Novotel & HICC

What Novotel & HICC does

Novotel & HICC is an integrated convention and hospitality complex located on a 15-acre site in Hyderabad's HITEC City district, jointly owned by Emaar Properties PJSC Dubai and Telangana State Industrial Infrastructure Corporation Ltd (TSIIC) and managed by Accor. The Hyderabad International Convention Centre (HICC), launched in 2006 as India's first purpose-built convention facility, provides a 6,480 sq. meter pillar-less main hall divisible into six sub-halls, 37 breakout venues, a 650+ sq. meter pre-function foyer, service pits every six metres with utilities, 12.5m clear ceiling heights with rigging, and 100% power backup. The adjacent 287-room Novotel Hyderabad Convention Centre provides integrated hotel accommodation, four dining outlets, fitness and pool facilities, and direct connectivity to the convention halls.

Revenue is generated through three streams: (1) convention venue rental and breakout space for corporate events, association conferences, exhibitions, and social events, with capacity for 6,000+ delegates; (2) in-house catering, F&B, AV, housekeeping, temporary staffing, and security services layered onto each event; and (3) hotel accommodation from the connected Novotel property. Go-to-market is enterprise field sales supported by a direct sales line and an online event enquiry form, with distribution augmented by Accor's global sales network and the Hyderabad Convention Visitors Bureau (HCVB) for international association bidding.

The customer base spans healthcare associations (RCOG, World Stroke Congress, Asia Pacific Academy of Ophthalmology, SICOT), technology enterprises (NASSCOM, ICANN, Sun Microsystems), government events (Global Entrepreneurship Summit), finance (Synchrony Financial), large enterprise offsites (Reliance Industries, Schneider Electric), and luxury weddings. The venue has hosted 500+ events and won multiple National Tourism Awards and industry recognitions. Sustainability investments include 1,818 solar panels (1,000 KWp), 100% electric guest vehicles, and Green Key certification.

Name

Novotel & HICC

Legal name

Hyderabad International Convention Centre

Website

https://hicc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Novotel & HICC operates India's first purpose-built convention centre in Hyderabad, delivering large-scale MICE events for international associations, corporate enterprises, government, and luxury weddings, integrated with a 287-room Novotel hotel under Accor management.

Ownership category

akta.pro rank

Product category

Convention & Exhibition Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Large-Scale Headquarters Convention Hotels (THAGALAH), Convention Center–Adjacent/Connected Hotels (THAGALAD), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Convention venue rental
• Mice event hosting
• Convention centre management
• Hotel accommodation services
• Wedding and event catering

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Convention Venue Rental: Rental of convention halls and meeting spaces for corporate events, conferences, exhibitions, and social events. Revenue based on event size, duration, and space requirements.
2. Event Management & Catering Services: In-house catering and food & beverage services for events. Professional event management including AV services, housekeeping, temporary staff, and security services.
3. Hotel Accommodation: 287-room Novotel Hyderabad Convention Centre with rooms, meeting venues, recreational facilities, 4 dining outlets, fitness centre and outdoor pool. Resort-like ambience in Hyderabad's IT hub.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hyderabad International Convention Centre (HICC) rents India's first purpose-built convention facility — a 6,480 sq. meter pillar-less hall divisible into six halls with 37 breakout rooms — to host conventions, conferences, exhibitions, weddings and social events. The integrated 15-acre complex also operates the adjacent 287-room Novotel Hyderabad Convention Centre hotel, providing accommodation, F&B, and event management services under Accor management.

Product overview

Novotel & HICC operates as an integrated hospitality and events complex consisting of two primary offerings: the Hyderabad International Convention Centre (HICC), India's first purpose-built state-of-the-art convention facility managed by Accor, and the adjacent Novotel Hyderabad Convention Centre, a 287-room international business hotel. The HICC convention hall spans 6,480 sq. meters (pillar-less, partitionable into six halls) with 37 breakout rooms and supports events for up to 6,000+ delegates. The connected Novotel hotel provides accommodation, dining, and wellness facilities, completing the venue-and-hospitality ecosystem for MICE events, weddings, and conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Hyderabad Convention Visitors Bureau (HCVB): A not-for-profit organization that promotes and markets Hyderabad as a convention and conference destination at national and global level.

Products and services

• Hyderabad International Convention Centre (HICC) India's first purpose-built, state-of-the-art convention facility managed by Accor, featuring a pillar-less internal hall of 6,480 sq. meters partitionable into six smaller halls, 37 breakout venues, pre-function foyer exceeding 650 sq. meters, and capacity for 6,000+ delegates. Serves corporate conferences, international conventions, exhibitions, weddings, and social events with in-house catering and AV services.
• Novotel Hyderabad Convention Centre (Hotel) 287-room international business hotel adjacent to HICC, offering complimentary Wi-Fi, workstations, multi-cuisine restaurants, a bar, 24-hour fitness centre and spa, outdoor swimming pool, and direct private access to the convention centre's meeting spaces. Serves business travelers, conference delegates, and leisure guests.

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Namdhari Audio Visual Equipment Private LimitedcoreTechnology or IntegrationPrimary AV services partner providing comprehensive audio-visual equipment and support. Team is on standby 24X7 at the property ensuring all guest requirements are catered to with minimum turnaround time. Covers conventions, conferences, social events, live shows and trade shows.
• Hyderabad International Trade Expositions Limited (HITEX)coreStrategic or Co-development PartnerAdjacent world-class venue with state-of-the-art facilities for international exhibitions, conferences, trade shows and corporate events. Located right next to HICC, creating a comprehensive MICE destination in Hyderabad.
• AccorflagshipStrategic or Co-development PartnerWorld-leading hospitality group operating in 110+ countries with 5,000+ hotels. Manages HICC and provides operational expertise, brand standards, distribution network, and global sales infrastructure. Over 360,000 employees worldwide.
• Emaar Properties PJSC DubaiflagshipStrategic or Co-development PartnerJoint owner of HICC along with Telangana State Industrial Infrastructure Corporation Ltd. Emaar is a global property development company headquartered in Dubai, known for developing iconic destinations like Burj Khalifa.
• Telangana State Industrial Infrastructure Corporation Ltd (TSIIC)flagshipStrategic or Co-development PartnerJoint owner of HICC with Emaar Properties. Government of Telangana undertaking focused on industrial infrastructure development, bringing state support and regional expertise.
• Hyderabad Convention Visitors Bureau (HCVB)coreGTM or Marketing PartnerNot-for-profit organization that promotes Hyderabad as a convention destination. Helps attract major domestic and international conventions to the state. HICC participates as stand partner at HCVB stands at international tradeshows. Tagline: 'Taking Hyderabad to the World and Bringing the World to Hyderabad'

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• India Expo Mart (Greater Noida): Large-scale exhibition and convention facility in the NCR, comparable in scale to HICC and targeting similar international trade shows and B2B exhibitions across India.
• Bangalore International Exhibition Centre (BIEC): Purpose-built exhibition and convention centre on the Bangalore outskirts, comparable in scale and use case to HICC. Targets large-scale exhibitions and conferences in southern India, overlapping HICC's regional catchment.
• HITEX Exhibition Centre (Hyderabad): Adjacent to HICC; Hyderabad International Trade Expositions operates this exhibition and event venue. Together the two form an integrated MICE district, and HITEX competes for many of the same exhibitions and trade-show bookings.
• Bombay Exhibition Centre (BEC) / Jio World Convention Centre: Large-scale integrated convention and exhibition venues in Mumbai offering convention halls, exhibition space, and on-site hotel. Directly compete with HICC for premier MICE events in India.
• Pragati Maidan / Yashobhoomi (ITPO): India's largest public-sector convention and exhibition complex in Delhi, operated by ITPO. Directly comparable to HICC as a purpose-built convention venue hosting large-scale trade shows, exhibitions, and government events; competes for national and international events.

Broad incumbents

• Dubai World Trade Centre: Established integrated convention, exhibition, and hospitality district in Dubai with on-site hotel rooms. Comparable to HICC as a flagship Middle East/Asia convention destination competing for the same international association events.
• Novotel Hotels & Resorts (Accor): The Novotel brand under Accor operates the on-site hotel and operates convention-attached hotels globally; comparable as the hotel brand owner and manager of HICC. Broader Accor convention hotels compete for similar international events.
• Singapore EXPO / MAX Pavilion: Major convention and exhibition operator in Singapore with multiple halls, hotel partners, and event-management services. Comparable as a regional MICE destination vying for association conferences shifting between Asian cities.

Regional players

• Hyderabad Marriott Hotel & Convention Centre: Comparable city-level convention-hotel asset in Hyderabad targeting mid-to-large corporate events and weddings; competes regionally for the same Hyderabad demand pool.
• Rajasthan International Convention Centre (RICC): Regional convention venue (with associated hotel) targeting large-scale Indian events and destination weddings; comparable in use case but operates primarily in western India rather than directly against HICC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NovotelHyd
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• LinkedInlinkedin.com/company/novotel-&-hicc
• Instagraminstagram.com/novotelhyd?igsh=eWMxOXZobjhrYzVs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotel & HICC