Raiffeisen Agrarhandel Pfalz GmbH

What Raiffeisen Agrarhandel Pfalz GmbH does

Raiffeisen Agrarhandel Pfalz GmbH is a regional agricultural cooperative headquartered in Dannstadt-Schauernheim, Rhineland-Palatinate, Germany, operating as a wholly-owned subsidiary of Raiffeisen Waren-Zentrale Rhein-Main AG (RWZ). The company runs an 8-location network across the Pfalz region providing farmers, winegrowers, livestock operators, and consumers with a one-stop platform spanning agricultural inputs (seeds, fertilizers, crop protection products), viticulture supplies (cellar equipment, bottles, winery hardware), crop marketing and contract farming services (grain, maize, rapeseed, potatoes, onions), livestock and pet feed (under brands including Goldott, Mifuma, Fisopan, Laktaria, Galopp, Raiffeisen Tierliebe), home and garden retail, and bulk wood-pellet fuel delivery. Technical infrastructure comprises modern fertilizer mixing plants at Herxheim and Dannstadt for custom blends based on soil and leaf analysis, grain reception and storage facilities across multiple sites, and specialized onion processing equipment.

The business model combines B2B farm-direct advisory and delivery (per-employee field sales through dedicated department heads for fertilizers, viticulture, seeds, plant protection, and grain/maize), B2B wholesale procurement of agricultural commodities with flexible contract models, B2C retail through Raiffeisen-Märkte for pet owners and home/garden enthusiasts, and contract farming partnerships (notably with Cornexo for grain maize into food-grade processing). Revenue is generated primarily through product margins on inputs and retail, price differentials on harvest marketing, and contract-based service fees. Customer-facing communication is delivered via website content, WhatsApp Business channels for winegrowers and farmers, seasonal in-store promotions, and technical "Fachinfo" advisory publications.

The company carries a comprehensive certification portfolio (GMP+, REDcert EU, Organic/DE-ÖKO-006, Naturland, QZ Baden-Württemberg, QS, IFS Wholesale, GLOBALG.A.P. Chain of Custody) covering grain, feed, and vegetable supply chains, which functions as a gating requirement for retailer and processor off-take. The cooperative is led by three Managing Directors (Michael Göthner, Ludwig Hartmann, Dr. Raffael Wesoly) and a cadre of specialized department heads. Geographic footprint is concentrated in the Pfalz wine and agricultural region, with operations concentrated within Germany without international expansion signals.

Name

Raiffeisen Agrarhandel Pfalz GmbH

Legal name

Raiffeisen Agrarhandel Pfalz GmbH

Website

https://agrar-pfalz.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Raiffeisen Agrarhandel Pfalz GmbH is a regional German agricultural cooperative (RWZ subsidiary) serving farmers, winegrowers, livestock operators, and consumers in the Pfalz region through 8 locations, offering agricultural inputs, viticulture supplies, crop marketing, livestock/pet feed, and home/garden retail.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Cooperative Services

NAICS

Farm Supplies Merchant Wholesalers (42491), Fertilizer (Mixing Only) Manufacturing (325314)

SIC

Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF), Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Agricultural inputs supply
• Crop marketing services
• Viticulture supplies distribution
• Livestock feed retail
• Farm advisory consulting

Headquarters

HQ city

Dannstadt-Schauernheim

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Agricultural Inputs Sales: Sale of seeds, fertilizers, plant protection products, and agricultural supplies to farmers and winegrowers. Revenue generated from product margins and mixing services.
2. Harvest Marketing and Procurement: Purchase and resale of agricultural commodities including grain, corn, rapeseed, potatoes, and onions. Revenue from price differentials and marketing services.
3. Retail Sales (Raiffeisen-Märkte): Retail sales of pet food, pet supplies, home & garden products, hardware, plants, and seasonal items through physical store locations.
4. Livestock Feed Products: Sale of compound feeds and specialized nutrition products for horses, cattle, sheep, goats, pigs, and poultry.
5. Fuel Products: Sale of bulk wood pellets for heating, delivered via silo vehicles to households, commercial operations, and agricultural facilities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Raiffeisen Agrarhandel Pfalz GmbH is a regional agricultural cooperative that supplies farmers, winegrowers, and consumers across the Pfalz region of Germany with agricultural inputs (seeds, fertilizers, plant protection products), crop marketing and procurement services for grain, corn, rapeseed, potatoes, and onions, viticulture and winery equipment, livestock and pet feed, home & garden products, and wood-pellet fuel through 8 operational sites and Raiffeisen-Märkte retail stores. The company operates modern fertilizer mixing plants in Herxheim and Dannstadt for customized blends based on soil and leaf analysis, and provides expert advisory on crop and pest management to its customers.

Product overview

Raiffeisen Agrarhandel Pfalz GmbH is an agricultural cooperative operating as a unified multi-category retail and service platform. The core offering spans agricultural supplies (seeds, fertilizers, plant protection products), viticulture-specific products (winegrowing supplies, winery equipment, specialized fertilizers), crop marketing services (grain, maize, rapeseed, potatoes, onions), livestock and pet feed brands, home and garden retail, and fuel products. The portfolio includes both proprietary product categories and branded sub-brands such as Goldott, Mifuma, Landleben (poultry), Fisopan, OlymPig (pig), Laktaria, CombiMilk (cattle), Mawel (sheep/goat), Galopp, St. Hippolyt, Höveler, Agrobs, Nature's Best, Pavo (horses), and Raiffeisen Tierliebe, Rinti, Josera, Buffo, Happy Dog, Belcando, Bosch, Fleischeslust, Leonardo, Animonda (pets). Services include contract farming (Cornexo), crop marketing, expert consultation via WhatsApp channels, and specialized winegrowing Fachinfo.

Differentiator

Problem solved

Functional benefit

Brands

• Raiffeisen Tierliebe: Own brand for pet food including dog, cat, bird, fish, and small animal products

Products and services

• Saatgut (Seeds)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cornexo (Cornexo Maismühle)coreStrategic or Co-development PartnerPartnership for corn contract farming and processing. Corn delivered to Cornexo Maismühle in Freimersheim for processing into food products including snack corn and corn grits. Provides farmers with guaranteed market access and processing pathways.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• KWS Saat SE & Co. KGaA: KWS is a leading European seed company with strong German distribution, supplying agricultural cooperatives and farmers. Comparable as an upstream supplier in the seed category (Saatgut) and a strategic partner for distribution; not a direct retail competitor.
• Genossenschaftliche Handelsgesellschaft (GHG) regional co-ops: German cooperative trade organizations and regional Raiffeisen cooperatives function as ecosystem-level peers. They are comparable as cooperative agricultural retail networks in Germany but are umbrella organizations rather than direct competitors; useful for understanding the broader competitive landscape.
• BASF SE Agricultural Solutions: BASF is a major German manufacturer of crop protection chemicals and a supplier to agricultural retailers including cooperatives. Comparable as a partner/upstream supplier in the plant protection product category, but not a direct retailer; relevant for competitive context on input pricing and product availability.

Broad incumbents

• BayWa AG: BayWa is Germany's largest agricultural cooperative and a broad incumbent across agricultural inputs, crop marketing, and energy/building materials. It is comparable as a multi-category rural supply and trading platform serving German farmers and winegrowers, but operates at national scale rather than regionally focused.
• Cargill Deutschland GmbH: Cargill is a global agricultural commodity trader and processor with significant German operations in grain origination and oilseed processing. Comparable as a counterparty for crop marketing/procurement activities, but operates at global scale and does not run local farm-input retail networks like Raiffeisen Agrarhandel Pfalz.

Regional players

• ATR Landhandel GmbH: ATR Landhandel is a regional agricultural trader in northeastern Germany with crop procurement and farm input distribution. Comparable in grain trading and farm input supply activities, but operates in a different geography and lacks the viticulture specialization of Raiffeisen Agrarhandel Pfalz.
• HAWA GmbH & Co. Agrarhandel KG: HAWA is a regional agricultural trading and retail cooperative operating in Franconia/Bavaria with farm inputs, crop procurement, and energy offerings. Comparable as a regional German agricultural cooperative serving farmers and winegrowers, but focused on a different geography (northern Bavaria vs. Pfalz).

Direct peers

• Agravis Raiffeisen AG: Agravis is a major German agricultural cooperative group headquartered in Münster, combining agricultural inputs retail, crop marketing, livestock feed, and energy. It is the most directly comparable cooperative structure to Raiffeisen Agrarhandel Pfalz, operating the same full-service model but with a wider geographic footprint across northern and western Germany.
• ZG Raiffeisen eG: ZG Raiffeisen is an agricultural cooperative in Baden-Württemberg offering agricultural inputs, crop marketing, energy, and building materials, with strong viticulture supply. Directly comparable to Raiffeisen Agrarhandel Pfalz as a southern German cooperative with multi-category farm supply and regional crop procurement.
• RWZ Raiffeisen Waren-Zentrale Rhein-Main AG: RWZ is the parent cooperative group of Raiffeisen Agrarhandel Pfalz and operates other regional Raiffeisen subsidiaries with similar agricultural input retail, crop marketing, and energy businesses. Comparable as a sister-entity in the same group with overlapping product categories, distribution networks, and customer bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/raiffeisen-agrarhandel-pfalz-gmbh

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Agrarhandel Pfalz GmbH