Abinpet

What Abinpet does

Abinpet, now operating under the unified brand Abempet (Associação Brasileira das Empresas do Setor de Animais de Estimação), is a Brazilian nonprofit trade association founded in 1980 and headquartered on Avenida Paulista in São Paulo. It represents the unified voice of Brazil's pet sector, formed in 2024 through the merger of Abinpet (the former Brazilian Association of Pet Product Industries) and Instituto Pet Brasil (IPB). The association serves pet product manufacturers, importers, retailers, service providers, and breeders, and operates with a lean staff of seven employees.

The association's core offerings center on market intelligence and data aggregation through Painel Pet (an integrated platform consolidating production and import data from all national pet food manufacturers and importers), Data Pet (market data and decision-support intelligence), and RG Pet (a pet-owner registration platform tracking millions of registered owners). Additional services include consumer-facing platforms (B2C Pet, Pet Brasil, PMA - Portal Melhores Amigos), the Manual Pet Food Brasil reference publication (now in its 11th edition, developed with academic and technical partners), and technical/regulatory committees including the PNRS Committee (National Solid Waste Policy compliance) and the Regulatory Committee. Partnerships span Euromonitor International (market research), Embrapa (agricultural research), CBKC (kennel club), GAPFA (international pet food alliance), and Criador Legal (breeder certification).

The business model is membership-based, generating recurring revenue through member company dues and service fees. Members include major multinationals (Nestlé Purina, BRF Pet, Colgate-Palmolive, Farmina, Adimax, Alcon, Biolab, Matsuda, Cobasi) alongside thousands of small and mid-sized companies across Brazil. Revenue is not publicly disclosed. Distribution and member engagement occur through direct membership recruitment, digital self-serve platforms, technical/regulatory committees, industry events, and content channels including LinkedIn, Facebook, YouTube, and the association's website.

Name

Abinpet

Legal name

Associação Brasileira das Empresas do Setor de Animais de Estimação

Website

https://abinpet.org.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Abempet (formerly Abinpet) is a Brazilian nonprofit trade association formed in 2024 from the merger of Abinpet and Instituto Pet Brasil, representing manufacturers, importers, retailers, and breeders across Brazil's pet sector through market data platforms, regulatory committees, and consumer-facing services.

Ownership category

akta.pro rank

Product category

Pet Industry Trade Association

NAICS

Animal Food Manufacturing (31111), Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Veterinary Analytics, Reporting & Business Intelligence (HLAMAMAH)

Keywords

• Pet industry association
• Market intelligence services
• Industry advocacy
• Regulatory compliance support
• Trade association services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Abempet operates as a membership-based industry association. Companies join to gain access to market data, regulatory compliance support, technical committees, and industry representation services. The association represents the unified voice of the pet industry encompassing industry, commerce, services, and breeding sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Abinpet (operating as Abempet) is a Brazilian pet industry trade association providing market intelligence, regulatory compliance support, and industry representation services to pet food manufacturers, importers, retailers, and breeders. It operates the Painel Pet data aggregation platform, the RG Pet consumer registration platform, publishes the Manual Pet Food Brasil reference guide, and runs technical committees addressing PNRS (National Solid Waste Policy) and regulatory matters for the Brazilian pet sector.

Product overview

Abinpet/Abempet is a trade association representing Brazil's pet industry, formed from the merger of Abinpet (Brazilian Association of Pet Products Industry) and Instituto Pet Brasil. Rather than a single product, it operates as a unified platform offering multiple services including market data platforms (Data Pet, Painel Pet), B2C consumer platforms (B2C Pet, Pet Brasil, PMA, RG Pet), technical publications (Manual Pet Food Brasil), and specialized committees (PNRS Committee, Regulatory Committee). The organization provides market intelligence, industry representation, regulatory support, and networking services to pet industry companies across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• B2C Pet: B2C platform for pet products and services in Brazil.
• Data Pet
• Pet Brasil
• PMA - Portal Melhores Amigos
• RG Pet
• Painel Pet
• Manual Pet Food Brasil
• Pet Essencial

Products and services

• Painel Pet Integrated platform with consolidated market information and data from all national manufacturers and importers of pet food and products, including a database and data collection system for market intelligence.
• Data Pet Market data platform that compiles and generates information contributing to decision-making for the pet industry and business development, providing market intelligence and analytics for the Brazilian pet sector.
• Manual Pet Food Brasil 11th edition reference manual on pet food quality and safety standards, developed in partnership with technical and academic professionals, providing the pet sector with a reference in quality and safety in pet food production.
• RG Pet Pet registration platform tracking pet owners with registered animals across Brazil, serving as a consumer engagement and data resource for the pet industry.
• B2C Pet B2C (business-to-consumer) platform for the Brazilian pet industry, enabling direct engagement with pet owners and consumer marketplace data.
• Pet Brasil Hub platform providing resources and information for the Brazilian pet market, serving as a digital community and information resource for the pet industry.
• PMA (Portal Melhores Amigos) Portal focused on pet owner engagement and information sharing, providing resources for animal owners.
• Comitê PNRS Technical committee addressing the National Solid Waste Policy (PNRS), supporting companies with documentation, technical information, and legal compliance for federal and state solid waste legislation.
• Comitê Regulatório Regulatory committee analyzing and discussing the most important issues for the pet industry and strategies for development, including technical, legal, market intelligence, government relations, and communication committees.

Quantifiable outcome

• Millions of pet owners registered on RG Pet platform
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and moderate.

• Euromonitor InternationalminorOthersEuromonitor International is listed as a partner of Abempet, providing market research and analytics capabilities that support the association's market intelligence services.
• EmbrapamoderateStrategic or Co-development PartnerEmbrapa (Brazilian Agricultural Research Corporation) partners with Abempet on agricultural and research matters relevant to the pet industry, including nutrition research and standards.
• CBKC (Confederação Brasileira de Kinologia e Cinologia)minorOthersCBKC is the Brazilian Kennel Club, partnering with Abempet on matters related to dog breeding and breed standards in Brazil.
• GAPFAminorOthersGAPFA (Global Alliance of Pet Food Associations) is an international pet food association alliance that Abempet participates in for global industry coordination.
• Desenvolve SPminorOthersDesenvolve SP is São Paulo's development agency, partnering with Abempet on economic development initiatives for the pet industry in São Paulo state.
• Criador LegalmoderateOthersCriador Legal is a legal breeder certification program, partnering with Abempet on breeding standards and traceability for the ornamental bird and fish breeding segments.
• MacrosectorminorOthersMacrosector provides macroeconomic data and analysis that Abempet publishes on its news section regarding Brazilian economic indicators.
• Montagna ContábilminorOthersMontagna Contábil is an accounting firm partner providing financial and tax advisory services relevant to member companies.
• MacrosectorminorOthersMacrosec Pronto is a macroeconomic data service that Abempet uses for publishing economic forecasts on its platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pet Food Institute (PFI): U.S. trade association representing pet food and treat manufacturers, focused on regulatory, safety, and nutrition standards — closely analogous to Abempet's manufacturing-member and Manual Pet Food Brasil / regulatory committee functions.
• American Pet Products Association (APPA): U.S. national pet industry trade association providing market data (National Pet Owners Survey), government relations, and industry events — directly comparable as Abempet's U.S. functional counterpart across data, advocacy, and member services.
• Pet Industry Joint Advisory Council (PIJAC): U.S. trade association representing the responsible pet care community across companion animals, services, and breeders — analogous to Abempet's broader-than-pet-food scope including breeding (Criador Legal) and services.
• FEDIAF (European Pet Food Industry Federation): European umbrella federation of national pet food associations, co-founding member of GAPFA alongside Abempet — directly comparable in representing manufacturers and providing pan-regional market data and policy advocacy.
• Pet Industry Federation (PIF, UK): UK trade body for pet businesses including manufacturers, retailers, groomers, and breeders — comparable in covering the full pet services-and-commerce breadth that Abempet consolidated from Abinpet and IPB.

Regional players

• Japan Pet Food Association: Japan's national pet food industry association providing production statistics and industry advocacy — directly analogous in function but serving a different geography; useful reference for Abempet's emerging-data-platform maturity curve.
• Sindirações (Brazilian Animal Feed Industry Union): Brazilian feed industry representative body covering animal nutrition and feed manufacturing — directly comparable as a fellow national industry association addressing overlapping Brazilian pet food and nutrition manufacturers.
• ABRA (Associação Brasileira de Reciclagem de Animais): Brazilian rendering and animal by-products association — adjacent peer operating in the same country with overlapping regulatory and sustainability themes, useful for understanding PNRS-adjacent competitive positioning.

Others

• Euromonitor International: Global market research firm partnered with Abempet and a competing/adjacent supplier of pet industry market intelligence — comparable as a data and analytics peer whose commercial products overlap with Painel Pet and Data Pet.

Broad incumbents

• World Pet Association (WPA / SuperZoo): Industry organization hosting SuperZoo and other pet industry events in the Americas — comparable on the events, member networking, and industry-intelligence dimensions that complement Abempet's conference participation and committee work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/videosabinpet
• Facebookfacebook.com/abempet
• LinkedInlinkedin.com/company/associa-o-brasileira-da-ind-stria-de-produtos-para-animais-de-estima-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abinpet