ALAND USA

What ALAND USA does

ALAND USA is the US operating subsidiary of ÅLAND, a Korean multi-brand fashion and lifestyle concept retailer founded in February 2006 in Seoul's Myeong-dong district. The US entity operates a direct-to-consumer business selling Korean fashion, beauty, and lifestyle products from approximately 700 designer brands across four curated categories: A-GOODS (own-label apparel and accessories), K-FASHION (multi-designer apparel), K-BEAUTY (skincare and cosmetics from brands such as BENTON and MEDIHEAL), and K-LIFESTYLE (phone cases, stationery, home goods). Customers include fashion-conscious US consumers and multi-brand concept-store shoppers seeking access to curated Korean brands not widely available domestically.

The platform is built on Shopify, providing the e-commerce storefront, shopping cart, checkout, and order management with PCI-DSS compliant payment processing, SSL encryption, and AES-256 data encryption. ALAND USA supplements the online channel with two physical retail locations in the US: a Brooklyn, NY store at 76 N 4th St and a store at the American Dream mall in East Rutherford, NJ. Brand identity is anchored by a trademarked fish logo derived from a rare species found on the Åland islands in Finland, formalized in a 2017 rebranding.

The business model is straightforward direct-to-consumer retail with one-time unit pricing and no subscription component. Product prices range from $0.40 sachets to $138 vegan leather apparel, with a $59 free-shipping threshold and standard US shipping of $7-$10 depending on season. Marketing relies on organic social channels (Facebook, Instagram, YouTube), email newsletters, and SEO-optimized product content. Shipping is restricted to the continental United States, and the company is privately held with no disclosed funding rounds or institutional investors; all operational control rests with the founder-led Korean parent.

Name

ALAND USA

Legal name

ALAND USA

Website

https://alandusa.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

ALAND USA is the US subsidiary of Korean multi-brand retailer ÅLAND, operating a direct-to-consumer e-commerce store and two US retail locations (Brooklyn, NY and American Dream, NJ) selling curated Korean fashion, beauty, and lifestyle products from approximately 700 designer brands.

Ownership category

akta.pro rank

Product category

Korean Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

akta.pro secondary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Korean fashion retail
• Multi-brand concept store
• K-beauty skincare
• Korean lifestyle goods
• Designer apparel

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: ALAND USA generates revenue through direct product sales of Korean fashion, beauty, and lifestyle brands. Products include clothing (t-shirts, sweatshirts, hoodies, jackets, knitwear), accessories (bags, caps, beanies), beauty products (face masks, skincare, cosmetics), and lifestyle items (phone cases, stationery, home goods). All sales are one-time transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ALAND USA is a multi-brand fashion and lifestyle concept store that curates and sells clothing, shoes, bags, stationery, cosmetics, and lifestyle accessories from approximately 700 Korean and international designers. The company operates four core product collections — A-GOODS (house-brand apparel), K-FASHION (curated designer fashion), K-BEAUTY (skincare and cosmetics), and K-LIFESTYLE (home and tech accessories) — through a Shopify-powered e-commerce platform and two US physical retail stores in Brooklyn, NY and East Rutherford, NJ.

Product overview

ALAND USA operates as a multi-brand fashion and lifestyle concept store that offers a curated selection of clothing, accessories, beauty products, and lifestyle goods from Korean and international designers. The platform is structured into four main product categories: A-GOODS (core apparel and accessories featuring ALAND's own branded items including knitwear, graphic tees, and accessories), K-FASHION (fashion clothing from various branded designers including GROUND WORK, MAHAGRID, V2, and WONDER VISITOR), K-BEAUTY (skincare and cosmetics featuring brands like BENTON and MEDIHEAL including face masks, toners, and serums), and K-LIFESTYLE (lifestyle accessories including phone cases, AirPods accessories, bath products, keyrings, and home goods from brands like BRUNCH BROTHER, DONATDONAT, and MONAGUSTA). The company operates both online (powered by Shopify) and offline retail locations in Brooklyn, NY and American Dream, NJ, offering approximately 700 brands supporting new designers.

Differentiator

Problem solved

Functional benefit

Brands

• ÅLAND: Korean lifestyle and fashion multi-brand concept store founded in 2006, known for presenting fashion cultures with new fashion designers.
• ALAND
• 3.3
• ANOTHER A
• BAAN
• CLOTTY
• CITY BREEZE
• DEAR STALKER
• EYEYE
• GROUND WORK
• KIRSH
• KAKAO FRIENDS
• LADY VOLUME
• MBRARY BY MINJUKIM
• MAIN BOOTH
• MIDNIGHT MOVE
• MEET MET MEET
• MAHAGRID
• OIOI
• PLASMA SPHERE
• POKETO
• ROCKET X LUNCH
• THE MILE
• WAZE
• WONDER VISITOR
• WKNDRS
• V2
• YOUTHBATH
• VIVASTUDIO
• ZPLISH

Products and services

• ALAND Multi-Brand Concept Store

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering ALAND USA's online store, including product listings, shopping cart, checkout, payment processing, and order management. Shopify stores customer data on secure servers with firewall protection.
• Korean Fashion and Beauty BrandscoreOthersALAND partners with approximately 700 Korean designer brands including ALAND, 3.3, ANOTHER A, BAAN, CLOTTY, CITY BREEZE, DEAR STALKER, EYEYE, GROUND WORK, KIRSH, KAKAO FRIENDS, LADY VOLUME, MBRARY, MAIN BOOTH, MAHAGRID, OIOI, V2, WONDER VISITOR, and beauty brands like BENTON and MEDIHEAL.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YesStyle: YesStyle is a Hong Kong-based online retailer specializing in Asian fashion, beauty, and lifestyle products with a particularly strong K-beauty and K-fashion assortment. It is ALAND USA's most direct competitor in delivering curated Korean brands to US consumers, with a much larger catalog and global shipping but operating purely online.
• SSENSE: SSENSE is a Montreal-based multi-brand luxury fashion e-commerce platform that curates emerging and established designers for a fashion-forward audience. It shares ALAND USA's positioning as a curated multi-brand retailer catering to trend-conscious consumers seeking unique designer brands.
• Olive Young: Olive Young is South Korea's largest health and beauty retailer and has been expanding globally, including into the US market. It directly competes with ALAND USA's K-beauty section, offering a similar curated assortment of Korean skincare and cosmetics brands like BENTON and MEDIHEAL to US consumers.
• Kith: Kith is a multi-brand streetwear and lifestyle retailer operating physical stores and direct e-commerce, known for curating emerging and heritage brands for fashion-conscious consumers. Its premium positioning and physical + digital model directly parallels ALAND USA's approach.
• Revolve: Revolve is a US-based online fashion retailer curating premium contemporary and emerging designer brands for millennial and Gen Z consumers. It competes with ALAND USA's K-FASHION category through a similar digital-first, multi-brand discovery model.

Broad incumbents

• Anthropologie: Anthropologie is a US multi-brand lifestyle retailer offering curated fashion, accessories, beauty, and home goods through both physical stores and e-commerce. It shares ALAND USA's multi-brand concept store model targeting female-skewing fashion-conscious consumers.
• Urban Outfitters: Urban Outfitters is a US multi-brand lifestyle retailer targeting young, fashion-conscious consumers with a curated mix of apparel, accessories, beauty, and home goods. Its concept store model and customer demographic overlap significantly with ALAND USA's positioning.
• Nordstrom: Nordstrom is a US multi-brand department store that carries a wide range of fashion and beauty brands, including some Korean designers and K-beauty products. It competes with ALAND USA as a multi-brand discovery platform for fashion-conscious consumers, though at significantly larger scale and broader assortment.
• Target (Korean Beauty Assortment): Target has expanded its K-beauty assortment significantly in response to consumer demand, offering Korean skincare and cosmetics brands at mass-market prices. While operating at a much larger scale, it represents competitive pressure on ALAND USA's K-beauty value-tier products.
• Sephora: Sephora is the largest multi-brand beauty specialty retailer globally and has increasingly stocked Korean brands in response to K-beauty demand. It competes with ALAND USA's K-beauty assortment but at massively greater scale, serving a broader beauty customer across price points and categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCn-BfBTuBQ9jZ3HIAmVgdcQ
• Facebookfacebook.com/alandbrooklyn
• Instagraminstagram.com/aland_usa
• LinkedInlinkedin.com/company/aland-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALAND USA