42nd Street Tours

What 42nd Street Tours does

42nd Street Tours is a privately held, niche travel company specializing in customized group travel for dance studios, dance schools, and theatre groups. Headquartered in Freehold, New Jersey with a 5-person team, the company designs and sells fully customizable multi-day tour packages to performance-oriented destinations including New York City, Walt Disney World, Disneyland, Universal Studios, Las Vegas, Nashville, Hawaii, Toronto, and Disneyland Paris. Its core services include accommodation, transportation coordination, performance venue bookings, dance workshops, and on-site tour representative support, with each tour individually tailored to the requesting studio. The company serves a primarily SMB customer base of dance studios (vertical segment) and also extends to international dance groups from Australia, the UK, the EU, and Canada.

The company's primary technology assets are two proprietary platforms: BACKSTAGE, a custom-built tour website and mobile app provided to each studio with live itineraries, payment portal access, insurance purchasing, and upgrade options; and a Room-Level Billing system that allows individual families to pay their own portion of tour costs directly, eliminating the need for studio owners to collect money from participants. Supporting systems include Zoho Forms for quote capture and the Lead Guest portal, Zoho Desk for customer support ticketing, and WhatsApp as a messaging channel. The company also operates a sub-brand, 42nd Street Cruises, extending into cruise-based performance travel.

The business model is primarily transactional: tour packages are priced via custom quotes based on destination, group size, itinerary length, accommodation tier, and add-ons, with revenue realized as one-time payments per tour. Additional revenue streams include transaction-fee-based credit card processing on room-level payments, one-time experience packages for studio owners attending the Dance Teacher Web Conference & Expo in Las Vegas, and cruise bookings. The company distributes directly to studios through the Dance Teacher Web Conference, in-person and virtual Lead Guest meetings, website quote requests, and word-of-mouth referrals within the dance community. No external funding or institutional ownership is disclosed.

Name

42nd Street Tours

Legal name

42nd Street Tours & Travel

Website

https://42ndstreettours.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

42nd Street Tours is a privately held U.S. travel company that designs and operates customized group tour packages for dance studios and theatre groups, serving SMB studios across the U.S., Canada, Australia, the UK, and the EU through its proprietary BACKSTAGE platform and room-level billing system.

Ownership category

akta.pro rank

Product category

Performance Travel Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts, Music & Theatre Group Tours (THAKAGAH)

akta.pro secondary industry

Tour & Artist Management Services (HSACAHAN)

Keywords

• Group tour packages
• Performance travel services
• Dance studio travel
• Customized tour itineraries
• Performing arts tours

Headquarters

HQ city

Freehold

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Group Tour Packages: Customized tour packages for dance and theatre groups sold directly to studios. Packages include accommodation, transportation coordination, performance venue bookings, dance workshops, and on-site representative services. Families can customize and upgrade their individual room experience while maintaining group pricing.
2. Experience Packages for Studio Owners: Specialized Las Vegas packages for studio owners and teachers attending the Dance Teacher Web Conference & Expo. Includes show admissions (Cirque du Soleil, Sphere performances), dinner reservations, and roundtrip transportation.
3. Room-Level Payments and Transaction Processing: Credit card payment processing for both group-level and room-level billing. Secure encrypted payment portal keeps customer information private with no staff access to credit card numbers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

42nd Street Tours designs and operates fully customized group travel programs for dance studios and theatre groups, including accommodations, transportation, performance venue bookings, professional dance workshops, and on-site tour representatives across U.S. and international destinations (NYC, Disney parks, Las Vegas, Hawaii, Toronto, Paris). Each tour is supported by the proprietary BACKSTAGE platform — a custom-branded website and mobile app per studio — and a room-level direct billing system that lets individual families pay and customize their own portion of the tour without the studio collecting money.

Product overview

42nd Street Tours is a specialized performance travel company serving dance studios and theatre groups. Its core offering is a portfolio of customizable group tour packages to major domestic and international performing-arts destinations, supported by two proprietary platforms: BACKSTAGE (a custom-branded tour website and mobile app for each studio with live itinerary, payments, upgrades, and insurance) and Room-Level Payments (a direct billing system that lets individual families pay and customize their own rooms while remaining part of the group). Supplementary add-on products include on-site tour representatives, virtual/in-person Lead Guest Meetings, multi-city international tours with multi-currency invoicing, Dance Teacher Web Conference experience packages, and the seasonal Christmas in the City program. A Lead Guest self-service portal provides direct access for room registration, updates, and insurance purchases.

Differentiator

Problem solved

Functional benefit

Brands

• BACKSTAGE: Custom tour website platform for dance studios providing up-to-date itineraries, payment portals, travel insurance purchasing, and studio-specific tour management

Products and services

• Performance Travel Tours Fully customizable group travel programs for dance studios and theatre groups covering major U.S. and international performing-arts destinations. Each tour bundles accommodation, transportation coordination, performance venue bookings, professional dance workshops, and on-site representative services, with itineraries ranging from 1-day to 7-night stays.
• Multi-City Tours for International Dance Studios Customized multi-city international dance travel experiences that combine destinations such as Disneyland Resort, Millennium Dance Complex in Los Angeles, New York City (Broadway shows, Radio City Music Hall workshops), and Hawaii into a single coordinated tour. International groups are invoiced in their own national currency to eliminate exchange rates and foreign transaction fees.
• Christmas in the City A signature seasonal performance program for dance and theatre groups visiting New York City during the holiday season (early November through December). Includes performances at Radio City Music Hall Christmas Spectacular, Broadway shows, The Nutcracker, workshops with Broadway dancers, the Rockette Experience, and visits to the USS Intrepid Sea, Air & Space Museum and the Statue of Liberty.
• Dance Teacher Web Conference & Expo — Studio Owner and Teacher Experience Specialized Las Vegas experience packages for studio owners and teachers attending the Dance Teacher Web Conference & Expo. Available packages include the 'MJ' (Alexxa's dinner + Michael Jackson ONE by Cirque du Soleil), 'OZ' (Mon Ami Gabi dinner + Wizard of Oz at Sphere), 'DOUBLE DOWN' (combining MJ + OZ), and 'ALL IN' (MJ + OZ + Conference admission). All packages include roundtrip party bus transportation and a travel voucher valid for a 2027 tour.
• BACKSTAGE Tour Management Platform A centralized, custom-built website and mobile app provided to each dance studio for its tour. Delivers an always-up-to-date itinerary, detailed pricing, links to make updates and upgrades, purchase travel insurance, access the payment portal, and submit questions — all from a single branded interface accessible on both Apple and Android devices as a home screen app.
• Lead Guest Portal A self-service web portal for Lead Guests (parents/families) to register new tour rooms, update existing room bookings, purchase travel insurance through Travel Insured International, and submit tour-related questions to 42nd Street Tours via online forms.
• Room-Level Direct Billing System A proprietary billing system that allows each family or individual room to pay 42nd Street Tours directly for their portion of the tour, so studio owners never have to collect money for overnight tours. Lead Guests can make payments, purchase insurance, and make updates through their secure encrypted portal with automated payment reminders.
• On-Site Tour Representative Service Each traveling group is assigned a dedicated on-site professional tour representative who coordinates all on-site activities, workshops, and performances throughout the tour duration, leveraging local expertise in destination cities.

Quantifiable outcome

• Studios advertise for free through word-of-mouth and shared photos from families on dance tours

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bob Rogers Travel: Bob Rogers Travel is a long-established US operator specializing in student and performing arts group tours, including choir, band, and orchestra trips. It is directly comparable to 42nd Street Tours in customer segment (performance groups), itinerary structure, and emphasis on educational/performance experiences.
• WorldStrides: WorldStrides is one of the largest student group travel operators in the US, with explicit performing arts, music, and dance tour programs serving schools and studios. Comparable because it operates the same performing-arts-group travel category with similar destination mix (NYC, Disney, performance venues) and a similar studio/school-customer base.

Broad incumbents

• EF Educational Tours: EF Educational Tours is a large, established operator of student group travel with a broad portfolio that includes performing-arts and arts-focused itineraries. Comparable as an incumbent in the adjacent educational group travel space that overlaps with 42nd Street Tours' school/studio customer base, though EF is far broader in scope.
• ACIS Educational Tours: ACIS organizes middle and high school group travel including performance-oriented itineraries to major US destinations. It competes for the same school and youth-group travel wallet and overlaps on destinations like NYC and theme parks, though ACIS is broader and not dance-specialized.
• Universal Studios Group Sales: Universal Studios runs group sales and educational performance programs marketed to schools, studios, and youth groups visiting Universal Orlando and Hollywood. Comparable as a destination-side incumbent offering packaged performance-and-park experiences that overlap with 42nd Street Tours' Universal Orlando and Hollywood tour products.

Others

• Travel For Teens: Travel For Teens operates small-group youth travel programs including dance-focused itineraries. Comparable because it sells to dance-interested teens and families using a similar curated tour model, but it is not exclusively a performing-arts group operator for studios.
• Disney Imagination Campus: Disney Imagination Campus is Disney's educational performance and performing arts program that markets directly to dance studios, schools, and performing groups with bundled performance and workshop experiences at Disneyland and Walt Disney World. It is comparable as a destination-side incumbent that competes for the same studio customers 42nd Street Tours packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/42ndstreettours

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 42nd Street Tours