Crveni krst Beograd / Red Cross of Belgrade

What Crveni krst Beograd / Red Cross of Belgrade does

Crveni krst Beograd (Red Cross of Belgrade) is a humanitarian non-governmental organization operating as a local branch of the Red Cross of Serbia (Crveni krst Srbije), headquartered at Simina 19/III in Belgrade. The organization delivers a portfolio of humanitarian services to citizens of Belgrade across 17 municipal Red Cross organizations, focused on first aid training and certification, voluntary blood donation promotion, recovery programs for socially vulnerable children and persons with disabilities, disaster risk reduction education, and social services including shelters and day centers for homeless individuals. It commands exclusive statutory authority for first aid training in Serbia under the Law on Red Cross of Serbia and supports a 1,165-instructor network that trains over 30,000 citizens annually across Serbia. Six-time European championships in first aid knowledge underscore institutional credibility in this regulated training market.

The underlying service platform combines physical infrastructure with digital tools: the Bogovađa resort (74 km from Belgrade, 18 rooms, 40-50 guest capacity, conference halls) and Mitrovo Polje (Aleksandrovac) recovery facilities are paired with mobile applications including a 2024-modified First Aid app (Prva pomoć u tvom džepu) and a Blood Donation action registry app, plus a children's educational gaming zone. Distribution channels span direct municipal service delivery, a school network of 583 elementary and 146 secondary schools, partnerships with the Institute for Blood Transfusion of Serbia and the Blood Transfusion Service of KBC Zemun, and commercial rental of Bogovađa conference facilities for corporate seminars and team buildings.

The revenue model is hybrid and characteristic of a humanitarian NGO: annual membership fees (50 RSD children, 100 RSD adults) collected by uniformed volunteers, donations from citizens facilitated through JKP Infostan payment slips sent to 800,000 addresses annually, grants and operational support from City of Belgrade secretariats (Health, Social Welfare), corporate CSR contributions (NLB Komercijalna Banka, Poštanska Štedionica, Delez Srbija, Bekament, Marera Properties), and commercial revenue from resort and conference hall rentals. Governance is exercised through a Skupština (Assembly) and Upravni odbor (Managing Board) led by President Dr Milan Mirković and Secretary Nikola Prica.

Name

Crveni krst Beograd / Red Cross of Belgrade

Legal name

Crveni krst Beograd

Website

https://crvenikrstbeograd.org.rs

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Crveni krst Beograd is a humanitarian NGO and local branch of the Red Cross of Serbia that delivers first aid training, voluntary blood donation promotion, child and disability recovery programs, disaster risk reduction, and homeless services across Belgrade's 17 municipalities, supported by 860+ volunteers and statutory authority under Serbian law.

Ownership category

akta.pro rank

Product category

Humanitarian and Social Services

NAICS

Emergency and Other Relief Services (62423), Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Humanitarian services
• First aid training
• Blood donation coordination
• Disaster risk reduction
• Social welfare programs

Headquarters

HQ city

Beograd

HQ country

Serbia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees collected from citizens. Children membership is 50 RSD, adult membership is 100 RSD. Collected by volunteers in uniforms at announced events.
2. Donations from Citizens: Direct donations from citizens for social programs including child recovery programs. Collection facilitated through JKP Infostan payment slips sent to 800,000 addresses annually.
3. Government Funding: Support from City of Belgrade through various secretariats including Secretariat for Health and Secretariat for Social Welfare for program implementation.
4. Conference Resort Rental: Commercial rental of Bogovađa resort conference facilities for seminars, team buildings, and events. Located 74km from Belgrade, the renovated complex offers meeting rooms and accommodation.

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Crveni krst Beograd (Red Cross of Belgrade) is a humanitarian non-governmental organization that delivers first aid training and certification, coordinates voluntary blood donation drives, runs recovery programs for socially vulnerable children and persons with disabilities at resort facilities, distributes humanitarian aid, operates shelters for homeless individuals, provides disaster risk reduction education, and rents conference facilities at its Bogovađa resort. The organization operates across 17 Belgrade municipalities with 860+ active volunteers and serves as the exclusive statutory authority for first aid training in Serbia.

Product overview

Crveni krst Beograd (Red Cross of Belgrade) operates as a humanitarian NGO offering a portfolio of social service programs rather than a technology product. The core offerings include: (1) First Aid Training Programs - comprehensive training for citizens, employees, drivers, parents, and military personnel, including basic and advanced courses, RPPSO seminars, and competitions, delivered via mobile application and in-person sessions; (2) Blood Donation Coordination - organizing blood drives, promoting voluntary donation, and maintaining a mobile app for locating donation actions; (3) Recovery Programs for Socially Vulnerable Children - recreational stays at Bogovađa resort, Mitrovo Polje, and Divčibare facilities; (4) Conference Facilities - rental of conference halls at the Belgrade headquarters and the Bogovađa resort; (5) Educational Engagement Tools - games and quizzes for children; (6) Humanitarian Aid Distribution - food, hygiene, and clothing donations for vulnerable populations; and (7) Disaster Risk Reduction - evacuation training and emergency response education. The First Aid Mobile Application and Blood Donation app represent the primary digital service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Training Programs Comprehensive certified first aid training programs for citizens, employees, drivers, parents, and military personnel including basic and advanced courses, RPPSO seminars, and competitions. Available in basic (6 school hours) and advanced (12 school hours) formats with workplace-specific modules.
• First Aid Training for Employees Mandatory workplace first aid training program compliant with Serbian labor law, available in basic (6 school hours) and advanced (12 school hours) formats with workplace-specific modules for employees and occupational safety compliance.
• First Aid Training for Drivers First aid training for drivers required for obtaining driver's licenses, with 6 hours duration for categories A and B and 8 hours for categories C and D. Required certification for licensing.
• First Aid Mobile Application (Prva pomoć) Mobile application providing first aid instructions and emergency guidance accessible from smartphones, enabling citizens to access first aid procedures and emergency protocols in their pocket.
• Blood Donation Coordination and Mobile Application Coordination and promotion of voluntary blood donation programs including blood drives, awareness campaigns, donor motivation initiatives, and mobile application for finding donation actions and locations in Belgrade.
• Red Cross Resort Bogovađa Conference and Accommodation Rental Renovated resort facility in Bogovađa (74km from Belgrade) offering conference halls, accommodation for 40-50 guests across 18 rooms (double, triple, quad), restaurant, professional kitchen, and large terrace. Available for commercial rental for seminars, team buildings, and corporate events.
• Recovery Programs for Socially Vulnerable Children Recreational and recovery programs for children aged 10-13 from socially vulnerable families, children with disabilities, and special needs children. Includes summer and winter camps at facilities including Bogovađa and Mitrovo Polje, with educational activities, sports activities, and therapeutic workshops.
• Conference Hall Rental at Belgrade Headquarters Rental of conference facilities at the Crveni krst Beograd headquarters located at Simina 19/III, Belgrade, for commercial and private events including seminars and meetings.
• Humanitarian Aid Distribution Services Collection and distribution of humanitarian aid including food packages, hygiene supplies, clothing donations, and direct support for homeless persons and vulnerable populations in Belgrade.
• Disaster Risk Reduction Education Programs Education and training programs for disaster risk reduction including evacuation drills in schools, first aid during mass casualty incidents, and reception-triage point formation. Marked annually on International Day for Disaster Risk Reduction with school evacuations and community events.
• Homeless Shelter and Day Center Services Direct social services for homeless individuals including temporary overnight shelter at Autokomanda and day center at Lomina street, providing hot meals, hygiene facilities, social support, and referral services in cooperation with City of Belgrade.

Quantifiable outcome

• Over 30,000 citizens trained in first aid skills annually in Serbia through 1,165 instructors
• +6 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• City of Belgrade - Secretariat for HealthcoreStrategic or Co-development PartnerCity of Belgrade through Secretariat for Health provides funding and support for first aid training programs, health promotion activities, and child recovery programs across Belgrade.
• City of Belgrade - Secretariat for Social WelfarecoreStrategic or Co-development PartnerPartnership with Secretariat for Social Welfare for homeless shelter operations including temporary center at Autokomanda and day center at Lomina street.
• JKP Infostan TehnologijecoreStrategic or Co-development PartnerInsertion of Red Cross payment slips with utility bills sent to 800,000 addresses enabling citizen donations for child recovery programs and social services.
• Delez SrbijaminorStrategic or Co-development PartnerPartnership during Solidarity Week for humanitarian action supporting vulnerable populations in Belgrade.
• BekamentminorGTM or Marketing PartnerDonated paints and renovation materials for Bogovađa resort, enabling child recovery programs after 12 years of dormancy. Partnership demonstrates corporate social responsibility collaboration.
• Marera PropertiesminorGTM or Marketing PartnerHumanitarian ticket sales for Palace Beograd viewpoint rooftop, with proceeds supporting Red Cross humanitarian programs.
• Fondacija Heroji beogradskog maratonaminorStrategic or Co-development PartnerOrganized recovery camps for 77 persons with disabilities in Bogovađa resort, combining sports activities with Red Cross programs.
• Sportski savez osoba sa invaliditetom BeogradminorStrategic or Co-development PartnerSports activities and rehabilitation programs for persons with disabilities during recovery camps in Bogovađa resort.
• Olimpijski komitet SrbijeminorStrategic or Co-development PartnerAED campaign partnership for citizen education on sudden cardiac arrest response and CPR techniques, promoting first aid skills among athletes and public.
• Gradski centar za socijalni radcoreStrategic or Co-development PartnerChild selection partnership for recovery programs, working with basic schools and departmental offices to identify children from socially vulnerable families.
• Udruženje Autizam pravo na životminorStrategic or Co-development PartnerInclusion of autism spectrum children in recovery programs and summer camps at Mitrovo Polje resort.
• Savez za cerebralnu paralizu BeogradminorStrategic or Co-development PartnerOrganized recovery and support programs for members with cerebral palsy, including participation in Bogovađa resort recovery program.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belgrade Centre for Social Work (Gradski centar za socijalni rad): Municipal government social services agency that is both a partner and a functional peer in child welfare, vulnerable-family selection, and social service delivery in Belgrade.
• Red Cross of Serbia (Crveni krst Srbije): The national parent organization of the Red Cross of Belgrade; operates the same humanitarian programs at national scope including blood donation, first aid training, and disaster response, making it the most directly comparable peer in scale and mandate.
• Institute for Blood Transfusion of Serbia: National blood service that is the primary institutional partner for Red Cross of Belgrade's blood donation promotion; a peer in the blood-supply value chain rather than a competitor.
• Caritas Serbia: Major Serbian humanitarian and social services NGO operating similar programs in social welfare, vulnerable-population support, and humanitarian aid distribution; directly competes for donor funds, government contracts, and volunteer engagement.
• IOCC Serbia (International Orthodox Christian Charities): International humanitarian NGO operating in Serbia with overlapping programs in aid distribution, vulnerable-population support, and partnership with Red Cross of Belgrade on humanitarian supplies.
• Red Cross of Vojvodina / Novi Sad: Another regional Red Cross branch in Serbia delivering the same portfolio of humanitarian services, first aid training, and social programs; structurally identical in mission and revenue model to the Belgrade branch.

Broad incumbents

• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella for national Red Cross societies; comparable in mission and humanitarian service delivery, operating at much larger scale and providing the institutional framework under which the Belgrade branch operates.
• Doctors Without Borders / MSF: International medical-humanitarian organization with overlapping emergency health, first aid, and crisis-response capabilities; relevant peer for the medical-relief and disaster-response dimensions of the Red Cross mission.
• UNICEF Serbia: International humanitarian agency active in Serbia with overlapping programs in child welfare, education, and social inclusion; comparable in target beneficiaries (children from vulnerable families) and recovery-camp offerings.

Emerging players

• SOS Children's Villages Serbia: NGO focused on children from vulnerable families and alternative care; competes for the same donor pool and government contracts around child welfare and recovery programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crvenikrst.beograd
• LinkedInlinkedin.com/company/crveni-krst-beograd-red-cross-of-belgrade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crveni krst Beograd / Red Cross of Belgrade