Berylls Group
Berylls Group is a Munich-based, automotive-focused multi-entity operator founded in 2011, offering digital product development, sustainable mobility venturing, and private equity for distressed mobility companies through Digital Ventures, Green Mobility, and Equity Partners following the 2024 divestiture of its consulting arm to AlixPartners.
- Company typePrivate
- Founded2011
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Berylls Group does
Berylls Group GmbH is a privately held Munich-based automotive industry specialist, founded in October 2011 by Dr. Jan Burgard, Dr. Jan Dannenberg, and Andreas Radics. Following the May 2024 divestiture of its consulting units (Berylls Strategy Advisors and Berylls Mad Media) to AlixPartners, the group now operates through three core entities: Berylls Digital Ventures (BDV) — a digital product development and venture-building firm with an Ideation-Validation-Incubation pipeline producing proprietary tools such as the Lifestyle Configurator/Caroosy, Automotive Heartbeat, elyvate SaaS, the BDV Start-up Radar, and the Mercedes-Benz Digital Anticipation Platform; Berylls Green Mobility — a sustainable mobility venture builder whose products include the WALL-E EV charging service and the Sauer Charging Solutions joint venture; and Berylls Equity Partners (BEP) — a private equity vehicle backed by anchor investors that acquires and turns around distressed mobility companies, with a portfolio including Heinrich Huhn (2021), HUHN-Teckentrup (2023), Hatz Components (2023), and the 2024 Franz Pauli add-on.
Underlying technology centers on machine learning, Big Data analytics, and LLM-assisted workflows applied to automotive brand/product/customer dynamics, start-up tracking, and stakeholder analysis; Berylls co-develops with Fraunhofer IAIS on Big Data and AI products. Revenue is generated across professional services (digital product development and venture building), private equity returns (capital appreciation plus management and carried interest on portfolio companies of €30-300M target revenue), venture capital exits (Leap 435 open-ended fund plus BDV portfolio), green-mobility product revenue (WALL-E), and licensing (the WCAR ETF with WisdomTree/LeanVal covering 100 global automotive innovators). The group reaches customers primarily through direct senior-partner engagement with automotive OEMs and Tier 1 suppliers, and distributes the WCAR index through WisdomTree's Deutsche Börse-listed ETF. Customers served span Mercedes-Benz, BMW, Volkswagen, Tesla, Toyota, Daimler, and BYD, with 300+ mobility clients reported by BDV and an annual cadence of roughly 10 start-up partnerships and 3 ventures launched. Berylls maintains a Munich headquarters and a Berlin digital ventures office, and operates across DACH plus key automotive markets in Europe, North America, and Asia.
Berylls Group firmographics
Firmographics- Name
- Berylls Group
- Legal name
- Berylls Group GmbH
- Website
- https://berylls-group.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berylls Group is a Munich-based, automotive-focused multi-entity operator founded in 2011, offering digital product development, sustainable mobility venturing, and private equity for distressed mobility companies through Digital Ventures, Green Mobility, and Equity Partners following the 2024 divestiture of its consulting arm to AlixPartners.
- Ownership category
- akta.pro rank
Where Berylls Group is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Berylls Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Management Consulting: Strategy, sales, and digital consulting services for international automobile manufacturers and suppliers. Berylls Strategy Advisors and Berylls Mad Media provided consulting until their acquisition by AlixPartners in May 2024. Revenue generated through project-based consulting fees.
- Private Equity Investment Returns: Berylls Equity Partners invests in automotive companies in turnaround situations, improving them operationally and strategically before exiting. Returns generated through successful portfolio company development and eventual sale. Investments target €30-300M revenue SMEs with equity up to €10M per transaction.
- Venture Capital: Berylls Digital Ventures and Leap 435 invest in promising automotive start-ups and new ventures. Returns realized through venture exits and equity appreciation. Leap 435 is an open-ended fund supported by automotive tech leaders.
- Green Mobility Ventures: Berylls Green Mobility builds new businesses around green and sustainable technology. Revenue generated through venture ownership and strategic partnerships, including Wall-E charging service and Sauer Charging Solutions.
- Index and Data Products: The WCAR (WisdomTree Berylls LeanVal Global Automotive Innovators Index) ETF generates licensing and partnership revenue through collaboration with WisdomTree and LeanVal. The index tracks 100 publicly listed automotive companies.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Berylls Group product offering
Product offeringCore offering
Berylls Group is an automotive-focused group offering integrated consulting, digital product development, private equity investment, and green mobility venturing services. Through its three operating entities (Berylls Digital Ventures, Berylls Green Mobility, and Berylls Equity Partners), it serves international automobile manufacturers, suppliers, and mobility start-ups with strategy advice, SaaS digital products, turnaround equity capital, and sustainability ventures including the Wall-E EV charging service.
Product overview
The Berylls Group is a multi-entity automobility-focused company comprising three core divisions: Berylls Digital Ventures (BDV), Berylls Green Mobility, and Berylls Equity Partners. BDV provides digital product development and venturing services, operating a three-phase ideation-to-incubation model, and has developed multiple digital products including the Lifestyle Configurator/Caroosy, Elyvate, BDV Start-up Radar, Automotive Heartbeat, and the Mercedes-Benz Digital Anticipation Platform. Berylls Green Mobility builds sustainable technology ventures, most notably the WALL-E EV charging service and Sauer Charging Solutions. Berylls Equity Partners is a private equity firm investing in automobility companies in turnaround situations, managing a portfolio that includes Heinrich Huhn, Hatz Components, HUHN Teckentrup, Kontrol, eLeap Power, CarPass, and Krank. The Group also maintains the Auto100 (WCAR) Automotive Index, a WisdomTree-listed ETF covering the 100 most relevant publicly listed automotive companies. Berylls Strategy Advisors and Berylls Mad Media were acquired by AlixPartners in May 2024 and now operate as 'Berylls by AlixPartners'. The Group's internal talent development offerings include the Berylls Academy and Berylls Bootcamp programs.
Differentiator
Problem solved
Functional benefit
Brands
- Wall-E: Electric vehicle charging service offering free premium wallbox and professional installation for private charging infrastructure
- Sauer Charging Solutions
- Auto100 (WCAR)
- elyvate
- Leap 435
- Lifestyle Configurator
- Caroosy
- Krank
Products and services
- Berylls Digital Ventures
- Berylls Green Mobility
- Berylls Equity Partners
- Auto100 Index (WCAR)
- Wall-E Charging Service
Quantifiable outcome
- 160 employees transferred to AlixPartners, enabling them to grow DACH region to ~400 employees
- +3 more outcomes
Companies that use Berylls Group
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Berylls Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature8 records
Berylls Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- WisdomTreecoreWisdomTree issues the WCAR ETF based on Berylls' automotive index. The partnership enables institutional investors to access automotive sector exposure through the Deutsche Börse listed ETF. WisdomTree brings ETF expertise and distribution reach to the index product.
- LeanValcoreLeanVal provides fundamental analysis of index components and helped develop the AUTO100 index from the original BAX-70. The partnership combines Berylls' automotive expertise with LeanVal's financial analysis capabilities.
- SolactivesupportingSolactive supported the launch of the AUTO100 index as an additional partner, providing index calculation and administration infrastructure.
- Fraunhofer IAIScoreLeading institute for applied research in Big Data and artificial intelligence. Partnered with Berylls on the Lifestyle Configurator project and develops customized Big Data strategies and products for automotive clients together with Berylls.
- SBN Data TechnologiessupportingSoftware development partner that designs, develops, and operates tailor-made software systems. Long-standing partnership for implementing demanding software solutions across the automotive industry.
- SMALsupportingStrategic partner for creative implementation, design, and development of digital solutions. Has worked on multiple Berylls projects including MVPs, front ends, and visual components.
- Hechinger GroupcoreStrategic partner for MEKU acquisition. Together with Berylls Equity Partners, took over the business operations of insolvent MEKU Group and completed successful turnaround before Berylls sold its share to Hechinger.
- Motorenfabrik Hatz GmbH & Co. KGcoreFuture joint venture partner for Hatz Components. Berylls acquired majority stake together with management team, with Hatz serving as the industrial lead for the precision connecting rods and crankshafts manufacturer.
- AlixPartnerscoreIn May 2024, AlixPartners acquired Berylls Strategy Advisors and Berylls Mad Media. The consulting units will operate under 'Berylls by AlixPartners'. Berylls founders Dr. Jan Burgard and Dr. Jan Dannenberg will take leadership roles at AlixPartners. The remaining Berylls entities stay with the group.
- Nolte & LauthsupportingPartnered with Fraunhofer IAIS and Berylls to develop the award-winning Lifestyle Configurator for Mercedes-Benz.
- Cinteo, fischerAppelt, GoodmatessupportingPartners in the development of the award-winning Digital Anticipation Platform for Mercedes-Benz buyers.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Berylls Group competitors and assessment
Company assessmentRegional players
- Target Partners: Munich-based early-to-growth stage technology investor. Comparable as a DACH-focused venture fund with deep industrial/tech DNA; overlaps in mobility software investment themes with Berylls Digital Ventures and Leap 435.
- Earlybird Venture Capital: Berlin-based venture capital firm with mobility and enterprise tech exposure. Comparable in funding European mobility startups, with similar geographic and stage focus to Berylls' venture activities.
Direct peers
- AlixPartners: Global turnaround and restructuring firm that acquired Berylls' consulting units in May 2024 and now operates them as "Berylls by AlixPartners." Most direct competitor and now-operator of Berylls' legacy consulting franchise.
- Oliver Wyman: Global consulting firm with a leading automotive practice; co-founders Dr. Jan Dannenberg and Andreas Radics both spent years at Oliver Wyman before founding Berylls. Overlapping automotive client base, methodology and talent pool.
- Porsche Consulting: Subsidiary of Porsche AG providing strategy and operational consulting to automotive and industrial clients. Comparable German-based automotive specialist with deep OEM heritage and similar premium-segment positioning.
- Kearney: Global management consultancy with a strong automotive and mobility practice serving OEMs, suppliers and investors. Comparable on industry coverage, consulting-led services and emphasis on transformation deals.
- Roland Berger: Munich-headquartered management consultancy with a deep automotive and industrial practice and longstanding OEM/supplier relationships across DACH. Directly comparable to Berylls' pre-AlixPartners consulting offering in terms of client base, geography and engagement style.
Broad incumbents
- McKinsey & Company (Automotive Practice): Global incumbent with a substantial automotive and mobility practice, including QuantumBlack for data/AI. Competes for the same OEM transformation engagements but offers much broader portfolio and global scale.
- Bain & Company (Automotive): Global consulting incumbent with a strong automotive and industrial practice and a dedicated private equity advisory arm. Comparable on serving OEMs and suppliers on transformation and M&A, though far larger and broader.
- Boston Consulting Group (BCG / BCG X): Global incumbent with a leading automotive practice and BCG X for digital product builds. Competes for automotive transformation mandates and digital venture work but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Berylls Group social profiles
Digital presenceBerylls Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berylls Group leadership team
Management profileNumber of profiles
Profiles12 records
Berylls Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Berylls Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berylls Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berylls Group
What does Berylls Group do?
Berylls Group is an automotive-focused group offering integrated consulting, digital product development, private equity investment, and green mobility venturing services. Through its three operating entities (Berylls Digital Ventures, Berylls Green Mobility, and Berylls Equity Partners), it serves international automobile manufacturers, suppliers, and mobility start-ups with strategy advice, SaaS digital products, turnaround equity capital, and sustainability ventures including the Wall-E EV charging service.
Is Berylls Group a public or private company?
Berylls Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Berylls Group founded?
Berylls Group was founded in 2011. It employs 11 to 50 people.
Where is Berylls Group based?
Berylls Group is headquartered in Munich, Germany, in the Europe region.
How does Berylls Group make money?
Five revenue lines are on record. Management Consulting is the primary driver. The others are private Equity Investment Returns, venture Capital, green Mobility Ventures and index and Data Products.
Who are Berylls Group's main competitors?
Regional players on record are Target Partners and Earlybird Venture Capital. Direct peers are AlixPartners, Oliver Wyman, Porsche Consulting, Kearney and Roland Berger. Broad incumbents are McKinsey & Company (Automotive Practice), Bain & Company (Automotive) and Boston Consulting Group (BCG / BCG X).
Does Berylls Group have an API?
No public API is recorded for Berylls Group.