Festival Hall

What Festival Hall does

Festival Hall is a multi-purpose community event venue in Alderley Edge, Cheshire, UK, owned and operated by Alderley Edge Parish Council. The facility comprises three hireable spaces — The Festival Ballroom (up to 250 theatre-style, 24m x 12m, with a maximum 320-person occupancy cap), The Emerson Suite (ground-floor, up to 30–40 guests, with disabled access and a stocked bar), and The Regal Room (first-floor meeting space for up to 12 guests). The 2015 refurbishment modernised the infrastructure with a licensed bar, professional sound system, fully equipped commercial kitchen, and customisable staging and stage lighting, while retaining the building's 1920s heritage character.

Revenue is generated through one-time room and venue hire across a heterogeneous event mix: weddings (including same-sex and multi-cultural ceremonies), children's parties, christenings and naming days, wakes and celebrations of life, corporate conferences and team-building events, regular community classes (dance, baby, fitness, choir), and the venue's own ticketed events programme. Pricing follows a standard hire contract with a 50% booking deposit, the remaining 50% due 21 days before the event, full payment required for bookings made within one month, and a £100 refundable damage deposit; room rates are not publicly disclosed. Go-to-market is direct-to-consumer, relying on the company's website enquiry forms, a phone booking line, a monthly mailing list, word of mouth, organic search, and local magazine advertising.

The business operates from a single site in the UK, serving Cheshire and the Greater Manchester catchment, with no disclosed headcount, no external investment, no AI/ML technology platform, and no integrations beyond the standard website, mailing list, and phone channel. Its technology footprint is limited to venue operations (AV equipment, accessibility infrastructure, kitchen and bar facilities) rather than a software product.

Name

Festival Hall

Legal name

Alderley Edge Parish Council

Website

https://aefestivalhall.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Hall is a parish council-operated community event venue in Alderley Edge, Cheshire, UK, offering three hireable rooms (Festival Ballroom, Emerson Suite, Regal Room) for weddings, parties, corporate events, christenings, wakes, and community classes.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Event venue hire
• Wedding venue services
• Community hall rental
• Corporate event space
• Children's party venue

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue and Room Hire: Festival Hall generates revenue primarily through hiring out its various rooms and spaces for events. Pricing follows a 50% deposit at booking with the remaining 50% due 21 days before the event. A refundable damage deposit of £100 may also be charged. Different rooms accommodate varying group sizes from intimate meetings to large celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Festival Hall is a venue hire business in Alderley Edge, Cheshire, UK, offering multiple rooms and event spaces for weddings, children's parties, corporate events, christenings, wakes, and community classes. Operated by Alderley Edge Parish Council, the venue includes the Festival Ballroom, Emerson Suite, and Regal Room, with kitchen, bar, sound system, and staging facilities available to hirers.

Product overview

Festival Hall is a traditional venue hire business offering multiple distinct spaces and event services. The core venue comprises three primary rooms: The Festival Ballroom (up to 250 capacity, the largest space with kitchen and bar facilities), The Emerson Suite (ground floor flexible space for up to 40), and The Regal Room (intimate meeting space for up to 12). These spaces are rented out for diverse occasions including weddings, children's parties, corporate events, christenings, wakes, and community classes. The venue also runs its own events programme featuring ticketed entertainment. Room hire is the central offering, with ancillary services including catering access, bar facilities, and AV equipment bundled with specific spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Ballroom Main event hall at Festival Hall, used for weddings, large parties, corporate events, and community functions, equipped with sound system, staging, lighting, and access to kitchen and licensed bar facilities.
• Emerson Suite Smaller multi-purpose room suitable for christenings, wakes, children's parties, meetings, and small group classes, offering a more intimate setting within the Festival Hall complex.
• Regal Room Additional hireable room within the Festival Hall venue, available as part of the venue's flexible space offerings for events and gatherings.
• Wedding Venue Hire Hire of the Festival Hall spaces for wedding receptions and ceremonies, with ballroom capacity, bar service, and event support available.
• Children's Party Venue Hire Hire of Festival Hall rooms for children's birthday parties and family celebrations, with flexible space for activities and refreshments.
• Corporate Event Venue Hire Hire of Festival Hall for corporate events such as meetings, presentations, and company functions, with audio-visual equipment and break-out rooms available.
• Community Class and Group Venue Hire Hire of Festival Hall rooms for regular community classes, fitness sessions, hobby groups, and ongoing group activities.

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Alderley Edge Parish CouncilcoreStrategic or Co-development PartnerAlderley Edge Parish Council is the Data Controller and manages Festival Hall. The Parish Council operates the venue, handles data protection compliance, and provides oversight for all venue operations including newsletters and event management.

Scale indicators5 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• National Trust: Operates historic UK heritage properties as event and wedding venues, similar to Festival Hall's heritage positioning. Comparable in offering distinctive, characterful event spaces but operates at much larger scale across multiple historic properties nationwide.
• English Heritage: Operates historic UK heritage sites as event and wedding venues, leveraging heritage character for event hire. Comparable to Festival Hall's heritage venue positioning and multi-purpose event use, though at significantly larger scale and national reach.
• QHotels: UK collection of hotels with dedicated event, wedding, and conference facilities. Comparable to Festival Hall in serving the corporate events and wedding venue market but offers modern hotel infrastructure and accommodation packages.
• Macdonald Hotels: UK hotel chain offering conference, wedding, and event venue services across multiple properties. Comparable to Festival Hall in providing corporate event and wedding venue services but with the added advantage of on-site accommodation and modern hotel amenities.
• De Vere Hotels: UK chain of hotel-based event and conference venues offering wedding, corporate, and celebration event spaces. Comparable to Festival Hall in the UK event venue market but operates as a larger commercial chain with multiple properties and hotel accommodations.

Direct peers

• Wyboston Lakes Resort: Dedicated conference, wedding, and event venue in Bedfordshire offering multiple room sizes, on-site catering, and event coordination. Directly comparable to Festival Hall as a purpose-built event venue serving weddings, corporate functions, and community events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ae-festival-hall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Hall