Alaya Expedicoes

What Alaya Expedicoes does

Alaya Expedicoes is a private adventure tourism operator founded in 1997 in Brotas, São Paulo, Brazil, by Vivian da Cunha and Jean-Claude Razel. The company runs the most diversified adventure activity portfolio in Brotas, anchored by white water rafting on the Rio Jacaré Pepira (8 km route, 20+ class III/IV rapids) and extending to arvorismo (canopy tree climbing), the Voo do Poção 1,000 m zip line, boia cross, mini-rafting, flutuação (river floating), day-use nature parks, and an indoor Escape Game. Its core technology is a Safety Management System certified to ISO 21101, supported by proprietary equipment such as a continuous life cable system for arborismo and an exclusive training lake for rafting instruction; the company also holds Inmetro certification on 5 activities and B Corp certification since 2016.

The business operates two complementary go-to-market motions: a direct-to-consumer channel (website, WhatsApp, phone, physical agency in downtown Brotas, TripAdvisor listing) selling individual tickets and bundled packages at R$50-R$399 per person, and a B2B corporate channel under the ATHUE sub-brand (Alaya Transformação Humana e Empresarial) delivering outdoor team-building and leadership training programs to enterprise clients including Volkswagen, IBM, Nestlé, Johnson & Johnson, Banco do Brasil, and 3M. Revenue is transactional and ticket-based for B2C, and project-based for B2B; ancillary revenue comes from on-site restaurant services, equipment rental (shoes, lockers, photos, GoPro mounts), and Vila Poção chalet accommodation. The company controls exclusive physical assets at the Poção Brotas nature park (4 km from city center, 9,000+ trees planted), an exclusive rafting training base, and two zip lines integrated into the standard rafting route that are unique in the local market.

The competitive position rests on three decades of operational continuity, world-champion-level instructor talent (Alaya Competition won 4 world rafting titles in 2007, 2009, 2012, 2014), regulatory certifications that are difficult for new entrants to replicate, and location-locked physical infrastructure. Operations remain geographically concentrated in Brotas, SP, with no disclosed headcount expansion, no external funding, and no M&A activity.

Name

Alaya Expedicoes

Legal name

Alaya Expedicoes

Website

https://alaya.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaya Expedicoes is a private Brazilian adventure tourism operator founded in 1997 in Brotas, SP, offering white water rafting, zip lines, arvorismo, and corporate team-building under ISO 21101-certified safety standards for individual tourists and enterprise clients.

Ownership category

akta.pro rank

Product category

Adventure Tourism

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking (HSACAKAF)

akta.pro secondary industry

Adventure & Ecotourism Equipment Rental & Outfitting (Gear Rental, Guided Support) (THAAAAAN)

Keywords

• Adventure tourism
• White water rafting
• Outdoor activities
• Corporate team building
• Eco tourism experiences

Headquarters

HQ city

Brotas, Sp

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Adventure Activity Tickets: Individual ticket sales for adventure activities including rafting, arborism, zip lines, boia cross, mini-rafting, floating, and other outdoor experiences. Revenue generated per participant per activity.
2. Package Deals: Bundled multi-activity packages offering combined experiences at discounted prices compared to individual tickets, such as day packages, adventure passports, and complete experience bundles.
3. Corporate Events (ATHUE): Corporate team-building and outdoor training services for businesses, including integration activities, leadership development, and custom adventure experiences for enterprise clients.
4. Day Use Access: Day use park access fees for waterfall visits and nature parks, providing entry to trails, natural pools, and recreational areas.
5. Ancillary Services: On-site restaurant and convenience services including meals at the Poção restaurant and equipment rental (shoes, lockers, photos, GoPro mounts).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Alaya Expedi\u00e7\u00f5es operates adventure tourism activities and nature experiences in Brotas, S\u00e3o Paulo, including white water rafting, zip lines, arvorismo (canopy course), boia cross, mini-rafting, floating, and day-use park access on the Rio Jacar\u00e9 Pepira. The company sells per-person tickets and bundled day packages to leisure visitors, and through its ATHUE sub-brand delivers corporate team-building, leadership development, and outdoor training programs to enterprise clients such as 3M, IBM, Banco do Brasil, Volkswagen, and Nestl\u00e9. Ancillary on-site services include meals at the Po\u00e7\u00e3o restaurant, equipment rental (shoes, lockers), photo and GoPro media packages, and trilingual customer support.

Product overview

Alaya Expedições is an adventure tourism operator based in Brotas, SP, offering a diverse portfolio of outdoor activities centered around the Rio Jacaré Pepira. The core offering includes white water rafting (Rafting Alaya, Rafting VIP, Rafting Noturno, Mini-Rafting) as the flagship activity, complemented by vertical adventure activities (Voo do Poção zip line, Arvorismo canopy course, Air Pass combo), water activities (Boia Cross, Flutuação), nature park access (Day Use no Poção), and corporate training services (ATHUE). The company operates packages combining multiple activities such as Rafting + zip lines + lunch. Founded in 1997 by Brazilian Vivian da Cunha and French alpinist Jean-Claude Razel, Alaya is recognized for pioneering adventure tourism in Brazil with the country's first arvorismo course and maintains ISO 21101 safety certification. The company serves both individual tourists and corporate clients through its ATHUE corporate segment.

Differentiator

Problem solved

Functional benefit

Brands

• ATHUE: Alaya Transformação Humana e Empresarial - corporate events, outdoor training, and team development programs for businesses, operating as Alaya's corporate segment since 1997.

Products and services

• Rafting Alaya Flagship white water rafting on Rio Jacar\u00e9 Pepira featuring class 3 and 4 rapids, an 8km descent with over 20 rapids and drops, and two exclusive zip lines integrated into the route. Boats accommodate 4-7 participants led by professional instructors, many of whom are world champion rafters. Aimed at individual tourists, families, and groups.
• Rafting VIP Premium, smaller-boat rafting experience for up to 3 participants per boat offering more agility, adventure, and water contact. Features the same 8km descent with over 20 rapids and two exclusive zip lines as Rafting Alaya. Positioned for couples, small groups, and thrill-seekers.
• Rafting Noturno

Quantifiable outcome

• 4 world championships in rafting competition
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered industry association, minor and supporting.

• ABETA (Associação Brasileira de Empresas de Turismo de Aventura)industry associationOthersMember of the Brazilian Adventure Tourism Business Association, demonstrating adherence to industry standards and participation in the adventure tourism sector in Brazil.
• ABROTUR (Associação de Turismo de Brotas)industry associationOthersMember of the Brotas Tourism Association, collaborating on local tourism promotion including events like Brotas Gourmet 2026 organized alongside the Tourism Secretariat.
• Adventure Travel Trade Associationindustry associationOthersMember of international adventure travel trade association, demonstrating industry leadership and global tourism standards adherence.
• Fluvial WebminorImplementation/ SI/ Consulting PartnerDigital agency responsible for website development and maintenance, as noted in website footer.
• TripAdvisorsupportingGTM or Marketing PartnerDistribution partner through TripAdvisor review and booking platform, providing visibility to international tourists and reviews management.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Macuco Safari: Brazilian adventure tourism operator in Foz do Iguaçu offering boat tours, rafting, and adventure activities. Comparable to Alaya as a similarly-positioned Brazilian adventure tourism brand selling direct to tourists and corporate clients with a flagship water-based experience.
• National Outdoor Leadership School (NOLS): US-based outdoor education school offering wilderness expeditions including rafting. Comparable to Alaya for adventure skill-building, instructor certifications, and expedition-based experiential programming.
• Outward Bound: Global non-profit offering outdoor education and corporate team-building programs. Comparable to Alaya's ATHUE segment for outdoor experiential learning, leadership development, and adventure-based team training.

Others

• Embratur: Brazilian tourism promotion agency. Comparable as a related tourism ecosystem participant supporting destination marketing and inbound tourism in Brazil, where Alaya operates.
• Adventure Travel Trade Association (ATTA): Global industry association for adventure travel operators. Alaya is a member; comparable as an ecosystem enabler for the adventure tourism category in which Alaya operates.
• ABETA: Brazilian Adventure Tourism Business Association. Alaya is a member; comparable as the Brazilian industry body for adventure tourism standards, training, and promotion.

Broad incumbents

• Hot Park Rio Quente: Large water-based resort complex in Goiás, Brazil. Comparable to Alaya as a destination leisure operator combining water activities, accommodation, and family entertainment, though at significantly larger scale.
• REI Co-op: US outdoor retail co-op with REI Adventures guided travel. Comparable to Alaya in offering guided adventure experiences and outdoor programming, though REI operates at much broader scale and includes retail and digital channels.
• Wet'n'Wild: Brazilian water park chain offering leisure water-based activities at scale. Comparable to Alaya as a broader Brazilian water-based leisure operator, though focused on high-volume park operations rather than specialized adventure tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alaya-expedicoes

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaya Expedicoes