Æblerov
Æblerov is a Danish organic cider brand founded in 2013, operating under the To Øl brewery, producing a single flagship cider ("Over Hegnet") from local Danish apples for individual consumers and B2B hospitality accounts across Denmark.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Æblerov does
Æblerov is a Danish craft cider brand founded in 2013 and operated as a sub-brand of To Øl, a Copenhagen-based craft brewery. The company produces a single core product, "Over Hegnet," an organic cider built from native Danish apples. The core technology is straightforward cider production using organic Danish apples sourced from Tvedemose, Denmark's largest mushroom producer, within a circular farming system that upcycles surplus apple juice; production occurs approximately 100 km from the source, minimizing transport and supporting a sustainability narrative.
The business is small-scale, with roughly 5 employees and a single product SKU. Revenue is generated through one-time product sales rather than subscriptions. The go-to-market is direct-to-consumer e-commerce via the parent To Øl storefront (toolbeer.dk), supplemented by a B2B sales channel (order.toolbeer.dk) serving bars, restaurants, and retailers. Marketing leverages To Øl's existing infrastructure, including Instagram, Facebook, a Klaviyo-powered VIP newsletter (offering 10% off first order), a brand journal/blog, and a Trustpilot profile carrying 4.6 stars across 500+ reviews.
The company targets health-conscious consumers seeking premium, locally sourced organic alcoholic beverages for occasions such as picnics, festivals, and social gatherings. There is no disclosed pricing, no enterprise customer concentration, and no funding history; ownership sits wholly within the To Øl strategic parent. Geographic scope is limited to Denmark within the documented data.
Æblerov firmographics
Firmographics- Name
- Æblerov
- Legal name
- Æblerov
- Website
- https://aeblerov.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Æblerov is a Danish organic cider brand founded in 2013, operating under the To Øl brewery, producing a single flagship cider ("Over Hegnet") from local Danish apples for individual consumers and B2B hospitality accounts across Denmark.
- Ownership category
- akta.pro rank
Æblerov industry classification
Industry- Product category
- Craft Cider
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Cider & Perry Production (AFAFAAAD)
- akta.pro secondary industry
- Cider & Perry Producers & Brands (CRADAIAE)
Keywords
Æblerov business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Cider product sales: Æblerov generates revenue through direct sales of its cider products to consumers via its e-commerce platform. The company produces cider made from organic Danish apples sourced from Tvedemose, with production located approximately 100 km from the apple source. Revenue is generated through one-time purchase transactions rather than recurring subscription models.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Æblerov product offering
Product offeringCore offering
Æblerov produces and sells organic Danish cider under the product name Over Hegnet. The cider is crafted from surplus apple juice sourced from Tvedemose orchards within a circular farming system, with production located approximately 100 km from the apple source. The brand sells the cider directly to consumers via the toolbeer.dk e-commerce platform and to bars, restaurants, and retailers via a B2B sales channel.
Product overview
Æblerov is a cider brand under To Øl that produces organic Danish cider from native Danish apples. The company focuses on a single core product: Over Hegnet, a modern Danish cider designed for simplicity and drinkability. Founded in 2013, the brand has grown from a small garage operation outside Copenhagen to full-scale production, centered on crafting crisp, balanced cider while shaping a new Nordic cider culture.
Differentiator
Problem solved
Functional benefit
Brands
- Over Hegnet: A modern Danish cider built on simplicity and drinkability. Fresh, lightly acidic and gently semi-dry, made to be shared.
Products and services
- Over Hegnet (Æblerov Organic Cider) A modern Danish cider built on simplicity and drinkability, fresh, lightly acidic and gently semi-dry, made from organic Danish apples sourced from Tvedemose within a circular farming system. Sold to individual consumers via the toolbeer.dk e-commerce storefront and to bars, restaurants, and retailers via the order.toolbeer.dk B2B channel.
Companies that use Æblerov
Customer profileSegments1 record
Ideal customer profiles2 records
Æblerov technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Æblerov partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TvedemosecoreTvedemose is Denmark's largest mushroom producer and the source of Æblerov's organic apples. The orchards are part of a circular farming system where Æblerov uses surplus apple juice from Tvedemose's production. This partnership is fundamental to Æblerov's sustainability model and supply chain, representing a core strategic relationship for raw material sourcing.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Æblerov competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Æblerov social profiles
Digital presenceÆblerov financial estimates
Financial estimateRevenue estimate
Valuation estimate
Æblerov leadership team
Management profileNumber of profiles
Æblerov funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Æblerov M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Æblerov
What does Æblerov do?
Æblerov produces and sells organic Danish cider under the product name Over Hegnet. The cider is crafted from surplus apple juice sourced from Tvedemose orchards within a circular farming system, with production located approximately 100 km from the apple source. The brand sells the cider directly to consumers via the toolbeer.dk e-commerce platform and to bars, restaurants, and retailers via a B2B sales channel.
Is Æblerov a public or private company?
Æblerov is a private company. It is classified as corporate owned and is currently operating.
When was Æblerov founded?
Æblerov was founded in 2013. It employs 1 to 10 people.
How does Æblerov make money?
One revenue line is on record: cider product sales.
Does Æblerov have an API?
No public API is recorded for Æblerov.
What industry is Æblerov in?
Æblerov's product category is Craft Cider. Its primary akta.pro industry code is AFAFAAAD, Cider & Perry Production, with a secondary code of CRADAIAE, Cider & Perry Producers & Brands. Its NAICS code is 312130 and its SIC code is 2080.