Manie
Manie is a Portuguese automated energy comparison and switching platform that helps residential consumers and businesses optimize electricity and gas contracts, with 135,000+ simulator users and 105,000+ completed switches, monetizing via supplier commissions and premium subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Manie does
Manie is a Portuguese energy comparison and automated contract-switching platform founded in 2023 and headquartered in Lisbon. The company enables residential consumers and businesses to upload PDF electricity and gas bills, after which its engine extracts consumption data, tariff details, and regulatory codes (CPE, CUI) and benchmarks them against all offers registered with ERSE, the Portuguese energy regulator. Its core products are a free web-based Simulator (Simulador), the AutoSwitch automated switching service (also available via native iOS and Android apps), and 'Manie Empresas', a dedicated track for multi-address business accounts. The AutoSwitch product continuously monitors the market and executes switches on behalf of enrolled users with a 48-hour cancellation window.
The company operates a product-led growth model: acquisition is organic and PR-driven, with prominent coverage in SIC, SIC Notícias, Expresso, ECO, TSF, and the Contas Poupança podcast, supplemented by user-generated content on Reddit, Instagram Reels, and TikTok. Manie monetizes primarily through commissions paid by energy commercializers for each completed contract switch, supplemented by paid Premium AutoSwitch plans with enhanced features for individuals and businesses. There is no disclosed institutional investor base in the available sources for the earlier round, though a 2025-04-23 round was led by Bynd Venture Capital, Heartfelt Capital, and Shilling VC, following a 2024 €2.75M undisclosed raise.
As of the latest available data, 135,000+ users have run the simulator, 105,000+ electricity and gas switches have been facilitated, and 30,000+ users actively subscribe to AutoSwitch. Reported customer outcomes average €20/month or €100/year in savings, with individual users citing up to a 30% reduction in energy billing. Headcount is reported at 11–50 employees and Manie operates exclusively in the Portuguese domestic market with no disclosed international footprint.
Manie firmographics
Firmographics- Name
- Manie
- Legal name
- Manie
- Website
- https://manie.pt
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manie is a Portuguese automated energy comparison and switching platform that helps residential consumers and businesses optimize electricity and gas contracts, with 135,000+ simulator users and 105,000+ completed switches, monetizing via supplier commissions and premium subscriptions.
- Ownership category
- akta.pro rank
Manie industry classification
Industry- Product category
- Energy Comparison and Switching Services
- akta.pro primary industry
- Auto-Switching & Price Comparison Platforms (EUAGAEAD)
- akta.pro secondary industry
- Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)
Keywords
Where Manie is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Manie business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commission from Energy Suppliers (Lead Generation / Switch Referrals): Manie is remunerated by energy commercializers/suppliers for each contract successfully completed through its platform. The service is free for end users. This is effectively a referral/lead-generation commission model where the energy supplier pays Manie a bounty upon contract activation, similar to a marketplace take-rate on switches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free AutoSwitch plan — basic automated switching at no cost |
| Subscription | Monthly | Premium AutoSwitch plans — enhanced management for individuals and businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Manie product offering
Product offeringCore offering
Manie operates a free, automated energy comparison and switching platform for Portuguese consumers and businesses. Users submit PDF energy invoices; the platform extracts consumption, tariff and regulatory data (CPE/CUI), compares all offers registered with ERSE, and either recommends a one-off switch or — via AutoSwitch — continuously monitors the market and automatically migrates the user to better tariffs. End-to-end contract management, including prior-supplier cancellation, is handled by Manie.
Product overview
Manie is an automated energy management platform that helps Portuguese consumers save money on electricity and gas through intelligent comparison and switching. The core offering consists of a web-based Simulator that analyzes uploaded energy bills against all available market offers, combined with the AutoSwitch add-on that automates contract changes when better deals are found. The platform is accessible via both web application and dedicated iOS/Android mobile apps, with specialized plans for both individual consumers (Particulares) and businesses (Empresas). Revenue is generated through commissions from energy suppliers for each completed contract switch, while the service remains free for end users.
Differentiator
Problem solved
Functional benefit
Brands
- AutoSwitch: Automated energy contract switching service that monitors the market and switches users to better tariffs automatically
Products and services
- Simulador (Energy Simulator) Web-based platform where users upload PDF energy bills (electricity and/or gas) to receive personalized comparisons of all available market offers registered with ERSE, showing potential savings for each option. Targeted at Portuguese individual consumers and businesses.
- AutoSwitch
Quantifiable outcome
- Average savings of €20/month per household on energy bills
- +4 more outcomes
Companies that use Manie
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Manie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Manie partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Manie competitors and assessment
Company assessmentBroad incumbents
- EDP (Energias de Portugal): Portugal's largest energy group and a major commercializer on the Manie platform. As an incumbent supplier, EDP could internalize switching or launch competing comparison tools, materially shaping Manie's competitive context.
- Galp Energia: Major Portuguese integrated energy company with a sizable retail electricity and gas arm. As a key commercializer paying Manie commissions, Galp is a relevant counterpart and a potential incumbent competitor.
- Iberdrola: Major Spanish/global utility with retail operations in Portugal through Iberdrola Clientes Portugal. Relevant as both a paying commercializer on the platform and a potential incumbent competitor.
- Octopus Energy: Innovative UK-origin energy supplier expanding across Europe, including Portugal. Operates in the same liberalized retail market with digitally led customer acquisition that competes for the same switching consumers.
- Endesa: Endesa Portugal is a significant electricity commercializer. Comparable as a participating supplier on the Manie platform and as a possible incumbent that could internalize switching.
Direct peers
- Selectra: Selectra operates an energy (and telecom) price comparison and switching platform in Portugal and 15+ other countries. It is the closest direct competitor to Manie's core simulator-and-switch value proposition.
- ComparaJá: Portuguese price comparison platform covering energy, telecom, and insurance. Overlaps directly with Manie's consumer comparison and switching services in the same Portuguese market.
- Plick: Portuguese price comparison platform for utilities and telecom services with switching support. Comparable to Manie's consumer-facing comparison and switch facilitation model.
Others
- Goldenergy: Independent Portuguese energy commercializer referenced by Manie users (e.g., meninaazul switched from Goldenergy). Relevant as a counterparty that funds Manie's commission model.
Emerging players
- Tarifário (ERSE): ERSE's official tariff simulator for comparing regulated market offers. Functions as a free public alternative to Manie's simulator for the subset of consumers on regulated tariffs, framing part of Manie's competitive landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Manie social profiles
Digital presenceManie compliance and trust
Trust signalCompliance1 record
Manie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manie leadership team
Management profileNumber of profiles
Profiles3 records
Manie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manie
What does Manie do?
Manie operates a free, automated energy comparison and switching platform for Portuguese consumers and businesses. Users submit PDF energy invoices; the platform extracts consumption, tariff and regulatory data (CPE/CUI), compares all offers registered with ERSE, and either recommends a one-off switch or — via AutoSwitch — continuously monitors the market and automatically migrates the user to better tariffs. End-to-end contract management, including prior-supplier cancellation, is handled by Manie.
Is Manie a public or private company?
Manie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Manie founded?
Manie was founded in 2023. It employs 11 to 50 people.
Where is Manie based?
Manie is headquartered in Lisbon, Portugal, in the Europe region.
How does Manie make money?
One revenue line is on record: commission from Energy Suppliers (Lead Generation / Switch Referrals).
Who are Manie's main competitors?
Broad incumbents on record are EDP (Energias de Portugal), Galp Energia, Iberdrola, Octopus Energy and Endesa. Direct peers are Selectra, ComparaJá and Plick. Goldenergy is listed as an others. Tarifário (ERSE) is listed as an emerging player.
Does Manie have an API?
No public API is recorded for Manie.
What industry is Manie in?
Manie's product category is Energy Comparison and Switching Services. Its primary akta.pro industry code is EUAGAEAD, Auto-Switching & Price Comparison Platforms, with a secondary code of EUAGAEAF, Bill Auditing, Tariff Analysis & Utility Cost Optimization.