetization with advertisers seeking user acquisition, processing more than 3 billion ad impressions daily across 10,000+ direct publishers and 5,000+ advertisers in over 100 countries. Vertical focus spans restricted, high-CPM categories such as Financial, Gambling, iGaming, Dating, Software/Apps, VOD, Nutra, Sweepstakes, and Entertainment, where the company competes against mainstream networks that typically restrict supply.
The technology stack centers on an SSP supporting the OpenRTB v2.3 protocol for programmatic DSP integrations, augmented by a proprietary self-service Trading Desk (td.adxad.com) structured as Project > Campaign > Creative with CPM bidding, frequency caps, and targeting parameters (geo, language, browser, OS, device, carrier, IP). A separate Publisher Portal (pub.adxad.com) enables self-service onboarding and ad-spot creation. Supporting infrastructure includes data centers in Amsterdam and Hong Kong to reduce latency, an Administration Panel for traffic management, manual and automated anti-fraud verification, and a Conversions Import Service that accepts clickid, payout, and conversion-type parameters via GET requests for performance-optimization loops. Ad formats span banners, native ads, popunders, member-area, push notifications, and tablinks.
The business model is advertising-take-rate with supplementary service revenue. Advertisers prepay into the platform with a $150 minimum (self-service, below $5,000 monthly spend) or $1,000 minimum plus a 10% deposit bonus for the full-service tier (above $5,000 monthly spend), where dedicated account managers prepare and optimize campaigns at no additional fee. Publishers earn revenue based on eCPM less a platform margin that is set at ADXAD's sole discretion, and they may elect revenue share, CPM, or flat-price CPC arrangements paid weekly. Pricing is dynamic and demand-based, with a minimum CPM bid of $0.001. No revenue, headcount, funding, or ownership figures are disclosed.
ADXAD Network firmographics
Firmographics- Name
- ADXAD Network
- Legal name
- PLICIDUS LTD
- Website
- https://adxad.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADXAD Network is a global cross-platform advertising network, operated by Cyprus-based PLICIDUS LTD, that connects 10,000+ publishers with 5,000+ advertisers to deliver 3+ billion daily impressions across 100+ countries, specializing in restricted high-CPM verticals like iGaming, Dating, and Nutra.
- Ownership category
- akta.pro rank
ADXAD Network industry classification
Industry- Product category
- Digital Advertising Network
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
Keywords
Where ADXAD Network is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
ADXAD Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Publisher Traffic Monetization: ADxAD monetizes publisher traffic by serving advertisements and charging advertisers. Publishers earn revenue based on eCPM generated from impressions and clicks. The company takes a margin from publisher earnings.
- Advertiser Traffic Acquisition: Advertisers pay to display their ads to the network's publisher inventory. The platform charges on a CPM basis for impressions delivered, with dynamic pricing based on demand.
- Full-Service Management: For advertisers with monthly budgets exceeding $5,000, ADxAD offers full-service campaign management including preparation, running, and optimization of campaigns at no extra cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-Service for Advertisers (under $5,000/month) |
| Usage-based | Monthly | Full-Service for Advertisers ($5,000+/month) |
| Transaction based/ take rate | Weekly | Publisher Revenue Share Model |
| Unit Pricing | Weekly | Publisher CPM Model |
| Transaction based/ take rate | Weekly | Publisher Flat Price CPC Model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ADXAD Network product offering
Product offeringCore offering
ADXAD Network is a global cross-platform advertising network that connects advertisers seeking user-acquisition traffic with publishers seeking to monetize their website inventory. The platform provides programmatic ad serving through its Supply-Side Platform (SSP) for publishers and Demand-Side Platform (DSP) for advertisers, supports multiple ad formats (banners, native ads, popunders, push, tablinks), and specializes in high-performing verticals including Financial, Gambling, iGaming, Dating, Nutra, and Sweepstakes. The network delivers 3+ billion daily impressions across 10,000+ direct publishers and 5,000+ advertisers worldwide.
Product overview
ADXAD Network is a global cross-platform advertising network operated by PLICIDUS LTD (Nicosia, Cyprus) that connects advertisers seeking traffic with publishers seeking monetization. The platform consists of the core ADxAD Network, complemented by the ADxAD SSP (Supply-Side Platform) for publishers to monetize their traffic, and the ADxAD DSP (Demand-Side Platform) for advertisers to purchase traffic. The Trading Desk provides a self-service interface for campaign management with Project > Campaign > Creative hierarchy. Additional offerings include the Conversions Import Service for tracking system integration. The network supports multiple ad formats (Banners, Native Ads, Popunders, Push notifications, Tablinks), serves 3+ billion daily impressions across 10k+ direct publishers and 5k+ advertisers, with coverage spanning Tier-1 markets (US, UK, DE, FR, CA) and Tier-2/3 regions (LATAM, Asia, Eastern Europe).
Differentiator
Problem solved
Functional benefit
Products and services
- ADxAD SSP (Publisher Platform) Supply-Side Platform for publishers to monetize their website traffic. Publishers self-register, create ad spots, and earn revenue through revenue share, CPM, or flat price CPC monetization models, with weekly payouts and transparent reporting.
- ADxAD DSP (Advertiser Platform) Demand-Side Platform enabling advertisers to buy traffic and run advertising campaigns on the ADxAD Network. Features include targeting by geo, language, browser, OS, device type, mobile carrier, and IP range, with minimum CPM bid starting at $0.001.
- Trading Desk Self-service interface for advertisers to buy traffic directly from the ADxAD Network. Uses a Project > Campaign > Creative hierarchy, supports CPM bidding in USD, frequency caps, advanced targeting, and activity scheduling.
- Conversions Import Service Postback service allowing clients to import conversion data into the ADxAD system for campaign optimization. Accepts clickid, payout, and type parameters via GET requests to conv.adxadserv.com.
- Full-Service Advertising Management Full-service campaign management for advertisers spending $5,000+/month. Dedicated account managers prepare, run, and optimize campaigns at no extra cost. Includes a 10% welcome bonus on deposits of $1,000+.
Quantifiable outcome
- 3+ billion ad impressions daily
- +2 more outcomes
Companies that use ADXAD Network
Customer profileSegments3 records
Ideal customer profiles4 records
ADXAD Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
ADXAD Network partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
ADXAD Network competitors and assessment
Company assessmentDirect peers
- HilltopAds: Global ad network offering popunder, push, and in-page push formats with self-serve onboarding. Targets overlapping advertiser verticals and provides similar SSP-side inventory monetization.
- Galaksion: Multi-format ad network (popunder, push, in-page, native) with self-service platform and full-service options. Operates in the same restricted-vertical niche and competes for the same publisher inventory.
- Clickadu: Multi-format ad network (popunder, push, native, banner) with self-service Trading Desk and similar vertical specialization (Gambling, Dating, Nutra). Comparable size and go-to-market to ADxAD.
- MGID: Native advertising network monetizing publisher inventory through content recommendation widgets, with global reach and similar self-service advertiser onboarding. A more native-format-focused competitor.
- PropellerAds: Global multi-format ad network with comparable SSP and self-serve Trading Desk, serving similar restricted-vertical advertisers (Gambling, Dating, Sweepstakes) and direct publisher integrations. Closest 1:1 competitor by business model and vertical mix.
- BuySellAds: Self-serve ad network and SSP for direct publisher-to-advertiser inventory sales. Comparable self-service platform model, though with a higher share of direct-sold (vs. programmatic) inventory.
- Adsterra: Self-serve global ad network with SSP, CPM/CPC revenue share, anti-fraud systems, and a similar mix of popunder, push, and native formats. Operates comparable self-service and full-service tiers across 100+ geographies.
Broad incumbents
- Taboola: Large-scale native advertising and content-discovery platform with global publisher footprint. Competes with ADxAD for direct publisher monetization and advertiser budgets, but at materially greater scale.
- Outbrain: Global native/content-recommendation ad network with premium publisher partnerships. Adjacent competitor for native inventory monetization, though operating at significantly larger scale and brand profile.
- Google AdX (Authorized Buyers): Dominant programmatic ad exchange and SSP operated by Google. Competes for the same advertiser budgets and publisher inventory at much greater scale, and sets market CPM benchmarks for the broader ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ADXAD Network social profiles
Digital presenceADXAD Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADXAD Network leadership team
Management profileNumber of profiles
ADXAD Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADXAD Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADXAD Network
What does ADXAD Network do?
ADXAD Network is a global cross-platform advertising network that connects advertisers seeking user-acquisition traffic with publishers seeking to monetize their website inventory. The platform provides programmatic ad serving through its Supply-Side Platform (SSP) for publishers and Demand-Side Platform (DSP) for advertisers, supports multiple ad formats (banners, native ads, popunders, push, tablinks), and specializes in high-performing verticals including Financial, Gambling, iGaming, Dating, Nutra, and Sweepstakes. The network delivers 3+ billion daily impressions across 10,000+ direct publishers and 5,000+ advertisers worldwide.
Is ADXAD Network a public or private company?
ADXAD Network is a private company. It is classified as unknown and is currently operating.
When was ADXAD Network founded?
ADXAD Network was founded in -1. It employs 11 to 50 people.
Where is ADXAD Network based?
ADXAD Network is headquartered in Nicosia, Cyprus, in the Europe region.
How does ADXAD Network make money?
Three revenue lines are on record. Publisher Traffic Monetization is the primary driver. The others are advertiser Traffic Acquisition and full-Service Management.
Who are ADXAD Network's main competitors?
Direct peers on record are HilltopAds, Galaksion, Clickadu, MGID, PropellerAds, BuySellAds and Adsterra. Broad incumbents are Taboola, Outbrain and Google AdX (Authorized Buyers).
Does ADXAD Network have an API?
Yes. ADxAD offers OpenRTB protocol integration for programmatic advertising. Their SSP (Supply-Side Platform) supports OpenRTB v2.3 protocol, allowing DSPs to bid on their inventory via bid requests. Data centers are located in Amsterdam and Hong Kong to reduce latency. They also provide a Conversions Import Service accepting GET requests with clickid, payout, and type parameters for postback integration with tracking systems. Developer documentation is at adxad.com/openrtb-specifications.
What industry is ADXAD Network in?
ADXAD Network's product category is Digital Advertising Network. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of BPAMALAB, Demand-Side Platforms (DSP). Its NAICS code is 541830 and its SIC code is 7310.