158 Performance

What 158 Performance does

158 Performance Ltd is a UK-based, family-owned powersports vehicle dealer headquartered in Tallington, Lincolnshire, operating as an official BRP Platinum Certified Dealer for over 15 years. The company sells and services Sea-Doo personal watercraft, Can-Am Off-Road vehicles (Outlander and Renegade ATVs, Maverick and Traxter side-by-sides), Can-Am On-Road vehicles (Spyder trikes, Ryker three-wheelers, and the new 2026 Can-Am Canyon), and CFMOTO ATVs and UTVs across agricultural, utility, and recreational segments. It supplements a traditional vehicle-sales business with an on-site BRP-approved workshop, a 181+ SKU parts and accessories inventory, business and contract hire through Santander Consumer Finance, and a seasonal Tattershall lake facility offering jet ski hire, ringo rides, and demo experiences.

The business model combines one-time vehicle sales and accessory purchases with recurring workshop service revenue, usage-based lake activity income, and subscription-style contract hire for commercial buyers. Unit prices span £5,299 for entry-level youth ATVs to £55,799 for high-performance SSVs. Distribution is direct-to-consumer through the Tallington showroom, an e-commerce storefront on WooCommerce, and a nationwide collection and delivery network for both sales and servicing. Customer engagement runs through Facebook, Instagram, email, and the unique experiential retail layer provided by the Tattershall lake. The customer base is fragmented across farming, estate management, equestrian, water sports, off-road recreation, on-road riding, commercial hire, and public sector buyers, with no external funding, no parent company, and operating control held by the Bushell family (Directors Steve and James Bushell, a multi-World and Euro champion) alongside a small management team.

Technically, 158 Performance is a traditional retail and service business with no proprietary software or platform. Its digital stack is standard WordPress/WooCommerce with Google Analytics, reCAPTCHA, and YouTube embeds. There is no disclosed AI/ML capability, no mobile application, and no public API. The company's competitive position rests on its long-standing BRP Platinum certification, its dual showroom-and-lake physical footprint, deep parts inventory, and the racing pedigree of its leadership rather than on technology differentiation.

Name

158 Performance

Legal name

158 Performance Ltd

Website

https://158performance.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

158 Performance is a UK-based, family-owned BRP Platinum Certified powersports dealer selling Sea-Doo, Can-Am, and CFMOTO vehicles, supported by a workshop, parts inventory, and a Tattershall lake facility for water-based demos and hire.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Powersports dealership
• Personal watercraft retail
• ATV and UTV sales
• Off-road vehicle dealer
• Can-Am Sea-Doo dealer

Headquarters

HQ city

Tallington,, Lincolnshire

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used powersports vehicles including Sea-Doo personal watercraft, Can-Am ATVs, SSVs, Spyder trikes, Ryker 3-wheelers, and CFMOTO products. Revenue from outright vehicle purchases with various financing options available through Santander Consumer Finance.
2. Parts and Accessories: Extensive inventory of parts and accessories for all brands sold, including Can-Am accessories, Sea-Doo accessories, and third-party add-ons. Revenue from both bundled and standalone accessory purchases.
3. Workshop Services: On-site BRP-approved workshop providing servicing and repair for all BRP vehicles. Nationwide collection and delivery for vehicles requiring service. Revenue from labour and parts for maintenance and repairs.
4. Lake Activities: Jet ski hire at £60 per 15 minutes, ringo rides at £20 per person, and water experiences at Tattershall lake. Seasonal operation (April-October) providing experiential revenue and customer acquisition.
5. Business Hire: Hire and contract hire options for business customers requiring vehicles for commercial use. Targeted at professional sectors including farming, estate management, and public sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

158 Performance is an authorised BRP Platinum Certified powersports dealer selling Sea-Doo personal watercraft, Can-Am Off-Road vehicles (ATVs and side-by-sides), Can-Am On-Road vehicles (Spyder trikes and Ryker 3-wheelers), and CFMOTO ATVs/UTVs, complemented by branded accessories, an on-site BRP-approved workshop for servicing, and a Tattershall lake facility offering jet ski hire, ringo rides, and demo experiences for individual and business customers across the UK.

Product overview

158 Performance is an official BRP Platinum Certified Dealer selling powersports vehicles and watercraft. The product portfolio consists of four core vehicle brands: Sea-Doo personal watercraft (jet skis), Can-Am Off-Road vehicles (ATVs and side-by-side vehicles), Can-Am On-Road vehicles (three-wheeled Spyder trikes and Ryker motorcycles), and CFMOTO vehicles (ATVs and UTVs). These are complemented by a full range of accessories and parts for all brands, plus workshop services for maintenance and repair. The company also operates a lake facility for jet ski hire and experiences. The business model centers on vehicle sales, accessories, servicing, and experiential services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea-Doo Personal Watercraft
• Can-Am Off-Road Vehicles
• Can-Am On-Road Vehicles
• CFMOTO Vehicles
• Accessories and Parts
• Workshop Services
• Lake and Water Experiences
• Business Hire and Contract Hire

Quantifiable outcome

• 4.8/5 customer satisfaction rating from 110 reviews

Named customers1 record

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Bombardier Recreational Products (BRP)coreChannel Partner/ Reseller/ DistributorOfficial BRP Platinum Certified Dealer for over 15 years. Authorized to sell Sea-Doo personal watercraft, Can-Am Off-Road vehicles (Outlander, Renegade ATVs, Maverick, Traxter side-by-sides), and Can-Am On-Road vehicles (Spyder trikes, Ryker 3-wheelers). On-site BRP-approved workshop for servicing all BRP products.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for CFMOTO ATVs and UTVs including CFORCE Agriculture, CFORCE Powersports, UFORCE, and ZFORCE lines. Expanded product portfolio beyond BRP brands.
• National Farmers Union (NFU)supportingGTM or Marketing PartnerNFU member discount program offering 5% savings on Can-Am utility models plus accessory vouchers. Partnership provides exclusive offers to NFU members on Outlander and Traxter models.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Polaris Inc. US-listed manufacturer of Polaris RZR/ Ranger ATVs and side-by-sides that compete head-to-head against the Can-Am and CFMOTO vehicles retailed by the subject; comparable as the closest direct OEM competitor across 158 Performance's core ATV/SSV lines.
• BRP Inc. (Bombardier Recreational Products): Canadian manufacturer of every flagship brand the subject retails (Sea-Doo PWCs, Can-Am Off-Road and On-Road vehicles); comparable as the supplier-OFR incumbent whose Platinum certification programme the subject has held for 15+ years.
• CFMOTO: Chinese powersports OEM whose CFORCE, UFORCE and ZFORCE ATV/UTV lines are stocked alongside BRP products at 158 Performance; comparable as the value-tier brand partner and emerging OEM threat to Can-Am's UK share.
• Honda Motor Co. Global powersports manufacturer whose Honda TRX ATVs, Talon side-by-sides and marine engines compete directly with the subject's Can-Am, CFMOTO and Sea-Doo offerings; comparable as a broad-line OEM with established UK dealer network.
• Yamaha Motor Co. Japanese manufacturer of WaveRunner PWCs, ATV/UTV lines and three-wheel products that overlap almost entirely with the subject's Sea-Doo PWC and Can-Am On-Road ranges; comparable as a competing OEM with mature UK dealer footprint.
• Kawasaki Motors: Japanese OEM of Mule UTVs, Brute Force ATVs and Jet Ski PWCs that addresses the same farmers, estate managers and recreational customers as the subject; comparable as a direct competing powersports manufacturer with UK distribution.
• Suzuki Motor Corporation: Manufacturer of KingQuad and ZUK utility ATV/UTV lines competing in the same agricultural and recreational segments served by the subject's Can-Am utility products.
• Textron Off Road (Arctic Cat): US manufacturer of Alterra ATVs and Wildcat SSVs that compete with Can-Am Maverick/Traxline and CFMOTO ZFORCE/UFORCE in the recreational off-road segment the subject serves.
• KTM AG: European powersports OEM whose motorcycle and off-road lines overlap with the subject's Can-Am On-Road Spyder/Ryker three-wheel offerings and broader off-road recreation customer base.

Regional players

• Halfords Group: UK-listed high-street retailer of cycling, automotive and outdoor leisure products with nationwide store footprint; comparable as a UK-focused multi-channel retailer operating in adjacent outdoor/vehicle categories, though at much broader scale and lower specialisation than the powersports niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/158performance
• Instagraminstagram.com/158performance
• LinkedInlinkedin.com/company/158-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 158 Performance